The Master course in Fashion deals with the three fundamental mechanisms for the management of a fashion luxury brand: creativity, contemporaneity and storytelling. The meaning of the word creativity and its dynamics are still unknown for many. The study and analysis of creative processes necessarily occur within the contemporaneity, insofar as it is not only the time in which dynamics of the market take place, but also its engine. Knowing the mechanisms that act in the present help us to recognize and direct people’s tastes and consumption, both as a profit opportunity and social growth. The storytelling is the final result of the process that brands set in motion for building the trademark’s sense and aesthetics in order to make it solid and lasting, and it’s also functional to the product’s sale. Career opportunities - The Master aims to train the interim management executives who have a solid cultural preparation and practice but are also able to understand and react to new creative dynamics: Brand Manager, Marketing Director, Communications Director, Merchandising Manager, Retail Manager, Digital Media Manager. Degree title - The course is recognised by MIUR (Ministry for Education, University and Research) as an Academic Master Level I credit rated at 60 credits allowing students to progress further in their studies in Italy or abroad. [+]