Masters Degree in Florence Italy

Top Masters Programs in Florence Italy 2017

Master

Florence is a city with a long and fascinating history and is a current prominent business and fashion center. It has transformed into a modern city bursting with culture. Students pursuing a Master in Florence can find an array of activities to complement their graduate education experience, such as visiting the religious and historic sites, admiring the art, exploring the museums, dining on fabulous cuisines, and great shopping.

The world-class academic institutions in Florence offer such a wide range of programs that any student seeking a Master in Florence will find a degree program that matches their academic and professional interests. Some of the Master in Florence programs are in fields such as fashion, business, communication, tourism, cultural studies, and finance, among several others. With a Master in Florence, students can combine an excellent graduate education with culture and intellectual stimulation.

Learn more about a Master in Florence by reading through the programs below. You may find the degree you have been searching for!

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Master in Creative Direction

Polimoda, International Institute Fashion Design & Marketing
Campus Full time 9 months June 2018 Italy Florence

Creative Direction is a wide and deep program shaping the newest evolution of the fashion designer, the Creative Director. This is one who leads a design studio, the identity of a fashion brand, as well as specials project in the society of the spectacle, with the typical sensorial and conceptual approach required from art management. [+]

Masters 2017 in Florence Italy. Creative Direction is a wide and deep program shaping the newest evolution of the fashion designer, the Creative Director. This is one who leads a design studio, the identity of a fashion brand, as well as specials project in the society of the spectacle, with the typical sensorial and conceptual approach required from art management. Creative Direction is based on 3 intersected areas. Design: the trend and cultural research resulting in a visualised concept. Brand: a market analysis resulting in brand identity strategy. Communications: the creation of written, visual and motion contents to be created and delivered by a team. This master’s course gives access to shows, trade fairs, exhibitions and museums in Italy and Europe, as well as internship opportunities. This course is run by teachers and guests from the industry, reviewing one-to-one the progress of the student. The final project is a concept book to be represented with a design installation in Villa Favard in front of a jury. The academic year is 9 months long, from June to March, with a total of 800 teaching hours, valuable for 80 credits. English language proficiency and experience in the field are required. Candidates with work experience or relevant studies in fashion and related fields will be selected after a enrolment questionnaire and an interview with the course’s leading teacher. Study Plan Design Sociology of the Imaginary: anthropology and psychology. Creative Direction: conceiving, visualising, briefing and implementing a concept. Trend Forecasting: spotting and then anchoring... [-]

Master in Fashion Design

Polimoda, International Institute Fashion Design & Marketing
Campus Full time 9 months October 2017 Italy Florence

Fashion Design is a star course that fulfills the dream to enter the world of fashion, wielding the keys of its main language. Fashion Design is the personal expression of a master creator who can conceive an idea and transform it into a wearable cult piece, desired by many who are looking for change. [+]

Fashion Design is a star course that fulfills the dream to enter the world of fashion, wielding the keys of its main language. Fashion Design is the personal expression of a master creator who can conceive an idea and transform it into a wearable cult piece, desired by many who are looking for change. This course perfectly integrates the two words contained in its title, Fashion and Design, into the teaching areas. The first area is based on research; a full immersion to acquire cultural and technical skill, while the second is practice-driven and aims to realise and present an impressive capsule collection. Fashion Design is run by teachers from the industry and special guests, grants unlimited access to the Design Lab, Computer Labs, and the immense library, and includes a starting toolkit, a field trip to Milan Fashion Week, and internship opportunities. The two main projects of the course are of a quality to present as a personal portfolio, where the first develops from research to figurines, and the second from figurines to a capsule collection. The 9 month academic year goes from October to June, totals 700 teaching hours, and is valuable for 80 credits. English language proficiency and attendance are required. Candidates will be selected after a enrolment questionnaire and an interview with the course’s leading teacher. Study Plan The two areas, Fashion and Design take concrete form in the following modules: Contemporary Fashion; Fashion Sociology & Trend Research; Colours & Materials; Graphic Design & 3D Printing;... [-]

Master of Furniture Design

The Florence Institute of Design International
Campus Full time 1 year Italy Florence

The Master of Furniture Design is open to candidates who have already achieved a degree in furniture or similar design. The one year course provides students with great knowledge of Italian Furniture Design. Through field trips, lectures held by world famous furniture designers, and informative history classes. [+]

Masters 2017 in Florence Italy. Overview The Master of Furniture Design is open to candidates who have already achieved a degree in furniture or similar design. The one year course provides students with great knowledge of Italian Furniture Design. Through field trips, lectures held by world famous furniture designers, and informative history classes. The process of furniture design from sketches to prototypes to manufacturing is taught in the course. Additionally, technological software necessary to create renders and prototypes are learned. Students graduate with an increased level of knowledge and skill. Faculty The faculty is made up of both locally Italian and international professors who all speak and teach in English. Additionally, the professors are all professionals working in their field. This is to ensure that the faculty is aware of what is happening in their field so that they do not give their students outdated information. The school’s intimate class sizes allow for each student to receive a premium individualized education. Location The school is located in the picturesque city of Florence. Florence is a living influence of some of the most influential architects and designers such as Brunelleschi, Da Vinci, Dante, and Michelangelo. FIDI is a unique school partially thanks to its incredible location. Classes have the opportunity to witness the historical masterpieces through walking tours with their professors and learn about art history on site. [-]

Master of Graphic Design

The Florence Institute of Design International
Campus Full time 1 year Italy Florence

The Graphic Design Master program is intended for graduates already holding a degree in graphic or a related design. It is also recommended that they have had some professional training in graphic design. The course assists students by developing their professional, conceptual and creative thinking. [+]

Overview The Graphic Design Master program is intended for graduates already holding a degree in graphic or a related design. It is also recommended that they have had some professional training in graphic design. The course assists students by developing their professional, conceptual and creative thinking. Throughout the course students improve their group responsiveness, become more sophisticated problem solvers and increase their technical skills. Faculty The faculty is made up of both locally Italian and international professors who all speak and teach in English. Additionally, the professors are all professionals working in their field. This is to ensure that the faculty is aware of what is happening in their field so that they do not give their students outdated information. The school’s intimate class sizes allow for each student to receive a premium individualized education. Location The school is located in the picturesque city of Florence. Florence is a living influence of some of the most influential architects and designers such as Brunelleschi, Da Vinci, Dante, and Michelangelo. FIDI is a unique school partially thanks to its incredible location. Classes have the opportunity to witness the historical masterpieces through walking tours with their professors and learn about art history on site. [-]

Master of Interior Design

The Florence Institute of Design International
Campus Full time 1 year Italy Florence

The master programs are for post graduate students only. This master is ideal for young graduates or professionals holding a degree in interior or a compatible design with interiors. The objective of the Master course is to produce professionals in the specialized field of Interior Design. [+]

Masters 2017 in Florence Italy. Overview The master programs are for post graduate students only. This master is ideal for young graduates or professionals holding a degree in interior or a compatible design with interiors. The objective of the Master course is to produce professionals in the specialized field of Interior Design. Combining the creative skills of the students with logical skills, the institute is able to create a community of designers, who are great problem solvers, excel at computer based design and have a very strong fundamental knowledge of design. Faculty The faculty is made up of both locally Italian and international professors who all speak and teach in English. Additionally, the professors are all professionals working in their field. This is to ensure that the faculty is aware of what is happening in their field so that they do not give their students outdated information. The school’s intimate class sizes allow for each student to receive a premium individualized education. Location The school is located in the picturesque city of Florence. Florence is a living influence of some of the most influential architects and designers such as Brunelleschi, Da Vinci, Dante, and Michelangelo. FIDI is a unique school partially thanks to its incredible location. Classes have the opportunity to witness the historical masterpieces through walking tours with their professors and learn about art history on site. [-]

Master in Brand design and management: food, wine and tourism

IED – Istituto Europeo di Design Florence
Campus Full time 11 months March 2018 Italy Florence

Barcelona and Florence are two of the main touristic destinations in Europe, both of them attract tourist thanks to a unique blend between art, culture and a great quality of life and hospitality. Nowadays launching and empower a brand in these fields needs transversal skills and a 360° vision. Territoriality is not a limitation anymore but a key value for being globally recognisable. Both Tuscany and Catalunya are regions that build their branding strategies on that value and they are succeeding in it. [+]

THIS PROGRAM IS TAUGHT IN ENGLISH One-year Dual Masters Course in Barcelona and Florence. The overall aim of this course is to meet the growing demand for qualified professionals able to offer a new managerial approach to the tourism/food and beverage sector in the touristic/hospitality and catering industry. The course’s structure, which includes a detailed curricula based on Brand design and management, prepares future innovative professionals in the fields of tourism, hospitality, food and wine services. The Master’s main goal is to encourage the development of professional proficiency by implementing an active approach based on “Learning by doing” that blends expertise and listening skills through both practical and theoretical methods related to “Design Thinking”. The aim is to train strategy and communication experts in identity-building and values related to brands in the food, wine and tourism industry. The Master will be held in Barcelona and Florence, two cities bound by a long-standing history of tourism, wine and restaurant industry. Firenze The Florence section of the Master Program in BRAND DESIGN AND MANAGEMENT: Food Wine and Tourism aims at the creation of a professional figure that is specialized in Brand Design Management in the Food, Beverage and Tourism fields. The courses focus on the specific abilities of managing the different steps of creating a Brand from the analysis of contents. The participants gain expertise in the fields of Brand and management for a wide range of different contests. The Tourism industry is based upon a relation between Brand, hosts and guests... [-]

Masters In Design - Innovation And Product For Superior Craftsmanship

IED – Istituto Europeo di Design Florence
Campus Full time 12 months March 2018 Italy Florence

The Master in Design - Innovation and Product for the High Arts aims to develop in future Designer understanding of the craft product as a fusion of experiences coming from the tradition (skills) and innovation processes for excellence "designed and built in Italy". It focuses on knowledge and comprehension skills (knowledge and understanding) of the product, its tangible and intangible values ​​and the applied production value of excellence (applying knowledge and understanding). The background knowledge serves as indispensable platform for developing Designer specializing in High Craft skills related to strategic design, to re-design or de novo design of products that express new creative energies within the manufacturing districts of excellence. [+]

Masters 2017 in Florence Italy. THIS PROGRAM 'TAUGHT IN ITALIAN Who should attend: The Master in Design - Innovation and Product for the High Crafts It is open to candidates who have a title of The Level, lasting three years, in the fields of Architecture, Engineering, Fashion and Design. At admission are valued in particular the attitude to laboratory design, knowledge / curiosity than materials and raw materials. It requires knowledge of the delivery of the course language equivalent to Level B2 (CEFR). The Master in Design - Innovation and Product for the High Crafts offers a training course in the classroom in which they develop frontal lectures and project activities, followed and supported by teachers. Within courses they are hosted actors of high-end manufacturing to provide an immersive reading of the production processes of contemporary design product, then connected with the trends of communication and international market. The research and design in the classroom are developed on external client briefs. In the development of the project activities is offered students the opportunity to interact directly with partner companies, business or directly visiting showrooms companies in the production chain but also museums and historic workshops. The teaching is organized in quarters dedicated to specific topic areas of the craft sector, through in-depth critical study of the system (History and Culture area), knowledge of processes and design methods (Design Methods) and knowledge of the product and communication processes the chain (Communication Labs). The Master in Design - Innovation and Product for... [-]

Master in Business Innovation (English)

University of Deusto: Deusto Business School
Campus Part time 9 months September 2017 Italy Florence

The MBI is an Executive Master, taught in collaboration with Cambridge Judge Business School and Orkestra (Basque Institute of Competitiveness). The programme is unique in its field, integrating theory and practice and reinforcing the idea of innovation through action. It allows participants to discover new business opportunities, enhance the development and implementation of strategic ideas, create a culture that encourages innovation, facilitate the integration of R+D+I, develop an innovation project for their company and convert themselves into leaders who can drive innovation in their companies. The course consists of 6 intensive week-long modules in various locations. [+]

Program Description The MBI is an Executive Master, taught in collaboration with Cambridge Judge Business School and Orkestra (Basque Institute of Competitiveness). The programme is unique in its field, integrating theory and practice and reinforcing the idea of innovation through action. It allows participants to discover new business opportunities, enhance the development and implementation of strategic ideas, create a culture that encourages innovation, facilitate the integration of R+D+I, develop an innovation project for their company and convert themselves into leaders who can drive innovation in their companies. The course consists of 6 intensive week-long modules in various locations. 
Programme Module 1- Strategic Analysis for Innovation - Bilbao, 9th-14th May 2016 Understand the key concepts and techniques to shape companies’ innovation strategy. Module 2- Innovation Management- Florence, 27th June- 1st July 2016 Identify the key stages, methods and critical elements of innovation processes and routines. Module 3- Leadership for Innovation- San Sebastian, 26th September-1 st October 2016 Learn from history how to lead yourself and your organization going forward. Module 4- Building the Innovative Organisation- Madrid, 21st -26th November 2016 The alignment of the key functional areas to facilitate innovation. Module 5- Leveraging Innovation: Intra/entrepreneurship- Cambridge, 23rd-27th January 2017 The role of innovation in the entrepreneurial process and in firm creation. Module 6- Global Innovation Hot Spots- Bilbao, 20th-25th March 2017 Learn about distinctive innovation models from around the globe – where do you see your organization next? Admission Requirements Professional Experience: Candidates will have at least five years of professional... [-]

Master in Arts Management

IED – Istituto Europeo di Design Florence
Campus Full time 11 months January 2018 Italy Florence

The Master in Arts Management is a 11-month full-immersion interdisciplinary course, that is truly unique due to its itinerant formula. The study plan is divided in the two prestigious locations of Florence and Rome, with the addition of Venice, with a one week workshop, to engage students in a grand tour of contemporary art and education, with a focus on the jobs of the future. The Arts Manager operates with a highly interdisciplinary method and is intended to be a fundamental figure in the activities of public and private institutions, with many areas of professional application. With this Master, IED will form a central figure for the life of cultural institutions, engaged in art project management, capable of identifying innovative content, of structuring a comprehensive event schedule, of planning and developing fundraising events and resource management. The partnership with major cultural institutions, including Fondazione Palazzo Strozzi, MIBAC, Federculture and Peggy Guggenheim Collection, ensures that students will have the most renowned teachers and a unique experience in the field. [+]

Masters 2017 in Florence Italy. THIS PROGRAM IS TAUGHT IN ENGLISH This study path is opened to graduates in humanities and artistic fields coming from all over the world who want to develop their artistic knowledge through a study-tour that touches the main Italian artistic cities. Participants will complete their educational pathway studying subjects and institutions related to the management of the artistic and cultural world. The Master in Arts Management is divided into two operational modules, characterised by a distinct course of study in relation to the city in which it takes place, each involving an examination and a final project. Some of the subjects of the course cut across the modules, while others are specific and unique to each location. The Master is held in partnership with the Fondazione Palazzo Strozzi in Florence, the MIBAC (Italian Ministry of Cultural Heritage and Activities) in Rome and the Peggy Guggenheim Collection in Venice. At the end of the course, students will be ready to work in arts and cultural companies and institutions (e.g. museums, foundations, galleries, festivals, auction houses), in the so-called cultural sectors (national and international cultural institutions, profit and nonprofit), in areas related to contemporary art and with large enterprises investing in the cultural market (banks, insurance companies, banking institutions, event management companies, trade fair organisations, art foundations, exhibition production companies, or companies operating in the communication world). FLORENCE - Design of exhibitions and events The Florence module focuses on developing specific skills to manage the different organisational... [-]

Master in Graphic Design

IED – Istituto Europeo di Design Florence
Campus Full time 10 months January 2018 Italy Florence

The master in Graphic Design offers a path that is developed in a continuous relation between different fields, integrating the knowledge of the tools and technologies, the project culture and methodology with a sensibility towards Visual Communication and its representations. Particular attention will be given to the New Media aspects and to the new frontiers of web communication, in order to create professional figures capable of acting within an evolving scenario. The Graphic Designer figure, today, is particularly dynamic; being not only an expert in Visual Languages, but also a director of Communication Strategies based on the sign that is expressed on physical support in both real locations and virtual environments. The Graphic Designer works in Advertisement and Communication Companies, in Web Agencies, in Publishing Houses or as a Freelancer in his own facility; he is able to interact with multiple clients in different fields thanks to a developed versatility. This professional figure, in fact, has the necessary tools to keep updated and anticipate the times, offering innovative solutions to his clients. [+]

THIS PROGRAM IS TAUGHT IN ENGLISH The Master in Graphic Design aims to fill the gap that is often created between available study paths and the ever-more demanding professional world, particularly in terms of acquired experiences and skills. Target The master is tailored for graduates or professionals in the areas of Graphics, Architecture, Design, Fine Arts and Advertising. Participants with an adequate (two years) experience in the fields of management, communication, marketing, public relations or visual communications (graphic, product, interior, advertising, photography, web or social) are also welcome. Method and Structure The Master has a complete and articulate program thanks to a balanced didactic structure, organized in three main areas: Cultural, Tools and Techniques and Project. The Cultural area's main objectives include the acquisition of notions and an effective method of communication of several types of projects. This area includes lectures, classes, workshops and individual studies. The second area of Tools and Techniques aims at the application of graphic design in diverse contexts with particular attention to developing areas (video, social communication, mobile UI/UX, interface design and digital publishing). The Project area is mainly practical and strategic and aims at the complete management of a communication project in all of its phases in collaboration with companies or other external partners. Lessons and classes are all structured as working briefs and workshops. Participants will work on the basis of real briefs which are inserted from the start in a context that reconstructs the dynamics of working companies and studio in multiple... [-]

Master in Fashion Business

IED – Istituto Europeo di Design Florence
Campus Full time 11 months March 2018 Italy Florence

The Master in Fashion Business is designed for professionals and graduates wishing to acquire professional skills in new technologies applied to communication of the fashion industry. Florence, with its events Pitti Uomo, Pitti Filati, Pitti Bimbo and Vintage is recognised worldwide as a center of Italian fashion industry and the complete fashion production process, from the raw material to the object of fashion on display, which integrates advanced technologies, traditional techniques and crafts in favor of products and innovative communication services. IED Florence is itself the home of experts of all the dynamics of the fashion industry, Fashion Business Manager, able to deal with fashion business management, fashion events, public relations, advertising, publishing, new media (press, web, TV). [+]

Masters 2017 in Florence Italy. THIS PROGRAM IS TAUGHT IN ENGLISH Entry requirements: The Master in Fashion Business welcome graduates, those who have obtained a diploma in private schools at academic level in the fields of Fashion, Communication and Marketing, and young professionals with experience in the field. Methodology and structure: The Master in Fashion Business has as its primary objective the development of skills and occupational skills (creative and communicative) of the participants through a critical, analytical and indirect approach to the fashion system and an experimental teaching method that combines theory and practice. The course includes the study and analysis of cultural, historical and socio-economic elements that define the world of contemporary fashion. The programme is structured to provide opportunities for students to work with Italian fashion brand on real cases, and to investigate, along with designers and professionals in the contemporary fashion system, the knowledge of the entire process of communication industry. Particular attention is given to integrated strategies that increasingly involve the use of new media and social media. The course focuses on the use of digital media and viral communication techniques. Students examine critically the topics of design and management, and how to work in team. The theme of fashion is examined in all its forms: history, communication, marketing, semiotics, visual communication. Particular attention is given to fashion events (exhibitions, fashion shows, events in the showrooms..) and their communication through press office, focusing on the roles of all the professionals involved (PR, stylists and photographers)... [-]

Master in Fashion Marketing & Communications

Polimoda, International Institute Fashion Design & Marketing
Campus Full time 9 months January 2018 Italy Florence

Fashion Marketing & Communications is an analytical program to create the master planner. This is the person who gathers information from different sources, writes a marketing plan and suggests practical actions for maximising a company’s visibility. Fashion is the most complete expression of society, and understanding its complexity is paramount for its marketing. [+]

Fashion Marketing & Communications is an analytical program to create the master planner. This is the person who gathers information from different sources, writes a marketing plan and suggests practical actions for maximising a company’s visibility. Fashion is the most complete expression of society, and understanding its complexity is paramount for its marketing. This course perfectly integrates the three words contained in its title, Fashion, Marketing and Communications into the teaching areas. Above and below the line, conventional or unconventional, online or offline, using images, numbers or words; the overall purpose is to uniquely convey messages that are clear and effective. Taught by teachers from the industry and featuring international guest lecturers, Fashion Marketing & Communications is practical with two projects ready to present in a personal portfolio; the launch of a magazine and the marketing of a company. The course is completed with two experiential moments; a visit to Pitti Uomo and Milan Fashion Week, and internship opportunities. The 9 month academic year that goes from January to October or June to February, totals 700 teaching hours, and is valuable for 80 credits. English language proficiency and attendance are required. Candidates will be selected after a enrolment questionnaire and an interview with the course’s leading teacher. Study Plan The three areas, Fashion, Marketing and Communications take concrete form in the following modules: Contemporary Fashion; Sociology of the Imaginary; Fashion Trend Forecasting; Business Intelligence; Fashion Marketing; Digital Marketing & Communications; Fashion Styling; Digital Styling; Strategic Planning & Copywriting; Account Management;... [-]

Master in Luxury Business

Polimoda, International Institute Fashion Design & Marketing
Campus Full time 9 months April 2018 Italy Florence

Luxury Business is a masterpiece program on cultural business and the business of culture, to create the Chief Executive Officer for all luxury categories. This is the one who, levering on heritage or innovation, manages small companies or finance-driven cartels, conquers mature or emerging markets, and makes the dream come true. [+]

Masters 2017 in Florence Italy. Luxury Business is a masterpiece program on cultural business and the business of culture, to create the Chief Executive Officer for all luxury categories. This is the one who, levering on heritage or innovation, manages small companies or finance-driven cartels, conquers mature or emerging markets, and makes the dream come true. Luxury Business features 7 in-depth and intensive modules, Craftsmanship, Design, Quality, Price, Prestige, Lifestyle, Brand. Each module includes a training project, plus a final project based on Uniqueness, where students implement their own business formula to a new start-up or to an existing company. This master’s course includes many field trips, including one week in Paris accompanied by Linda Loppa, and internship opportunities. Classes focus on hands-on materials and are run by teachers and guests from the industry, who then act as one-to-one consultants during the final projects, which are presented in front of headhunters, investors and human resource managers. The academic year is 9 months long, from April to December, with a total of 800 teaching hours, valuable for 80 credits. English language proficiency and attendance are required. Candidates with work experience or relevant studies in fashion and related fields will be selected after a enrolment questionnaire and an interview with the course’s leading teacher. Study Plan Craftsmanship Insights and understanding of the key factors that make up the industry, mixing heritage, innovation and paradoxical management. Design The product formula that creates the legacy of a label, how to make it viable, financially... [-]

Master in Fashion Styling

Polimoda, International Institute Fashion Design & Marketing
Campus Full time 9 months April 2018 Italy Florence

Fashion Styling creates a Master of image, one who is able to dictate a style by detecting the language of nowadays-aesthetic paradigms and shape the collective imaginary of tomorrow. As an icon maker, the stylist is very in demand in different domains of the fashion industry such as design, shows, stores, magazines, celebrity and digital environments. As a professional of the image, the stylist experiments, gives... [+]

A breathtaking program to create the Fashion Stylist. This is a master of the image, who’s able to dictate visuals through understanding the language of today’s aesthetic paradigms and shape the collective imaginary of tomorrow. This is an icon-maker, who works closely with designers, video-makers, photographers and artists. Fashion Styling goes in-depth into six modules: Styling a Collection, Styling a Fashion Event, Digital Styling, Styling a Store, Editorial Styling and Personal Styling. Each module is composed of dedicated classes and finishes with a project ready to present as a personal portfolio, thereby giving a practical set of skills for the fashion industry. This intensive specialisation includes classes with resident teachers from the industry, international guest lecturers, a field trip to Paris or London, workshops, attendance to Milan/Florence fashion weeks, internship opportunities, as well as the Venice Biennale and the regular use of a professional photography studio. The 9 month academic year from April to December, with a total of 800 teaching hours, is valuable for 80 credits. English language proficiency and attendance are required. Candidates with work experience or relevant studies in fashion and related fields will be selected after a enrolment questionnaire and an interview with the course’s leading teacher. Study Plan Styling a Collection Illustrate the inspiration, research and trends behind a collection; accessorize and package a collection by emphasising its emotional value; create all the materials needed to present a collection to stakeholders. Styling a Fashion Event Organise an event, a show, a performance, an installation; curate... [-]

Master in Fashion Brand Management

Polimoda, International Institute Fashion Design & Marketing
Campus Full time 9 months October 2017 Italy Florence

Fashion Brand Management is the most up-to-date and complete program at Polimoda, for the visionary and active, creative and relational, for someone with a charismatic personality; the Brand Manager. This is a master in creating, preserving, and reshaping the identity of a brand, one who speaks to the subconscious and wins the battle in the consumers’ minds. [+]

Masters 2017 in Florence Italy. Fashion Brand Management is the most up-to-date and complete program at Polimoda, for the visionary and active, creative and relational, for someone with a charismatic personality; the Brand Manager. This is a master in creating, preserving, and reshaping the identity of a brand, one who speaks to the subconscious and wins the battle in the consumers’ minds. This master’s course features three main areas. Vision: the tuning between human, society and industry that makes the brand relevant. Management: the strategic marketing of a business model in real case scenarios. Communications: the creation and delivery of a sense-based message to seduce and aggregate. Fashion Brand Management is run by teachers from the industry and international guest lecturers. Field trips to trade fairs, fashion shows, companies and corporate museums are included, as well as internship opportunities. The course’s two main projects, rebranding a major label and launching an emerging brand, are tutored by Polimoda’s Director, and are of a quality to present as a personal portfolio. The 9 month academic year goes from October to June or April to December, totals 700 teaching hours, and is valuable for 80 credits. English language proficiency and attendance are required. Candidates will be selected after a enrolment questionnaire and an interview with the course’s leading teacher. Study Plan The areas of Vision, Management and Communications take concrete form in the following modules: Contemporary Fashion Fashion systems; designers, products and brands by concept. Art Direction Sociology of the imaginary; art &... [-]