The International Master in Fashion and Luxury Marketing (MM

characteristicsAimed at all those who wish to embark on a career in the international fashion and luxury industry.The master is taught during the weekends, Friday afternoon and Saturday morning, from October to July.Includes Masterclass taught by experts from the fashion and luxury industry.Differential FactorsOFFICIAL DEGREE: Own Title of the Rey Juan Carlos University.EMPLOYABILITY: Possibility of internships in companies in the sector.METHODOLOGY: The master includes new subjects such as innovation, experiential marketing, digital marketing, consumer behavior, branding, presentation of collections in fashion shows, fashion and law, etc., taught by lecturers and lecturers from Business Schools, Universities and experts from industry, with the help of the case method. In addition, the ability to innovate, creativity, adaptation to change and critical thinking is motivated.BenefitsSpecialized program in Marketing applied to the fashion and luxury sector with an international vision, which aims to train future managers in the skills and tools of strategic and operational marketing management at an international level.Pay special attention to the design of shopping experiences and critical thinking.It combines innovative pedagogical tools, typical of a business school such as ESIC BusinessIt incorporates the techniques of the case method and strategic simulation.Faculty selected among professors and specialists of the fashion industry.It includes new subjects such as innovation, fashion market research, consumer behavior, new materials, experiential marketing, staging of collections and international fashion shows, e-commerce of luxury, and fashion and law, among others.It allows access to a professional network of fashion companies.Facilitate the collaboration and... [-]