A masters is awarded to students who have completed postgraduate level study in a specific field of study or area of professional practice while demonstrating a high level of mastery during the process.
Students who study fashion marketing learn about many different areas in the fashion industry. Along with basic fashion and business courses, typical classes include fashion market research, fashion analysis and forecasting, visual merchandising and promotional strategies.
France offers a superb higher education system to not only its citizens but also foreigners. The country's dynamic culture attracts foreign students and those interested in pursuing international courses. France has a tradition of scientific and technological innovation. This ensures that scholars fully utilize their creativity.
Request Information Master's Degrees in Fashion Marketing in Ile-de-France in France 2017
LE PROGRAMME IFM ENTREPRENEURS s'adresse à tous ceux qui souhaitent entreprendre dans les industries créatives, que ce soit dans les produits ou les services innovants liés à la mode, au luxe, aux accessoires, aux parfums et cosmétiques, aux industries du goût, à l'univers du design, du cadre de vie, de l'art de vivre... [+]
This program trains executives in management and marketing applied to the fields of fashion and design, in a national and international perspective [+]
Master in Fashion Marketing, Design & Brand Strategies
This program trains executives in management and marketing applied to the fields of fashion and design, in a national and international perspective.It welcomes students from university, business school or artistic trainings. The fashion industry is undergoing rapid changes and emerging new players appear in a global context. Future managers must be trained in all the proper techniques and be aware of consumer demands. The following are the types of positions that our graduates will be trained for: product manager, project manager, communication manager, buyer, merchandising manager, brand manager, showroom manager, collection manager...... [-]
Aimed at executive candidates who may have a bachelor’s degree in business administration in marketing management, economics, fashion or a similar alternative with proven work experience. [+]
Aimed at maximum 12 excellent candidates per year, selected by the best fashion schools worldwide or from the world of work. [+]
Aimed at candidates who have previous undergraduate study in economics, marketing, fashion design or similar, or proven relevant work experience. The study programme is designed to establish the role of... [+]
Imagination, creativity, then commercial actuality of a product: or rather the art to turn dreams into reality through new ideas, new processes and new technologies. The [+]
The master’s dedicated to product & production management offers the instruments for the understanding and management of technical problems, technology, organisation and economics tied to the production process of the fashion product. The course will develop the knowledge and ability to manage all the variables relative to the planning of new fashion products within an organization, responding to technological changes and product innovation. The fashion product manager mqkes the ideas and concepts of design concrete, transforming creativity into a valid commercial proposal. From the initial idea through to final production, they supervise the proceedings of the entire project and are responsible for the organization and activating protocols in guarantees, aimed at certifying the quality of the products. The professional also selects the methodologies for the realization of company reporting in different negotiating phases, while simultaneously managing prototypes, analyses and processes. The product manager is a professional figure that looks to the future. Challenged by the growing demand of new profiles in the sector of new digital media, Istituto Maragoni has created a master’s designed to link the business of fashion with the web. The fashion product manager usually manages a specific product or line of products. In the course of their career within an company they specialize in a specific area of the Italian or International industry foreseeing forthcoming scenarios in which to work.... [-]
In the fashion sector making the right choices is crucially important. The fashion buyer is the link between fashion houses and consumers, a professional who moves from one supplier to another, [+]
The course in fashion buying will develop a thorough understanding of the national and global retail fashion industry, analyzing consumer behaviour at different market levels to compare the performance of different retail point of sale. The scope of the master’s is to grant the students the necessary abilities to recognize the value of point-of-sales (POS) as a means of communication to the public and to evaluate the appropriateness and the efficacy of different strategies in visual marketing. The fashion buyer has the task of developing a profitable high-end range thanks to advanced knowledge and understanding of strategies and techniques in buying and merchandising. Identifying the sourcing opportunities and management options of a supply chain in order to reach the business and commercial objectives demanded by international and Italian companies. Starting from the tastes of their own clients they must establish the correct plan to offer as well as the correct assortment. The buyer can have many different roles in the field of fashion. This professional figure will be able to define acquisition plans for wide distribution, for chain stores or for single boutiques. Thanks to a deep knowledge of the sector, production methodologies, to acquisition choices and sales techniques, can also work as a project manager or as production director. A part of these activities will consist of visiting different suppliers, a fair, and a trade show, while speaking many languages.... [-]