Can we talk today about a Fashion 2.0? Is the fashion comes before "vogue"? Do the trends occurring in the networks and digital media rather than on the catwalks? All these issues are latent and present in the current reality. Social changes, new technologies, social networks, consumer evolution and democratization of fashion have led to question marks rethinking their strategies.

For many brands this "digital age" has been an opportunity to make themselves known, or even reinvent position. The identity of a brand is a key to define a comprehensive and coherent strategy factor, not only in the design of the collection, but also in the business model, the type of products, the audience it addresses, etc.... [-]

Fashion is one of the areas of activity in which Spain boasts global leadership, with luxury brands and retail chains competing with European and US multinationals.

The Master in Fashion: Applied Technologies and Digital Business focuses on three main pillars, the most basic fields of the sector for the future: design, technology, and management. These areas are the mainstream of future development and growth in the fashion business and those profiles are the most demanded skills by fashion companies.

The impact of globalization and the emergence of new technologies applied to design production and marketing have driven the transformation of the industry and has forced companies to restructure, modify their strategies and create new job opportunities. In order to cope with the new environment in which the sector moves and new market paradigms, arises the need to educate professionals who manage the latest technology and are prepared for the challenges of advancement of a growing sector.... [-]

THIS PROGRAM IS TAUGHT IN SPANISH

The Master in Fashion Business Management is conceived for those who want to train as managers and entrepreneurs in the fashion industry.

Fashion is creativity. Nevertheless, in order that a product triumphs, reaches the desired audience and works commercially, needs a strategic development. A business plan should cover all aspects necessary to build a company able to obtain results and to achieve the sought success.

The learning process of the Master of Fashion Business Management covers all the areas of interest of the fashion world and analyzes the business abilities that students need to start their activity in this sector. For this reason, it relies on highly skilled professionals who make their experience available to students.... [-]

The International Master in Fashion and Luxury Marketing (MM

characteristicsAimed at all those who wish to embark on a career in the international fashion and luxury industry.The master is taught during the weekends, Friday afternoon and Saturday morning, from October to July.Includes Masterclass taught by experts from the fashion and luxury industry.Differential FactorsOFFICIAL DEGREE: Own Title of the Rey Juan Carlos University.EMPLOYABILITY: Possibility of internships in companies in the sector.METHODOLOGY: The master includes new subjects such as innovation, experiential marketing, digital marketing, consumer behavior, branding, presentation of collections in fashion shows, fashion and law, etc., taught by lecturers and lecturers from Business Schools, Universities and experts from industry, with the help of the case method. In addition, the ability to innovate, creativity, adaptation to change and critical thinking is motivated.BenefitsSpecialized program in Marketing applied to the fashion and luxury sector with an international vision, which aims to train future managers in the skills and tools of strategic and operational marketing management at an international level.Pay special attention to the design of shopping experiences and critical thinking.It combines innovative pedagogical tools, typical of a business school such as ESIC BusinessIt incorporates the techniques of the case method and strategic simulation.Faculty selected among professors and specialists of the fashion industry.It includes new subjects such as innovation, fashion market research, consumer behavior, new materials, experiential marketing, staging of collections and international fashion shows, e-commerce of luxury, and fashion and law, among others.It allows access to a professional network of fashion companies.Facilitate the collaboration and... [-]