Enrich your professional profile in the public or private sector with high-level intercultural competencies!

 

New edition starting October 2, 2017

The Master of Advanced Studies in Intercultural Communication (MIC) is a part-time postgraduate program for professionals engaged in managing operational or strategic situations in a multicultural context and in managing multicultural human resources.

 

Founded in 2004, MIC is the only academic program in Intercultural Communication of its kind in Europe that allows you to pursue your professional activity while studying.

 

As part of our program you will: Achieve a higher comprehension of your own culture and the culture of others. Develop a laser focus in analyzing multicultural situations; Gain the necessary skills for mediating conflicts and creating effective solutions; Challenge yourself in intercultural strategic sessions in Asia, N. Africa, and Europe, Make an immediate impact in your organization. ... [-]

Objectives:

Customer value – the goal of sustainable corporate management

In a globalised world, sustainable corporate value can only be created through convincing products and services for customers, who are the focus of attention. Marketing along these lines concentrates on achieving the highest possible customer focus with the products and services. This integrative view, which transcends classical marketing, is what the Master’s Programme in Marketing, Services and Communication Management (MSC) is committed to: the programme combines all management disciplines that take their bearings from customers and unites them with the markets and business models of topical industries. ... [-]

Love generating ideas and executing them

The Master’s in Digital Marketing & Communication Program is based on actual cases that will give you the tools to understand and grasp opportunities in an area that is constantly changing. The objective of this Master is to allow each participant to learn how to manage a brand on the Internet.

Course Programme

Marketing Strategy & Planning The main objectives of this module are to develop a critical analysis, of the business objectives of a brand in a connection with its target customers and to develop a comprehensive understanding of the digital strategy that is integrated and directly operable. Digital Marketing Channels Understand the new media landscape and how to use the main, platforms. Learn how to make the most of them by testing them in real case studies. Anticipate the evolution of social networks and learn how to exploit their strength in the service of the brand. Media Get a complete view of the new AdTech platforms and capabilities. Learn how and where to find your customers through data and optimized targeting in the digital world. Methodology Study in-depth techniques that will enable you to evolve in the professional sphere with assurance and personal skills. Brand Content Beyond strategy and tactics, it is necessary to have a clear purpose that informs all of your content decisions. This purposeful element is a crucial component of any effective brand content effort. Business Models & Transformation From retail to cars, learn how companies are... [-]

SPECIALIZATION COURSES IN BUSINESS COMMUNICATION Level 500 GSCBC501 Contemporary Business Communication (2) GSCBC502 Effective Public Relations (2) GSCBC503 Negotiation Techniques (2) GSCBC504 Crisis Management (2) Comprehensive Cases in Business Communication (2) Research Project in Business Communication (2) Level 600 Thesis in Business Communication (8) Capstone Project in Business Communication (4) (for Dual Master students only) Admission requirements proficiency in the English language (refer to the admission section for further details) Bachelor degree (or equivalent) No distinction is made between academic or professional Bachelor degrees. Degrees with 180 European credits or 120 American semester credits are considered equivalent. Students who do not hold a business-related Bachelor degree or equivalent may be required to complete an inbound assessment test prior to starting the graduate program, and, depending on the results, earn an additional number of credits in leveling courses from the Pre-Master program in order to be fully prepared for our graduate programs. Students who do not hold a Bachelor degree or equivalent should apply for a Bachelor degree program, or for the Undergraduate Diploma top-up program. Refer to the undergraduate admissions catalog for further details. Students who have 15 or more years of relevant work experience may apply directly for the Pre-Master program and will be required to complete an inbound assessment test prior to starting the graduate program, and, depending on the results, earn an additional number of credits in specific undergraduate courses. e.g. Students who wish to earn a Master degree and who are required to complete the full... [-]

Best Masters in Journalism and Mass Communication in Switzerland 2017/2018. Master in Journalism and Communication The Master in Journalism and Communication is a joint programme offered by the University of Geneva and the University of Neuchâtel (UNINE). The courses for the orientation Information, Communication and the Media are given by the University of Geneva. The core curriculum (24 credits) taught by both universities provides fundamental theoretical grounding in sociology, communication, journalism and the media. The orientation taught in Geneva focuses on communication (with particular emphasis on organisational communication, scientific communication, political communication, etc.), information within the context of the web and the media (strategic information, communication strategy, web and social networking projects, information processing, web marketing, e-reputation), methodological tools and investigative methods. The programme is designed to respond to the needs of companies and organisations who recruit graduates interested in working in the information and communication sectors in an era of rapidly developing current and new media. Curriculum Required courses: communication and journalism (24Credits) : Media and public relations; theories of communication; information ethics; principles of journalism, etc. Electives: communication, media and new media (24Credits) : Organisational communication and crisis communication; economics of the media and knowledge of its actors; web marketing, e-reputation; qualitative investigative methods, etc. Required courses: dissertation and web projects (24Credits) : Dissertation; communication strategy, web and social networking projects Electives (24Credits) : Information, communication and international organisations; economic and financial information and communication; community management and social networks; digital technologies; international journalism; Europe in the media;... [-]