Masters Programs in Fashion Marketing

Compare 50 Masters Programs in Fashion Marketing

Fashion Marketing

A masters degree in fashion marketing is a masters program that prepares students be able to create and manage marketing strategies in the field of fashion. Graduates of the program are taught on how to manage relationships with the media as well as planning of events, fashion shows and plans for launching products.

Communication is an important aspect of a fashion marketing program. A career in fashion marketing entails being creative, and ability to understand trends and an having a keen eye for recognition of styles and well coordinated images. It is important to have a strong fashion background to make it in the fashion communication industry.

Fashion is ever changing; a fashion marketing professional needs to be flexible too. Fashion professionals and experts in the industry teach this masters program in many universities around the world. There are plenty of job opportunities for graduates of a masters program in fashion marketing.

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Master's Degree In Business Administration And Management Of Fashion

FDModa - LCI Barcelona
Campus Full time 1 semester September 2017 Spain Barcelona

The Master in Management and Business of Fashion is supported by the vast teaching experience in the area of ​​fashion that has the School of Design Felicidad Duce - LCI Barcelona, ​​and the Company internationally, Faculty of Economics and University of Barcelona, ​​with whom he has worked closely on the design of the program, thus ensuring a teaching structured plan and a globally recognized qualification. [+]

Masters in Fashion Marketing. Language of instruction: Spanish The Master in Management and Business of Fashion is supported by the vast teaching experience in the area of ​​fashion that has the School of Design Felicidad Duce - LCI Barcelona, ​​and the Company internationally, Faculty of Economics and University of Barcelona, ​​with whom he has worked closely on the design of the program, thus ensuring a teaching structured plan and a globally recognized qualification. Also noteworthy is the participation of the Textile Cluster Fashion ACTM Catalunya, whose collaboration has made it possible to develop a program of professional studies and adapted to the needs and functioning of the corporate sector of the textile and fashion, providing deep and extensive knowledge of attendees matter. This Master is designed according to the reforms proposed in the Bologna process and is based on the principles of quality, diversity and competitiveness. General objectives Have the necessary creative skills to promote new resources management and leadership. Can analyze the company to adapt to current needs. To know the legal, financial and organizational framework governing the textile and fashion industry. Acquire the tools necessary to effectively manage a company textile and fashion sector. Competencies Throughout the course are acquired the following competences: To have knowledge of global and totes fashion linking the art world and vice versa. How they relate and nurture each other, providing a synthetic, analytical and critical in the creative and production processes of management. Know and apply the interdisciplinarity between different products. View... [-]

Master of Business of Fashion

Rutgers Business School - Newark and New Brunswick
Campus Full time September 2017 USA Newmarket

The Rutgers Business School Master of Science in Business of Fashion is a cutting-edge program that will prepare you for a thrilling business career in the fashion industry. Bridging the gap between creative passion and business acumen, our program will provide you with the knowledge you need to position yourself to be a key player in the industry—all in a location that is just minutes away from the fashion center of the world, New York City. [+]

The Rutgers Business School Master of Science in Business of Fashion is a cutting-edge program that will prepare you for a thrilling business career in the fashion industry. Bridging the gap between creative passion and business acumen, our program will provide you with the knowledge you need to position yourself to be a key player in the industry—all in a location that is just minutes away from the fashion center of the world, New York City. As a student in our program, you will engage in a rigorous and relevant curriculum and have access to renowned, world-class faculty and industry professionals. Whether you are ready to break into a business career in the industry, are a creative design entrepreneur, or an industry veteran, the Master of Science in Business of Fashion will prepare you to be a leader in the field. [-]

Master (MA) Fashion

Ravensbourne
Campus Full time Part time 1 - 2 years August 2017 United Kingdom London + 1 more

Ravensbourne’s MA Fashion has innovation at its heart, challenging the boundaries of traditional fashion design, practice and manufacture; and has been developed in response to market forces [+]

MA Fashion

Ravensbourne’s MA Fashion has innovation at its heart, challenging the boundaries of traditional fashion design, practice and manufacture; and has been developed in response to market forces shaping the fashion industry today, where cutting-edge design practice is balanced with sophisticated commercial strategy.

This is a creative, project-based course focusing on the dynamic between creativity, technology and business awareness. The course develops the critical and creative, and technical and professional skills necessary to advance practice and stimulate innovation in the fashion industry.

As an MA Fashion student, you will explore the boundaries of creative fashion design and develop your digital skills utilising a range of prototyping technologies. The course will challenge you to re-examine the underpinning methodologies and ways of working that characterise creative practice in fashion. You will be encouraged to challenge the boundaries of traditional fashion design, practice and manufacture, and explore the creative opportunities offered by technology and new ways of working.... [-]


Master programme in textile management (fashion management)

University of Borås
Campus Full time 1 - 1 year August 2017 Sweden Borås

The Master’s Programme in Fashion Marketing is a response to the growing demands of the fashion industry for creative and skilled people. The challenges for fashion companies involve not only dealing with increased global competition but also with .... [+]

Master in Fashion Management with specialisation in Fashion Marketing and Retailing   The Master’s Programme in Fashion Marketing is a response to the growing demands of the fashion industry for creative and skilled people. The challenges for fashion companies involve not only dealing with increased global competition but also with issues of sustainability and C SR (Corporate Social Responsibility) as well as active consumers. The programme will give you insight into and competence in understanding these challenges and working with fashion marketing, brand management and consumer behavior as well as comprehension of planning and performing marketing activities. The programme provides knowledge about fashion marketing both in theory and in applications. The programme provides knowledge about fashion marketing both in theory and in applications. It will enable you to analyse problems, manage brand ownership, or to design marketing programmes in the fashion and apparel sector based on knowledge of consumer trends, attitudes and behaviour. Sustainability aspects run like a thread through the programme. The structure of the fashion and apparel sector is characterised by an increased polarization between global players and specialised enterprises. By increasing competition the force of globalisation brings forward new ways of marketing, communication and distribution for small, medium-sized and global enterprises. After completing the programme you will have the skills for and be well prepared to work in various responsible positions in fashion trade. Upon graduation, you will have the ability to: demonstrate and apply broad knowledge of textile and fashion processes, methods and applications in management perspective,... [-]

Master in Fashion Marketing

Pearl Academy
Campus Full time Part time 2 years July 2017 India New Delhi + 1 more

The MA in Fashion Marketing provides a holistic and extensive pathway to transform students into thought leaders with a strategic approach. The pathway facilitates students’ learning to solve complex and challenging problems in the fashion business context. [+]

Masters in Fashion Marketing. The MA in Fashion Marketing provides a holistic and extensive pathway to transform students into thought leaders with a strategic approach. The pathway facilitates students’ learning to solve complex and challenging problems in the fashion business context. This MA looks at developing individuals to work as managers and specialists in the dynamic fashion industry in India and abroad, while enhancing their ability to work with self-direction, professionalism and originality in the domain of fashion. This program has a dual structure, allowing admission to candidates with previous fashion qualifications or equivalent fashion industry experience (Category A) or otherwise, (Category B). This MA is designed to be delivered over a six-month bridge semester, and three semesters of contact teaching, self-elected learning and industry-based projects and case studies. Duration: 2 Years Eligibility: Graduate Degree Or Graduation in Fashion Management, Marketing, Retail, Merchandising, Manufacturing or Design or at least 3 years fashion business experience Location: Delhi NCR (West) TU accreditation Course Overview This Master level program provides generic design and lifestyle related inputs that are arranged to generate and encourage specific design applications based on a student’s chosen area. The objectives of the MA pathway program are: To educate individuals from suitably qualified backgrounds to function as higher managers and specialists for the dynamic fashion industry in India and abroad. To hone creativity, initiative, innovation and judgement along with intellectual and conceptual acumen compatible with the fashion industry. To inculcate alumni with capacity for critical professional engagement and investigative attitude... [-]

Postgraduate Degree In Fashion Marketing And Communication

IED – Istituto Europeo di Design Sao Paulo
Campus Full time 18 months March 2018 Brazil São Paulo

The course is structured in disciplines (360h) and the end of the program, the student must submit a term paper, project or thesis, according to the modality chosen for that class (40h), totaling 400h. [+]

THIS PROGRAM IS IN PORTUGUESE Taught Postgraduate degree in Fashion Marketing and Communication. Start Date: September Days: Mondays and Wednesdays (10 meetings) Hours: 19h30 to 22h45 Duration: 18 months Hours: 400 hours Registration until: September The graduate programs offered by the Faculty of Technology of the Istituto Europeo di Design are in legal compliance and meet the Resolutions CNE / CES No 1 of April 3, 2001 and paragraph 1, of June 8, 2007 the MEC - Ministry Education. The course is structured in disciplines (360h) and the end of the program, the student must submit a term paper, project or thesis, according to the modality chosen for that class (40h), totaling 400h. Goals: Fashion is creativity of expression, desire and image, but also need to be treated as a business, incorporating knowledge management, strategy and planning. The Master in Fashion Marketing and Communication offers training in marketing management and communication specific to the fashion business. The program features marketing areas applied to fashion, behavioral tendencies, branding, communication and retail management, information technology use and new distribution channels providing tools for the professional is prepared to act in marketing under the bias of fashion with knowledge of the industry and able to carry out fashion marketing plans, manage the planning of available resources and also use efficient management practices. The universe of the fashion industry has undergone several changes in recent years. Competition between brands is fierce and takes global dimensions. The distribution channels and retail products require a new... [-]

Masters In Luxury Management & Fashion (Milan) - Italian Path

Il Sole 24 ORE Business School
Campus Full time 10 months October 2017 Italy Milan

A Master aims to provide technical, operational and managerial skills to integrate professionally in a rapidly growing industry. The route aims to train professionals with extensive and transversal profile: managers of the Luxury companies must indeed be able to combine creativity and ability to innovate with the ability to read, interpret and anticipate the business through knowledge and the management of specific tools. [+]

Masters in Fashion Marketing. A Master aims to provide technical, operational and managerial skills to integrate professionally in a rapidly growing industry. The route aims to train professionals with extensive and transversal profile: managers of the Luxury companies must indeed be able to combine creativity and ability to innovate with the ability to read, interpret and anticipate the business through knowledge and the management of specific tools. A Master is born from the partnership between the Business School of Sole 24 Ore and the consulting company Newton Management Innovation and is characterized by the prestige of teachers and experts involved. STRUCTURE The Master, full-time, limited numbers and compulsory attendance, a total duration of 10 months: 6 months of classroom training 4 months internship This route stands out also for the practical and operative approach of teaching: during the months of classroom, in fact, there are numerous project work in the field and interactive workshops. Finally, the network of contacts with leading facilities and industry consulting firm will offer participants important opportunities to enter the world of work. PROGRAM The Master's program follows a modular structure and offers a complete and thorough overview of the Luxury & Fashion world. The meaning of luxury in the fields and in the world markets The Made in Italy yesterday, today and tomorrow The new consumers of luxury goods business organizations and the basic economics The fashion industry, luxury and lifestyle The value chain in the luxury sector Innovation, creativity and distinctive factors in luxury... [-]

Master in Fashion Direction: Brand & Business Management

Milano Fashion Institute
Campus Full time 1 year January 2018 Italy Milan

Managing the business of a Fashion Company means to combine fashion marketing, fashion management and fashion retail. In the Master in Fashion Direction: Brand & Business Management more than one discipline will be merged, in order to train the most qualified and innovative professional figures who will be responsible of the business management in the world of fashion and luxury. [+]

Master in Fashion Direction: Brand & Business Management FROM BUYING TO DIGITAL FASHION MARKETING Fashion Buyer. Marketing Manager. Omnichannel Strategist. Managing the business of a Fashion Company means to combine fashion marketing, fashion management and fashion retail. In the Master in Fashion Direction: Brand & Business Management more than one discipline will be merged, in order to train the most qualified and innovative professional figures who will be responsible of the business management in the world of fashion and luxury. First step: studying the business models, their evolution, and their business strategies in the industry. Second step: recognizing and studying the different retail and business channels, the underlying business logics and in their specific operations: from fashion buying and retail merchandising, to sales & digital management. Third step: understanding the consumer and the relationships between different channels. From the analysis of customer’s behaviors and the influence of the sensory design and their lifestyles, until the omnichannel strategy and the digital integration. Our objective: to put the consumer at the center, to create seamless experiences that connect all the different touchpoints, and to know how to identify and to generate and plan successful business and retail strategies. The Master Course is completely in English. During the whole course an Italian - English bilingual Teaching Assistant will be available for both Italian and foreign students. Deadlines Start of registration: 1 February 2017 End of registration: 1 December 2017 Orientation day: 19 January 2018 Lectures’ start: 22 January 2018 All the Milano Fashion... [-]

Master in Fashion Marketing - From Strategy to Branding

IED – Istituto Europeo di Design Milan
Campus Full time 1 year January 2018 Italy Milan

The Master in Fashion Marketing - From Strategy to Branding forms fashion management professionals able to face the new challenges of a world in rapid and constant evolution. In particular, the course covers the study of the most important aspects of fashion marketing management, the communication techniques - focusing on aspects of positioning strategies and brand management - the identity and consumer needs without neglecting the analysis of digital media . During the course there is a creative approach and strategy with the goal of developing innovative thinking and experimenting new strategies in the area. [+]

Masters in Fashion Marketing. THIS PROGRAM IS TAUGHT IN ENGLISH Entry requirements: The Master in Fashion Marketing - From Strategy to Branding is designed for Italian and foreign graduates in Fashion, Communication and Marketing, as well as young professionals with at least two years of experience in the field. Structure and methodology: The Master in Fashion Marketing - From Strategy to Branding is structured in complementary units that examine the study of the different activities such as planning and marketing management: the main objective is the study and analysis of processes and methodologies for a valid testing of Marketing and Branding strategies in the fashion industry. The pathway of study provides students with traditional classroom lectures and thematic discussions for the acquisition of established theories and methods. Furthermore it includes laboratory and experimental design activities aimed at engaging the student individually or in group (projects, workshops, tutorials, case studies, use of techniques and simulative role playing, etc.), business projects , reverse mentoring. The training culminates in a project aimed at checking the skills acquired by students during the master by a final project. The fashion industry is investigated as an historical and cultural phenomenon, from the development of the stylistic codes of the late twentieth century to the emergence of the avant-garde style of the twenty-first century. Students will analyse emerging talents, fashion weeks, communication through drafting paper or via the web. The students will approach the fashion business, including manufacturing and cultural features , and will explore the interactions... [-]

Master in Fashion Brand Management

Polimoda, International Institute Fashion Design & Marketing
Campus Full time 9 months October 2017 Italy Florence

Fashion Brand Management is the most up-to-date and complete program at Polimoda, for the visionary and active, creative and relational, for someone with a charismatic personality; the Brand Manager. This is a master in creating, preserving, and reshaping the identity of a brand, one who speaks to the subconscious and wins the battle in the consumers’ minds. [+]

Fashion Brand Management is the most up-to-date and complete program at Polimoda, for the visionary and active, creative and relational, for someone with a charismatic personality; the Brand Manager. This is a master in creating, preserving, and reshaping the identity of a brand, one who speaks to the subconscious and wins the battle in the consumers’ minds. This master’s course features three main areas. Vision: the tuning between human, society and industry that makes the brand relevant. Management: the strategic marketing of a business model in real case scenarios. Communications: the creation and delivery of a sense-based message to seduce and aggregate. Fashion Brand Management is run by teachers from the industry and international guest lecturers. Field trips to trade fairs, fashion shows, companies and corporate museums are included, as well as internship opportunities. The course’s two main projects, rebranding a major label and launching an emerging brand, are tutored by Polimoda’s Director, and are of a quality to present as a personal portfolio. The 9 month academic year goes from October to June or April to December, totals 700 teaching hours, and is valuable for 80 credits. English language proficiency and attendance are required. Candidates will be selected after a enrolment questionnaire and an interview with the course’s leading teacher. Study Plan The areas of Vision, Management and Communications take concrete form in the following modules: Contemporary Fashion Fashion systems; designers, products and brands by concept. Art Direction Sociology of the imaginary; art & fashion; brand ID architecture; mid-term... [-]

Master in Fashion Marketing, Design & Brand Strategies

INSEEC Paris
Campus Full time September 2017 France Paris

This program trains executives in management and marketing applied to the fields of fashion and design, in a national and international perspective [+]

Master in Fashion Marketing, Design & Brand Strategies

This program trains executives in management and marketing applied to the fields of fashion and design, in a national and international perspective.It welcomes students from university, business school or artistic trainings. The fashion industry is undergoing rapid changes and emerging new players appear in a global context. Future managers must be trained in all the proper techniques and be aware of consumer demands. The following are the types of positions that our graduates will be trained for: product manager, project manager, communication manager, buyer, merchandising manager, brand manager, showroom manager, collection manager...... [-]


Graduate In Marketing And Fashion Communication

IED – Istituto Europeo di Design Rio de Janeiro
Campus Part time 400 hours March 2018 Brazil Rio de Janeiro

The course Postgraduate in Marketing and Communication IED Fashion Rio fashion professionals able to create and implement communication strategies and marketing from the perception of opportunities, combining the identity of the brands in contemporary marketing context. [+]

THIS PROGRAM IS IN PORTUGUESE Taught Create and implement communication strategies and marketing from the perception of opportunities, combining the identity of the brands in contemporary marketing context. 3rd Panel and Mkt With Fashion Home: March Classes: Tuesday and Thursday - 19h30 to 22h30 Hours: 400 hours Portuguese language Description and Objectives: The course Postgraduate Diploma in Marketing and Communication IED Fashion Rio Professional way able to create and implement communication and marketing strategies from the perception of opportunities, combining the identity of the brands in contemporary marketing context. With emphasis on the Brazilian scene at its interface with the domestic and foreign markets and exploitation of segments - from production to consumption experience - the course offers courses that address the communication and marketing strategies, the fashion chain, behavior, innovation, retail, branding and creative economy, also featuring workshops conducted by professionals. Audience: Designers from all areas, professionals with training and a degree in fashion, textile, advertising, communication, journalism, marketing and related fields as well as people with experience in the fashion industry. Course topics: Cultural: Fashion systems, interfaces Contemporary Fashion, behavior and Innovation, Trends and New Scenarios, Creative Economy and Entrepreneurship; Chain and Fashion Market; Processes and Brand Management. Technique: Brand Management; Fashion Marketing Plan; Strategic Marketing; Finance; Registration Marks and Intellectual Property; Integrated communication; Communication plan; Fashion Communication. Projetual: Planning project Marketing and Communication. Final project creation in the fashion area of ​​marketing and communication exploring different languages, content and techniques. * The IED Rio reserves the right... [-]

Masters Programme in Fashion

Sapienza University of Rome
Campus Full time 2 years October 2017 Italy Rome

The Masters Programme in Fashion (LM-65) prepares students for high-level responsibilities in the world of fashion, as well as its relations with figurative arts, communications and entertainment, or for independent careers in the fashion industry and a wide range of related fields. [+]

Masters in Fashion Marketing. The Masters Programme in Fashion (LM-65) prepares students for high-level responsibilities in the world of fashion, as well as its relations with figurative arts, communications and entertainment, or for independent careers in the fashion industry and a wide range of related fields. Students acquire skills and specialist knowledge related to the development of the fashion industry, both historically and as an on-going trend, with special attention to cultural, symbolic and economic/financial factors, as well as the entrepreneurial and management skills necessary to work in this field. In particular, the programme will provide students with: Specific competences to identify, design, develop, manage, monitor and assess projects, production and economic/managerial aspects; Tools to analyse the human, historical and cultural influences that play a role in the production, use and commercialization of clothing, both in terms of historical/anthropological symbology and entrepreneurial market dynamics. Communications skills, linguistic and technological media, knowledge acquisition and transmission systems; Fashion industry history and clothing trends. [-]

Master In Communication And Fashion

IED – Istituto Europeo di Design Madrid
Campus Full time 9 months October 2017 Spain Madrid

Combine your two passions and become a professional in the fashion industry developing communication strategies for fashion brands creative and innovative way. [+]

The Master of Communication and Fashion form people capable of managing communication in the fashion industry, to understand the transcendental function to create a consistent brand image, skillfully use the tools and develop the skills necessary to communicate in the dynamic, creative and innovative terms strategies that define the nature of fashion. Communication includes all those actions to raise awareness, establish and position the brand image in the current complicated picture and necessary to have highly qualified professionals to design specific strategies adapted to the new trends that break each year. In Master of Communication and Fashion acquires a complete and professional vision of the fashion industry and its close relationship with communication. GOALS The Master of Communication and Fashion, based on a complete theoretical / practical program raises the necessary goals for the work environment itself perceive the results of those qualified to perform professional work in the fashion industry. To train professionals with specific training for their work in the field of interaction Fashion-Communication-Marketing. Facilitate the knowledge necessary to clearly identify the needs of the fashion industry. Teaching the management of communication tools and provide the criteria for use. Introduce students to new technologies and their application in a current context. Explain the role and interrelationship of the various sectors involved in the relationship Communication / Fashion. Career prospects Students who take the Master in Fashion Communication and will conduct their professional activity in various professional activities such as: Communication and Marketing departments in companies Fashion Agencies Communication,... [-]

Master in Luxury Marketing Management

IED – Istituto Europeo di Design Rome
Campus Full time 12 months January 2018 Italy Rome

What is fashion? What is luxury? Fashion is a form of art or business? And luxury, does it exist yet in the twenty-first century, or its genetic mutation, imposed by the spread of the affordable luxury of '80s, as a means of brand extension, has come to an end? The Master in Luxury Marketing Management answers these and other questions, examining closely the fashion market, its interpreters, the different business models and industry communication. Participants experience the luxury concept in different socio-cultural contexts and identify the strategies of seduction and expansion applied by the big brands in mature markets and in the BRIC economies, through the study of the monopoly exercised by the great signs of the luxury industry in sectors such as fashion, automotive, yachts, watches, lifestyle, food & beverage, gateways. [+]

Masters in Fashion Marketing. THIS PROGRAM IS TAUGHT IN ENGLISH Entry Requirements: The Master in Luxury Marketing Management considers applicants having a relevant Honours degree or an equivalent academic qualification in economics, communication, sociology, fashion, creative disciplines who wish to acquire practical knowledge and expertise in the luxury sector. Structure and Methodology: The Master analyzes the fashion system as a contemporary industry that finds great opportunities for development thanks to a new way of understanding the marketing mix: the fashion product of the third millennium is sophisticated but wearable, original but timeless; the price is affordable but a "mental" discriminant for the target; distribution is global, yet maintaining a strong local recognition with a consequent customization of the product in different markets; communication makes use of the new marketing models (digital and social networks, blogs, viral communication, sensory communication, video communication) and the power acquired by the reputation of the brand in the consumer's mind. The Master in Luxury Marketing Management analyzes luxury as an artisanal creation, the result of tradition, innovation, know-how, quality, both intrinsic and perceived. Luxury is also investigated as an economic instrument that promotes social distinction influencing purchasing decisions, but also as an exercise of the industrial power that sees the highest growth potential. The sectors of the luxury industry examined are: fashion, design, art, jewelry, watches, beauty, travel, accommodation, yachts, private aircrafts, cars, private banking, real estate and personal services. The Marketing & Branding unit will cover subjects, such as distribution policies, the value of... [-]