The clothing is much more than fashion, it is the expression of the image you want to offer to show a way of being, of living and relating either to a fashion brand that wants to identify with his audience, to communicate values ​​in a advertising spot or to represent the character and times of a fictional character in a movie or a play.

But the image does not depend only on the designers, it is also the responsibility of stylists, costume designers and art directors specialized in designing clothing through a message in order to generate a visual impact or tell a story.

Although traditionally the fashion stylist for fashion editorials and catwalk was limited, its contribution has now expanded to other communications more related to advertising, promotion, sale and retention of the image, covering art direction and techniques like window dressing and the presentation of the products at the point of sale, fairs and showrooms. On the other hand, as the costumes for fiction or costume, it requires a professional who knows both capture the psychology of a character as the dramatic evolution from a script, you translate the requirements of leadership in an attractive and appealing design for viewer, and you know testing costumes for actors and dancers with a physiognomy and very specific needs.... [-]

For the professional designer to know what to create for each type of consumers, or marks, get to know the specific specialties and techniques of pattern appropriate for each type of garment, is not pure creative intuition but the result of uniting the creativity and training technical versatility and a thorough knowledge of the environment.

The deep knowledge of different disciplines and markets within the broad fashion industry, coupled with a high level of sponsorship that allows enhance the design proposals technically developed their pieces to keep any trace of the creative development of collections, is the basis for professional and absolutely essential for proper training in fashion.... [-]

Fashion and photography are social phenomena that manifest themselves through the image. Therefore, few disciplines have so many creative influences and with much weight in society, film, art, music and culture in general, as fashion photography, while draws on all of them.

Fashion photographers work for magazines, brands, online stores, catalogs and advertising campaigns conducted where, from their work, they have to conceptualize and photograph the product or trends in a unique way to attract and seduce the consumer. Therefore, a professional fashion photographer enrich their work if, in addition to high theory and techniques to be able to make a good photograph in set or outside with a capacity model has specific knowledge of other basic photographic genres such as portrait photography or copyright, with professional standards of editing. As a result some fashion photographers become active witnesses to the world of fashion, adding to their professional ability to participate in the creative direction providing a discourse that goes beyond the aesthetic universe.... [-]

The advertising and fashion are not just business, but are social phenomena that manifest themselves through the image, so the photographer relevance in these areas is paramount and few photographic disciplines have so much creative influence and weight in film, art and culture in general, as advertising photography or on fashion, while feed them all.

But advertising and fashion brands do not make products but are the sum of a set of ideas and values, and the photographer's main function should be to create worlds through images to convey those ideas or illusions service brands. Beyond the necessary perfection to photograph a model, a product or a character for an advertising campaign, a magazine or fashion editorial technique, a successful photographer in the field of advertising and fashion it depends on its ability to create a universe that is able to convey the illusion of a unique way to attract and seduce the consumer.... [-]

Fashion is a social phenomenon which manifests itself through the image. But the image that identifies a brand or fashion magazine not only depends on the designers, it is also the responsibility of stylists, art directors and directors of specialized communication project a message in order to generate a visual impact.

The designer conceives the essential aesthetic to convey the image of a brand, trying to connect its needs with the demands of the various means at its disposal: fashion editorials for magazines, showrooms, catwalks, lookbooks, POS, advertising ... This activity converges with the powers of the director of communications, a strategic figure in the sector must be able to identify market trends and develop a critical mind to implement it in an appropriate plan of communication to the brand, which can range from well-defined essence mark for an advertising campaign, to a right relationship with the media, to organizing an event with celebrities and protocol. Its mission is to know the market as a whole to connect fashion and consumer effectively, and translate what is trending in an attractive visual proposal.... [-]

Social changes are reflected in the evolution of fashion, understood as a language through which a set of values ​​and identity strokes are transmitted. The correct definition of the marketing action, ranging from the concept of brand personality, consumer and market niches that aims to reach the parameters collection should take into account the designer or the type of points sale as well as the proper management and communication of these aspects (from a well-defined brand image, sound management of advertising or showroom and a right relationship with the media, to organizing an event with celebrities), it is essential in a global and competitive market.

So, every time a specific training in this area, from a strategic and operational side, which is to allow the professional marketing and fashion communication to promote and disseminate the concept of brand identity or values ​​of a product is required , devising a strategy that integrates all the tools at your fingertips.... [-]

Increasingly arise more creative one who wants to carry out a personal project, I braked his poor knowledge of the market. An entrepreneur needs to be versatile as well as being able to create a collection of any of the different disciplines within the wider fashion industry, namely to develop the strategic approach of a brand and define the action plan for design and marketing are consistent.

It is to design, plan and develop the different elements that make up the day to day in a fashion brand, taking into account creative criteria but also their needs, technical concepts adapted to the production, its distribution plans and aesthetic conceptions to be determined by the visual line of the brand.... [-]

Have you thought about how To run a fashion accessories project? How to mix and match the design of different types of accessories within the fashion industry? Do you know any field of the design of accessories but you want to enter into another type of product? All these challenges can be solved with the appropriate training, conceived by professionals from the world of fashion, professionals with a solid trajectory in the world of higher education.

Through the combination of masterclass and practical projects, we will work to solve these and other professional challenges, with the ultimate goal of generating new business or work opportunities for our students. ... [-]

What happens when I have a project brand, a very clear universe and world domination business but do not have enough information about the fashion sector and everything around you? or, what happens when I studied fashion, I know production processes but I'm outdated in the new industrial processes both in the design and fashion styling? How should I act in case you can reactivate an existing brand, or open a new business line within a brand that already works, but you need to reach a wider audience?

This master's degree aims to combine contemporary way the theoretical and the practical hand working professionals to respond to those who, with one foot in the fashion industry or need to complete or update their training. These professionals will share with our students all its know-how in everything around fashion from a prism 360 (Fashion Culture, Fashion Communication, Design Management, etc.) oriented to optimize actions and achieve benefits in starting projects ( Fashion start-ups) or projects that need renovation, the Master in Management and Fashion Design aims from creativity as the starting point of any fashion project, detailing the same time each of the roles of the various professionals involved in the chain, understanding the multidisciplinarity within the fashion industry, and can create and manage the right equipment to our project.... [-]

The Master's in the Design of Commercial Spaces and Visual Merchandising (60 ECTS) is obtained by completing two postgraduate degrees, for 30 ECTS each. These postgraduate degrees may be completed in the same academic year, or in different years. All postgraduate courses that are part of a master's degree can be taken independently.

Commercial spaces are currently the scene of a social activity on which a considerable part of the economy rests: the consumer society. The products we consume travel a long way before they reach our hands. Manufacturers, distributors, businessmen, marketing procedures, etc., are involved in this process. However, the space in which consumer products are brought together is also an important area for a corporate image, and the responsibility for this falls on the interior designer who designs this setting.... [-]

Language of instruction: Spanish

The fight for market expansion of the big brands that determines the need for companies to offer and expand its range of products and services with new lines of apparel and accessories.

Ins have become the backbone of the economy of fashion. You are not an accessory, they are elements that define the look and personality far beyond clothing. Fashion Accessories are the product that best communicates the style and is also one of the primary tools that best defines a conceptual identity and brand aesthetics.

Thus the figure of a specialized apparel and accessories design professional with expertise and judgment about fashion, and capacity is essential to use the traditional tools and new creation in the design of a product that must compete in an increasingly increasing and more complex. ... [-]

Language of instruction: Spanish

In an era in which ideas are conveyed through images, the role of the stylist has taken a leading role as a strategic tool for an optimal management of the image you want to convey. And the image that identifies a fashion brand depends not only designers, but also, and increasingly, responsibility for stylists and art directors.

The stylist is a key for ensuring the success of a product in the market, launching current and different visual proposals. Stylist as "interpreter of fashion" is present in the development of fashion collections in the staging parades, showrooms in organizing, planning of fashion shows and events, and also increasingly share communication related to advertising, promotion or sale. ... [-]

Language of instruction: Spanish

The Master in Fashion Design is aimed at graduates and / or graduates in disciplines related to design, art, architecture, engineering, ... with interest in developing a career in the fashion industry.

This program will provide students with the knowledge needed to understand and master the different stages of fashionable, ranging from creative idea to sell a collection. It will work on designing collections for men, women, kids and accessories (bags and shoes).

In this 20th edition are part of the cadre of teachers prestige as Belen Larruy (Guillermina Baeza), Josep Abril, Seila without H, ... and others, without being as known, responsible positions in media companies: Carmen Santamaria Nice Things designer; Francesca Tur, creative director of Trends TV; Antonio Morales, designer for the firm TOUS, etc.. ... [-]

Language of instruction: Spanish

The Master in Marketing, Communication and Event Fashion's main objective is to train future professionals who know how to identify, evaluate and select market opportunities, establishing optimal strategies in the field of communication and brand image in an industry in which innovation is continuous and very competitive. Professionals able to position a product in the market, and make it known, either through advertising, through the press or by organizing an event.

Objective:

To provide students with the knowledge and skills necessary to implement a successful marketing policy. Establish the most appropriate communication channel. Using the various tools of advertising as a means of distributing a product. Learn to plan, organize and develop any event in the world of fashion. ... [-]

THIS PROGRAM IS TAUGHT IN SPANISH

The Master in Fashion Design is conceived to be an approach to the world of contemporary fashion for all those professionals trained in several fields, not necessarily related to design and communication. The course is based on providing a solid cultural foundation to understand fashion as a social system tied to the historical evolution of styles, art movements and socio-cultural and economic changes that influence society. The program gives the necessary tools and knowledge to control the several stages if fashion production, from the creative idea to selling a collection; embracing the whole creative process and highlighting the creative and strategic value of a collection within a brand.... [-]