Conceptual art or concept art is a discipline typical of illustration that has been adopted in the animation, film or videogame industry. The Concept Art has a determining role in the pre-production phases due to its ability to transmit ideas, situations or concepts in these initial phases.

The Concept Art prints the first identities and characters to a production being necessary high levels of creativity, imagination along with an important skill and technical ability.

The Master in Concept Art immerses you in the profession of the hand of professionals of the sector with a totally practical programming and according to the demands of the industry.

The importance of typography in design is evident. It can not be designed without typography, but it can be designed only with typography. Typography surrounds us and accompanies us 24 hours a day. It is ubiquitous and inescapable and visually interprets what is happening around us. In the current design landscape, typography has gone from transparency to occupy a leading role and have its own expression.

In essence, the objective of typography (both in its design and in its application) has always remained the same: to try to communicate in an attractive way any text, regardless of its level of reading. It is evident that the same typography should not be used to read a book to effectively signal an airport, but it is clear that the objective is always exactly the same; that the receiver understands the message as clearly as possible.... [-]

Today, graphic design activity is closely linked to the illustration, since this is a resource within contemporary art, with its own visual language, it empathizes more directly with the consumer.

The process of construction of an editorial object or a brand image must often add creative versatility of illustration, where the link between art and design is becoming more diffuse but rather the more essential to develop innovative communication projects .

Therefore, to create a graphic product, besides knowing its processes and methodological fundamentals of design, typography and image, add new skills illustration with the graphic designer must become capable of creative take charge of projects where classical drawing techniques converge with the latest technologies.... [-]

The illustration is one of the most bullish disciplines within the graphic, artistic and business world, becoming an essential tool in many professional projects related to graphic design and communication. But if at some level it has developed exponentially it is in the audiovisual design, where the creation of pieces in video format and contents of illustration has become a means in itself, developing its own visual language and a way of conceive images that empathize more directly with the consumer.

For this reason more and more professionals are required to combine both disciplines, illustration and motion graphics, and can also cope with 3D techniques to their projects.

The new generation of professional artists has brought together designers from all creative fields, reinventing concepts and trends to become an indispensable link to the validity of these sectors.... [-]