Alchimia’s MFA program develops over a two-year period with the aim to expand and deepen the students’ knowledge and skills in studio-based jewelry design. The program is intended to generate further critical understanding in and of the discipline, strengthen individual artistic approaches and positions, and investigate new possibilities for marketing and promotion.

The objective of the course is to render the students independent and qualitatively highly prepared in every aspect of their work, not only including research, creation, and production, but also networking, and exhibiting and self-presentation in relation to galleries and collectors. Therefore, in the second year of the program, students are not required to live in Florence, but can choose any city in Europe as their base. A personal tutor appointed by the school will follow their developments, while intensive workshops, seminars, and training periods are held in Florence.... [-]

8th edition - The Master in Fashion Business is designed for professionals and graduates wishing to acquire high-level skills in new technologies applied to fashion communication. Cradle of fashion thanks to Pitti events, Florence is worldwide recognised as the center of Italian fashion industry and its production process as a whole, from the raw material to the displayed object of fashion. The course integrates advanced technologies, traditional techniques and crafts in favor of innovative products and communication services. Moreover, Sara Maino (Vogue Italia Senior Editor) is the scientific coordinator of the school.

Career opportunities - At the end of the Master, the Fashion Business Manager can work for fashion events, public relations, fashion businesses, advertisement and press offices. Students can find a job as Brand Expert, Fashion Promoter, Fashion Marketing Expert, Creative in advertising and Consultant for new media.... [-]

A breathtaking program to create the Fashion Stylist. This is a master of the image, who’s able to dictate visuals through understanding the language of today’s aesthetic paradigms and shape the collective imaginary of tomorrow. This is an icon-maker, who works closely with designers, video-makers, photographers and artists.

Fashion Styling goes in-depth into six modules: Styling a Collection, Styling a Fashion Event, Digital Styling, Styling a Store, Editorial Styling and Personal Styling. Each module is composed of dedicated classes and finishes with a project ready to present as a personal portfolio, thereby giving a practical set of skills for the fashion industry. ... [-]

Creative Direction is a wide and deep program shaping the newest evolution of the fashion designer, the Creative Director. This is one who leads a design studio, the identity of a fashion brand, as well as specials project in the society of the spectacle, with the typical sensorial and conceptual approach required from art management. Creative Direction is based on 3 intersected areas. Design: the trend and cultural research resulting in a visualised concept. Brand: a market analysis resulting in brand identity strategy. Communications: the creation of written, visual and motion contents to be created and delivered by a team.

This master’s course gives access to shows, trade fairs, exhibitions and museums in Italy and Europe, as well as internship opportunities. This course is run by teachers and guests from the industry, reviewing one-to-one the progress of the student. The final project is a concept book to be represented with a design installation in Villa Favard in front of a jury. ... [-]

Fashion Marketing & Communications is an analytical program to create the master planner. This is the person who gathers information from different sources, writes a marketing plan and suggests practical actions for maximising a company’s visibility. Fashion is a complete expression of society, and understanding its complexity is paramount for its marketing.

This course perfectly integrates the three words contained in its title, Fashion, Marketing and Communications into the teaching areas. Above and below the line, conventional or unconventional, online or offline, using images, numbers or words; the overall purpose is to uniquely convey messages that are clear and effective. ... [-]

Fashion Design is a star course that fulfils the dream to enter the world of fashion, wielding the keys of its main language. Fashion Design is the personal expression of a master creator who can conceive an idea and transform it into a wearable cult piece, desired by many who are looking for a change.

This course perfectly integrates the two words contained in its title, Fashion and Design, into the teaching areas. The first area is based on research; a full immersion to acquire cultural and technical skill, while the second is practice-driven and aims to realise and present an impressive capsule collection.

Fashion Design is run by teachers from the industry and special guests, grants unlimited access to the Design Lab, Computer Labs, and the immense library, and includes a starting toolkit, a field trip to Milan Fashion Week, and internship opportunities. The two main projects of the course are of a quality to present as a personal portfolio, where the first develops from research to figurines, and the second from figurines to a capsule collection. ... [-]