Can we talk about a Fashion 2.0 today? Does fashion come before "being fashionable"? Are the trends occurring in networks and digital media rather than on the catwalks? All these questions are latent and present in the current reality. Social changes, new technologies, social networks, consumer evolution and the democratization of fashion have led brands to question a rethinking of their strategies.

For many brands, this "new digital era" has been an opportunity to make themselves known, position themselves or even reinvent themselves. The identity of a brand is a primary factor in defining a global and coherent strategy, not only in the design of the collection, but also in the business model, the type of products, the target audience, etc.... [-]

COURSE LANGUAGE: SPANISH

The Master of Communication and Fashion trains people capable of managing communication in the fashion sector, of understanding the transcendental nature of its function to create a coherent brand image, skillfully use the tools and develop the necessary strategies to communicate in dynamic terms, creative and innovative that define the very nature of fashion.

The communication encompasses all those actions designed to publicize, establish and position the brand image in the current complicated situation and make it necessary to have highly qualified professionals who design specific strategies adapted to the new trends that erupt each year.

In the Master of Communication and Fashion, she acquires a complete and professional vision of the fashion sector and its close relationship with communication.... [-]

IDIOMA DEL CURSO: ESPAÑOL

El exponencial crecimiento del mundo de la moda obliga a diseñadores y marcas a enfrentarse a nuevos retos como materiales innovadores, nuevos procesos y formas de distribución, etc. aportando valor diferencial y cubriendo las necesidades de los futuros de los usuarios.

La tecnología nos ofrece novedosos atributos que pueden añadir gran valor al producto y marcar la diferencia: materiales que cambian de color en función de la temperatura, prendas con wearables incorporados o elaboradas con tejidos tecnológicos que repelen las manchas...

Este Curso de Postgrado en Tecnología e Innovación Textil te proporciona un amplio conocimiento en la aplicación de nuevas tecnologías en materiales, procesos de fabricación y gestión.... [-]

THIS PROGRAM IS TAUGHT IN SPANISH

The Master of Fashion Communication trains people able to manage the communication in the fashion industry, to understand the importance of its function to create an image of consistent brand, to use skillfully the tools and to develop the strategies necessary to communicate in dynamic, creative and innovative terms that define the nature of fashion.

Communication encompasses all those actions aimed at publishing, establishing and positioning the brand image in the complex current situation and makes necessary to rely on highly skilled professionals who design specific strategies adapted to the new trends that break into the market every year.... [-]

THIS PROGRAM IS TAUGHT IN SPANISH

The Master of Communication and Fashion trains people able to manage the communication in the fashion industry, to understand the importance of its function to create an image of a consistent brand, to use skillfully the tools and to develop the strategies necessary to communicate in dynamic, creative and innovative terms that define the nature of fashion.

Communication encompasses all those actions aimed at publishing, establishing and positioning the brand image in the complex current situation and makes necessary to rely on highly skilled professionals who design specific strategies adapted to the new trends that break into the market every year.... [-]

THIS PROGRAM IS TAUGHT IN SPANISH

The Master of Textiles and Surfaces Design offers specific training in the pattern design of prints applicable to a range of fields: textiles and products (wallpaper, ceramic, homeware etc.) and trains professionals to develop designs for specific surfaces, enabling them to make decisions regarding techniques and production processes on the basis of their possibilities and purposes, learning about the industrial, semi-industrial and manual processes used in each of them, with their specific lexicon and technical peculiarities.

Los alumnos del Máster de Diseño Textil y de Superficies del IED Madrid presentan sus proyectos en el Company Day from IED Madrid on Vimeo.... [-]

THIS PROGRAM IS TAUGHT IN SPANISH

The Master in Fashion Business Management is conceived for those who want to train as managers and entrepreneurs in the fashion industry.

Fashion is creativity. Nevertheless, in order that a product triumphs, reaches the desired audience and works commercially, needs a strategic development. A business plan should cover all aspects necessary to build a company able to obtain results and to achieve the sought success.

The learning process of the Master of Fashion Business Management covers all the areas of interest of the fashion world and analyzes the business abilities that students need to start their activity in this sector. For this reason, it relies on highly skilled professionals who make their experience available to students.... [-]

Why Master in Fashion and Luxury Business Management Ranked within best programs in the area of fashion and luxury in Spain. Learning by doing methodology – get the skills as you participate in real fashion and luxury projects. Our graduates work in the best fashion and luxury companies worldwide. Get to know real fashion and the luxury business world – top companies open their doors for GBSB Global students as part of the Master program. Program Description

The Master in Fashion & Luxury Business Management in Barcelona is designed for students who are interested in business, management and the fashion and luxury goods industry. The Master in Fashion & Luxury Business Management in Barcelona prepares students for an international career working with big and small fashion and luxury firms in Europe and around the globe. Students learn business management skills and market analysis tactics that are necessary to compete in global markets. Students of the Master in Fashion & Luxury Business Management in Barcelona program unlock their creative potential and develop a level of professionalism in fashion and luxury business management among a talented class of students from all over the world.... [-]

The International Master in Fashion and Luxury Marketing (MM

characteristicsAimed at all those who wish to embark on a career in the international fashion and luxury industry.The master is taught during the weekends, Friday afternoon and Saturday morning, from October to July.Includes Masterclass taught by experts from the fashion and luxury industry.Differential FactorsOFFICIAL DEGREE: Own Title of the Rey Juan Carlos University.EMPLOYABILITY: Possibility of internships in companies in the sector.METHODOLOGY: The master includes new subjects such as innovation, experiential marketing, digital marketing, consumer behavior, branding, presentation of collections in fashion shows, fashion and law, etc., taught by lecturers and lecturers from Business Schools, Universities and experts from industry, with the help of the case method. In addition, the ability to innovate, creativity, adaptation to change and critical thinking is motivated.BenefitsSpecialized program in Marketing applied to the fashion and luxury sector with an international vision, which aims to train future managers in the skills and tools of strategic and operational marketing management at an international level.Pay special attention to the design of shopping experiences and critical thinking.It combines innovative pedagogical tools, typical of a business school such as ESIC BusinessIt incorporates the techniques of the case method and strategic simulation.Faculty selected among professors and specialists of the fashion industry.It includes new subjects such as innovation, fashion market research, consumer behavior, new materials, experiential marketing, staging of collections and international fashion shows, e-commerce of luxury, and fashion and law, among others.It allows access to a professional network of fashion companies.Facilitate the collaboration and... [-]