Best Masters in Journalism and Mass Communication in Poland 2017/2018. Communication Management studies offer a comprehensive approach to external and internal communication of brands, organizations and their image, by means of existing communication systems. Graduates of the program will have acquired theoretical knowledge and practical competences in the areas of specific aspects of communication of organizations and their external and internal image (advertising, public relations, branding). They will also have acquired detailed knowledge about the range of work and competences of different units of organizations and companies from the creative industry. The educational goal of the program is to build competences connected with designing (also graphic), perceived as an important element of organizational and brand image. The core characteristic of Communication Management studies is the focus on building a wide range of competences in the area of communication, economy, marketing and market processes, as well as knowledge about the media in the graduates. In the near future the highly changeable market and media environment will result in a strong need to be oriented on innovativeness and creativity of communication, as well as goal based management. Therefore, these competences will allow the graduates to build a strong position in the labor market and constantly adapt to its needs. The educational goal of the Communication Management studies is to teach the students techniques and methods of appropriate, effective and efficient communication and managing companies, organizations and institutions. The graduates will also have acquired the skill of diagnosing disturbances in communication, as well... [-]

The curriculum we offer is designed to help students develop competences necessary in both these professions. It comprises classes (mainly workshops) that will allow graduates to achieve competencies and skills in the area of broadly defined professional public communication, which will enable them to start a career as: journalists in all kinds and all ranges of media (print media, radio, television, the Internet; local and sublocal media, countrywide and global media; general as well as trade and expert media); specialists in the area of broadly defined image communication: Public Relations, branding, advertising communication, Corporate Identity, etc.; editors/editorial assistants (gatekeepers) in the above mentioned types of media; journalists specializing in a given category of topic-specific journalism (investigative, sports, economic, etc.); radio and TV presenters and producers (work with a camera and microphone); spokespeople and counselors/coaches in the field of communication; coaches and counselors in the field of intercultural communication (in organizations, public institutions, NGOs, etc); counselors in the field of creating public people's image; employees of advertising and PR agencies. Our graduates will also be prepared to operate in the market independently by organizing a media institution or founding an advertising or PR agency. Compulsory Courses 1st semester Foreign Language Journalism Philosophy of Communication Press Workshop War and Foreign Despatch 2nd semester Media and public sphere 3rd semester Audiovisual Forms of Communication TV Workshop 4th semester CMC - Alternative Journalism Culture-Publicistic Journalism Optional Courses 1st semester Intercultural Workshop 2nd semester Advertising Workshop Corporate Design Corporate Identity Creative writing Organizational Culture Radio... [-]