Masters Program in Fashion Marketing in Asia

See Masters Programs in Fashion Marketing in Asia 2017/2018

Fashion Marketing

In order to successfully obtain a Masters qualification, you will need to obtain a number of credits by passing individual modules. Most taught Masters will have a number of core modules which you must take and pass in order to obtain the qualification. The assessment of research Masters is almost always entirely by a single dissertation module or project.

Fashion marketing programs focus on both the artistic and corporate sides of the fashion industry. Students may learn about market analysis, visual merchandising, fashion buying, identifying trends, fashion design and the management of promotional campaigns.

Students who complete a part of their degree in Asia are growing in numbers. Currently, the second and the third biggest economies are in Asia. Without limitation, students have described their time in Asia as the best experience of their lives. Today, three of the four most populated countries of the world are in Asia: China, India, and Indonesia.

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Master in Fashion Marketing

Pearl Academy
Campus Full time Part time 2 years July 2018 India New Delhi + 1 more

The MA in Fashion Marketing provides a holistic and extensive pathway to transform students into thought leaders with a strategic approach. The pathway facilitates students’ learning to solve complex and challenging problems in the fashion business context. [+]

Masters in Fashion Marketing in Asia 2017/2018. The MA in Fashion Marketing provides a holistic and extensive pathway to transform students into thought leaders with a strategic approach. The pathway facilitates students’ learning to solve complex and challenging problems in the fashion business context. This MA looks at developing individuals to work as managers and specialists in the dynamic fashion industry in India and abroad, while enhancing their ability to work with self-direction, professionalism and originality in the domain of fashion. This program has a dual structure, allowing admission to candidates with previous fashion qualifications or equivalent fashion industry experience (Category A) or otherwise, (Category B). This MA is designed to be delivered over a six-month bridge semester, and three semesters of contact teaching, self-elected learning and industry-based projects and case studies. Duration: 2 Years Eligibility: Graduate Degree Or Graduation in Fashion Management, Marketing, Retail, Merchandising, Manufacturing or Design or at least 3 years fashion business experience Location: Delhi NCR (West) TU accreditation Course Overview This Master level program provides generic design and lifestyle related inputs that are arranged to generate and encourage specific design applications based on a student’s chosen area. The objectives of the MA pathway program are: To educate individuals from suitably qualified backgrounds to function as higher managers and specialists for the dynamic fashion industry in India and abroad. To hone creativity, initiative, innovation and judgement along with intellectual and conceptual acumen compatible with the fashion industry. To inculcate alumni with capacity for critical professional engagement... [-]

Fashion Corporate Finance and Management Control for the Fashion & Luxury Business

Istituto Marangoni
Campus Full time 1 year October 2017 Italy Milan France Paris United Kingdom London China Shanghai + 6 more

Aimed at executive candidates who may have a bachelor’s degree in business administration in marketing management, economics, fashion or a similar alternative with proven work experience. [+]

Master in Corporate Finance and Management Control for the Fashion & Luxury Business the course Aimed at executive candidates who may have a bachelor’s degree in business administration in marketing management, economics, fashion or a similar alternative with proven work experience. This University Master’s Degree is designed to train corporate finance managers and controllers specialising in the luxury sector, the figure who sits on the board of directors and supports companies in their internationalization processes, partnerships and stock exchange listing. Professionals in this field are able to develop appropriate strategic plans and assess economic and financial sustainability, addressing the development of systems of performance management. The participants will begin their journey with the study of international accounting standards and the U.S. GAAP and will arrive at an understand- ing of the most current techniques for the assessment of financial performance, tax and legal planning. Theoretical approaches will be applied to case studies and examples from active companies operating in the luxury sector, in order to grasp the essentials of management and planning. Participants will be required to study the history and sociology of fashion, highlighting how changes in contemporary societies have transformed the nature of the companies in fashion and luxury, from small family businesses to multinationals listed on stock exchanges around the world. The nature of the sector is explored through looking at dynamics such as the speed of the life cycle of a fashion product, the desire for ‘identification’ and communication, social con- sumption, mass elitism; variables that... [-]

Master in Fashion Retail Management

Istituto Marangoni
Campus Full time 1 year October 2017 Italy Milan France Paris United Kingdom London China Shanghai + 6 more

Aimed at candidates who have previous undergraduate study in economics, marketing, fashion design or similar, or proven relevant work experience. The study programme is designed to establish the role of... [+]

Masters in Fashion Marketing in Asia 2017/2018. The Course Aimed at candidates who have previous undergraduate study in economics, marketing, fashion design or similar, or proven relevant work experience. The study programme is designed to establish the role of the specialist in managing a store, from the flagship to an individual boutique, through the development of expertise in the areas of retail marketing, human resource management and in fashion category management. At the end of the course, participants will be able to understand brand values and transfer them to the consumer, making the buying process a unique and unforgettable experience, so that they will gain the customer’s faith and loyalty at the point of sale. The study of the development of human resources, in-store communication and integration of IT in the store are fundamental to understanding the current role of the retail manager and are the future of the profession. Through the course curriculum participants will develop the necessary knowledge for the economic analysis of a store, ensuring that they can understand the budget and monitor indicators that measure the performance of the store, the sales-by-category indicators of cross-selling, stock rotation and coverage analysis. The course will also allow the participant to understand which strategies to promote and which loyalties to undertake in order to improve customer satisfaction and the shopping experience of the purchaser. Analysis of communication in the store will also enable participants to understand how traditional strategies can complement those based on technological innovation, in order to... [-]

Master in Fashion Product & Production Management

Istituto Marangoni
Campus Full time 1 year October 2017 Italy Milan France Paris United Kingdom London China Shanghai + 6 more

Imagination, creativity, then commercial actuality of a product: or rather the art to turn dreams into reality through new ideas, new processes and new technologies. The [+]

The course

The master’s dedicated to product & production management offers the instruments for the understanding and management of technical problems, technology, organisation and economics tied to the production process of the fashion product. The course will develop the knowledge and ability to manage all the variables relative to the planning of new fashion products within an organization, responding to technological changes and product innovation. The fashion product manager mqkes the ideas and concepts of design concrete, transforming creativity into a valid commercial proposal. From the initial idea through to final production, they supervise the proceedings of the entire project and are responsible for the organization and activating protocols in guarantees, aimed at certifying the quality of the products. The professional also selects the methodologies for the realization of company reporting in different negotiating phases, while simultaneously managing prototypes, analyses and processes. The product manager is a professional figure that looks to the future. Challenged by the growing demand of new profiles in the sector of new digital media, Istituto Maragoni has created a master’s designed to link the business of fashion with the web. The fashion product manager usually manages a specific product or line of products. In the course of their career within an company they specialize in a specific area of the Italian or International industry foreseeing forthcoming scenarios in which to work.... [-]


Contemporary Fashion Buying

Istituto Marangoni
Campus Full time 1 year October 2017 Italy Milan United Kingdom London France Paris China Shanghai + 6 more

In the fashion sector making the right choices is crucially important. The fashion buyer is the link between fashion houses and consumers, a professional who moves from one supplier to another, [+]

The Course

The course in fashion buying will develop a thorough understanding of the national and global retail fashion industry, analyzing consumer behaviour at different market levels to compare the performance of different retail point of sale. The scope of the master’s is to grant the students the necessary abilities to recognize the value of point-of-sales (POS) as a means of communication to the public and to evaluate the appropriateness and the efficacy of different strategies in visual marketing. The fashion buyer has the task of developing a profitable high-end range thanks to advanced knowledge and understanding of strategies and techniques in buying and merchandising. Identifying the sourcing opportunities and management options of a supply chain in order to reach the business and commercial objectives demanded by international and Italian companies. Starting from the tastes of their own clients they must establish the correct plan to offer as well as the correct assortment. The buyer can have many different roles in the field of fashion. This professional figure will be able to define acquisition plans for wide distribution, for chain stores or for single boutiques. Thanks to a deep knowledge of the sector, production methodologies, to acquisition choices and sales techniques, can also work as a project manager or as production director. A part of these activities will consist of visiting different suppliers, a fair, and a trade show, while speaking many languages.... [-]