Masters Program in International Marketing in Russia

Find Masters Programs in International Marketing in Russia 2018

International Marketing

A masters is the first level of graduate coursework and can be obtained after you receive a bachelor’s degree. Earning a masters usually requires two years of full-time study, which amounts to 36 to 54 semester credits.

 

International marketing is an academic study area that deals with utilizing marketing methods and techniques to promote products overseas. Students who study this field can explore topics such as market identification, global decision making, pricing and targeting.

Russia (Russian: Россия) is by far the largest country in the world, covering more than one-eighth of the Earth's inhabited land area. The former State Committee for Higher Education in Russia financed 240 universities, academies and institutes, making Russia a solid country to study in.

Top Master Programs in International Marketing in Russia 2018

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Master in Management in International Marketing

Peoples’ Friendship University of Russia
Campus Full time 2 years September 2018 Russia Moscow

The Master’s program "International Marketing" was introduced at the Economic Faculty in 2008. After establishing the Chair of Marketing in 2009 the Program was significantly refined and updated: its practical value was increased, the possibility of international education in the partner universities was added. [+]

Master in Management in International Marketing

Period of studies: 2 years ECTS credits: 120 Language: English

Program description

The Master’s program "International Marketing" was introduced at the Economic Faculty in 2008. After establishing the Chair of Marketing in 2009 the Program was significantly refined and updated: its practical value was increased, the possibility of international education in the partner universities was added. Successful graduation leads to a state diploma awarding master's degree.

The main purpose of the master's program is to train highly skilled, senior staff of companies in the field of marketing and staff.

Within the program students will study under the supervision in accordance with their individual educational plan and will get knowledge of actual topics in the international marketing. They will explore the main causes of the most pressing problems, will acquire quantitative analytical techniques, methods of strategic market and investment planning, as well as will learn international legal, social and other issues, arising in the process of economic management.... [-]


Master in International Marketing

Plekhanov Russian University of Economics
Campus Full time 2 years Russia Moscow

The program is designed to prepare marketers who have a professional vocabulary in English, with the possible application of competencies obtained in production and trading companies, and in research agencies. The program is based on the specifics of the marketing activities of large international companies operating in the Russian market (or planning to withdraw) and large Russian companies with high export potential, for which it is necessary to study the adaptation of marketing activities in a cross-cultural environment. [+]

Description of the program

The program is designed to prepare marketers who have a professional vocabulary in English, with the possible application of competencies obtained in production and trading companies, and in research agencies. The program is based on the specifics of the marketing activities of large international companies operating in the Russian market (or planning to withdraw) and large Russian companies with high export potential, for which it is necessary to study the adaptation of marketing activities in a cross-cultural environment.

Accreditation

The program is accredited by the European Council for Business Education (ECBE)

What will the graduate know? Understand the construction of the marketing department in the overall system of company management, determine the functions and main areas of work, responsibility systems, and processes Understand the direction of marketing activities, in terms of implementing the strategy of adaptation or standardization of products, brands, the entire marketing complex, marketing planning and audit Know the approaches and metrics for analyzing the effectiveness of marketing activities. Be able to conduct critical analysis, draw conclusions and apply the best practices of international and Russian companies in the marketing function Use the project approach to manage various marketing projects Employment Opportunities ... [-]