A masters is awarded to students who have completed postgraduate level study in a specific field of study or area of professional practice while demonstrating a high level of mastery during the process.
Students who study fashion marketing learn about many different areas in the fashion industry. Along with basic fashion and business courses, typical classes include fashion market research, fashion analysis and forecasting, visual merchandising and promotional strategies.
Officially known as the Italian Republic, the country is found in southern Europe. The official language is Italian and the cultural rich capital is Rome. Many of the world's oldest universities are located in Italy, in particular the University of Bologna (founded in 1088). There are three Superior Graduate Schools with "university status", three institutes with the status of Doctoral Colleges, which function at graduate and post-graduate level.
Top Master Programs in Fashion Marketing in Italy 2017
The Master Luxury, Fashion & Retail Management provides technical, administrative and managerial skills currently needed to integrate professionally in companies in the fashion and luxury sector, the rapidly growing and increasingly require specific skills appropriately formed. [+]
A Master aims to provide technical, operational and managerial skills to integrate professionally in a rapidly growing industry. The route aims to train professionals with extensive and transversal profile: managers of the Luxury companies must indeed be able to combine creativity and ability to innovate with the ability to read, interpret and anticipate the business through knowledge and the management of specific tools. [+]
The Masters Programme in Fashion (LM-65) prepares students for high-level responsibilities in the world of fashion, as well as its relations with figurative arts, communications and entertainment, or for independent careers in the fashion industry and a wide range of related fields. [+]
The Master in Communication and Marketing for Fashion aims to form practitioners who care for the public relations and the press office and cover strategic and operational roles, coordinate the organization of the communication according to the timing of collections and give effectiveness to communication and marketing strategies that affect the production cycle in the business system. Experts in Communication and Marketing identify future trends in relation to socio-cultural aspects and market conditions, through technical and operational skills typical of the fashion industry. The Master allows them to reach such an understanding of the tools to be able to operate immediately, in junior positions in the areas of Communication and Marketing of any type of company, from the Atelier of haute couture to Ready-to-wear companies, from the Pronto moda system to sportswear and casual collections. [+]
What is fashion? What is luxury? Fashion is a form of art or business? And luxury, does it exist yet in the twenty-first century, or its genetic mutation, imposed by the spread of the affordable luxury of '80s, as a means of brand extension, has come to an end? The Master in Luxury Marketing Management answers these and other questions, examining closely the fashion market, its interpreters, the different business models and industry communication. Participants experience the luxury concept in different socio-cultural contexts and identify the strategies of seduction and expansion applied by the big brands in mature markets and in the BRIC economies, through the study of the monopoly exercised by the great signs of the luxury industry in sectors such as fashion, automotive, yachts, watches, lifestyle, food & beverage, gateways. [+]
The Master in Fashion Marketing - From Strategy to Branding forms fashion management professionals able to face the new challenges of a world in rapid and constant evolution. In particular, the course covers the study of the most important aspects of fashion marketing management, the communication techniques - focusing on aspects of positioning strategies and brand management - the identity and consumer needs without neglecting the analysis of digital media . During the course there is a creative approach and strategy with the goal of developing innovative thinking and experimenting new strategies in the area. [+]
Fashion, Luxury & Made in Italy: a distinctive specialization in one of the most important areas of the Italian excellence. [+]
Fashion Marketing & Communications is an analytical program to create the master planner. This is the person who gathers information from different sources, writes a marketing plan and suggests practical actions for maximising a company’s visibility. Fashion is the most complete expression of society, and understanding its complexity is paramount for its marketing. [+]
Luxury Business is a masterpiece program on cultural business and the business of culture, to create the Chief Executive Officer for all luxury categories. This is the one who, levering on heritage or innovation, manages small companies or finance-driven cartels, conquers mature or emerging markets, and makes the dream come true. [+]
Managing the business of a Fashion Company means to combine fashion marketing, fashion management and fashion retail. In the Master in Fashion Direction: Brand & Business Management more than one discipline will be merged, in order to train the most qualified and innovative professional figures who will be responsible of the business management in the world of fashion and luxury. [+]
Fashion Brand Management is the most up-to-date and complete program at Polimoda, for the visionary and active, creative and relational, for someone with a charismatic personality; the Brand Manager. This is a master in creating, preserving, and reshaping the identity of a brand, one who speaks to the subconscious and wins the battle in the consumers’ minds. [+]
The Master in Fashion Management is a multi-disciplinary program for dynamic individuals who wish to enhance both their creative and managerial skills within the world of fashion. Through a combination of theory and hands-on practice, the program turns students into professionals who understand the language and rules of the fashion system, and who have expertise in brand management and communications. [+]
Aimed at executive candidates who may have a bachelor’s degree in business administration in marketing management, economics, fashion or a similar alternative with proven work experience. [+]
Aimed at maximum 12 excellent candidates per year, selected by the best fashion schools worldwide or from the world of work. [+]
The Master’s Course in Luxury Goods Communication Management trains students to become leaders within the fashion [+]
The Master’s Course in Luxury Goods Communication Management trains students to become leaders within the fashion communication professional sphere. The accurate communication of a product, service, or collection is indispensable in order to build and strengthen a brand’s image in line with its marketing strategy. The course therefore equips students with people skills and competitive capability as well as with the technical and creative abilities they need to fully integrate themselves into the image and communication field of businesses, outsourcing agencies, magazine publishers and media channels in the fashion and lifestyle sector. Students learn how to successfully manage people, interpret current trends, and understand consumer needs. They will be able to follow every phase of a communication plan: from the briefing to the definition of objectives; the selecting of suitable means and methods to organising a photo shoot and drafting press releases, company profiles and fashion articles. On completion of the course, students will be able to step out into the professional world fully confident in their managerial skills and able to competently face competition. Masters Courses at Accademia del Lusso are all validated by eCampus University, and those who succefully complete one of these courses will therefore receive a first level Master's Degree.... [-]