The main objectives of this Master in Innovation and Digital Marketing in Tourism is to prepare the future of professionals in the tourism sector and adapt them to the new reality of the industry, so as to have an adequate adaptation to the digital transformation and the integration of new technologies.

With this training, you will also learn to:

The Master in Operations Management provides you with skills development, skills and knowledge acquisition in line with the new challenges that the globalized world requires new leadership.

The major global changes that are currently affecting the world cause supply chains, increasingly global, play a key role in the competitiveness of enterprises, to be consider an essential element of differentiation. Supply chains are no longer a cost center, to become a driver of competitive advantage for businesses, via value-added services, flexibility in adapting to the changing environment and innovation.

The Master in Operations OBS born after this paradigm shift. With it you get a cross section of an extended enterprise processes, influence on strategic decision processes of the business, analytical ability that will help in solving problems, leadership skills and meet risk minimization strategies to the uncertainty of the environment. The figure of the COO is one of the best paid within logistics activities under II ICIL Logistics Salary Survey.... [-]

Titulación Universitaria o experiencia profesional equivalente

IMF Business School y el Instituto Tecnológico Hotelero (ITH), en colaboración con la Universidad Camilo José Cela, ponen en marcha el Máster en Innovación y Marketing Turístico Digital. El objetivo de este máster que sus alumnos se preparen para transformación digital del sector, incorporando las nuevas tecnologías a sus empresas o proyectos. IMF es miembro de Afiliado a la Organización Mundial del Turismo (OMT), así como colaborador de la Confederación Española de Hoteles y Alojamientos Turísticos (CEHAT).... [-]

The big growth area projects currently carried that same be approached from different approaches.

Of all the approaches that we can cite two are the most current and complexity when establishing academic structures: Innovation and Product.

For a more finished approach must emphasize that the concept of innovation is directly related to Design, we understand that the responsibility for the design precisely this: Innovate, do a full or partial contribution of "original" solutions.

The Master in Project Development and Product Innovation, offers a complete training in the three disciplines of project area: Design, Management and Administration, parallel and practice theoretically and referenced exclusively to two concepts already established in the Management areas: Product Innovation, and a third of current development policies in the area: the design and profitability.... [-]

Through a multidisciplinary training, the master's degree is devoted to design research, directing it to a very specific social and economic activity, tourism, as a field of application. Its aim is to implement innovation-based policies, strategies and activities in the sector based on design and working methods.

In this inter-university master's degree, along with the University of La Laguna (ULL), the University of Barcelona (UB), the University of Las Palmas de Gran Canaria (ULPGC) and the University of the Basque Country (UPV-EHU) participate.

A master's degree in multidisciplinary training oriented to a specific social and economic activity is proposed, tourism, as a specific field of application of design research with a view to the implementation of policies, strategies and innovation activities in the sector.... [-]

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For a detailed program of the Master, please refer to the following study plan.

FIRST YEAR

Economics of innovation

9

FALCONE Pasquale Marcello (5 CFU)

IMBERT Enrica (4 CFU)

Corporate finance and financial innovation

12

FERRARI Annalisa (3 CFU)

IMBRIANI Cesare (3 CFU)

LOPES Antonio (3 CFU)

GIORDANO Luca (3 CFU)... [-]

Tourism accounts for one-third of the value of world trade and global exports of services. It is the sector that generates more jobs and has proven to be a sector impermeable to the crisis. It is definitely a strategic sector and a clear bet for the future.

The constant appearance of new competitors, as well as the technification, specialization and professionalization of the sector, require an effort of innovation by destinations, companies and people. This innovation requires a deep knowledge of markets and customers, a creative effort, the implementation of cultural models and the development of technological tools through knowledge and skills that this Master will help you to acquire.... [-]

The Online Master in Business Innovation at GBSB Global Business School is a degree that transforms business professionals of today into the leaders, drivers, and advocates of innovation of tomorrow. This program encourages nurtures and develops the innovative potential students possess. The Online Master in Business Innovation program is designed to have an impact on students and their ability to effectively manage, articulate, and implement innovative processes within their places of employment. The Online Master in Business Innovation educates students on how to analyze global industries, to identify markets of uncertainty and change, and to add value to a product or service in the world of business. This degree takes a proactive, hands-on approach teaching agile methodologies and creative thinking. This program will prepare students for the multi-faceted, business development world by incorporating relevant teachings in topics like design thinking, product innovation, business model design, and knowledge management. In order to receive a global education that can be applied to the international marketplace, students will also develop expertise in complementary areas of study such as international negotiations, market research methods, and sustainability and business... [-]

The Master in International Business Innovation (IMBI) seeks to develop the capabilities and skills of companies’ staff from different sectors and departments to enable them to respond to the new challenges they face in the current society. An environment that has suffered a structural change needs a different, more entrepreneurial approach.

Module 1: The Capacity to Innovate: one of the few lasting competitive advantages - 9 Credits ECTS

Module 2: The Key Factor of Innovation: People - 6 Credits ECTS

Module 3: Identification of Innovation Challenges (Innovation Strategy) - 9 Credits ECTS

Module 4: How to Manage and Systematize the Innovation Process - 6 Credits ECTS... [-]

The Master’s in Innovation and Tourism Marketing Online Course is intended for individuals who possess the same passion for the culture of innovation, technology, and marketing applied in tourism organizations as a traditional student.

This online program is designed to be available completely online to those who want to advance their education profile while also maintaining their professional career and daily routines.

Students who wish to partake in this program must be a graduate of a tourism related study or have a degree at the university level in a different academic field.

Spain is the world's leading destination for holiday tourism, and the second most visited country in the world with the most World Heritage cities, the third in terms of natural areas declared Biosphere Reserves, or the country with the most Blue Flag beaches in the entire Northern Hemisphere.... [-]