Master's Degree in Fashion Marketing in Rome in Italy

Search Masters Programs in Fashion Marketing 2017 in Rome in Italy

Fashion Marketing

In order to successfully obtain a Masters qualification, you will need to obtain a number of credits by passing individual modules. Most taught Masters will have a number of core modules which you must take and pass in order to obtain the qualification. The assessment of research Masters is almost always entirely by a single dissertation module or project.

Studies in fashion marketing focus on business classes such as financial accounting and economics, as well as fashion courses like retail management and fashion merchandising. Many programs also include projects and internships in the fashion industry.

Officially known as the Italian Republic, the country is found in southern Europe. The official language is Italian and the cultural rich capital is Rome. Many of the world's oldest universities are located in Italy, in particular the University of Bologna (founded in 1088). There are three Superior Graduate Schools with "university status", three institutes with the status of Doctoral Colleges, which function at graduate and post-graduate level.

For those who are interested in studying in a capital city with a rich heritage, Rome is the right place. It has distinctive universities such as the University of Rome that provides degree programs in a variety of disciplines like history and Engineering. This city is peaceful and ideal to live.

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Master In Luxury, Fashion & Retail Management (roma) - Path In Italian

Il Sole 24 ORE Business School
Campus Full time 10 months October 2017 Italy Rome

The Master Luxury, Fashion & Retail Management provides technical, administrative and managerial skills currently needed to integrate professionally in companies in the fashion and luxury sector, the rapidly growing and increasingly require specific skills appropriately formed. [+]

Masters in Fashion Marketing in Rome in Italy. The Master Luxury, Fashion & Retail Management provides technical, administrative and managerial skills currently needed to integrate professionally in companies in the fashion and luxury sector, the rapidly growing and increasingly require specific skills appropriately formed. Master's objective is to train professionals able to integrate successfully in the major companies in the sector of luxury and fashion in Italy and abroad, as well as in consulting firms specializing in fashion and retail. STRUCTURE The Master, full-time, limited numbers and compulsory attendance, a total duration of 10 months: 6 months of classroom training 4 months internship in the luxury sector companies. PROGRAM The Master's program offers a comprehensive and thorough overview of the world of Luxury and Fashion, addressing the following topics: The meaning of luxury in the fields and in the world markets Made in Italy yesterday, today and tomorrow The new consumers of luxury goods The fashion industry, luxury and lifestyle The marketing in the luxury, web and new digital media: the new frontiers of marketing for luxury goods Project management: project management Communications, media relations and between traditional and digital media events The internationalization strategies The distribution channels with focus on retail, ecommerce and opportunities of 'e-tailing The retail merchandising, visual merchandising, and other professionals in the world of luxury and lifestyle STAGE The internship is an integral part of the training course, represents an important opportunity to enter the world of work. Four months of "training on the job"... [-]

Master in Communication and Marketing for Fashion

IED – Istituto Europeo di Design Rome
Campus Full time 12 months March 2018 Italy Rome

The Master in Communication and Marketing for Fashion aims to form practitioners who care for the public relations and the press office and cover strategic and operational roles, coordinate the organization of the communication according to the timing of collections and give effectiveness to communication and marketing strategies that affect the production cycle in the business system. Experts in Communication and Marketing identify future trends in relation to socio-cultural aspects and market conditions, through technical and operational skills typical of the fashion industry. The Master allows them to reach such an understanding of the tools to be able to operate immediately, in junior positions in the areas of Communication and Marketing of any type of company, from the Atelier of haute couture to Ready-to-wear companies, from the Pronto moda system to sportswear and casual collections. [+]

THIS PROGRAM IS TAUGHT IN ITALIAN Entry Requirements: The Master in Brand Management and Communication seeks to recruit students having a relevant Honours degree or an equivalent academic qualification or having a professional qualification in management, communication, marketing, humanities and sociological sciences and practitioners who wish to gain expertise in the field of marketing and communication in the fashion industry. Methodology and structure: The course introduces to the specificities of the sector, analyzing all components of marketing through the illustration of case studies and workshops. Students will examine professional roles in the world of communication and organization of the Fashion System. From the study of the role of communication and its main forms to the communication mix, from the creation of the brand to communication strategy, students get to draw up marketing and business plans. Case studies of companies are fundamental: these are presented and analyzed directly by those responsible for communication and marketing. Starting with the brief of the company, students are then involved in individual projects in order to accomplish strategic plans, marketing advertising events and campaigns, aimed at achieving the objectives. The programme examines the history of fashion in detail through the evolution and change of the social environment that is reflected in trends and style, sociology and psychology of fashion consumption. As part of the Fashion Marketing, students will study the different types of product: haute couture, ready-to-wear, fast fashion, the exhibition business, the shop as a marketing tool, the concept store, the store management and... [-]

Master in Luxury Marketing Management

IED – Istituto Europeo di Design Rome
Campus Full time 12 months January 2018 Italy Rome

What is fashion? What is luxury? Fashion is a form of art or business? And luxury, does it exist yet in the twenty-first century, or its genetic mutation, imposed by the spread of the affordable luxury of '80s, as a means of brand extension, has come to an end? The Master in Luxury Marketing Management answers these and other questions, examining closely the fashion market, its interpreters, the different business models and industry communication. Participants experience the luxury concept in different socio-cultural contexts and identify the strategies of seduction and expansion applied by the big brands in mature markets and in the BRIC economies, through the study of the monopoly exercised by the great signs of the luxury industry in sectors such as fashion, automotive, yachts, watches, lifestyle, food & beverage, gateways. [+]

Masters in Fashion Marketing in Rome in Italy. THIS PROGRAM IS TAUGHT IN ENGLISH Entry Requirements: The Master in Luxury Marketing Management considers applicants having a relevant Honours degree or an equivalent academic qualification in economics, communication, sociology, fashion, creative disciplines who wish to acquire practical knowledge and expertise in the luxury sector. Structure and Methodology: The Master analyzes the fashion system as a contemporary industry that finds great opportunities for development thanks to a new way of understanding the marketing mix: the fashion product of the third millennium is sophisticated but wearable, original but timeless; the price is affordable but a "mental" discriminant for the target; distribution is global, yet maintaining a strong local recognition with a consequent customization of the product in different markets; communication makes use of the new marketing models (digital and social networks, blogs, viral communication, sensory communication, video communication) and the power acquired by the reputation of the brand in the consumer's mind. The Master in Luxury Marketing Management analyzes luxury as an artisanal creation, the result of tradition, innovation, know-how, quality, both intrinsic and perceived. Luxury is also investigated as an economic instrument that promotes social distinction influencing purchasing decisions, but also as an exercise of the industrial power that sees the highest growth potential. The sectors of the luxury industry examined are: fashion, design, art, jewelry, watches, beauty, travel, accommodation, yachts, private aircrafts, cars, private banking, real estate and personal services. The Marketing & Branding unit will cover subjects, such as distribution... [-]

Masters Programme in Fashion

Sapienza University of Rome
Campus Full time 2 years October 2017 Italy Rome

The Masters Programme in Fashion (LM-65) prepares students for high-level responsibilities in the world of fashion, as well as its relations with figurative arts, communications and entertainment, or for independent careers in the fashion industry and a wide range of related fields. [+]

The Masters Programme in Fashion (LM-65) prepares students for high-level responsibilities in the world of fashion, as well as its relations with figurative arts, communications and entertainment, or for independent careers in the fashion industry and a wide range of related fields. Students acquire skills and specialist knowledge related to the development of the fashion industry, both historically and as an on-going trend, with special attention to cultural, symbolic and economic/financial factors, as well as the entrepreneurial and management skills necessary to work in this field. In particular, the programme will provide students with: Specific competences to identify, design, develop, manage, monitor and assess projects, production and economic/managerial aspects; Tools to analyse the human, historical and cultural influences that play a role in the production, use and commercialization of clothing, both in terms of historical/anthropological symbology and entrepreneurial market dynamics. Communications skills, linguistic and technological media, knowledge acquisition and transmission systems; Fashion industry history and clothing trends. [-]