Masters Programs in Fashion Marketing

Compare 50 Masters Programs in Fashion Marketing

Fashion Marketing

A masters degree in fashion marketing is a masters program that prepares students be able to create and manage marketing strategies in the field of fashion. Graduates of the program are taught on how to manage relationships with the media as well as planning of events, fashion shows and plans for launching products.

Communication is an important aspect of a fashion marketing program. A career in fashion marketing entails being creative, and ability to understand trends and an having a keen eye for recognition of styles and well coordinated images. It is important to have a strong fashion background to make it in the fashion communication industry.

Fashion is ever changing; a fashion marketing professional needs to be flexible too. Fashion professionals and experts in the industry teach this masters program in many universities around the world. There are plenty of job opportunities for graduates of a masters program in fashion marketing.

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Master In Visual Merchandising

Raffles Milano | Istituto Moda e Design
Campus Full time 10 months September 2017 Italy Milan

Ten extraordinary months. Ten top-level lecturers in the classroom, one each month. Ten unique opportunities to learn directly from the protagonists. Master of Raffles Milan. Finally somebody thought of us. Passion is the gas we need to do well, tackling lightly the most intricate situations and the scarcity of time. Creativity is that antenna that allows us to get a moment before others, capturing the trends and the evolution of taste. Passion and creativity lay at the source of stylistic and visual design. Without them everything becomes much more difficult than it is foreseeable. [+]

Masters in Fashion Marketing. Ten extraordinary months. Ten top-level lecturers in the classroom, one each month. Ten unique opportunities to learn directly from the protagonists. Master of Raffles Milan. Finally somebody thought of us. Because? Passion is the gas we need to do well, tackling lightly the most intricate situations and the scarcity of time. Creativity is that antenna that allows us to get a moment before others, capturing the trends and the evolution of taste. Passion and creativity lay at the source of stylistic and visual design. Without them everything becomes much more difficult than it is foreseeable. Professional Opportunities Challenging competition with your own ideas. Create your own brand. Betting on yourself and starting your own business. Abandoning fears. Have a look at all the functional departments of the company and become leaders who are listened and able. At the base of the Master is the will to create tomorrow's market players with the ability to understand, make and decide. In parallel, the Master forms the many professional figures in the chain of fashion, luxury and design, of which Italian and international companies are perpetually looking for. Who is The Master is aimed at anyone who can be defined as visionary people, open to the new and emotional language in the various fields of action in the field of image and fashion, and who are interested in a career in Creative Direction. Specifically, students who have developed a particular sensitivity to materials and their use within visual projects... [-]

Master's Degree In Business Administration And Management Of Fashion

FDModa - LCI Barcelona
Campus Full time 1 semester September 2017 Spain Barcelona

The Master in Management and Business of Fashion is supported by the vast teaching experience in the area of ​​fashion that has the School of Design Felicidad Duce - LCI Barcelona, ​​and the Company internationally, Faculty of Economics and University of Barcelona, ​​with whom he has worked closely on the design of the program, thus ensuring a teaching structured plan and a globally recognized qualification. [+]

Language of instruction: Spanish The Master in Management and Business of Fashion is supported by the vast teaching experience in the area of ​​fashion that has the School of Design Felicidad Duce - LCI Barcelona, ​​and the Company internationally, Faculty of Economics and University of Barcelona, ​​with whom he has worked closely on the design of the program, thus ensuring a teaching structured plan and a globally recognized qualification. Also noteworthy is the participation of the Textile Cluster Fashion ACTM Catalunya, whose collaboration has made it possible to develop a program of professional studies and adapted to the needs and functioning of the corporate sector of the textile and fashion, providing deep and extensive knowledge of attendees matter. This Master is designed according to the reforms proposed in the Bologna process and is based on the principles of quality, diversity and competitiveness. General objectives Have the necessary creative skills to promote new resources management and leadership. Can analyze the company to adapt to current needs. To know the legal, financial and organizational framework governing the textile and fashion industry. Acquire the tools necessary to effectively manage a company textile and fashion sector. Competencies Throughout the course are acquired the following competences: To have knowledge of global and totes fashion linking the art world and vice versa. How they relate and nurture each other, providing a synthetic, analytical and critical in the creative and production processes of management. Know and apply the interdisciplinarity between different products. View as complement and relate,... [-]

Master in Fashion Management

Domus Academy
Campus Full time 12 months September 2017 Italy Milan

The Master in Fashion Management is a multi-disciplinary program for dynamic individuals who wish to enhance both their creative and managerial skills within the world of fashion. Through a combination of theory and hands-on practice, the program turns students into professionals who understand the language and rules of the fashion system, and who have expertise in brand management and communications. [+]

Masters in Fashion Marketing. Analyze. Strategize. Manifest. The Master in Fashion Management is a multi-disciplinary program for dynamic individuals who wish to enhance both their creative and managerial skills within the world of fashion. Through a combination of theory and hands-on practice, the program turns students into professionals who understand the language and rules of the fashion system, and who have expertise in brand management and communications. You’ll learn by working directly with fashion industry managers and creative professionals. You’ll gain the skills to generate proposals; guide the creative process; and oversee production, distribution, and marketing. You’ll define your own analytic approach and language of expression, and develop advanced research projects on a range of topics and ideas. Audience The program is designed for candidates who have a first-level degree in business, design, liberal arts, or the human sciences, and who wish to acquire skills to begin a career in the fashion business. Outcome During this degree program, students will: Acquire in-depth knowledge of the dynamics of fashion production by integrating and supervising each step of creating a fashion collection Investigate marketing, distribution, and communication strategies for fashion retailing Explore approaches to fashion buying, budget management, and fair negotiations Program The program is workshop-based, supported by seminars, lectures, tutorials, and fieldwork. Industry professionals, the course leader, and project leaders guide students via individual coaching and project mentorship. The program consists of four main modules, each of which includes a two-week course and six-week workshop. The modules are followed by a... [-]

MA in Fashion & Luxury Business Management

GBSB Global Business School
Campus Full time October 2017 Spain Barcelona

Respond to the complex and fast-changing world of fashion and luxury business management with this innovative and comprehensive graduate program. [+]

Respond to the complex and fast-changing world of fashion and luxury business management with this innovative and comprehensive graduate program. The MA in Fashion Business and Luxury Business Management in Barcelona is designed for students who are interested in sales, marketing, and management in the fashion and luxury goods industry. This industry is complex, global, and highly competitive. It, therefore, requires graduates who can respond effectively to the constantly-changing challenges by defining new strategies to ensure market success. Fashion and luxury goods companies in Europe and around the world are constantly looking for people capable of creativity and management - a new generation of managers, suited to the specific requirements of this industry. The MA in Fashion Business Management and Luxury Business Management at GBSB Global Business School is a specialized Master's degree in Spain preparing students for an international career in big and small firms worldwide in the area of fashion and luxury. This exciting course introduces you to generic marketing principles and strategies that can be applied to the fashion and luxury product or service. The topics are delivered by specialist instructors with professional experience in the industry. This degree aims at shaping and developing the competencies of managers capable of understanding the rules of the fashion and luxury goods industry. Spain is home to some of the biggest fashion companies in the world such as Inditex and Mango. Moreover, every year, Barcelona features such events as Barcelona Design Hub, the Barcelona Fashion Summit (a professional conference focusing... [-]

Master of Business of Fashion

Rutgers Business School - Newark and New Brunswick
Campus Full time September 2017 USA Newmarket

The Rutgers Business School Master of Science in Business of Fashion is a cutting-edge program that will prepare you for a thrilling business career in the fashion industry. Bridging the gap between creative passion and business acumen, our program will provide you with the knowledge you need to position yourself to be a key player in the industry—all in a location that is just minutes away from the fashion center of the world, New York City. [+]

Masters in Fashion Marketing. The Rutgers Business School Master of Science in Business of Fashion is a cutting-edge program that will prepare you for a thrilling business career in the fashion industry. Bridging the gap between creative passion and business acumen, our program will provide you with the knowledge you need to position yourself to be a key player in the industry—all in a location that is just minutes away from the fashion center of the world, New York City. As a student in our program, you will engage in a rigorous and relevant curriculum and have access to renowned, world-class faculty and industry professionals. Whether you are ready to break into a business career in the industry, are a creative design entrepreneur, or an industry veteran, the Master of Science in Business of Fashion will prepare you to be a leader in the field. [-]

Master in Fashion Marketing, Design & Brand Strategies

INSEEC Paris
Campus Full time September 2017 France Paris

This program trains executives in management and marketing applied to the fields of fashion and design, in a national and international perspective [+]

Master in Fashion Marketing, Design & Brand Strategies

This program trains executives in management and marketing applied to the fields of fashion and design, in a national and international perspective.It welcomes students from university, business school or artistic trainings. The fashion industry is undergoing rapid changes and emerging new players appear in a global context. Future managers must be trained in all the proper techniques and be aware of consumer demands. The following are the types of positions that our graduates will be trained for: product manager, project manager, communication manager, buyer, merchandising manager, brand manager, showroom manager, collection manager...... [-]


Master (MA) Fashion

Ravensbourne
Campus Full time Part time 1 - 2 years August 2017 United Kingdom London + 1 more

Ravensbourne’s MA Fashion has innovation at its heart, challenging the boundaries of traditional fashion design, practice and manufacture; and has been developed in response to market forces [+]

MA Fashion

Ravensbourne’s MA Fashion has innovation at its heart, challenging the boundaries of traditional fashion design, practice and manufacture; and has been developed in response to market forces shaping the fashion industry today, where cutting-edge design practice is balanced with sophisticated commercial strategy.

This is a creative, project-based course focusing on the dynamic between creativity, technology and business awareness. The course develops the critical and creative, and technical and professional skills necessary to advance practice and stimulate innovation in the fashion industry.

As an MA Fashion student, you will explore the boundaries of creative fashion design and develop your digital skills utilising a range of prototyping technologies. The course will challenge you to re-examine the underpinning methodologies and ways of working that characterise creative practice in fashion. You will be encouraged to challenge the boundaries of traditional fashion design, practice and manufacture, and explore the creative opportunities offered by technology and new ways of working.... [-]


Master in Fashion Direction: Brand & Business Management

Milano Fashion Institute
Campus Full time 1 year January 2018 Italy Milan

Managing the business of a Fashion Company means to combine fashion marketing, fashion management and fashion retail. In the Master in Fashion Direction: Brand & Business Management more than one discipline will be merged, in order to train the most qualified and innovative professional figures who will be responsible of the business management in the world of fashion and luxury. [+]

Master in Fashion Direction: Brand & Business Management FROM BUYING TO DIGITAL FASHION MARKETING Fashion Buyer. Marketing Manager. Omnichannel Strategist. Managing the business of a Fashion Company means to combine fashion marketing, fashion management and fashion retail. In the Master in Fashion Direction: Brand & Business Management more than one discipline will be merged, in order to train the most qualified and innovative professional figures who will be responsible of the business management in the world of fashion and luxury. First step: studying the business models, their evolution, and their business strategies in the industry. Second step: recognizing and studying the different retail and business channels, the underlying business logics and in their specific operations: from fashion buying and retail merchandising, to sales & digital management. Third step: understanding the consumer and the relationships between different channels. From the analysis of customer’s behaviors and the influence of the sensory design and their lifestyles, until the omnichannel strategy and the digital integration. Our objective: to put the consumer at the center, to create seamless experiences that connect all the different touchpoints, and to know how to identify and to generate and plan successful business and retail strategies. The Master Course is completely in English. During the whole course an Italian - English bilingual Teaching Assistant will be available for both Italian and foreign students. Deadlines Start of registration: 1 February 2017 End of registration: 1 December 2017 Orientation day: 19 January 2018 Lectures’ start: 22 January 2018 All the Milano Fashion... [-]

Master in Luxury Business

Polimoda, International Institute Fashion Design & Marketing
Campus Full time 9 months April 2018 Italy Florence

Luxury Business is a masterpiece program on cultural business and the business of culture, to create the Chief Executive Officer for all luxury categories. This is the one who, levering on heritage or innovation, manages small companies or finance-driven cartels, conquers mature or emerging markets, and makes the dream come true. [+]

Masters in Fashion Marketing. Luxury Business is a masterpiece program on cultural business and the business of culture, to create the Chief Executive Officer for all luxury categories. This is the one who, levering on heritage or innovation, manages small companies or finance-driven cartels, conquers mature or emerging markets, and makes the dream come true. Luxury Business features 7 in-depth and intensive modules, Craftsmanship, Design, Quality, Price, Prestige, Lifestyle, Brand. Each module includes a training project, plus a final project based on Uniqueness, where students implement their own business formula to a new start-up or to an existing company. This master’s course includes many field trips, including one week in Paris accompanied by Linda Loppa, and internship opportunities. Classes focus on hands-on materials and are run by teachers and guests from the industry, who then act as one-to-one consultants during the final projects, which are presented in front of headhunters, investors and human resource managers. The academic year is 9 months long, from April to December, with a total of 800 teaching hours, valuable for 80 credits. English language proficiency and attendance are required. Candidates with work experience or relevant studies in fashion and related fields will be selected after a enrolment questionnaire and an interview with the course’s leading teacher. Study Plan Craftsmanship Insights and understanding of the key factors that make up the industry, mixing heritage, innovation and paradoxical management. Design The product formula that creates the legacy of a label, how to make it viable, financially sustainable... [-]

Master programme in textile management (fashion management)

University of Borås
Campus Full time 1 - 1 year August 2017 Sweden Borås

The Master’s Programme in Fashion Marketing is a response to the growing demands of the fashion industry for creative and skilled people. The challenges for fashion companies involve not only dealing with increased global competition but also with .... [+]

Master in Fashion Management with specialisation in Fashion Marketing and Retailing   The Master’s Programme in Fashion Marketing is a response to the growing demands of the fashion industry for creative and skilled people. The challenges for fashion companies involve not only dealing with increased global competition but also with issues of sustainability and C SR (Corporate Social Responsibility) as well as active consumers. The programme will give you insight into and competence in understanding these challenges and working with fashion marketing, brand management and consumer behavior as well as comprehension of planning and performing marketing activities. The programme provides knowledge about fashion marketing both in theory and in applications. The programme provides knowledge about fashion marketing both in theory and in applications. It will enable you to analyse problems, manage brand ownership, or to design marketing programmes in the fashion and apparel sector based on knowledge of consumer trends, attitudes and behaviour. Sustainability aspects run like a thread through the programme. The structure of the fashion and apparel sector is characterised by an increased polarization between global players and specialised enterprises. By increasing competition the force of globalisation brings forward new ways of marketing, communication and distribution for small, medium-sized and global enterprises. After completing the programme you will have the skills for and be well prepared to work in various responsible positions in fashion trade. Upon graduation, you will have the ability to: demonstrate and apply broad knowledge of textile and fashion processes, methods and applications in management perspective,... [-]

Master in Fashion Marketing - From Strategy to Branding

IED – Istituto Europeo di Design Milan
Campus Full time 1 year January 2018 Italy Milan

The Master in Fashion Marketing - From Strategy to Branding forms fashion management professionals able to face the new challenges of a world in rapid and constant evolution. In particular, the course covers the study of the most important aspects of fashion marketing management, the communication techniques - focusing on aspects of positioning strategies and brand management - the identity and consumer needs without neglecting the analysis of digital media . During the course there is a creative approach and strategy with the goal of developing innovative thinking and experimenting new strategies in the area. [+]

Masters in Fashion Marketing. THIS PROGRAM IS TAUGHT IN ENGLISH Entry requirements: The Master in Fashion Marketing - From Strategy to Branding is designed for Italian and foreign graduates in Fashion, Communication and Marketing, as well as young professionals with at least two years of experience in the field. Structure and methodology: The Master in Fashion Marketing - From Strategy to Branding is structured in complementary units that examine the study of the different activities such as planning and marketing management: the main objective is the study and analysis of processes and methodologies for a valid testing of Marketing and Branding strategies in the fashion industry. The pathway of study provides students with traditional classroom lectures and thematic discussions for the acquisition of established theories and methods. Furthermore it includes laboratory and experimental design activities aimed at engaging the student individually or in group (projects, workshops, tutorials, case studies, use of techniques and simulative role playing, etc.), business projects , reverse mentoring. The training culminates in a project aimed at checking the skills acquired by students during the master by a final project. The fashion industry is investigated as an historical and cultural phenomenon, from the development of the stylistic codes of the late twentieth century to the emergence of the avant-garde style of the twenty-first century. Students will analyse emerging talents, fashion weeks, communication through drafting paper or via the web. The students will approach the fashion business, including manufacturing and cultural features , and will explore the interactions... [-]

Master in Communication and Marketing for Fashion

IED – Istituto Europeo di Design Rome
Campus Full time 12 months March 2018 Italy Rome

The Master in Communication and Marketing for Fashion aims to form practitioners who care for the public relations and the press office and cover strategic and operational roles, coordinate the organization of the communication according to the timing of collections and give effectiveness to communication and marketing strategies that affect the production cycle in the business system. Experts in Communication and Marketing identify future trends in relation to socio-cultural aspects and market conditions, through technical and operational skills typical of the fashion industry. The Master allows them to reach such an understanding of the tools to be able to operate immediately, in junior positions in the areas of Communication and Marketing of any type of company, from the Atelier of haute couture to Ready-to-wear companies, from the Pronto moda system to sportswear and casual collections. [+]

THIS PROGRAM IS TAUGHT IN ITALIAN Entry Requirements: The Master in Brand Management and Communication seeks to recruit students having a relevant Honours degree or an equivalent academic qualification or having a professional qualification in management, communication, marketing, humanities and sociological sciences and practitioners who wish to gain expertise in the field of marketing and communication in the fashion industry. Methodology and structure: The course introduces to the specificities of the sector, analyzing all components of marketing through the illustration of case studies and workshops. Students will examine professional roles in the world of communication and organization of the Fashion System. From the study of the role of communication and its main forms to the communication mix, from the creation of the brand to communication strategy, students get to draw up marketing and business plans. Case studies of companies are fundamental: these are presented and analyzed directly by those responsible for communication and marketing. Starting with the brief of the company, students are then involved in individual projects in order to accomplish strategic plans, marketing advertising events and campaigns, aimed at achieving the objectives. The programme examines the history of fashion in detail through the evolution and change of the social environment that is reflected in trends and style, sociology and psychology of fashion consumption. As part of the Fashion Marketing, students will study the different types of product: haute couture, ready-to-wear, fast fashion, the exhibition business, the shop as a marketing tool, the concept store, the store management and... [-]

MTech in Clothing Management

University of Johannesburg
Campus Full time Part time 1 - 3 years February 2018 South Africa Johannesburg + 1 more

Having obtained this qualification, students will be able to conduct advanced independent research in a highly specialised area of clothing, and demonstrate complex analytical and evaluative skills, in order to expand or redefine existing knowledge that will contribute towards the advancement of the clothing industry. [+]

Masters in Fashion Marketing. Having obtained this qualification, students will be able to conduct advanced independent research in a highly specialised area of clothing, and demonstrate complex analytical and evaluative skills, in order to expand or redefine existing knowledge that will contribute towards the advancement of the clothing industry. Admission requirements A Baccalaureus Technologiae: Clothing Management with an average mark of at least 65% or an equivalent qualification at an equivalent standard, as recommended by a Status Committee and approved by the Faculty Board. Selection criteria Selection is based on academic merit and a preliminary research proposal, as approved by the Departmental Committee. Curriculum MODULE Research and Dissertation: Clothing Programme structure Nature of programme: One year research programme. Minimum duration: 12 months. Maximum duration: 24 months full-time, 36 months part-time [-]

Graduate In Marketing And Fashion Communication

IED – Istituto Europeo di Design Rio de Janeiro
Campus Part time 400 hours March 2018 Brazil Rio de Janeiro

The course Postgraduate in Marketing and Communication IED Fashion Rio fashion professionals able to create and implement communication strategies and marketing from the perception of opportunities, combining the identity of the brands in contemporary marketing context. [+]

THIS PROGRAM IS IN PORTUGUESE Taught Create and implement communication strategies and marketing from the perception of opportunities, combining the identity of the brands in contemporary marketing context. 3rd Panel and Mkt With Fashion Home: March Classes: Tuesday and Thursday - 19h30 to 22h30 Hours: 400 hours Portuguese language Description and Objectives: The course Postgraduate Diploma in Marketing and Communication IED Fashion Rio Professional way able to create and implement communication and marketing strategies from the perception of opportunities, combining the identity of the brands in contemporary marketing context. With emphasis on the Brazilian scene at its interface with the domestic and foreign markets and exploitation of segments - from production to consumption experience - the course offers courses that address the communication and marketing strategies, the fashion chain, behavior, innovation, retail, branding and creative economy, also featuring workshops conducted by professionals. Audience: Designers from all areas, professionals with training and a degree in fashion, textile, advertising, communication, journalism, marketing and related fields as well as people with experience in the fashion industry. Course topics: Cultural: Fashion systems, interfaces Contemporary Fashion, behavior and Innovation, Trends and New Scenarios, Creative Economy and Entrepreneurship; Chain and Fashion Market; Processes and Brand Management. Technique: Brand Management; Fashion Marketing Plan; Strategic Marketing; Finance; Registration Marks and Intellectual Property; Integrated communication; Communication plan; Fashion Communication. Projetual: Planning project Marketing and Communication. Final project creation in the fashion area of ​​marketing and communication exploring different languages, content and techniques. * The IED Rio reserves the right... [-]

Master in Fashion Marketing, Design & Brand Strategies

INSEEC Bordeaux
Campus Full time September 2017 France Bordeaux

This program trains executives in management and marketing applied to the fields of fashion and design, in a national and international perspective [+]

Master in Fashion Marketing, Design & Brand Strategies 

This program trains executives in management and marketing applied to the fields of fashion and design, in a national and international perspective.It welcomes students from university, business school or artistic trainings. The fashion industry is undergoing rapid changes and emerging new players appear in a global context. Future managers must be trained in all the proper techniques and be aware of consumer demands. The following are the types of positions that our graduates will be trained for: product manager, project manager, communication manager, buyer, merchandising manager, brand manager, showroom manager, collection manager...... [-]