The advertising and fashion are not just business, but are social phenomena that manifest themselves through the image, so the photographer relevance in these areas is paramount and few photographic disciplines have so much creative influence and weight in film, art and culture in general, as advertising photography or on fashion, while feed them all.

But advertising and fashion brands do not make products but are the sum of a set of ideas and values, and the photographer's main function should be to create worlds through images to convey those ideas or illusions service brands. Beyond the necessary perfection to photograph a model, a product or a character for an advertising campaign, a magazine or fashion editorial technique, a successful photographer in the field of advertising and fashion it depends on its ability to create a universe that is able to convey the illusion of a unique way to attract and seduce the consumer.... [-]

Fashion and photography are social phenomena that manifest themselves through the image. Therefore, few disciplines have so many creative influences and with much weight in society, film, art, music and culture in general, as fashion photography, while draws on all of them.

Fashion photographers work for magazines, brands, online stores, catalogs and advertising campaigns conducted where, from their work, they have to conceptualize and photograph the product or trends in a unique way to attract and seduce the consumer. Therefore, a professional fashion photographer enrich their work if, in addition to high theory and techniques to be able to make a good photograph in set or outside with a capacity model has specific knowledge of other basic photographic genres such as portrait photography or copyright, with professional standards of editing. As a result some fashion photographers become active witnesses to the world of fashion, adding to their professional ability to participate in the creative direction providing a discourse that goes beyond the aesthetic universe.... [-]