Master's Degree in Fashion Marketing in Milan in Italy

Search Masters Programs in Fashion Marketing 2017 in Milan in Italy

Fashion Marketing

In order to successfully obtain a Masters qualification, you will need to obtain a number of credits by passing individual modules. Most taught Masters will have a number of core modules which you must take and pass in order to obtain the qualification. The assessment of research Masters is almost always entirely by a single dissertation module or project.

Studies in fashion marketing focus on business classes such as financial accounting and economics, as well as fashion courses like retail management and fashion merchandising. Many programs also include projects and internships in the fashion industry.

Officially known as the Italian Republic, the country is found in southern Europe. The official language is Italian and the cultural rich capital is Rome. Many of the world's oldest universities are located in Italy, in particular the University of Bologna (founded in 1088). There are three Superior Graduate Schools with "university status", three institutes with the status of Doctoral Colleges, which function at graduate and post-graduate level.

For all those who are interested in studying Fashion and latest trends Milan is the best place to go. It has all the good training institutions which provide good quality education at a reasonable cost. University of Milan and Polytechnic University of Milan are some of the well-known universities.

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Master in Fashion Management

Domus Academy
Campus Full time 12 months September 2017 Italy Milan

The Master in Fashion Management is a multi-disciplinary program for dynamic individuals who wish to enhance both their creative and managerial skills within the world of fashion. Through a combination of theory and hands-on practice, the program turns students into professionals who understand the language and rules of the fashion system, and who have expertise in brand management and communications. [+]

Masters in Fashion Marketing in Milan in Italy. Analyze. Strategize. Manifest. The Master in Fashion Management is a multi-disciplinary program for dynamic individuals who wish to enhance both their creative and managerial skills within the world of fashion. Through a combination of theory and hands-on practice, the program turns students into professionals who understand the language and rules of the fashion system, and who have expertise in brand management and communications. You’ll learn by working directly with fashion industry managers and creative professionals. You’ll gain the skills to generate proposals; guide the creative process; and oversee production, distribution, and marketing. You’ll define your own analytic approach and language of expression, and develop advanced research projects on a range of topics and ideas. Audience The program is designed for candidates who have a first-level degree in business, design, liberal arts, or the human sciences, and who wish to acquire skills to begin a career in the fashion business. Outcome During this degree program, students will: Acquire in-depth knowledge of the dynamics of fashion production by integrating and supervising each step of creating a fashion collection Investigate marketing, distribution, and communication strategies for fashion retailing Explore approaches to fashion buying, budget management, and fair negotiations Program The program is workshop-based, supported by seminars, lectures, tutorials, and fieldwork. Industry professionals, the course leader, and project leaders guide students via individual coaching and project mentorship. The program consists of four main modules, each of which includes a two-week course and six-week workshop. The modules... [-]

Masters In Luxury Management & Fashion (Milan) - Italian Path

Il Sole 24 ORE Business School
Campus Full time 10 months October 2017 Italy Milan

A Master aims to provide technical, operational and managerial skills to integrate professionally in a rapidly growing industry. The route aims to train professionals with extensive and transversal profile: managers of the Luxury companies must indeed be able to combine creativity and ability to innovate with the ability to read, interpret and anticipate the business through knowledge and the management of specific tools. [+]

A Master aims to provide technical, operational and managerial skills to integrate professionally in a rapidly growing industry. The route aims to train professionals with extensive and transversal profile: managers of the Luxury companies must indeed be able to combine creativity and ability to innovate with the ability to read, interpret and anticipate the business through knowledge and the management of specific tools. A Master is born from the partnership between the Business School of Sole 24 Ore and the consulting company Newton Management Innovation and is characterized by the prestige of teachers and experts involved. STRUCTURE The Master, full-time, limited numbers and compulsory attendance, a total duration of 10 months: 6 months of classroom training 4 months internship This route stands out also for the practical and operative approach of teaching: during the months of classroom, in fact, there are numerous project work in the field and interactive workshops. Finally, the network of contacts with leading facilities and industry consulting firm will offer participants important opportunities to enter the world of work. PROGRAM The Master's program follows a modular structure and offers a complete and thorough overview of the Luxury & Fashion world. The meaning of luxury in the fields and in the world markets The Made in Italy yesterday, today and tomorrow The new consumers of luxury goods business organizations and the basic economics The fashion industry, luxury and lifestyle The value chain in the luxury sector Innovation, creativity and distinctive factors in luxury The significance of marketing... [-]

Master in Fashion Marketing - From Strategy to Branding

IED – Istituto Europeo di Design Milan
Campus Full time 1 year January 2018 Italy Milan

The Master in Fashion Marketing - From Strategy to Branding forms fashion management professionals able to face the new challenges of a world in rapid and constant evolution. In particular, the course covers the study of the most important aspects of fashion marketing management, the communication techniques - focusing on aspects of positioning strategies and brand management - the identity and consumer needs without neglecting the analysis of digital media . During the course there is a creative approach and strategy with the goal of developing innovative thinking and experimenting new strategies in the area. [+]

Masters in Fashion Marketing in Milan in Italy. THIS PROGRAM IS TAUGHT IN ENGLISH Entry requirements: The Master in Fashion Marketing - From Strategy to Branding is designed for Italian and foreign graduates in Fashion, Communication and Marketing, as well as young professionals with at least two years of experience in the field. Structure and methodology: The Master in Fashion Marketing - From Strategy to Branding is structured in complementary units that examine the study of the different activities such as planning and marketing management: the main objective is the study and analysis of processes and methodologies for a valid testing of Marketing and Branding strategies in the fashion industry. The pathway of study provides students with traditional classroom lectures and thematic discussions for the acquisition of established theories and methods. Furthermore it includes laboratory and experimental design activities aimed at engaging the student individually or in group (projects, workshops, tutorials, case studies, use of techniques and simulative role playing, etc.), business projects , reverse mentoring. The training culminates in a project aimed at checking the skills acquired by students during the master by a final project. The fashion industry is investigated as an historical and cultural phenomenon, from the development of the stylistic codes of the late twentieth century to the emergence of the avant-garde style of the twenty-first century. Students will analyse emerging talents, fashion weeks, communication through drafting paper or via the web. The students will approach the fashion business, including manufacturing and cultural features , and... [-]

Luxury Management (Milan) - English program

Il Sole 24 ORE Business School
Campus Full time 9 months November 2017 Italy Milan

Fashion, Luxury & Made in Italy: a distinctive specialization in one of the most important areas of the Italian excellence. [+]

INTERNATIONAL MASTER LUXURY MANAGEMENT Official Website Fashion, Luxury & Made in Italy: a distinctive specialization in one of the most important areas of the Italian excellence. GOALS AND PROFESSIONAL OPENINGS Our International Master in Luxury Management provides students with technical knowledge and managerial capabilities required to build a career in the luxury industry. It provides students with opportunities to learn from the experience of managers and professionals working in the luxury goods market, as well as to intern in important companies and develop a lasting network in the sector. The previous four Italian editions of this Master delivered by our Business School guarantee consolidated experience and ongoing relationships with the most prestigious global luxury brands. At the end of the course the main areas of placement and professional openings are within companies, consultancy firms, business associations and institutions of the fashion, luxury and lifestyle sectors, in the following functions: marketing communication and events brand management retail merchandising visual merchandising retail operations e-commerce and in the following luxury sectors: fashion (leather & luxury goods) design watches & jewelry perfumes & cosmetics automotive boating hotellerie food & wine TARGET The Master is aimed at young graduates and final year graduating students interested in building their career in the world of luxury, fashion and lifestyle. The course is taught entirely in English. DURATION AND STRUCTURE 9 Months: 5 months of full time classes in Milan and 4 months of internship The Master requires full time compulsory attendance. The program begins on November 20th... [-]

Master in Fashion Direction: Brand & Business Management

Milano Fashion Institute
Campus Full time 1 year January 2018 Italy Milan

Managing the business of a Fashion Company means to combine fashion marketing, fashion management and fashion retail. In the Master in Fashion Direction: Brand & Business Management more than one discipline will be merged, in order to train the most qualified and innovative professional figures who will be responsible of the business management in the world of fashion and luxury. [+]

Masters in Fashion Marketing in Milan in Italy. Master in Fashion Direction: Brand & Business Management FROM BUYING TO DIGITAL FASHION MARKETING Fashion Buyer. Marketing Manager. Omnichannel Strategist. Managing the business of a Fashion Company means to combine fashion marketing, fashion management and fashion retail. In the Master in Fashion Direction: Brand & Business Management more than one discipline will be merged, in order to train the most qualified and innovative professional figures who will be responsible of the business management in the world of fashion and luxury. First step: studying the business models, their evolution, and their business strategies in the industry. Second step: recognizing and studying the different retail and business channels, the underlying business logics and in their specific operations: from fashion buying and retail merchandising, to sales & digital management. Third step: understanding the consumer and the relationships between different channels. From the analysis of customer’s behaviors and the influence of the sensory design and their lifestyles, until the omnichannel strategy and the digital integration. Our objective: to put the consumer at the center, to create seamless experiences that connect all the different touchpoints, and to know how to identify and to generate and plan successful business and retail strategies. The Master Course is completely in English. During the whole course an Italian - English bilingual Teaching Assistant will be available for both Italian and foreign students. Deadlines Start of registration: 1 February 2017 End of registration: 1 December 2017 Orientation day: 19 January 2018 Lectures’... [-]

Fashion Corporate Finance and Management Control for the Fashion & Luxury Business

Istituto Marangoni
Campus Full time 1 year October 2017 Italy Milan

Aimed at executive candidates who may have a bachelor’s degree in business administration in marketing management, economics, fashion or a similar alternative with proven work experience. [+]

Master in Corporate Finance and Management Control for the Fashion & Luxury Business the course Aimed at executive candidates who may have a bachelor’s degree in business administration in marketing management, economics, fashion or a similar alternative with proven work experience. This University Master’s Degree is designed to train corporate finance managers and controllers specialising in the luxury sector, the figure who sits on the board of directors and supports companies in their internationalization processes, partnerships and stock exchange listing. Professionals in this field are able to develop appropriate strategic plans and assess economic and financial sustainability, addressing the development of systems of performance management. The participants will begin their journey with the study of international accounting standards and the U.S. GAAP and will arrive at an understand- ing of the most current techniques for the assessment of financial performance, tax and legal planning. Theoretical approaches will be applied to case studies and examples from active companies operating in the luxury sector, in order to grasp the essentials of management and planning. Participants will be required to study the history and sociology of fashion, highlighting how changes in contemporary societies have transformed the nature of the companies in fashion and luxury, from small family businesses to multinationals listed on stock exchanges around the world. The nature of the sector is explored through looking at dynamics such as the speed of the life cycle of a fashion product, the desire for ‘identification’ and communication, social con- sumption, mass elitism; variables that... [-]

Master in Fashion Elite

Istituto Marangoni
Campus Full time 8 months October 2017 Italy Milan

Aimed at maximum 12 excellent candidates per year, selected by the best fashion schools worldwide or from the world of work. [+]

Masters in Fashion Marketing in Milan in Italy. Master in Fashion Elite the course Aimed at maximum 12 excellent candidates per year, selected by the best fashion schools worldwide or from the world of work, who have a minimum of professional experience and/or have launched a brand with great future potential. Maximum four participants will be chosen from each of the following educational pathways: Design, Art Direction and Business. Those selected will be expected to have a good first degree in design or business studies. The course is designed to train the future leaders of the fashion industry to understand, analyse and manage the key areas of a fashion company. Through the study of subjects such as collection-building, production methodologies, budgeting, marketing and communication, the participant can learn not only theoretical notions but to develop innovative and future-thinking practical approaches aimed at creating, making and launching a product or collection of products on the global market. These twelve participants will be divided into three interdisciplinary groups. Each group will consist of a participant with a design background, one with an art direction background and one with a business background. All three groups will attend a nine-month intensive course held by the best tutors and managers of the fashion industry in every area (design, art, business), during which they will develop their own business idea or an idea from the sponsoring brand. During the course each group will be supported by: a coach; three tutors, one for each subject area. There... [-]

Master in Luxury Goods Communication Management

Accademia del Lusso
Campus Full time 9 months February 2018 Italy Milan

The Master’s Course in Luxury Goods Communication Management trains students to become leaders within the fashion [+]

Course aims

The Master’s Course in Luxury Goods Communication Management trains students to become leaders within the fashion communication professional sphere. The accurate communication of a product, service, or collection is indispensable in order to build and strengthen a brand’s image in line with its marketing strategy. The course therefore equips students with people skills and competitive capability as well as with the technical and creative abilities they need to fully integrate themselves into the image and communication field of businesses, outsourcing agencies, magazine publishers and media channels in the fashion and lifestyle sector. Students learn how to successfully manage people, interpret current trends, and understand consumer needs. They will be able to follow every phase of a communication plan: from the briefing to the definition of objectives; the selecting of suitable means and methods to organising a photo shoot and drafting press releases, company profiles and fashion articles. On completion of the course, students will be able to step out into the professional world fully confident in their managerial skills and able to competently face competition. Masters Courses at Accademia del Lusso are all validated by eCampus University, and those who succefully complete one of these courses will therefore receive a first level Master's Degree.... [-]


Master in Fashion Brand Management

Accademia del Lusso
Campus Full time 1 year February 2018 Italy Milan

Master’s Course in Fashion Brand Management aims to shape students into competent professionals who are skilled in brand management. This role requires a well-rounded individual with transferable skills, who operates as the link between creative ideas and the market, and who is capable of coordinating creative talent with business objectives. The dynamics analysed during this course relate in general to the... [+]

Masters in Fashion Marketing in Milan in Italy. Master’s Course in Fashion Brand Management aims to shape students into competent professionals who are skilled in brand management. This role requires a well-rounded individual with transferable skills, who operates as the link between creative ideas and the market, and who is capable of coordinating creative talent with business objectives. The dynamics analysed during this course relate in general to the luxury goods sector and the fashion industry, in consideration of the specific nature of the processes which relate to these industries. Students learn how to promote a brand’s philosophy using working and strategic marketing strategies, and therefore will be able to follow the whole development and sales process of a product associated with a brand, paying particular attention to style, quality of products, image, and the efficiency of advertising campaigns. Career prospects Marketing Manager, Brand Manager, Licensing Manager, Sales Manager, Retail Manager, Fashion Buyer, Product Developer, Commercial Director, Merchandising Manager, Distribution Manager, Account Manager, Strategic Planner. Some of the subjects taught in this programme Made in Italy & Luxury Goods System Luxury Marketing & Licensing Metropolitan Languages & Trends The Fashion Product Retail Management Experiential Marketing & Branding Sales Techniques Buying Techniques Practical Workshops Workweeks Internship opportunities The Careers and External Relations Office at Accademia del Lusso is very active in creating contacts with important sector businesses to allow students to find internship opportunities. Entry requirements Suitable knowledge of Italian: demonstrated by a formal certificate or Skype language interview 3-year university... [-]

Master in Fashion Collection Management

Accademia del Lusso
Campus Full time 1 year February 2018 Italy Milan

Master’s Course in Fashion Collection Management aims to build a professional figure who has the strategic skills to penetrate the production side of fashion and luxury business and work as a manager in the product area of the luxury goods and fashion sectors. The course provides students not only with a general knowledge of the various areas involved in business, but also with specific technical skills in the field of... [+]

Master’s Course in Fashion Collection Management aims to build a professional figure who has the strategic skills to penetrate the production side of fashion and luxury business and work as a manager in the product area of the luxury goods and fashion sectors. The course provides students not only with a general knowledge of the various areas involved in business, but also with specific technical skills in the field of industrial production in the fashion sector. Furthermore, the course provides the necessary professional tools to be able to work on products in line with market demands. The dynamics analysed during the course relate in general to the luxury goods sector with particular attention to fashion considering the specific nature of the processes involved in product development within this field. Career prospects Fashion Collection Manager, Product Manager, Production Manager, Project Manager, Fashion Coordinator, Fashion Buyer, Research Consultant, Trend Forecaster, Sampling technician Some of the subjects taught in this programme Made in Italy & Luxury Goods System International & Fashion Markets Metropolitan Languages & Trends Fashion Communication & Web Fashion The Fashion Product Fabric Technology Fashion Graphic Design Collection Design & Planning Pattern Development Internship opportunities The Careers and External Relations Office at Accademia del Lusso is very active in creating contacts with important sector businesses to allow students to find internship opportunities. Entry requirements Suitable knowledge of English: demonstrated by a formal certificate or Skype language interview 3-year university degree (for students who have non-Italian qualifications, it is a requirement to... [-]

Master in Fashion Retail Management

Istituto Marangoni
Campus Full time 1 year October 2017 Italy Milan

Aimed at candidates who have previous undergraduate study in economics, marketing, fashion design or similar, or proven relevant work experience. The study programme is designed to establish the role of... [+]

Masters in Fashion Marketing in Milan in Italy. The Course Aimed at candidates who have previous undergraduate study in economics, marketing, fashion design or similar, or proven relevant work experience. The study programme is designed to establish the role of the specialist in managing a store, from the flagship to an individual boutique, through the development of expertise in the areas of retail marketing, human resource management and in fashion category management. At the end of the course, participants will be able to understand brand values and transfer them to the consumer, making the buying process a unique and unforgettable experience, so that they will gain the customer’s faith and loyalty at the point of sale. The study of the development of human resources, in-store communication and integration of IT in the store are fundamental to understanding the current role of the retail manager and are the future of the profession. Through the course curriculum participants will develop the necessary knowledge for the economic analysis of a store, ensuring that they can understand the budget and monitor indicators that measure the performance of the store, the sales-by-category indicators of cross-selling, stock rotation and coverage analysis. The course will also allow the participant to understand which strategies to promote and which loyalties to undertake in order to improve customer satisfaction and the shopping experience of the purchaser. Analysis of communication in the store will also enable participants to understand how traditional strategies can complement those based on technological innovation, in order... [-]

Master in Fashion Product & Production Management

Istituto Marangoni
Campus Full time 1 year October 2017 Italy Milan

Imagination, creativity, then commercial actuality of a product: or rather the art to turn dreams into reality through new ideas, new processes and new technologies. The [+]

The course

The master’s dedicated to product & production management offers the instruments for the understanding and management of technical problems, technology, organisation and economics tied to the production process of the fashion product. The course will develop the knowledge and ability to manage all the variables relative to the planning of new fashion products within an organization, responding to technological changes and product innovation. The fashion product manager mqkes the ideas and concepts of design concrete, transforming creativity into a valid commercial proposal. From the initial idea through to final production, they supervise the proceedings of the entire project and are responsible for the organization and activating protocols in guarantees, aimed at certifying the quality of the products. The professional also selects the methodologies for the realization of company reporting in different negotiating phases, while simultaneously managing prototypes, analyses and processes. The product manager is a professional figure that looks to the future. Challenged by the growing demand of new profiles in the sector of new digital media, Istituto Maragoni has created a master’s designed to link the business of fashion with the web. The fashion product manager usually manages a specific product or line of products. In the course of their career within an company they specialize in a specific area of the Italian or International industry foreseeing forthcoming scenarios in which to work.... [-]


Contemporary Fashion Buying

Istituto Marangoni
Campus Full time 1 year October 2017 Italy Milan

In the fashion sector making the right choices is crucially important. The fashion buyer is the link between fashion houses and consumers, a professional who moves from one supplier to another, [+]

The Course

The course in fashion buying will develop a thorough understanding of the national and global retail fashion industry, analyzing consumer behaviour at different market levels to compare the performance of different retail point of sale. The scope of the master’s is to grant the students the necessary abilities to recognize the value of point-of-sales (POS) as a means of communication to the public and to evaluate the appropriateness and the efficacy of different strategies in visual marketing. The fashion buyer has the task of developing a profitable high-end range thanks to advanced knowledge and understanding of strategies and techniques in buying and merchandising. Identifying the sourcing opportunities and management options of a supply chain in order to reach the business and commercial objectives demanded by international and Italian companies. Starting from the tastes of their own clients they must establish the correct plan to offer as well as the correct assortment. The buyer can have many different roles in the field of fashion. This professional figure will be able to define acquisition plans for wide distribution, for chain stores or for single boutiques. Thanks to a deep knowledge of the sector, production methodologies, to acquisition choices and sales techniques, can also work as a project manager or as production director. A part of these activities will consist of visiting different suppliers, a fair, and a trade show, while speaking many languages.... [-]