Objetivo

O Mestrado Profissional em Produção Jornalística e Mercado (MPPJM) da ESPM tem como objetivo habilitar profissionais para gerenciar processos de produção e de inovação, visando a atender às demandas das organizações públicas, privadas e da sociedade civil.

O egresso do Mestrado Profissional em Produção Jornalística e Mercado (MPPJM) deverá, ao término do programa, estar apto a:

Exercitar e defender o jornalismo ético, responsável e orientado ao interesse social; Compreender e atender as demandas da sociedade contemporânea, marcada pela interatividade e transmutação dos papeis dos sujeitos envolvidos nos processos comunicacionais; Inovar processos e procedimentos no jornalismo de forma a colaborar com as organizações públicas e privadas e com a sociedade civil; Propor soluções e modelos aplicáveis a empreendimentos jornalísticos, com vista a qualificar a gestão no campo da comunicação; Desenvolver processos de criação e explorar novas possibilidades de distribuição e circulação de conteúdos jornalísticos; Produzir conteúdos inovadores em jornalismo, tendo em vista as demandas contemporâneas em um contexto de constante mutação tecnológica; Aplicar metodologias, instrumentos e técnicas com o objetivo de gerar conhecimento e produtos na área; Empreender considerando a proposição de modelos de negócios próprios e/ou de serviços em jornalismo para outras empresas e para a sociedade. Área de concentração ... [-]

A digital revolution you are living in the day to day of a professional marketing and communication. Companies are adapting quickly to new tools in digital environments. Therefore, companies and professionals must be prepared to integrate within the Marketing Plan, the strategies and digital tools to generate traffic, recruitment, retention and performance measurement. This Master is designed for professionals who are interested in project strategies using digital tools for the maximum profitability of its business in digital environments based on processes attraction, conversion and automation.

GOALS Design, develop and manage a Digital Marketing Plan, consistent with the General Plan of Marketing. Have a strategic vision of social networks and what, how and when they can add value to the marketing plan. Choose and apply digital marketing tools to achieve the objectives in each of the marketing strategies Create effective campaigns online, analyze the results and make the right decisions Study the communicative paradigm change and the emergence of digital reputation. Form in the design and implementation of strategic plans open. Knowing the management of virtual communities and the link between digital and analog. Analyze successful cases of community management. Provide competitive advantages to companies ... [-]

Differentials Course

Car alun @ s @ s often a newly graduate comes to the labor market, looking for a good salary. However, a company will not offer a high salary to a professional who often end up training internally. It is then necessary to reach the market already with some expertise to be able to negotiate a good salary. In this sense, the specialization course in Digital Communication, Web journalism and new media has to cover this gap, consolidating with the distinction of being face, multidisciplinary and interdisciplinary, with theoretical and practical activities, teachers and doctors teachers with professional activities and research focused on the area. By purchasing our certified specialist, many working professionals doors will open as you may act in communication consultancies, advertising agencies, digital media companies, websites and internet portals in content management processes and monitoring of social networks. Also, you may be able to act as a multiplier of that knowledge in the teaching area for higher education. What are you waiting for? Subscribe now! With classrooms with multimedia, library, equipment and computer labs and computer graphics, areas of special access and other facilities guaranteed to teachers and students, and production of materials, we are able to offer you the best benchmark of the market! They are all very welcome to a new phase in your career and your professional life! Good luck to everyone!... [-]

Overview

Georgetown’s Executive Master of Professional Studies in Global Strategic Communications prepares you to lead with confidence in today’s complex communications landscape. Designed for communications executives and leaders across a range of industries, our cohort-based program emphasizes the strategic mindset and global outlook that position you for success. You'll have the opportunity to connect with other senior-level communicators, enhance your leadership skills, and gain a deeper understanding of communications in a global context—all without interrupting your career.

*Tuition is subject to change; please check our website for current rates.

Through a blend of online learning** and on-site residencies around the world, our program exposes you to some of today’s most critical communications challenges. You’ll complete one-week residencies in London, Singapore, São Paulo, and Washington, D.C., where you’ll gain hands-on practice tackling complexities such as global communications management, investor relations, corporate social responsibility, and stakeholder engagement.... [-]