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Masters Programs in Franchise Management

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1 Results in Franchise Management

IGR-IAE Rennes

The Master 2 Marketing - Franchising, Retail & Service Chains is part of the Center in Franchising, Retail & Service Chains whose mission consists in bringing stu ... [+]

The Master 2 Marketing - Franchising, Retail & Service Chains is part of the Center in Franchising, Retail & Service Chains whose mission consists in bringing students, researchers and professionals in franchising, retail and service chains together around issues concerning the sector and to generate synergies using a global approach (professions, disciplines, and countries).

The Master 2 Marketing - Franchising, Retail & Service Chains presents several assets among which the following ones:

Diversity of job opportunities: Chain management, chain development, chain marketing, chain engineering, chain entrepreneurship, international franchising, business unit management. Wide range of industries: retailing, services, social sector, etc. Multiple kinds of chains: franchising, independent associated retailing, partnership, etc. International opportunities: Europe, developed countries, developing countries, etc. Benefits of the Center in Franchising, Retail & Service Chains: relationships with the partner companies, seminars with French and foreign experts, specific projects, etc. Focus on professionalization: business case studies, testimonials/talks of professionals, visits of companies, etc. Very good professional integration: on average, more than 90% of alumni are employed in less than two months after graduating. A multi-disciplinary approach to be familiar with the “culture of chain”: marketing, management, strategy, law, finance, etc. Complementarity of professors: faculty members and professionals, all experts in franchising, retail and service chains, representatives of the federations (FFF and FCA), etc. International perspectives: multicultural learning environment, joint classes with the French students of the other group of the Master, talks/seminars of researchers of the International Society of Franchising, etc. Learning through research to develop reasoning and... [-]
France Rennes
September 2020
Full-time
1 year
Campus