Fashion World Styling

Classes will be taught both Italian and English

The Fashion World Styling has been created on explicit demand from today’s fashion world need of experienced professionals with an eclectic capacity of Communication, Design and Trend Books, Marketing, Public Relations and Commercial knowledge.The purpose of the course is to demonstrate the impact of the intervention of the fashion professionals in prestigious roles in the various sectors: Communication Directors, Designers, Owners of Public Relations Agencies, Owners of Commercial Show Rooms, Photographers, and Fashion Editors.

This course outlines all the basic elements of communication, creativity and commercial professionalism in the fashion world and on completing the course, students will possess a global vision of the professional fashion world.... [-]

Fashion Design La Maison

Classes will be taught both Italian and English

Is more than just a simple course in that it contains all the specific techniques of a traditional formation in Fashion Design and the various disciplines that cross it, as well as the primary activity of Cool Hunting, that have to be present to generate future talents, STYLISTS able to surprise and fascinate and above all add innovation to their own creations.

Course program

First Level

Introduction to designSketch and technic designMoodboard, inspiration, research ideas and trendsPreparation to fashion collectionPattern-making principlesLa Maison laboratory, from design to the clothing-to-be, experience the fashion MaisonAccessories design preparationThe fashion systemIntroduction to fashion marketing and to fashion strategiesIntroduction to graphic, color techniques, and rendering fulfillmentChromatology, hand design, and graphic design rendering techniquesCostume history, from Paleolithic age up to the beginning of 1500... [-]

The Fashion Promoter is the person who is principally responsible for Fashion Brand communication strategies and promotion. His task is to convey the brand’s vision, style and values, promoting Fashion and Luxury products, by organizing events, exhibitions, fashion shows, presentations and advertising campaigns with the goal of turning a product into an object of desire, an enhancer of one’s personality, which is able to seduce and fascinate.

The Head of the Press Office often manages the company’s external relations, handling relations with journalists, advertisers, style studios and all of the most relevant stakeholders.

The Art Directors are the Fashion System’s most important celebrities: wooed by the big Fashion houses and known worldwide, they are famous for their unforgettable collections and brilliant ideas, or for having revived, with sometimes audacious choices, the fates of brands in decline.

The Fashion house’s Creative Director is the creative team’s leader and has the task of creating collections that respect the brand’s tradition and are at the same time carriers of an innovative and competitive spirit in the marketplace. It is an important role and one of great responsibility that requires artistic and managerial expertise.

The Creative Director of Accessories and Luxury Products is an extremely important figure whose task is a very delicate one: that of combining the essence and uniqueness of a brand with the creativity and functionality of a Luxury accessory, exalting the quality and power of seduction. With the help of digital modeling and fabrication, all the students will be able to produce some pieces with the highest technology and machines for fabrication such as Laser cut, 3D Printer and wearable technology Arduino.

During the course, the students will develop their skills in 3D modeling thanks to the Opensource program Blender under the supervision of highly educated masters and professionals. The Creative Director is responsible for leading the creative staff in the creation of accessories lines that meet the definition of Luxury goods, combining creative abilities, design skills, and craftsmen’s expertise.... [-]

The Master in Fashion Design shapes a fashion designer who can easily enter the product area of fashion and luxury goods businesses.

The course explores a range of creative and design elements as well as training participants in the technical aspects of fashion industrial production; such as collection planning, merchandising, costing and processing. Fundamental components of the course include garment construction and production processes, completed by the use of moulage techniques and 3D CAD simulations. The curriculum also covers specialist techniques in textile design, fabric finishing, and embellishment.

Students are furthermore taught how to improve the processes employed in the creation of accessories collections, strengthened through the use of CAD design and 3D printers, and will also gain the skills needed to build and promote a start-up company.... [-]

The Master’s Course in Fashion Communication Management aims to develop a professional able to cover roles related to communication in businesses within the Fashion industry that manages brands, or outsourcing agencies. Students learn the vital activities of these companies, such as drafting press releases and advertising material, developing and maintaining contacts with press services, sustaining public relations, and event management. Other professional openings in this field involve specialised communication through media such as magazines, online portals and television, and a constant communication based on special events and celebrities. The course teaches students to be able to manage every stage of a communication plan, as well as to manage the team of different professionals who form part of the communication sphere within a Fashion business.... [-]

The Master’s Course in Fashion Collection Management aims to build a professional figure who has the strategic skills to penetrate the production side of fashion and luxury business and work as a manager in the product area of the luxury goods and fashion sectors. The course provides students not only with a general knowledge of the various areas involved in business but also with specific technical skills in the field of industrial production in the fashion sector. Furthermore, the course provides the necessary professional tools to be able to work on products in line with market demands. The dynamics analysed during the course relate in general to the luxury goods sector with particular attention to fashion considering the specific nature of the processes involved in product development within this field.... [-]

FROM BUYING TO DIGITAL FASHION MARKETING

Fashion Buyer. Marketing Manager. Omnichannel Strategist.

Managing the business of a Fashion Company means to combine fashion marketing, fashion management, and fashion retail. In the Master in Fashion Direction: Brand & Business Management more than one discipline will be merged, in order to train the most qualified and innovative professional figures who will be responsible for the business management in the world of fashion and luxury.

First step: studying the business models, their evolution, and their business strategies in the industry.

Second step: recognizing and studying the different retail and business channels, the underlying business logic and in their specific operations: from fashion buying and retail merchandising to sales & digital management.... [-]

Brands have cultural identities and roots, which often come out from the products and the company’s technical expertise and craftsmanship, while in other cases it is the result of a careful brand strategy and communication architecture. The management and exploitation of this area are increasingly important for global competitiveness In this area, professionals are required to possess skills in order to create value for the final customer and the different other targets of communication and marketing strategies, as well as being able to interact with all the segments of the pipeline from design and product management to marketing and retailing.... [-]

The Man Fashion sector covers a large part of the international market of Fashion. To face the world of the Man Fashion, it’s important to study and understand its reality and requirements. It’s important to study anatomy and the fashion sketch techniques first, then, later on, understand the psychological aspect related to the single style. The educational path starts from the study of the “Fashion System” and proceeds by making the student get autonomous in creating a Collection and a Portfolio. The plan gets developed through specific books and by taking advantage of highly qualified professional people of the industry, who are able to excellently educate their own students.... [-]

The course is aimed to forge fashion designers who are specialized in conceiving women clothes collections and accessories. For this reason it’s important to own the basics and get to realize a portfolio, essential for the student’s own presentation. Once learned the basics of drawing, the student will go deep in the “woman” subject by realizing several kinds of collections and studying the current, old and future trends. The course lets the student make a deepened study about fabrics and the graphical design of the collection, about the product marketing and the technical development, to let the students move with higher self-confidence, due to a better knowledge of the fashion world.... [-]

The Master program "Made in Italy, Fashion and Luxury Management” (MIFL), presented entirely in English, is a first level University Master.

Its main objective is to train professionals and provide them with strong skills in the fashion and luxury market, in order to identify new business opportunities in international markets and to build and manage projects in creative industries with premium strategies.

The fashion and luxury industry is a growing and rapidly evolving sector, where particular individual abilities of creativity and management, strategic skills, communication and managing of new technologies are required, as well as specific abilities and competencies for the development of new initiatives.... [-]

Creativity means experimenting with our familiarity with tradition and elaborating on it. Tradition, in its turn, filtered through contemporary awareness and benefit from new technologies, is transformed into innovation. The fashion system functions as a reflection of the contemporary world and as a prediction of the near future, but also as a dream, as emotions. Our emotions are always the main driving force of the act of creation.

This Masters course is designed to keep a very close relationship with the real working world, exploiting the opportunity to dialogue with and learn directly from people who occupy leading roles in the fashion business. The course aims to develop students’ ability to shape their ideas as a force for generating products, going beyond superficial creativity. It is an advanced form of training that forges contacts between students and all aspects of the design process, from the up-front thinking to the execution and from presenting to communicating. At the end of the course, students will be ready to play an effective role in fashion firms.... [-]

Fashion is education about beauty, the ability to express thoughts and emotions, the most direct expression of the contemporary world: colours, shapes and materials in perfect harmony. It is the most lively of the art forms, thriving on people in real life. Like in a major theatre "pièce", getting the stage-set just right is crucial in the game of seduction, but a part cannot stand for the whole. To be able to keep on winning over an increasingly stimulated and probably confused consumer is to go back to fundamentals by employing in-depth technical training.... [-]