Master's Degree in International Marketing in Rome in Italy

See Masters Programs in International Marketing 2018/2019 in Rome in Italy

International Marketing

A masters is the first level of graduate coursework and can be obtained after you receive a bachelor’s degree. Earning a masters usually requires two years of full-time study, which amounts to 36 to 54 semester credits.

 

In international marketing courses and programs, individuals learn about the ways in which marketing principles are applied in multiple countries. Topics can include strategy development, market identification, good and service promotion and different marketing environments.

Officially known as the Italian Republic, the country is found in southern Europe. The official language is Italian and the cultural rich capital is Rome. Many of the world's oldest universities are located in Italy, in particular the University of Bologna (founded in 1088). There are three Superior Graduate Schools with "university status", three institutes with the status of Doctoral Colleges, which function at graduate and post-graduate level.

For those who are interested in studying in a capital city with a rich heritage, Rome is the right place. It has distinctive universities such as the University of Rome that provides degree programs in a variety of disciplines like history and Engineering. This city is peaceful and ideal to live.

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Master in International Business Management

GEMA Business School
Campus Full time Open Enrollment Italy Rome

The professional figure trained by the Programme will know how to do market analyses, prepare and monitor plans for marketing and communication and for commercial development abroad (also considering the possible multicultural dynamics in the various target countries), and develop skills in sales and e-commerce techniques, and will also have effectively improved their language skills: all the lessons on the Master’s programme’s central themes are held in English, allowing students to perfect their technical and language skills at the same time. [+]

Recipients

The Master Program in International Export Management is designed and promoted by GEMA Business School and is a modular postgraduate program designed to train a new generation of Export managers and International marketing managers, able to drive companies and businesses to expand their market shares in international markets by:

increasing the number of countries where products/services are sold, especially in fast-growing markets; increasing the number of product/service lines sold in international markets in tune with the structure of local demand; adopting new distribution strategies to get “closer to the customer” in international markets (e.g. commercial branches, joint venture, local production). ... [-]

Master in International Marketing Management

GEMA Business School
Campus Full time Open Enrollment Italy Rome

The Master Program is tailored for those that want to obtain an International Marketing specialization, starting from Marketing Fundamentals to International Marketing, Digital Business, and Social Media Communication. [+]

Why a Master’s degree in International Marketing Management?

The Master Program is tailored for those that want to obtain an International Marketing specialization, starting from Marketing Fundamentals to International Marketing, Digital Business, and Social Media Communication.

The Program goals will touch on various types of learning: fostering attitudes and values, developing competency in performance, and acquiring information and concepts.

The participants will develop skills and competencies in critical elements of strategy: business (marketing, marketing research, sustainability, and social media communication, etc.), planning and design thinking, leadership and emotional intelligence, and ethics. Thanks to the partnership with the Saint Joseph’s University of Philadelphia (USA), one of the most representative academic institution in the US, all the training activities (lectures, researches, assignments, project works, etc.) will be held in English by Faculty Members, Visiting Professors and Guest Speakers from American and International business context. ... [-]


Specializing Master in International Marketing Management

Università Cattolica del Sacro Cuore (UCSC)
Campus Full time 1 year October 2018 Italy Milan Rome Piacenza Cremona + 3 more

The Master in International Marketing Management provides a broad learning and training experience that helps students enter the job market. The Master in International Marketing Management is characterized by active learning and student interaction, aimed at developing individual skills of analysis and decision-making. [+]

The Master in International Marketing Management provides a broad learning and training experience that helps students enter the job market. The Master in International Marketing Management is characterized by active learning and student interaction, aimed at developing individual skills of analysis and decision-making. In particular, the traditional teaching methods will be integrated by the presence of academics of international standing and managers, case discussions, role-playing, individual, group projects and seminars.

Learning objectives

The Master aims at developing knowledge, competencies and abilities in order to analyse the international markets and to assume managerial, commercial and marketing responsibilities. It enables to operate in international contexts thanks to original, dynamic and unique approaches, culture and knowledge coming from a training process that virtuously integrates the economical-managerial disciplines with the psychological-organisational ones. The learning objectives are to develop an open culture, flexible to changes and a long-lasting set of competences able to continue to adequate themselves to various and dynamic economical contexts.... [-]