The Masters of Footwear Design with own title of the UCAM have a marked practical character. The idea is to bring the student closer to the incorporation into the shoemaker and the accessories industry. For this in Coco School we have professors of the stature of Loli Pozo, Virtues Cugat and Patricia Rosales among others.

The dynamics of the classes and the permanent communication with the teaching staff allow the student to progressively assimilate the whole syllabus. In addition, the proposed exercises continue to provide the student with the necessary ease for the performance of their future profession.

With all this the student is acquiring the necessary skills to, once finished the Master, go into any of the many branches of shoe design and accessories.... [-]

The clothing is much more than fashion, it is the expression of the image you want to offer to show a way of being, of living and relating either to a fashion brand that wants to identify with his audience, to communicate values ​​in a advertising spot or to represent the character and times of a fictional character in a movie or a play.

But the image does not depend only on the designers, it is also the responsibility of stylists, costume designers and art directors specialized in designing clothing through a message in order to generate a visual impact or tell a story.

Although traditionally the fashion stylist for fashion editorials and catwalk was limited, its contribution has now expanded to other communications more related to advertising, promotion, sale and retention of the image, covering art direction and techniques like window dressing and the presentation of the products at the point of sale, fairs and showrooms. On the other hand, as the costumes for fiction or costume, it requires a professional who knows both capture the psychology of a character as the dramatic evolution from a script, you translate the requirements of leadership in an attractive and appealing design for viewer, and you know testing costumes for actors and dancers with a physiognomy and very specific needs.... [-]

For the professional designer to know what to create for each type of consumers, or marks, get to know the specific specialties and techniques of pattern appropriate for each type of garment, is not pure creative intuition but the result of uniting the creativity and training technical versatility and a thorough knowledge of the environment.

The deep knowledge of different disciplines and markets within the broad fashion industry, coupled with a high level of sponsorship that allows enhance the design proposals technically developed their pieces to keep any trace of the creative development of collections, is the basis for professional and absolutely essential for proper training in fashion.... [-]

Fashion and photography are social phenomena that manifest themselves through the image. Therefore, few disciplines have so many creative influences and with much weight in society, film, art, music and culture in general, as fashion photography, while draws on all of them.

Fashion photographers work for magazines, brands, online stores, catalogs and advertising campaigns conducted where, from their work, they have to conceptualize and photograph the product or trends in a unique way to attract and seduce the consumer. Therefore, a professional fashion photographer enrich their work if, in addition to high theory and techniques to be able to make a good photograph in set or outside with a capacity model has specific knowledge of other basic photographic genres such as portrait photography or copyright, with professional standards of editing. As a result some fashion photographers become active witnesses to the world of fashion, adding to their professional ability to participate in the creative direction providing a discourse that goes beyond the aesthetic universe.... [-]

The advertising and fashion are not just business, but are social phenomena that manifest themselves through the image, so the photographer relevance in these areas is paramount and few photographic disciplines have so much creative influence and weight in film, art and culture in general, as advertising photography or on fashion, while feed them all.

But advertising and fashion brands do not make products but are the sum of a set of ideas and values, and the photographer's main function should be to create worlds through images to convey those ideas or illusions service brands. Beyond the necessary perfection to photograph a model, a product or a character for an advertising campaign, a magazine or fashion editorial technique, a successful photographer in the field of advertising and fashion it depends on its ability to create a universe that is able to convey the illusion of a unique way to attract and seduce the consumer.... [-]

Fashion is a social phenomenon which manifests itself through the image. But the image that identifies a brand or fashion magazine not only depends on the designers, it is also the responsibility of stylists, art directors and directors of specialized communication project a message in order to generate a visual impact.

The designer conceives the essential aesthetic to convey the image of a brand, trying to connect its needs with the demands of the various means at its disposal: fashion editorials for magazines, showrooms, catwalks, lookbooks, POS, advertising ... This activity converges with the powers of the director of communications, a strategic figure in the sector must be able to identify market trends and develop a critical mind to implement it in an appropriate plan of communication to the brand, which can range from well-defined essence mark for an advertising campaign, to a right relationship with the media, to organizing an event with celebrities and protocol. Its mission is to know the market as a whole to connect fashion and consumer effectively, and translate what is trending in an attractive visual proposal.... [-]

Social changes are reflected in the evolution of fashion, understood as a language through which a set of values ​​and identity strokes are transmitted. The correct definition of the marketing action, ranging from the concept of brand personality, consumer and market niches that aims to reach the parameters collection should take into account the designer or the type of points sale as well as the proper management and communication of these aspects (from a well-defined brand image, sound management of advertising or showroom and a right relationship with the media, to organizing an event with celebrities), it is essential in a global and competitive market.

So, every time a specific training in this area, from a strategic and operational side, which is to allow the professional marketing and fashion communication to promote and disseminate the concept of brand identity or values ​​of a product is required , devising a strategy that integrates all the tools at your fingertips.... [-]

Increasingly arise more creative one who wants to carry out a personal project, I braked his poor knowledge of the market. An entrepreneur needs to be versatile as well as being able to create a collection of any of the different disciplines within the wider fashion industry, namely to develop the strategic approach of a brand and define the action plan for design and marketing are consistent.

It is to design, plan and develop the different elements that make up the day to day in a fashion brand, taking into account creative criteria but also their needs, technical concepts adapted to the production, its distribution plans and aesthetic conceptions to be determined by the visual line of the brand.... [-]

Fashion is one of the areas of activity in which Spain boasts global leadership, with luxury brands and retail chains competing with European and US multinationals.

The Master in Fashion: Applied Technologies and Digital Business focuses on three main pillars, the most basic fields of the sector for the future: design, technology, and management. These areas are the mainstream of future development and growth in the fashion business and those profiles are the most demanded skills by fashion companies.

The impact of globalization and the emergence of new technologies applied to design production and marketing have driven the transformation of the industry and has forced companies to restructure, modify their strategies and create new job opportunities. In order to cope with the new environment in which the sector moves and new market paradigms, arises the need to educate professionals who manage the latest technology and are prepared for the challenges of advancement of a growing sector.... [-]

The Master's in the Design of Commercial Spaces and Visual Merchandising (60 ECTS) is obtained by completing two postgraduate degrees, for 30 ECTS each. These postgraduate degrees may be completed in the same academic year, or in different years. All postgraduate courses that are part of a master's degree can be taken independently.

Commercial spaces are currently the scene of a social activity on which a considerable part of the economy rests: the consumer society. The products we consume travel a long way before they reach our hands. Manufacturers, distributors, businessmen, marketing procedures, etc., are involved in this process. However, the space in which consumer products are brought together is also an important area for a corporate image, and the responsibility for this falls on the interior designer who designs this setting.... [-]

Can we talk about a Fashion 2.0 today? Does fashion come before "being fashionable"? Are the trends occurring in networks and digital media rather than on the catwalks? All these questions are latent and present in the current reality. Social changes, new technologies, social networks, consumer evolution and the democratization of fashion have led brands to question a rethinking of their strategies.

For many brands, this "new digital era" has been an opportunity to make themselves known, position themselves or even reinvent themselves. The identity of a brand is a primary factor in defining a global and coherent strategy, not only in the design of the collection, but also in the business model, the type of products, the target audience, etc.... [-]

COURSE LANGUAGE: SPANISH

The Master of Communication and Fashion trains people capable of managing communication in the fashion sector, of understanding the transcendental nature of its function to create a coherent brand image, skillfully use the tools and develop the necessary strategies to communicate in dynamic terms, creative and innovative that define the very nature of fashion.

The communication encompasses all those actions designed to publicize, establish and position the brand image in the current complicated situation and make it necessary to have highly qualified professionals who design specific strategies adapted to the new trends that erupt each year.

In the Master of Communication and Fashion, she acquires a complete and professional vision of the fashion sector and its close relationship with communication.... [-]

IDIOMA DEL CURSO: ESPAÑOL

El exponencial crecimiento del mundo de la moda obliga a diseñadores y marcas a enfrentarse a nuevos retos como materiales innovadores, nuevos procesos y formas de distribución, etc. aportando valor diferencial y cubriendo las necesidades de los futuros de los usuarios.

La tecnología nos ofrece novedosos atributos que pueden añadir gran valor al producto y marcar la diferencia: materiales que cambian de color en función de la temperatura, prendas con wearables incorporados o elaboradas con tejidos tecnológicos que repelen las manchas...

Este Curso de Postgrado en Tecnología e Innovación Textil te proporciona un amplio conocimiento en la aplicación de nuevas tecnologías en materiales, procesos de fabricación y gestión.... [-]

THIS PROGRAM IS TAUGHT IN SPANISH

The Master of Fashion Communication trains people able to manage the communication in the fashion industry, to understand the importance of its function to create an image of consistent brand, to use skillfully the tools and to develop the strategies necessary to communicate in dynamic, creative and innovative terms that define the nature of fashion.

Communication encompasses all those actions aimed at publishing, establishing and positioning the brand image in the complex current situation and makes necessary to rely on highly skilled professionals who design specific strategies adapted to the new trends that break into the market every year.... [-]

THIS PROGRAM IS TAUGHT IN SPANISH

The Master of Communication and Fashion trains people able to manage the communication in the fashion industry, to understand the importance of its function to create an image of a consistent brand, to use skillfully the tools and to develop the strategies necessary to communicate in dynamic, creative and innovative terms that define the nature of fashion.

Communication encompasses all those actions aimed at publishing, establishing and positioning the brand image in the complex current situation and makes necessary to rely on highly skilled professionals who design specific strategies adapted to the new trends that break into the market every year.... [-]