The Master 2 Marketing - Franchising, Retail & Service Chains is part of the Center in Franchising, Retail & Service Chains whose mission consists in bringing stu
The Master 2 Marketing - Franchising, Retail & Service Chains is part of the Center in Franchising, Retail & Service Chains whose mission consists in bringing students, researchers and professionals in franchising, retail and service chains together around issues concerning the sector and to generate synergies using a global approach (professions, disciplines, and countries).
The Master 2 Marketing - Franchising, Retail & Service Chains presents several assets among which the following ones:
Diversity of job opportunities: Chain management, chain development, chain marketing, chain engineering, chain entrepreneurship, international franchising, business unit management.
Wide range of industries: retailing, services, social sector, etc.
Multiple kinds of chains: franchising, independent associated retailing, partnership, etc.
International opportunities: Europe, developed countries, developing countries, etc.
Benefits of the Center in Franchising, Retail & Service Chains: relationships with the partner companies, seminars with French and foreign experts, specific projects, etc.
Focus on professionalization: business case studies, testimonials/talks of professionals, visits of companies, etc.
Very good professional integration: on average, more than 90% of alumni are employed in less than two months after graduating.
A multi-disciplinary approach to be familiar with the “culture of chain”: marketing, management, strategy, law, finance, etc.
Complementarity of professors: faculty members and professionals, all experts in franchising, retail and service chains, representatives of the federations (FFF and FCA), etc.
International perspectives: multicultural learning environment, joint classes with the French students of the other group of the Master, talks/seminars of researchers of the International Society of Franchising, etc.
Learning through research to develop reasoning and...