Master's Degree in Fashion Marketing in Europe

Search Masters Programs in Fashion Marketing in Europe 2017

Fashion Marketing

In order to successfully obtain a Masters qualification, you will need to obtain a number of credits by passing individual modules. Most taught Masters will have a number of core modules which you must take and pass in order to obtain the qualification. The assessment of research Masters is almost always entirely by a single dissertation module or project.

Studies in fashion marketing focus on business classes such as financial accounting and economics, as well as fashion courses like retail management and fashion merchandising. Many programs also include projects and internships in the fashion industry.

Europe, one of the world's seven continents, is usually known as the westernmost peninsula of Eurasia. Second smallest continent, with 10,180,000 (km2), the area regroups 50 countries.

View all Master Programs in Fashion Marketing in Europe 2017

Read More

Master in Fashion Management

Domus Academy
Campus Full time 12 months September 2017 Italy Milan

The Master in Fashion Management is a multi-disciplinary program for dynamic individuals who wish to enhance both their creative and managerial skills within the world of fashion. Through a combination of theory and hands-on practice, the program turns students into professionals who understand the language and rules of the fashion system, and who have expertise in brand management and communications. [+]

Masters in Fashion Marketing in Europe 2017. Analyze. Strategize. Manifest. The Master in Fashion Management is a multi-disciplinary program for dynamic individuals who wish to enhance both their creative and managerial skills within the world of fashion. Through a combination of theory and hands-on practice, the program turns students into professionals who understand the language and rules of the fashion system, and who have expertise in brand management and communications. You’ll learn by working directly with fashion industry managers and creative professionals. You’ll gain the skills to generate proposals; guide the creative process; and oversee production, distribution, and marketing. You’ll define your own analytic approach and language of expression, and develop advanced research projects on a range of topics and ideas. Audience The program is designed for candidates who have a first-level degree in business, design, liberal arts, or the human sciences, and who wish to acquire skills to begin a career in the fashion business. Outcome During this degree program, students will: Acquire in-depth knowledge of the dynamics of fashion production by integrating and supervising each step of creating a fashion collection Investigate marketing, distribution, and communication strategies for fashion retailing Explore approaches to fashion buying, budget management, and fair negotiations Program The program is workshop-based, supported by seminars, lectures, tutorials, and fieldwork. Industry professionals, the course leader, and project leaders guide students via individual coaching and project mentorship. The program consists of four main modules, each of which includes a two-week course and six-week workshop. The modules are... [-]

Master's Degree In Business Administration And Management Of Fashion

FDModa - LCI Barcelona
Campus Full time 1 semester September 2017 Spain Barcelona

The Master in Management and Business of Fashion is supported by the vast teaching experience in the area of ​​fashion that has the School of Design Felicidad Duce - LCI Barcelona, ​​and the Company internationally, Faculty of Economics and University of Barcelona, ​​with whom he has worked closely on the design of the program, thus ensuring a teaching structured plan and a globally recognized qualification. [+]

Language of instruction: Spanish The Master in Management and Business of Fashion is supported by the vast teaching experience in the area of ​​fashion that has the School of Design Felicidad Duce - LCI Barcelona, ​​and the Company internationally, Faculty of Economics and University of Barcelona, ​​with whom he has worked closely on the design of the program, thus ensuring a teaching structured plan and a globally recognized qualification. Also noteworthy is the participation of the Textile Cluster Fashion ACTM Catalunya, whose collaboration has made it possible to develop a program of professional studies and adapted to the needs and functioning of the corporate sector of the textile and fashion, providing deep and extensive knowledge of attendees matter. This Master is designed according to the reforms proposed in the Bologna process and is based on the principles of quality, diversity and competitiveness. General objectives Have the necessary creative skills to promote new resources management and leadership. Can analyze the company to adapt to current needs. To know the legal, financial and organizational framework governing the textile and fashion industry. Acquire the tools necessary to effectively manage a company textile and fashion sector. Competencies Throughout the course are acquired the following competences: To have knowledge of global and totes fashion linking the art world and vice versa. How they relate and nurture each other, providing a synthetic, analytical and critical in the creative and production processes of management. Know and apply the interdisciplinarity between different products. View as complement and relate,... [-]

MSc Digital Fashion Strategy

Glasgow Caledonian University, London (GCU London)
Campus Full time 1 year August 2017 United Kingdom London

This 12 month academic programme is unique globally as it focuses on the strategic adoption, integration and optimisation of technology specific to the diverse needs of the fashion sector. Developed in consultation with senior industry stakeholders, this innovative course aims to develop graduates to be the digital thought leaders of the future. [+]

Masters in Fashion Marketing in Europe 2017. The British School of Fashion is proud to have the worlds first MSc in Digital Fashion Strategy at its GCU London Fashion Street campus, based in the heart of East London. This 12 month academic programme is unique globally as it focuses on the strategic adoption, integration and optimisation of technology specific to the diverse needs of the fashion sector. Developed in consultation with senior industry stakeholders, this innovative course aims to develop graduates to be the digital thought leaders of the future. This will be achieved through the programme’s distinctive trans-discipline approach to learning and an emphasis on industry engagement with Honorary Professor Masterclasses, on-campus networking events, live company project briefs, industry visits and a credit bearing internship. Programme Description Digital is a rapidly growing and evolving sector, and this is clearly evident within the fashion industry whereby traditional models of supply and demand are being challenged and transformed through technology. The British School of Fashion, alongside the British Fashion Council and Innovate UK, identify that these changes translate into a considerable gap in knowledge and skills within both academia and industry. Therefore, the MSc Fashion Digital Strategy has been created specifically to fill this gap. The programme team undertook six months of intensive research and consulted with a variety of industry representatives from fashion, media, retail, academia, technology, investment and government in order to ensure the structure and content of the programme were right for the market. The results of the... [-]

MA in Fashion & Luxury Business Management

Global Business School Barcelona
Campus Full time October 2017 Spain Barcelona

Respond to the complex and fast-changing world of fashion and luxury business management with this innovative and comprehensive graduate program. [+]

Respond to the complex and fast-changing world of fashion and luxury business management with this innovative and comprehensive graduate program. The MA in Fashion Business and Luxury Business Management in Barcelona is designed for students who are interested in sales, marketing, and management in the fashion and luxury goods industry. This industry is complex, global, and highly competitive. It, therefore, requires graduates who can respond effectively to the constantly-changing challenges by defining new strategies to ensure market success. Fashion and luxury goods companies in Europe and around the world are constantly looking for people capable of creativity and management - a new generation of managers, suited to the specific requirements of this industry. The MA in Fashion Business Management and Luxury Business Management at Global Business School Barcelona is a specialized Master's degree in Spain preparing students for an international career in big and small firms worldwide in the area of fashion and luxury. This exciting course introduces you to generic marketing principles and strategies that can be applied to the fashion and luxury product or service. The topics are delivered by specialist instructors with professional experience in the industry. This degree aims at shaping and developing the competencies of managers capable of understanding the rules of the fashion and luxury goods industry. Spain is home to some of the biggest fashion companies in the world such as Inditex and Mango. Moreover, every year, Barcelona features such events as Barcelona Design Hub, the Barcelona Fashion Summit (a professional conference focusing... [-]

Master (MA) Fashion

Ravensbourne
Campus Full time Part time 1 - 2 years August 2017 United Kingdom London + 1 more

Ravensbourne’s MA Fashion has innovation at its heart, challenging the boundaries of traditional fashion design, practice and manufacture; and has been developed in response to market forces [+]

MA Fashion

Ravensbourne’s MA Fashion has innovation at its heart, challenging the boundaries of traditional fashion design, practice and manufacture; and has been developed in response to market forces shaping the fashion industry today, where cutting-edge design practice is balanced with sophisticated commercial strategy.

This is a creative, project-based course focusing on the dynamic between creativity, technology and business awareness. The course develops the critical and creative, and technical and professional skills necessary to advance practice and stimulate innovation in the fashion industry.

As an MA Fashion student, you will explore the boundaries of creative fashion design and develop your digital skills utilising a range of prototyping technologies. The course will challenge you to re-examine the underpinning methodologies and ways of working that characterise creative practice in fashion. You will be encouraged to challenge the boundaries of traditional fashion design, practice and manufacture, and explore the creative opportunities offered by technology and new ways of working.... [-]


Master in Fashion Marketing, Design & Brand Strategies

INSEEC Paris
Campus Full time September 2017 France Paris

This program trains executives in management and marketing applied to the fields of fashion and design, in a national and international perspective [+]

Master in Fashion Marketing, Design & Brand Strategies

This program trains executives in management and marketing applied to the fields of fashion and design, in a national and international perspective.It welcomes students from university, business school or artistic trainings. The fashion industry is undergoing rapid changes and emerging new players appear in a global context. Future managers must be trained in all the proper techniques and be aware of consumer demands. The following are the types of positions that our graduates will be trained for: product manager, project manager, communication manager, buyer, merchandising manager, brand manager, showroom manager, collection manager...... [-]


Master in Fashion Brand Management

Polimoda, International Institute Fashion Design & Marketing
Campus Full time 9 months October 2017 Italy Florence

Fashion Brand Management is the most up-to-date and complete program at Polimoda, for the visionary and active, creative and relational, for someone with a charismatic personality; the Brand Manager. This is a master in creating, preserving, and reshaping the identity of a brand, one who speaks to the subconscious and wins the battle in the consumers’ minds. [+]

Masters in Fashion Marketing in Europe 2017. Fashion Brand Management is the most up-to-date and complete program at Polimoda, for the visionary and active, creative and relational, for someone with a charismatic personality; the Brand Manager. This is a master in creating, preserving, and reshaping the identity of a brand, one who speaks to the subconscious and wins the battle in the consumers’ minds. This master’s course features three main areas. Vision: the tuning between human, society and industry that makes the brand relevant. Management: the strategic marketing of a business model in real case scenarios. Communications: the creation and delivery of a sense-based message to seduce and aggregate. Fashion Brand Management is run by teachers from the industry and international guest lecturers. Field trips to trade fairs, fashion shows, companies and corporate museums are included, as well as internship opportunities. The course’s two main projects, rebranding a major label and launching an emerging brand, are tutored by Polimoda’s Director, and are of a quality to present as a personal portfolio. The 9 month academic year goes from October to June or April to December, totals 700 teaching hours, and is valuable for 80 credits. English language proficiency and attendance are required. Candidates will be selected after a enrolment questionnaire and an interview with the course’s leading teacher. Study Plan The areas of Vision, Management and Communications take concrete form in the following modules: Contemporary Fashion Fashion systems; designers, products and brands by concept. Art Direction Sociology of the imaginary;... [-]

Master programme in textile management (fashion management)

University of Borås
Campus Full time 1 - 1 year August 2017 Sweden Borås

The Master’s Programme in Fashion Marketing is a response to the growing demands of the fashion industry for creative and skilled people. The challenges for fashion companies involve not only dealing with increased global competition but also with .... [+]

Master in Fashion Management with specialisation in Fashion Marketing and Retailing   The Master’s Programme in Fashion Marketing is a response to the growing demands of the fashion industry for creative and skilled people. The challenges for fashion companies involve not only dealing with increased global competition but also with issues of sustainability and C SR (Corporate Social Responsibility) as well as active consumers. The programme will give you insight into and competence in understanding these challenges and working with fashion marketing, brand management and consumer behavior as well as comprehension of planning and performing marketing activities. The programme provides knowledge about fashion marketing both in theory and in applications. The programme provides knowledge about fashion marketing both in theory and in applications. It will enable you to analyse problems, manage brand ownership, or to design marketing programmes in the fashion and apparel sector based on knowledge of consumer trends, attitudes and behaviour. Sustainability aspects run like a thread through the programme. The structure of the fashion and apparel sector is characterised by an increased polarization between global players and specialised enterprises. By increasing competition the force of globalisation brings forward new ways of marketing, communication and distribution for small, medium-sized and global enterprises. After completing the programme you will have the skills for and be well prepared to work in various responsible positions in fashion trade. Upon graduation, you will have the ability to: demonstrate and apply broad knowledge of textile and fashion processes, methods and applications in management perspective,... [-]

Master in Fashion Direction: Brand & Business Management

Milano Fashion Institute
Campus Full time 1 year January 2018 Italy Milan

Managing the business of a Fashion Company means to combine fashion marketing, fashion management and fashion retail. In the Master in Fashion Direction: Brand & Business Management more than one discipline will be merged, in order to train the most qualified and innovative professional figures who will be responsible of the business management in the world of fashion and luxury. [+]

Masters in Fashion Marketing in Europe 2017. Master in Fashion Direction: Brand & Business Management FROM BUYING TO DIGITAL FASHION MARKETING Fashion Buyer. Marketing Manager. Omnichannel Strategist. Managing the business of a Fashion Company means to combine fashion marketing, fashion management and fashion retail. In the Master in Fashion Direction: Brand & Business Management more than one discipline will be merged, in order to train the most qualified and innovative professional figures who will be responsible of the business management in the world of fashion and luxury. First step: studying the business models, their evolution, and their business strategies in the industry. Second step: recognizing and studying the different retail and business channels, the underlying business logics and in their specific operations: from fashion buying and retail merchandising, to sales & digital management. Third step: understanding the consumer and the relationships between different channels. From the analysis of customer’s behaviors and the influence of the sensory design and their lifestyles, until the omnichannel strategy and the digital integration. Our objective: to put the consumer at the center, to create seamless experiences that connect all the different touchpoints, and to know how to identify and to generate and plan successful business and retail strategies. The Master Course is completely in English. During the whole course an Italian - English bilingual Teaching Assistant will be available for both Italian and foreign students. Deadlines Start of registration: 1 February 2017 End of registration: 1 December 2017 Orientation day: 19 January 2018 Lectures’ start:... [-]

Master in Business Studies - Fashion Management

United International Business Schools
Campus Full time Part time 1 - 2 years September 2017 Belgium Antwerp Brussels Japan Tokyo Spain Barcelona Madrid Switzerland Zurich Lausanne Netherlands Amsterdam + 12 more

The Master in Business Studies - Specialization in Fashion Management program is offered by visiting faculty and are scheduled in an intensive seminar format. Fostering inter-campus exchanges and networking ... [+]

SPECIALIZATION COURSES IN FASHION MANAGEMENT Level 500 GSCFM501 Fundamentals of Fashion Management (2) GSCFM502 Fashion Strategy and Transformation (2) GSCFM503 Fashion Innovation and Entrepreneurship (2) GSCFM504 Fashion Ethics (2) GSCFM505 Fashion Retail Management (2) GSCFM506 Fashion Event Management (2) GSCFM507 Fashion Product Management (2) GSCFM508 Luxury Management (2) Comprehensive Cases in Fashion Management (2) Research Project in Fashion Management (2) Level 600 Thesis in Fashion Management (8) Capstone Project in Fashion Management (4) (for Dual Master students only) Admission requirements proficiency in the English language (refer to the admission section for further details) Bachelor degree (or equivalent) No distinction is made between academic or professional Bachelor degrees. Degrees with 180 European credits or 120 American semester credits are considered equivalent. Students who do not hold a business-related Bachelor degree or equivalent may be required to complete an inbound assessment test prior to starting the graduate program, and, depending on the results, earn an additional number of credits in leveling courses from the Pre-Master program in order to be fully prepared for our graduate programs. Students who do not hold a Bachelor degree or equivalent should apply for a Bachelor degree program, or for the Undergraduate Diploma top-up program. Refer to the undergraduate admissions catalog for further details. Students who have 15 or more years of relevant work experience may apply directly for the Pre-Master program and will be required to complete an inbound assessment test prior to starting the graduate program, and, depending on the results, earn an additional number... [-]

Master In Communication And Fashion

IED – Istituto Europeo di Design Madrid
Campus Full time 9 months October 2017 Spain Madrid

Combine your two passions and become a professional in the fashion industry developing communication strategies for fashion brands creative and innovative way. [+]

Masters in Fashion Marketing in Europe 2017. The Master of Communication and Fashion form people capable of managing communication in the fashion industry, to understand the transcendental function to create a consistent brand image, skillfully use the tools and develop the skills necessary to communicate in the dynamic, creative and innovative terms strategies that define the nature of fashion. Communication includes all those actions to raise awareness, establish and position the brand image in the current complicated picture and necessary to have highly qualified professionals to design specific strategies adapted to the new trends that break each year. In Master of Communication and Fashion acquires a complete and professional vision of the fashion industry and its close relationship with communication. GOALS The Master of Communication and Fashion, based on a complete theoretical / practical program raises the necessary goals for the work environment itself perceive the results of those qualified to perform professional work in the fashion industry. To train professionals with specific training for their work in the field of interaction Fashion-Communication-Marketing. Facilitate the knowledge necessary to clearly identify the needs of the fashion industry. Teaching the management of communication tools and provide the criteria for use. Introduce students to new technologies and their application in a current context. Explain the role and interrelationship of the various sectors involved in the relationship Communication / Fashion. Career prospects Students who take the Master in Fashion Communication and will conduct their professional activity in various professional activities such as: Communication and... [-]

Master in Fashion Marketing - From Strategy to Branding

IED – Istituto Europeo di Design Milan
Campus Full time 1 year January 2018 Italy Milan

The Master in Fashion Marketing - From Strategy to Branding forms fashion management professionals able to face the new challenges of a world in rapid and constant evolution. In particular, the course covers the study of the most important aspects of fashion marketing management, the communication techniques - focusing on aspects of positioning strategies and brand management - the identity and consumer needs without neglecting the analysis of digital media . During the course there is a creative approach and strategy with the goal of developing innovative thinking and experimenting new strategies in the area. [+]

THIS PROGRAM IS TAUGHT IN ENGLISH Entry requirements: The Master in Fashion Marketing - From Strategy to Branding is designed for Italian and foreign graduates in Fashion, Communication and Marketing, as well as young professionals with at least two years of experience in the field. Structure and methodology: The Master in Fashion Marketing - From Strategy to Branding is structured in complementary units that examine the study of the different activities such as planning and marketing management: the main objective is the study and analysis of processes and methodologies for a valid testing of Marketing and Branding strategies in the fashion industry. The pathway of study provides students with traditional classroom lectures and thematic discussions for the acquisition of established theories and methods. Furthermore it includes laboratory and experimental design activities aimed at engaging the student individually or in group (projects, workshops, tutorials, case studies, use of techniques and simulative role playing, etc.), business projects , reverse mentoring. The training culminates in a project aimed at checking the skills acquired by students during the master by a final project. The fashion industry is investigated as an historical and cultural phenomenon, from the development of the stylistic codes of the late twentieth century to the emergence of the avant-garde style of the twenty-first century. Students will analyse emerging talents, fashion weeks, communication through drafting paper or via the web. The students will approach the fashion business, including manufacturing and cultural features , and will explore the interactions in the fashion industry.... [-]

Master in Luxury Marketing Management

IED – Istituto Europeo di Design Rome
Campus Full time 12 months January 2018 Italy Rome

What is fashion? What is luxury? Fashion is a form of art or business? And luxury, does it exist yet in the twenty-first century, or its genetic mutation, imposed by the spread of the affordable luxury of '80s, as a means of brand extension, has come to an end? The Master in Luxury Marketing Management answers these and other questions, examining closely the fashion market, its interpreters, the different business models and industry communication. Participants experience the luxury concept in different socio-cultural contexts and identify the strategies of seduction and expansion applied by the big brands in mature markets and in the BRIC economies, through the study of the monopoly exercised by the great signs of the luxury industry in sectors such as fashion, automotive, yachts, watches, lifestyle, food & beverage, gateways. [+]

Masters in Fashion Marketing in Europe 2017. THIS PROGRAM IS TAUGHT IN ENGLISH Entry Requirements: The Master in Luxury Marketing Management considers applicants having a relevant Honours degree or an equivalent academic qualification in economics, communication, sociology, fashion, creative disciplines who wish to acquire practical knowledge and expertise in the luxury sector. Structure and Methodology: The Master analyzes the fashion system as a contemporary industry that finds great opportunities for development thanks to a new way of understanding the marketing mix: the fashion product of the third millennium is sophisticated but wearable, original but timeless; the price is affordable but a "mental" discriminant for the target; distribution is global, yet maintaining a strong local recognition with a consequent customization of the product in different markets; communication makes use of the new marketing models (digital and social networks, blogs, viral communication, sensory communication, video communication) and the power acquired by the reputation of the brand in the consumer's mind. The Master in Luxury Marketing Management analyzes luxury as an artisanal creation, the result of tradition, innovation, know-how, quality, both intrinsic and perceived. Luxury is also investigated as an economic instrument that promotes social distinction influencing purchasing decisions, but also as an exercise of the industrial power that sees the highest growth potential. The sectors of the luxury industry examined are: fashion, design, art, jewelry, watches, beauty, travel, accommodation, yachts, private aircrafts, cars, private banking, real estate and personal services. The Marketing & Branding unit will cover subjects, such as distribution policies,... [-]

IFM Entrepreneurs

Institut Francais de la Mode
Campus Full time 1 year September 2017 France Paris

LE PROGRAMME IFM ENTREPRENEURS s'adresse à tous ceux qui souhaitent entreprendre dans les industries créatives, que ce soit dans les produits ou les services innovants liés à la mode, au luxe, aux accessoires, aux parfums et cosmétiques, aux industries du goût, à l'univers du design, du cadre de vie, de l'art de vivre... [+]

Vous avez: une forte envie d'entreprendre ou un projet entrepreneurial déjà défini Vous souhaitez: analyser et valider le potentiel de développement de votre projet auprès des meilleurs professionnels dans chaque spécialité, développer votre créativité entrepreneuriale, comprendre en profondeur le fonctionnement des marchés et trouver les bons insights consommateurs, maîtriser l'ensemble des outils de l'écosystème digital, densifier votre réseau professionnel Vous êtes: Titulaire d'un diplôme Bac + 4 ou plus. Des dérogations peuvent être accordées pour des étudiants justifiant d'une expérience professionnelle ou entrepreneuriale significative. ... [-]

Master in Fashion Marketing, Design & Brand Strategies

INSEEC Bordeaux
Campus Full time September 2017 France Bordeaux

This program trains executives in management and marketing applied to the fields of fashion and design, in a national and international perspective [+]

Master in Fashion Marketing, Design & Brand Strategies 

This program trains executives in management and marketing applied to the fields of fashion and design, in a national and international perspective.It welcomes students from university, business school or artistic trainings. The fashion industry is undergoing rapid changes and emerging new players appear in a global context. Future managers must be trained in all the proper techniques and be aware of consumer demands. The following are the types of positions that our graduates will be trained for: product manager, project manager, communication manager, buyer, merchandising manager, brand manager, showroom manager, collection manager...... [-]