Master's Degree in Luxury Marketing in Geneva in Switzerland

See Masters Programs in Luxury Marketing 2018 in Geneva in Switzerland

Luxury Marketing

A Masters degree is an academic degree awarded to individuals who successfully denote a higher level of expertise. There are two main types of Masters - taught and research.

The luxury beauty industry includes both cosmetics and perfumes. Fashion industry training for luxury marketing can include gaining knowledge about the color wheel in design, as well as luxury materials and fabrics used in clothing and accessories.

Switzerland (German: Schweiz, French: Suisse, Italian: Svizzera, Romansch: Svizra. Switzerland has some of the world renown universites like ETH in Zurich, EPFL in Lausanne, IHEID in Geneva, University of Lausanne or the University of St. Gallen. Keep in mind, it's much better to speak the local language, so if you can't speak either French, German or Italian, better go for a language course first.

Geneva is known for diplomacy. That’s probably why their university is specialized in humanist sciences, with the addition of medicine. Private university, institutes and private schools are also specialized in laws, political science, international affairs, history etc.

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Master in Luxury Marketing (Geneva, Switzerland)

CREA Geneva | INSEEC GROUP
Campus Full time 17 months February 2019 Switzerland Geneva

The International Master in Luxury Marketing has been conceived to offer students a solid and accurate understanding of the Luxury world, taking into strong consideration its new rules strongly related to new consumer’s perception, challenges for the retail environment as well as online services and CRM. [+]

A full understanding of the new dynamics applied to luxury

In a fast-moving environment where Luxury borders are being challenged and blurred, this program will give a full understanding of the new dynamics applied to Luxury. The International Master in Luxury Marketing has been conceived to offer students a solid and accurate understanding of the Luxury world, taking into strong consideration its new rules strongly related to new consumer’s perception, challenges for the retail environment as well as online services and CRM. An analysis will span from a hard luxury into services, ranging from traveling into food and beverage.

Course Program

Branding & Image

Beginning with the basics of marketing techniques to the evolution of new Luxury strategies, the main emphasis will be on the new rules applied to business, communication, finance, and leadership. Development will be from a general overview into the Luxury market to discovering its niche and specific needs. An analysis will be applied to different Luxury business models and their strategies as well as to the different geographic.... [-]