Master's Degree in Fashion Marketing in Rome in Italy

Search Masters Programs in Fashion Marketing 2017/2018 in Rome in Italy

Fashion Marketing

A Masters degree is an academic degree awarded to individuals who successfully denote a higher level of expertise. There are two main types of Masters - taught and research.

Students who study fashion marketing learn about many different areas in the fashion industry. Along with basic fashion and business courses, typical classes include fashion market research, fashion analysis and forecasting, visual merchandising and promotional strategies.

Italy, officially the Italian Republic, is a unitary parliamentary republic within the European Union, located in Southern Europe. To the north, it borders France, Switzerland, Austria, and Slovenia along the Alps.

For those who are interested in studying in a capital city with a rich heritage, Rome is the right place. It has distinctive universities such as the University of Rome that provides degree programs in a variety of disciplines like history and Engineering. This city is peaceful and ideal to live.

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Master In Luxury, Fashion & Retail Management (roma) - Path In Italian

Il Sole 24 ORE Business School
Campus Full time 10 months October 2017 Italy Rome

The Master Luxury, Fashion & Retail Management provides technical, administrative and managerial skills currently needed to integrate professionally in companies in the fashion and luxury sector, the rapidly growing and increasingly require specific skills appropriately formed. [+]

Masters in Fashion Marketing in Rome in Italy. The Master Luxury, Fashion & Retail Management provides technical, administrative and managerial skills currently needed to integrate professionally in companies in the fashion and luxury sector, the rapidly growing and increasingly require specific skills appropriately formed. Master's objective is to train professionals able to integrate successfully in the major companies in the sector of luxury and fashion in Italy and abroad, as well as in consulting firms specializing in fashion and retail. STRUCTURE The Master, full-time, limited numbers and compulsory attendance, a total duration of 10 months: 6 months of classroom training 4 months internship in the luxury sector companies. PROGRAM The Master's program offers a comprehensive and thorough overview of the world of Luxury and Fashion, addressing the following topics: The meaning of luxury in the fields and in the world markets Made in Italy yesterday, today and tomorrow The new consumers of luxury goods The fashion industry, luxury and lifestyle The marketing in the luxury, web and new digital media: the new frontiers of marketing for luxury goods Project management: project management Communications, media relations and between traditional and digital media events The internationalization strategies The distribution channels with focus on retail, ecommerce and opportunities of 'e-tailing The retail merchandising, visual merchandising, and other professionals in the world of luxury and lifestyle STAGE The internship is an integral part of the training course, represents an important opportunity to enter the world of work. Four months of "training on the job"... [-]

Master in Communication and Marketing for Fashion

IED – Istituto Europeo di Design Rome
Campus Full time 1 year March 2018 Italy Rome

The Master in Communication and Marketing for Fashion aims to form practitioners able to cover strategic and operational roles, coordinate the organization of the communication according to the timing of collections and give effectiveness to communication and marketing strategies that affect the production cycle. [+]

The Master in Communication and Marketing for Fashion aims to form practitioners able to cover strategic and operational roles, coordinate the organization of the communication according to the timing of collections and give effectiveness to communication and marketing strategies that affect the production cycle. Experts in Communication and Marketing identify future trends in relation to socio-cultural aspects and market conditions, through technical and operational skills typical of the fashion industry. The Master allows them to reach such an understanding of the tools to be able to operate immediately, in junior positions in any type of company, from the Atelier of haute couture to Ready-to-wear companies, up to sportswear and casual collections. Career opportunities – The Master trains professions ready to pursue careers in different fields of the industry such as Head of the backstage or front office fashion event, Head of retail, Creative designer of advertising campaign, Media Planner, Product or License Manager. Target - The Master in Communication and Marketing for Fashion seeks to recruit students having a relevant Honours degree or an equivalent academic qualification in management, communication, marketing, humanities and sociological sciences, and practitioners who wish to gain expertise in the field of marketing and communication in the fashion industry. Methodology and structure - The course analyzes all components of marketing using case studies and workshops. From the study of the role of communication and its main forms to the communication mix, from the creation of the brand to the communication strategy, students get to draw up... [-]