21 Master Programs in Fashion in Barcelona, Spain for 2024

Digital marketing is central for a company's global strategy that needs to transform the way to approach markets and clients. The digital environment offers new and powerful channels for communicating with potential customers and companies require a well-structured digital marketing plan to understand and predict consumers' behaviors. The Master in Web Marketing, Branding, and Merchandising is a comprehensive online program that provides a broad overview of the digital marketing landscape and of the use of digital technologies to analyze complex data, study the market and establish effective relationships with customers through branding and online marketing policies. After a theoretical part students will be involved in various practical activities and tasks that allow them to understand how to use digital content and marketing strategies according to the objectives of the company.

Build up a successful career in the Fashion & Luxury sectors with TBS MSc Fashion & Luxury Marketing. Internationally oriented and highly specialized, our program will provide you with relevant insights to operate in the rich, challenging context of luxury industries, while building and developing your careers.

Fashion and luxury have played important roles in society for centuries. Focusing on business management skills and consumer attitudes to luxury products, with an emphasis on design and creativity, this program prepares you for the projection of a brand. With elements such as advertisement strategy, communication skills, and innovative thinking, you are given an in-depth insight into how to effectively manage and position a unique brand.

The Master in Fashion and Luxury Marketing and Communication Management in Madrid is taught on the ESIC Business & Marketing School campus. Our campus in Madrid opened in 2021 and has 40 classrooms, an auditorium for 300 people, 16 work rooms, 5 meeting points, a gym, a mindfulness room, a cafeteria and much more. Our classrooms are full of master's and postgraduate students specializing in marketing, management and technology. The campus is the ideal place to network, work on your ideas and learn. But, above all, it is the perfect place to live in the present and build the future.

Fashion creative direction leads the construction of the conceptual universe of a brand, with its values and messages. This is done on the basis of a thorough understanding of the sector and its multiple communication channels.

The Master in Fashion and Luxury Business Management in Madrid prepares students for the complexity of the fashion and luxury world on every level. Students learn business management skills and market analysis tactics that are necessary to compete in global markets. Students of Master in Fashion and Luxury Business Management in Madrid program unlock their creative potential and develop a level of professionalism in fashion and luxury business management among a talented class of students from all over the world.

EU's Master in Fashion & Luxury Business program has been designed to provide participants with an in-depth understanding of the luxury and fashion industry, teaching them how to manage a unique and special brand. Focusing on management skills, and luxury consumer attitudes and placing emphasis on design and creativity, this program prepares students to project a brand with strong advertising, communication, and financial strategies.

The Master in Fashion and Luxury Branding and Marketing provides the digital skills and the management expertise to succeed in this dynamic industry. The program explores the key aspects of international fashion and luxury management, marketing, and branding by examing the impact of digital marketing and communication strategies and the new retail and media channels.

A complete journey through the fashion business, combining the creative and entrepreneurial side to adapt and anticipate the demands of a constantly evolving market.

Coolhunting discovers the needs of today's consumer and anticipates future trends through sociology, marketing and design. Although its origins are linked to the world of fashion, trend hunting is a tool used by companies in multiple sectors that helps detect new business opportunities.

The fashion and luxury industry is a sector in constant expansion. The industry is estimated to grow between 7% and 9% per year. Notably, Spain, along with the United Kingdom, is perceived to be one of the best destinations for luxury shopping. Numerous companies in the sector are changing their communication strategy to promote and sell their products globally and online. That means that to excel in this industry, you need to master these skills. The report “The State of Fashion 2019” emphasizes the need to renew the outdated business models of the fashion and luxury sector and strategically improve how promotion, communication, buying, retail, and sales models work. This program will offer advanced knowledge and skills in the field of management, marketing, customer relations, and communication. Join our Master to enrich your understanding of the fashion and luxury industry while being supported in a diverse and challenging environment. Stand out from your colleagues by learning the most in-demand skills and make yourself more hireable to employers.

With the fashion industry facing a decisive transition, the Master's degree in Fashion Design, Technology and Innovation proposes an approach to the sector based on sustainability, creativity, and experimentation. Recognizing the necessity to radically rethink fashion, this master's degree encourages students to develop imaginative solutions to transform the current dynamics of the industry and contribute to a new scenario that combines environmental balance and social commitment with the economic viability and the use of cutting-edge technologies.

The Master in Fashion & Luxury Business Management is designed for students who are interested in business, management, and the fashion and luxury goods industry. The Master in Fashion & Luxury Business Management prepares students for an international career working with big and small fashion and luxury firms in Europe and around the globe. Students learn business management skills and market analysis tactics that are necessary to compete in global markets.

The Master's Program in Design for Sustainable Fashion Technology trains professionals to lead design and production processes aimed at fashion technology, applying soft textile surfaces, paying special attention to digital design, creating prototypes, interacting, and working with new materials.

Now that branding means so much more than just a logo, the role of creative directors is gaining ground. These professionals take care of steering a brand through the conceptual universe guided by its values, messages, and personality. And just as branding encompasses everything a product cannot convey on its own, the concept of “fashion” covers more than just clothing. A brand’s history, values, and creativity create a powerful identity that can appeal to emotions and create a sense of belonging.