Master's Degree in International Marketing in Eskilstuna in Sweden

See Masters Programs in International Marketing 2018/2019 in Eskilstuna in Sweden

International Marketing

A masters is awarded to students who have completed postgraduate level study in a specific field of study or area of professional practice while demonstrating a high level of mastery during the process.

International marketing involves using marketing techniques and principles on a worldwide scale. Students in this field often have the opportunity to study topics such as international promotion, strategies, global finance, government regulation, targeting and resource allocation.

Sweden (Sverige) is the largest of the Nordic countries, with a population of about 9.5 million. It borders Norway and Finland and is connected to Denmark via the bridge of Öresund (Öresundsbron). Sweden has a strong tradition of being an open, yet discreet country.

Eskilstuna city, Spain has a history that dates back to the medieval times. It has over 90,000 inhabitants. It is situated in Eskilstuna municipality in Sodermanland County.

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Master in International Marketing

Mälardalen University
Campus Full time 1 year September 2018 Sweden Eskilstuna

The programme provides students with an understanding of management and strategy in international marketing, as well as different kinds of marketing. [+]

Master of International Marketing

In today’s globalised world we have to consider that few – if any – companies are purely local or even national, and we cannot disregard the impact of foreign competitors and markets.

International trade could be a way of creating wealth in developing countries, as well as reducing tension by creating a win-win situation for those involved. But marketing is just a tool; it is the user who decides what it is to be used for. To make this choice, you need an understanding of the surrounding organisation as well as what international marketing is, how it can be used, and how it impacts on society as a whole.

The Programme

The International Marketing programme provides students not only with the theoretical knowledge of international marketing and business but also helps to develop the skills needed for successful collaboration within and between multinational groups.... [-]