Master's Degree in Fashion Marketing in Ile-de-France in France

Search Masters Programs in Fashion Marketing 2017 in Ile-de-France in France

Fashion Marketing

In order to successfully obtain a Masters qualification, you will need to obtain a number of credits by passing individual modules. Most taught Masters will have a number of core modules which you must take and pass in order to obtain the qualification. The assessment of research Masters is almost always entirely by a single dissertation module or project.

Studies in fashion marketing focus on business classes such as financial accounting and economics, as well as fashion courses like retail management and fashion merchandising. Many programs also include projects and internships in the fashion industry.

France offers a superb higher education system to not only its citizens but also foreigners. The country's dynamic culture attracts foreign students and those interested in pursuing international courses. France has a tradition of scientific and technological innovation. This ensures that scholars fully utilize their creativity.

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Master in Fashion Marketing, Design & Brand Strategies

INSEEC Paris
Campus Full time September 2017 France Paris

This program trains executives in management and marketing applied to the fields of fashion and design, in a national and international perspective [+]

Master in Fashion Marketing, Design & Brand Strategies

This program trains executives in management and marketing applied to the fields of fashion and design, in a national and international perspective.It welcomes students from university, business school or artistic trainings. The fashion industry is undergoing rapid changes and emerging new players appear in a global context. Future managers must be trained in all the proper techniques and be aware of consumer demands. The following are the types of positions that our graduates will be trained for: product manager, project manager, communication manager, buyer, merchandising manager, brand manager, showroom manager, collection manager...... [-]


Fashion Corporate Finance and Management Control for the Fashion & Luxury Business

Istituto Marangoni
Campus Full time 1 year

Aimed at executive candidates who may have a bachelor’s degree in business administration in marketing management, economics, fashion or a similar alternative with proven work experience. [+]

Master in Corporate Finance and Management Control for the Fashion & Luxury Business the course Aimed at executive candidates who may have a bachelor’s degree in business administration in marketing management, economics, fashion or a similar alternative with proven work experience. This University Master’s Degree is designed to train corporate finance managers and controllers specialising in the luxury sector, the figure who sits on the board of directors and supports companies in their internationalization processes, partnerships and stock exchange listing. Professionals in this field are able to develop appropriate strategic plans and assess economic and financial sustainability, addressing the development of systems of performance management. The participants will begin their journey with the study of international accounting standards and the U.S. GAAP and will arrive at an understand- ing of the most current techniques for the assessment of financial performance, tax and legal planning. Theoretical approaches will be applied to case studies and examples from active companies operating in the luxury sector, in order to grasp the essentials of management and planning. Participants will be required to study the history and sociology of fashion, highlighting how changes in contemporary societies have transformed the nature of the companies in fashion and luxury, from small family businesses to multinationals listed on stock exchanges around the world. The nature of the sector is explored through looking at dynamics such as the speed of the life cycle of a fashion product, the desire for ‘identification’ and communication, social con- sumption, mass elitism; variables that must be known in detail and evaluated in financial planning in fashion and luxury companies. The course also includes a module on the discussion of the governance of corporations. In the final stage of the course, the experience gained from the analysis of case studies and research methodologies acquired will allow participants to develop a project for the preparation of their theses. A part-time course (1 week per month for 40 hours of classroom training for the 8-month course), suitable for experienced professionals who are already working at a recognised professional level and have little time to continue their studies. opportunities A specialist in accounting, auditing, in finance, in tax planning and financial planning, the finance manager and controller of fashion and luxury has a grasp of everything from marketing to fashion. Understanding the techniques of analysing the profitability of a business, points of sale and business management in the world of luxury, these managers can design strategies for sustainable development, strategies that will appeal both economically and financially to big investors in the sector, while at the same time remaining ‘creative’ executives who know the world of luxury and its singularities. The professional growth of graduates in the course can take place in the company where they currently operate, where their newly-acquired skills in the world of corporate finance will come in very useful, or in start-up companies or companies in luxury fashion that contribute important innovations to the field. learning outcomes develop financial plans that can increase shareholder value; integrate the language of the chief financial officers and finance directors of the brand with the developer; develop appropriate systems of performance management and cash management; manage relationships and dialogue with the world of banking and institutional investors; understand the macroeconomic environment of the luxury industry by analysing the dynamics in different industrial sectors; evaluate the power of luxury brands through social, cultural and semiotic values; analyse the relationship between the history of fashion and sociological theories interpreting them as a global phenomenon. course themes enterprise performance management and budgeting consolidated financial statement corporate finance and governance managing of luxury contemporary issues in fashion design creativity and innovation dissertation *The master’s in Fashion Corporate Finance & Management Control for the Fashion & Luxury Business is held in collaboration with the Università Carlo Cattaneo LIUC of Castellanza (Varese) where the University Master’s Degree is awarded. [-]

Master in Fashion Elite

Istituto Marangoni
Campus Full time 8 months

Aimed at maximum 12 excellent candidates per year, selected by the best fashion schools worldwide or from the world of work. [+]

Masters in Fashion Marketing in Ile-de-France in France. Master in Fashion Elite the course Aimed at maximum 12 excellent candidates per year, selected by the best fashion schools worldwide or from the world of work, who have a minimum of professional experience and/or have launched a brand with great future potential. Maximum four participants will be chosen from each of the following educational pathways: Design, Art Direction and Business. Those selected will be expected to have a good first degree in design or business studies. The course is designed to train the future leaders of the fashion industry to understand, analyse and manage the key areas of a fashion company. Through the study of subjects such as collection-building, production methodologies, budgeting, marketing and communication, the participant can learn not only theoretical notions but to develop innovative and future-thinking practical approaches aimed at creating, making and launching a product or collection of products on the global market. These twelve participants will be divided into three interdisciplinary groups. Each group will consist of a participant with a design background, one with an art direction background and one with a business background. All three groups will attend a nine-month intensive course held by the best tutors and managers of the fashion industry in every area (design, art, business), during which they will develop their own business idea or an idea from the sponsoring brand. During the course each group will be supported by: a coach; three tutors, one for each subject area. There will be no pre-constructed units, but the contents will be negotiated and driven by each team, focusing on project development; managers for each function (creativity, communication, digital, textile, venture capital, business planning, marketing, retail, etc.) who will work directly on the participants’ project. opportunities Through building skills in ideas development, problem solving, teamwork and focused project management, participants will be able to lead teams of people in realising complex projects. They will be able to contribute entrepreneurial thinking to new concepts for existing companies or generate new businesses and create new markets for innovative products. learning outcomes research, develop and resolve all creative ideas while producing an ambitious, professional and contemporary collection (creative skills); critically implement an individual program of work demonstrating organizational and managerial skills in planning, organizing and completing the project (business skills); evaluate the procedures involved in setting up and operating a business venture (business skills); relate appropriately and effectively within various organizational contexts; develop effective self-management skills in terms of time, planning and behaviour, motivation, self-starting, individual initiative and enterprise when realizing a project (soft skills). course themes The programme is innovative as it is based on a coaching approach. This is determined by the participants as they set their objectives and are supported and guided by the academic teams across fashion disciplines. [-]

Master in Fashion Retail Management

Istituto Marangoni
Campus Full time 1 year

Aimed at candidates who have previous undergraduate study in economics, marketing, fashion design or similar, or proven relevant work experience. The study programme is designed to establish the role of... [+]

The Course Aimed at candidates who have previous undergraduate study in economics, marketing, fashion design or similar, or proven relevant work experience. The study programme is designed to establish the role of the specialist in managing a store, from the flagship to an individual boutique, through the development of expertise in the areas of retail marketing, human resource management and in fashion category management. At the end of the course, participants will be able to understand brand values and transfer them to the consumer, making the buying process a unique and unforgettable experience, so that they will gain the customer’s faith and loyalty at the point of sale. The study of the development of human resources, in-store communication and integration of IT in the store are fundamental to understanding the current role of the retail manager and are the future of the profession. Through the course curriculum participants will develop the necessary knowledge for the economic analysis of a store, ensuring that they can understand the budget and monitor indicators that measure the performance of the store, the sales-by-category indicators of cross-selling, stock rotation and coverage analysis. The course will also allow the participant to understand which strategies to promote and which loyalties to undertake in order to improve customer satisfaction and the shopping experience of the purchaser. Analysis of communication in the store will also enable participants to understand how traditional strategies can complement those based on technological innovation, in order to develop more interactivity and consumer engagement. Opportunities The fashion retail manager is a key figure in the distribution chain and is ultimately responsible for managing the logistics of distributing the product. Fashion retail managers are highly trained professionals in the fashion industry and must be continually alert to trends in collections. They must also have problem-solving skills and negotiation and social skills to the highest level in order to interact constructively with both clients and the human resources department of the store. The fashion retail manager can work in the flagship store, department stores, showrooms and boutiques, both single-brand and multi-brand. They can manage the development of the retail network of a company or manage its internationalization. Learning Outcomes able to assess the economic data of the store and have strategies to improve its profitability; develop innovative retail marketing policies and define effective strategies for customer relationship management, assessing the motivation of consumers, competitors, brand values and cultural influences; plan new forms of in-store shopping experience that combine business intelligence applications to the changing social habits of consumption in the luxury and fashion market; apply and define all aspects related to retail communication, from multisensory color, light, smell and sound proposals, as well as stand design, to the management of in-store events; manage the store personnel with necessary leadership and through the application of motivation and incentive policies useful to this end; select and define the indicators that measure the effectiveness by value generated in the store, analysing the seasonal variations and trends in the fashion industry; strategically plan the purchases of new fashion collections with buyers being aware of trends and stock policy and logistic processes in/out of the store. Course Themes the business of retail fashion marketing management retail management contemporary issue in fashion the power of communication in the POS research methods Language English Italian [-]

Master in Fashion Product & Production Management

Istituto Marangoni
Campus Full time 1 year

Imagination, creativity, then commercial actuality of a product: or rather the art to turn dreams into reality through new ideas, new processes and new technologies. The [+]

The course

The master’s dedicated to product & production management offers the instruments for the understanding and management of technical problems, technology, organisation and economics tied to the production process of the fashion product. The course will develop the knowledge and ability to manage all the variables relative to the planning of new fashion products within an organization, responding to technological changes and product innovation. The fashion product manager mqkes the ideas and concepts of design concrete, transforming creativity into a valid commercial proposal. From the initial idea through to final production, they supervise the proceedings of the entire project and are responsible for the organization and activating protocols in guarantees, aimed at certifying the quality of the products. The professional also selects the methodologies for the realization of company reporting in different negotiating phases, while simultaneously managing prototypes, analyses and processes. The product manager is a professional figure that looks to the future. Challenged by the growing demand of new profiles in the sector of new digital media, Istituto Maragoni has created a master’s designed to link the business of fashion with the web. The fashion product manager usually manages a specific product or line of products. In the course of their career within an company they specialize in a specific area of the Italian or International industry foreseeing forthcoming scenarios in which to work.... [-]


Contemporary Fashion Buying

Istituto Marangoni
Campus Full time 1 year

In the fashion sector making the right choices is crucially important. The fashion buyer is the link between fashion houses and consumers, a professional who moves from one supplier to another, [+]

The Course

The course in fashion buying will develop a thorough understanding of the national and global retail fashion industry, analyzing consumer behaviour at different market levels to compare the performance of different retail point of sale. The scope of the master’s is to grant the students the necessary abilities to recognize the value of point-of-sales (POS) as a means of communication to the public and to evaluate the appropriateness and the efficacy of different strategies in visual marketing. The fashion buyer has the task of developing a profitable high-end range thanks to advanced knowledge and understanding of strategies and techniques in buying and merchandising. Identifying the sourcing opportunities and management options of a supply chain in order to reach the business and commercial objectives demanded by international and Italian companies. Starting from the tastes of their own clients they must establish the correct plan to offer as well as the correct assortment. The buyer can have many different roles in the field of fashion. This professional figure will be able to define acquisition plans for wide distribution, for chain stores or for single boutiques. Thanks to a deep knowledge of the sector, production methodologies, to acquisition choices and sales techniques, can also work as a project manager or as production director. A part of these activities will consist of visiting different suppliers, a fair, and a trade show, while speaking many languages.... [-]