Dispensé depuis 9 ans sous la forme d’un DESS puis d’un Master Marketing International Négociation, cette discipline se transforme aujourd’hui en un parcours au sein d’une formation aux compétences désormais élargies. Plusieurs raisons ont contribué à maintenir ce type de formation offerte à nos étudiants :

Un contexte international marqué par une forte concurrence entre les entreprises qui essaient sur chaque marché d’attirer le plus grand nombre de consommateurs en utilisant tout l’arsenal des moyens du marketing-mix (politique de produits, politique de prix, politique de communication et politique de distribution) ; L’existence d’une uniformisation progressive des comportements de consommation au niveau international en même temps qu’une volonté pour chaque peuple de garder des spécificités locales très fortes dans leur manière de consommer ; Des négociations commerciales internationales rendues plus complexes en raison d’un rapport de force qui s’équilibre entre les parties contractantes. Compétences techniques: Savoir réaliser une étude de marché internationale ; Concevoir un produit dans une optique d’un marché mondial ; Formuler et mettre en œuvre une stratégie d’internationalisation ; Connaître toutes les techniques de vente d’un produit à l’export ; Maîtriser les procédures d’achats internationaux ; Appréhender tous les pièges des négociations commerciales internationales ; Réaliser un diagnostic export ; Recenser l’ensemble des risques inhérents à l’import-export. Compétences transversales: Décrypter l’actualité économique et sociale des pays des langues enseignées ; Analyser les évolutions des sociétés concernées ; Détecter les tendances socioculturelles ; Capacité à communiquer avec une argumentation claire et persuasive un projet à dimension international face à... [-]

The Global Master Program allows students to have a truly global experience and study on 3 different continents, ie. Europe, Asia, and North America. Students are required to earn a minimum of 10 credits at any of our campuses in Europe, a minimum of 10 credits at our Satellite Campus in Tokyo, Japan, and can transfer a maximum of 22.5 credits from the New York Extension Program. The remaining credits can be earned at any of our campuses in Europe and Asia. Starting the Global Master program is possible only in Europe and Asia.

Course planning

The Global Master option can be applied to any Master program for which the necessary courses are offered during the student's time at our campuses in Europe and Asia and at our partner school in New York. Upon starting the program, students should consult with their local Academic Coordinator to develop a personalized course planning that allows them to meet the necessary program requirements.... [-]

Complexity is the fundamental characteristic of the 21st century. It occurs politically, socially and economically. It is also one of the singular elements in other fields, such as the theoretical and experimental sciences. The 21st century is the century of technological and economic complexity, where new spaces previously unknown are opening up, in robotics, artificial intelligence, or in unmanned intelligent vehicles, whose economic applications will be essential for the survival of many companies.

The economic complexity is the result of extreme competition in the context of the global economy, where there are highly competitive, innovative and technified companies, and others that seek to improve competitive assumption using new technologies to weaken their opponents, either by manipulating information or by subtracting essential strategic information from its competitors.... [-]

Programme Overview

The Global Business Master’s programme prepares students to work in a global environment. It covers the foundations of general managerial theory and practice; various functional aspects of management within companies that operate on the global market, including strategy, marketing, HR management, and company finance; the specifics of conducting business in the context of different countries; last but not least, negotiation and communication skills.

Three universities from Slavic (Russia), Germanic (Austria) and Latin (Italy) Europe have joined forces to offer students an opportunity to gain a hands-on experience in the business and academic environments of the world’s leading economic regions. The environment in which students learn is authentic in each region as the respective part of the programme is delivered by local faculty and practitioners. During the Italian term, professors, students and companies will work together to share expertise and knowledge with the students working on real business projects for Italian companies.... [-]

The aim of this Master’s Programme is to develop competencies in communication, collaboration and creation as professional premises for cross-border business and management toward/in/with Japan. Students will be offered opportunities to acquire skills, capabilities, and experiences relevant to developing business opportunities and professional careers while using and improving their command of Japanese and English.

This will be done through active (project and case study centred) learning in Japanese and English under the guidance of experienced business persons and academics.

The contents of this course will consist of business language and manners, corporate culture, societal and regional challenges, employment practices, accounting and financing, marketing, trade and logistics, legal management, cross-border M&A analysis, workshops and internships with European, Italian and Japanese firms.... [-]

Last Chance, April / October Edition 2017! Ask for the deadline for the scholarship program.

¿Why take the Master in International Business Management?

Presentation Video It will give you an opportunity to apply for work positions that are on demand at the moment like international management, international marketing management, export management, international trade management, international area management, etc. You will develop your entrepreneur abilities (enterprising spirit) as you will have a better command of international business and new global e-business management. You will improve your communication and negotiation skills while sharing professional experiences in a multicultural environment. The master program offers an opportunity to obtain an internship in various companies and institutions. ... [-]

Objectives

Beginning in 2008, the faculties of Panthéon Sorbonne and Fudan University, which are among the leading Economics Departments in their respective countries, have joined efforts to organize an innovative international Double Degree Master program in Economics, specialized in Globalization and World Economy. This program aims to provide a cutting-edge education in Economics at the master level. It trains both Chinese and non-Chinese economists who will become key experts in Euro-Chinese economic relations. Participants benefit from a diverse cultural and study environment as they spend the 1st year in Paris and the 2nd year in Shanghai with classmates from around the world.

Main Career Opportunities ... [-]

Programme description

Asia-Europe Relations: Exploring Business Opportunities studies merge in an original and creative way teaching oriental languages effectively with the whole spectrum of social, economic, and cultural aspects of business practice in Asia and Europe and multilevel relations between them. During the course of study, students learn about the specificity of actors in both regions viewed from a comparative perspective. The curriculum also aims to develop analytical and communication skills. Students choose an oriental language which they will learn for the whole duration of the study programme.

Learning the oriental language is an important part of the education process.... [-]

Master of Global Markets, Local Creativities (Erasmus Mundus International Master)

Global Markets, Local Creativities (GLOCAL)

This two-year International Master leverages the complementary and interdisciplinary expertise, resources and networks of four leading universities (The Consortium) in four innovative cities:

Glasgow (United Kingdom) Barcelona (Spain) Rotterdam (the Netherlands) Göttingen (Germany)

The programme aims to examine how local places (clusters, cities and regions) and local actors (entrepreneurs, firms and policymakers) generate local competitiveness under global market conditions. This two-year programme equips you with the critical skills to make sense of the intersecting complementarity of the global and local but also provides opportunities for practical experience.... [-]

Prepare for a global economy

The intercultural programme Chinese-European Economics and Business Studies provide students with key insights into major aspects of economic development in China and Europe. The skills taught include analyses of specific aspects of trade relations and financial flows, and an understanding of the social and economic interrelations between these two geopolitical regions.

Profile

China’s rapid economic development, its integration into the world market, as well as its significance for the global economy are changing the development of companies and institutions at a national and international level. Europe is still an important player in the world market. Its integration process is difficult but unique. In an intercultural setting, students will learn to describe major aspects of the economic development in China and Europe and learn to analyse trade relations and financial flows as well as social and economic interrelations between the two regions.... [-]

Gain a global perspective of finance, marketing, operations, economics, and strategy with our Master of International Business program.

Based on our award-winning MBA curriculum, Hult’s one-year Master of International Business program will help you gain a global perspective of finance, marketing, operations, economics, and strategy.

Locations

Start your Master of International Business in Boston, San Francisco, London, or Dubai, then choose to explore any other two campuses as part of Hult's unique Global Campus Rotation.

Your Master of International Business at a glance

Who is this program for?

Candidates who have recently graduated from university or college, as well as individuals with up to three years of work experience who want to gain a broad understanding in all areas of international business.... [-]

Rise to the challenge and take on a demanding, yet highly rewarding career in international business ESEI’s Master in International Relations and International Business is the right qualification for a graduate looking to excel in global business. Diving into political and economic considerations and examining social affairs, you will learn to analyze and understand the roots and reach of internationalization and its impact on corporations and start-ups.

You will also learn to construct a vision that encompasses the most important facets of foreign trade, and understand the intricacies of building start-ups, expanding corporations, and opening up foreign markets.... [-]