Communication Management studies offer a comprehensive approach to external and internal communication of brands, organizations and their image, by means of existing communication systems. Graduates of the program will have acquired theoretical knowledge and practical competencies in the areas of specific aspects of communication of organizations and their external and internal image (advertising, public relations, branding). They will also have acquired detailed knowledge about the range of work and competences of different units of organizations and companies from the creative industry. The educational goal of the program is to build competences connected with designing (also graphics), perceived as an important element of organizational and brand image.... [-]

The curriculum we offer is designed to help students develop competencies necessary in both these professions. It comprises classes (mainly workshops) that will allow graduates to achieve competencies and skills in the area of broadly defined professional public communication, which will enable them to start a career as:

journalists in all kinds and all ranges of media (print media, radio, television, the Internet; local and sub-local media, countrywide and global media; general as well as trade and expert media); specialists in the area of broadly defined image communication: Public Relations, branding, advertising communication, Corporate Identity, etc.; editors/editorial assistants (gatekeepers) in the above-mentioned types of media; journalists specializing in a given category of topic-specific journalism (investigative, sports, economic, etc.); radio and TV presenters and producers (work with a camera and microphone); spokespeople and counselors/coaches in the field of communication; coaches and counselors in the field of intercultural communication (in organizations, public institutions, NGOs, etc); counselors in the field of creating public people's image; employees of advertising and PR agencies. ... [-]