Masters Programs in Fashion Marketing

Compare 45 Masters Programs in Fashion Marketing

Fashion Marketing

A masters degree in fashion marketing is a masters program that prepares students be able to create and manage marketing strategies in the field of fashion. Graduates of the program are taught on how to manage relationships with the media as well as planning of events, fashion shows and plans for launching products.

Communication is an important aspect of a fashion marketing program. A career in fashion marketing entails being creative, and ability to understand trends and an having a keen eye for recognition of styles and well coordinated images. It is important to have a strong fashion background to make it in the fashion communication industry.

Fashion is ever changing; a fashion marketing professional needs to be flexible too. Fashion professionals and experts in the industry teach this masters program in many universities around the world. There are plenty of job opportunities for graduates of a masters program in fashion marketing.

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Master in Fashion Collection Management

Accademia del Lusso
Campus Full time 1 year February 2017 Italy Milan

Master’s Course in Fashion Collection Management aims to build a professional figure who has the strategic skills to penetrate the production side of fashion and luxury business and work as a manager in the product area of the luxury goods and fashion sectors. The course provides students not only with a general knowledge of the various areas involved in business, but also with specific technical skills in the field of... [+]

Masters in Fashion Marketing. Master’s Course in Fashion Collection Management aims to build a professional figure who has the strategic skills to penetrate the production side of fashion and luxury business and work as a manager in the product area of the luxury goods and fashion sectors. The course provides students not only with a general knowledge of the various areas involved in business, but also with specific technical skills in the field of industrial production in the fashion sector. Furthermore, the course provides the necessary professional tools to be able to work on products in line with market demands. The dynamics analysed during the course relate in general to the luxury goods sector with particular attention to fashion considering the specific nature of the processes involved in product development within this field. Career prospects Fashion Collection Manager, Product Manager, Production Manager, Project Manager, Fashion Coordinator, Fashion Buyer, Research Consultant, Trend Forecaster, Sampling technician Some of the subjects taught in this programme Made in Italy & Luxury Goods System International & Fashion Markets Metropolitan Languages & Trends Fashion Communication & Web Fashion The Fashion Product Fabric Technology Fashion Graphic Design Collection Design & Planning Pattern Development Internship opportunities The Careers and External Relations Office at Accademia del Lusso is very active in creating contacts with important sector businesses to allow students to find internship opportunities. Entry requirements Suitable knowledge of English: demonstrated by a formal certificate or Skype language interview 3-year university degree (for students who have non-Italian qualifications, it is a requirement to have successfully completed at least 15 total years of school and university education) [-]

Master in Fashion Management

Domus Academy
Campus Full time 12 months September 2017 Italy Milan

The Master in Fashion Management is a multi-disciplinary program for dynamic individuals who wish to enhance both their creative and managerial skills within the world of fashion. Through a combination of theory and hands-on practice, the program turns students into professionals who understand the language and rules of the fashion system, and who have expertise in brand management and communications. [+]

Analyze. Strategize. Manifest. The Master in Fashion Management is a multi-disciplinary program for dynamic individuals who wish to enhance both their creative and managerial skills within the world of fashion. Through a combination of theory and hands-on practice, the program turns students into professionals who understand the language and rules of the fashion system, and who have expertise in brand management and communications. You’ll learn by working directly with fashion industry managers and creative professionals. You’ll gain the skills to generate proposals; guide the creative process; and oversee production, distribution, and marketing. You’ll define your own analytic approach and language of expression, and develop advanced research projects on a range of topics and ideas. Audience The program is designed for candidates who have a first-level degree in business, design, liberal arts, or the human sciences, and who wish to acquire skills to begin a career in the fashion business. Outcome During this degree program, students will: Acquire in-depth knowledge of the dynamics of fashion production by integrating and supervising each step of creating a fashion collection Investigate marketing, distribution, and communication strategies for fashion retailing Explore approaches to fashion buying, budget management, and fair negotiations Program The program is workshop-based, supported by seminars, lectures, tutorials, and fieldwork. Industry professionals, the course leader, and project leaders guide students via individual coaching and project mentorship. The program consists of four main modules, each of which includes a two-week course and six-week workshop. The modules are followed by a two-month internship period and a final portfolio presentation. The modular structure is customizable, allowing flexibility and variety to better serve each student’s needs and goals. Courses Coursework focuses on: Exploring the historical, contemporary, psychological, anthropological, and sociological aspects of the fashion phenomenon Learning management and marketing strategies for fashion and luxury companies Developing effective communication strategies for the world of luxury and fashion Investigating methods and tools for fashion research and design Exploring the factors that determine the economic performance of a brand or company Branding your own work and developing your professional identity Workshops Guided by industry professionals and faculty project leaders, you will work in cooperation with leading companies on practical projects relating to fashion management. Some possible workshop topics include the following: Analyze a luxury brand’s verbal and non-verbal DNA and articulate its core values in order to develop new extensions (i.e., products or product categories) within the brand. Gain an insider’s view on the key role of fashion buyer. Filter through product offerings to select the right mix of merchandise that could sell in adequate quantities to achieve a retailer’s profit-margin objectives. Produce either a real fashion editorial for a print or online magazine or a proposal for an advertisement campaign. Develop a coherent visual merchandising display from concept to execution. Learn how to use both offline and online communication and advertising, as well as publicity events, to promote a fashion project. Portfolio The final element of the program is the portfolio review. You will present your portfolio of work completed during the year in front of an exam board for evaluation. Internship There is no better way for you to gain experience in your field than actually working in it. The internship is a chance for you to work onsite for a company or design studio in your field of interest—while applying all the strategies you learned in the classroom and in workshops. Alternatively, you can complete an intensive project in collaboration with a company on the Domus Academy campus. Either way, you’ll get an inside perspective on how your industry really works, and you can make important connections that will further your career. The internship lasts two months and comes at the end of your year of studies. 100% of our students participate in the internship, including non-EU students, who may extend their visas for up to one year to complete this portion of their studies. Companies Several prestigious companies and design studios collaborate with the Master in Fashion Management program, actively participating in courses, workshops, internships, and international competitions organized by the department. Students have the opportunity to work directly with companies in their workshop projects and internships. This direct collaboration facilitates mentorship and gives students access to a wide network of professional connections. Companies and organizations involved in this program include: 10 Corso Como, Albino, Antonioli, Calvin Klein Collection, Camera Italiana Buyer Moda, Bonaveri, Felice Limosani, Fendi & Maserati, Google Italia, Hogan/ Tod’s, L.A. Distribuzione, L’Oréal, La Rinascente, Moncler, Montblanc Germania, Penelope Stores, Pleats Please, Privalia, Red Valentino, Roberto Cavalli, Salvatore Ferragamo, Sergio Tacchini International, Sisley – Fabrica, Slowear, Stone Island, Swarovski Elements, Sonae Sierra, Trussardi, Versace Gioielli, Versus/VJC, Vionnet, YouTube. Accreditation Upon graduation from Domus Academy, you’ll earn a degree that’s recognized around Europe and the world—an Academic Master’s Degree (60 ECTS credits) accredited by the Italian Ministry of Education, Universities and Research (MIUR)*. You’ll also earn a second valuable qualification: the Domus Academy Master’s Diploma. Our accreditation has helped Domus Academy build relationships with prestigious companies, so you have the chance to gain practical work experience during your course of study. An accredited degree, plus the practical experience you gain through an internship, shows employers that you received a top-quality education and that you bring industry-relevant knowledge and skills to the table when you join their team. Our accreditation also means that the relevant academic credits you earn at Domus Academy will transfer to other institutions if you choose to work toward another master’s or a doctoral-level degree. Career Opportunities Graduates of the Master in Fashion Management program may launch their career as a fashion brand manager, product manager, retail/store manager, or fashion buyer. They could also take on a role in marketing/PR or events planning. They may work for fashion brands or design agencies, or they may choose to be self-employed. [-]

Master of Business of Fashion

Rutgers Business School - Newark and New Brunswick
Campus Full time September 2017 USA Newmarket

The Rutgers Business School Master of Science in Business of Fashion is a cutting-edge program that will prepare you for a thrilling business career in the fashion industry. Bridging the gap between creative passion and business acumen, our program will provide you with the knowledge you need to position yourself to be a key player in the industry—all in a location that is just minutes away from the fashion center of the world, New York City. [+]

Masters in Fashion Marketing. The Rutgers Business School Master of Science in Business of Fashion is a cutting-edge program that will prepare you for a thrilling business career in the fashion industry. Bridging the gap between creative passion and business acumen, our program will provide you with the knowledge you need to position yourself to be a key player in the industry—all in a location that is just minutes away from the fashion center of the world, New York City. As a student in our program, you will engage in a rigorous and relevant curriculum and have access to renowned, world-class faculty and industry professionals. Whether you are ready to break into a business career in the industry, are a creative design entrepreneur, or an industry veteran, the Master of Science in Business of Fashion will prepare you to be a leader in the field. [-]

Master (MA) Fashion

Ravensbourne
Campus Full time Part time 1 - 2 years August 2017 United Kingdom London + 1 more

Ravensbourne’s MA Fashion has innovation at its heart, challenging the boundaries of traditional fashion design, practice and manufacture; and has been developed in response to market forces [+]

MA Fashion

Ravensbourne’s MA Fashion has innovation at its heart, challenging the boundaries of traditional fashion design, practice and manufacture; and has been developed in response to market forces shaping the fashion industry today, where cutting-edge design practice is balanced with sophisticated commercial strategy.

This is a creative, project-based course focusing on the dynamic between creativity, technology and business awareness. The course develops the critical and creative, and technical and professional skills necessary to advance practice and stimulate innovation in the fashion industry.

As an MA Fashion student, you will explore the boundaries of creative fashion design and develop your digital skills utilising a range of prototyping technologies. The course will challenge you to re-examine the underpinning methodologies and ways of working that characterise creative practice in fashion. You will be encouraged to challenge the boundaries of traditional fashion design, practice and manufacture, and explore the creative opportunities offered by technology and new ways of working.... [-]


Masters Programme in Fashion

Sapienza University of Rome
Campus Full time 2 years October 2017 Italy Rome

The Masters Programme in Fashion (LM-65) prepares students for high-level responsibilities in the world of fashion, as well as its relations with figurative arts, communications and entertainment, or for independent careers in the fashion industry and a wide range of related fields. [+]

Masters in Fashion Marketing. The Masters Programme in Fashion (LM-65) prepares students for high-level responsibilities in the world of fashion, as well as its relations with figurative arts, communications and entertainment, or for independent careers in the fashion industry and a wide range of related fields. Students acquire skills and specialist knowledge related to the development of the fashion industry, both historically and as an on-going trend, with special attention to cultural, symbolic and economic/financial factors, as well as the entrepreneurial and management skills necessary to work in this field. In particular, the programme will provide students with: Specific competences to identify, design, develop, manage, monitor and assess projects, production and economic/managerial aspects; Tools to analyse the human, historical and cultural influences that play a role in the production, use and commercialization of clothing, both in terms of historical/anthropological symbology and entrepreneurial market dynamics. Communications skills, linguistic and technological media, knowledge acquisition and transmission systems; Fashion industry history and clothing trends. [-]

Master Fashion Merchandising & Buying

Polimoda, International Institute Fashion Design & Marketing
Campus Full time 9 months October 2017 Italy Florence

The modern travel bag, the little black dress, fragrances, open toe shoes, women’s trousers, bikinis, leather boots, the destructured jacket for men, skinny jeans, sunglasses at night, avant-garde shapes and cuts, these are only few of the products that created new eras and defined contemporary lifestyle along the decades. Great products are key as they reflect the spirit of the time, always repeating and... [+]

Master Fashion Merchandising & Buying The modern travel bag, the little black dress, fragrances, open toe shoes, women’s trousers, bikinis, leather boots, the destructured jacket for men, skinny jeans, sunglasses at night, avant-garde shapes and cuts, these are only few of the products that created new eras and defined contemporary lifestyle along the decades. Great products are key as they reflect the spirit of the time, always repeating and yet always changing: menswear is the new womenswear, leather goods turned from accessory to core category and womanswear is challenged by wearable technology and the ultimate perspective of invisible-wear. Merging and combining categories and roles brings to the forefront the importance of ‘who is actually working alongside designers’ in production. These experts preserve know-how and foster innovation, they check trends and maintain brand identity by maximizing creativity and balancing the collection. Furthermore, the success of e-commerce is redefining the role of the store, always less point of sale and increasingly a meeting point where techniques of up-selling and cross-selling are fundamental, as well as the ability to visualize the product in a creative way, not only in the store window. This course creates an expert profile in fashion products, someone that understands the new scenario, is involved in production and retail, or, an expert that is the vital link between the two. DESCRIPTION The Fashion Merchandising & Buying program follows the product life-cycle and product mix looking at width (production, delivery, retail, exposition,) and focuses on 3 main areas: Fashion System - trends, materials, products, brands, trade fairs, online and off-line shops Management Tools - fashion buying and merchandising techniques, operations, retail management, visual merchandising Focus on Categories - specifics for buying and merchandising in apparel, knitwear, leather goods, footwear and fragrances The program includes field trips, guest lectures, and a final project portfolio. HOW TO APPLY The course is open to graduates (or equivalent) holding a valid academic degree. Applicants with no academic degree but with significant previous experience in Fashion will be considered. English language is required (both written & spoken). Candidates will be selected after completion of a written test and interview with the Head of Department. EMPLOYMENT OPPORTUNITIES Merchandising Manager Product Manager License Manager Operations & Logistics Manager Customer Relations Manager Distribution Manager Buyer Merchandiser Retail Manager Visual Merchandiser Potential employment placement: contracting firms, fashion branding, buying offices, major retailers, free-lance consultancy etc. [-]

Master in Luxury Marketing Management

IED – Istituto Europeo di Design Rome
Campus Full time 12 months January 2017 Italy Rome

What is fashion? What is luxury? Fashion is a form of art or business? And luxury, does it exist yet in the twenty-first century, or its genetic mutation, imposed by the spread of the affordable luxury of '80s, as a means of brand extension, has come to an end? The Master in Luxury Marketing Management answers these and other questions, examining closely the fashion market, its interpreters, the different business models and industry communication. Participants experience the luxury concept in different socio-cultural contexts and identify the strategies of seduction and expansion applied by the big brands in mature markets and in the BRIC economies, through the study of the monopoly exercised by the great signs of the luxury industry in sectors such as fashion, automotive, yachts, watches, lifestyle, food & beverage, gateways. [+]

Masters in Fashion Marketing. THIS PROGRAM IS TAUGHT IN ENGLISH Entry Requirements: The Master in Luxury Marketing Management considers applicants having a relevant Honours degree or an equivalent academic qualification in economics, communication, sociology, fashion, creative disciplines who wish to acquire practical knowledge and expertise in the luxury sector. Structure and Methodology: The Master analyzes the fashion system as a contemporary industry that finds great opportunities for development thanks to a new way of understanding the marketing mix: the fashion product of the third millennium is sophisticated but wearable, original but timeless; the price is affordable but a "mental" discriminant for the target; distribution is global, yet maintaining a strong local recognition with a consequent customization of the product in different markets; communication makes use of the new marketing models (digital and social networks, blogs, viral communication, sensory communication, video communication) and the power acquired by the reputation of the brand in the consumer's mind. The Master in Luxury Marketing Management analyzes luxury as an artisanal creation, the result of tradition, innovation, know-how, quality, both intrinsic and perceived. Luxury is also investigated as an economic instrument that promotes social distinction influencing purchasing decisions, but also as an exercise of the industrial power that sees the highest growth potential. The sectors of the luxury industry examined are: fashion, design, art, jewelry, watches, beauty, travel, accommodation, yachts, private aircrafts, cars, private banking, real estate and personal services. The Marketing & Branding unit will cover subjects, such as distribution policies, the value of the leading international brands in the fashion industry, the suggestion of the life style in the communication of the brand and the product. The course analyzes the behaviors and needs of consumers, the trends, the development of luxury items, the approaches to marketing, sales and customer satisfaction based on the Internet and social media. Students will learn the use of apps, m-sites, and social media for making international campaigns. Together with anthropology, art and fashion, psychology, color theory, students will examine the contemporary fashion, brands and international designers, protagonists of current trends, and key factors to be able to interpret the dynamics of the industry today and in the near future. The course includes communication in the fashion industry and subjects such as strategic planning, advertising, the basics of journalism, creative writing, the copy writing, editing, and graphics. Of particular importance are the analysis of the work of the press office, the media relations and public relations, sponsorships, direct product and brand communications through an event. The Master ends with the Final Project realized on a chosen topic among seminars and presented in a personal portfolio, aimed at checking the skills acquired. [-]

Master in Fashion Companies Management

IED – Istituto Europeo di Design Madrid
Campus or Online Full time 1 year October 2017 Spain Madrid

The Master in Fashion Business Management is conceived for those who want to train as managers and entrepreneurs in the fashion industry. [+]

THIS PROGRAM IS TAUGHT IN SPANISH The Master in Fashion Business Management is conceived for those who want to train as managers and entrepreneurs in the fashion industry. Fashion is creativity. Nevertheless, in order that a product triumphs, reaches the desired audience and works commercially, needs a strategic development. A business plan should cover all aspects necessary to build a company able to obtain results and to achieve the sought success. The learning process of the Master of Fashion Business Management covers all the areas of interest of the fashion world and analyzes the business abilities that students need to start their activity in this sector. For this reason, it relies on highly skilled professionals who make their experience available to students. Professional opportunities: Product manager, Responsible for purchasing, Manager area or commercial manager, Responsible for Visual Merchandising, Brand Manager, Responsible for management control. A complete program of theoretical classes offers the students exhaustive information so that they will completely understand each subject.There is a well-planned range of practical activities based on and building on this theoretical program. It includes the workshop for real companies, lectures from the top professionals in the sector, visits to show rooms, shops and all types of expositions, and visits to large companies and fairs in other cities. During the final months of the course, the students will carry out a project, under the advice of a project director, in which they demonstrate they have assimilated and mastered the knowledge acquired. [-]

MTech in Clothing Management

University of Johannesburg
Campus Full time Part time 1 - 3 years February 2017 South Africa Johannesburg + 1 more

Having obtained this qualification, students will be able to conduct advanced independent research in a highly specialised area of clothing, and demonstrate complex analytical and evaluative skills, in order to expand or redefine existing knowledge that will contribute towards the advancement of the clothing industry. [+]

Masters in Fashion Marketing. Having obtained this qualification, students will be able to conduct advanced independent research in a highly specialised area of clothing, and demonstrate complex analytical and evaluative skills, in order to expand or redefine existing knowledge that will contribute towards the advancement of the clothing industry. Admission requirements A Baccalaureus Technologiae: Clothing Management with an average mark of at least 65% or an equivalent qualification at an equivalent standard, as recommended by a Status Committee and approved by the Faculty Board. Selection criteria Selection is based on academic merit and a preliminary research proposal, as approved by the Departmental Committee. Curriculum MODULE Research and Dissertation: Clothing Programme structure Nature of programme: One year research programme. Minimum duration: 12 months. Maximum duration: 24 months full-time, 36 months part-time [-]

Master in Fashion Marketing, Design & Brand Strategies

INSEEC Bordeaux
Campus Full time September 2017 France Bordeaux

This program trains executives in management and marketing applied to the fields of fashion and design, in a national and international perspective [+]

Master in Fashion Marketing, Design & Brand Strategies 

This program trains executives in management and marketing applied to the fields of fashion and design, in a national and international perspective.It welcomes students from university, business school or artistic trainings. The fashion industry is undergoing rapid changes and emerging new players appear in a global context. Future managers must be trained in all the proper techniques and be aware of consumer demands. The following are the types of positions that our graduates will be trained for: product manager, project manager, communication manager, buyer, merchandising manager, brand manager, showroom manager, collection manager...... [-]


Graduate In Marketing And Fashion Communication

IED – Istituto Europeo di Design Rio de Janeiro
Campus Part time 400 hours March 2017 Brazil Rio de Janeiro

The course Postgraduate in Marketing and Communication IED Fashion Rio fashion professionals able to create and implement communication strategies and marketing from the perception of opportunities, combining the identity of the brands in contemporary marketing context. [+]

Masters in Fashion Marketing. THIS PROGRAM IS IN PORTUGUESE Taught Create and implement communication strategies and marketing from the perception of opportunities, combining the identity of the brands in contemporary marketing context. 3rd Panel and Mkt With Fashion Home: March Classes: Tuesday and Thursday - 19h30 to 22h30 Hours: 400 hours Portuguese language Description and Objectives: The course Postgraduate Diploma in Marketing and Communication IED Fashion Rio Professional way able to create and implement communication and marketing strategies from the perception of opportunities, combining the identity of the brands in contemporary marketing context. With emphasis on the Brazilian scene at its interface with the domestic and foreign markets and exploitation of segments - from production to consumption experience - the course offers courses that address the communication and marketing strategies, the fashion chain, behavior, innovation, retail, branding and creative economy, also featuring workshops conducted by professionals. Audience: Designers from all areas, professionals with training and a degree in fashion, textile, advertising, communication, journalism, marketing and related fields as well as people with experience in the fashion industry. Course topics: Cultural: Fashion systems, interfaces Contemporary Fashion, behavior and Innovation, Trends and New Scenarios, Creative Economy and Entrepreneurship; Chain and Fashion Market; Processes and Brand Management. Technique: Brand Management; Fashion Marketing Plan; Strategic Marketing; Finance; Registration Marks and Intellectual Property; Integrated communication; Communication plan; Fashion Communication. Projetual: Planning project Marketing and Communication. Final project creation in the fashion area of ​​marketing and communication exploring different languages, content and techniques. * The IED Rio reserves the right to postpone the course if you do not get a quorum. Coordination: Gláucia Centeno Gláucia Centeno is a journalist with training in fashion. Master in Communications from PUC-Rio, an expert on the history of Brazil by Candido Mendes University and Business of Film and TV FGV. Teaches in undergraduate and graduate programs in Business Administration, Communication and Design in institutions Cândido Mendes, Senai Cetiqt, UVA and Estacio. Coordinated the course of Fashion Design of Unipli by 2011 and the Fashion Center Estacio by 2006. Researcher in the areas of fashion, culture and identity, also served as manager of postgraduate courses in Behavior Research and Consumer Senai Cetiqt and Fashion Design distance at the same institution. Modules: Module 1 - 30H Seminars: 30H will be held debates on contemporary issues of market and encounters with cross-cutting themes to the postgraduate courses. Module 2 - 36H Marketing and Fashion Communication - concepts: 18H This course will discuss concepts, context and terminology relating to the areas of marketing, communication and fashion. Fashion Culture: 18H Discipline present systems and fashion phenomenon interfaces from different areas of knowledge, and fashion references regarding styles, contexts and markets. Also will address the relationship between fashion and different fields to create new discourses. Module 3 - 36H Chain and Fashion Market: 12H In this course, the student will contact the workings of the fashion chain and its specificities, the textile fiber the marketing of the product, through the spinning industry, weaving, production, finishing, beneficiamentos and distribution fashion product. Brand Management: 12H This course will present concepts of branding, as well as methods, practices and tools of management processes in relation to sub-brands and product lines that make up a fashion brand, highly relevant in the contemporary context elements. Meaning process in Fashion: 12H From the symbolic and communicative aspects of fashion-related objects; discipline will address the construction of meaning in the productive sphere and the subject-object relationship as well as production conditions, agents, contexts. Module 4 - 36H Behavior and innovation: 12H The consumption phenomenon as experience and their relationship with new behaviors and practice of innovation in contemporary society are the main elements discussed in this discipline. Trends and new scenarios: 12H trend concept, macro and microtêndencias. In this course, the student will have access to tools for research in the field of fashion, and mapping techniques and record trends for the construction of new scenarios. Creative Economy: 12H Of great importance in the contemporary scene, the creative economy and entrepreneurship will be addressed as a strategy capable of integrating various sectors and leverage local development, from the references of identification of the cultural and creative sector. Module 5 - 36H Workshop 1 - The Case Brazil: 12H One of the course differentials, this module focuses on Brazil and its particularities in the national and international fashion market. The course will present the cultural and social contemporary setting; fads, new behaviors, local culture and specific territorial contexts. Workshop 2 - TCC: Br Market Outlook: 24H This workshop aims to present the diversification fashion segments in Brazil and its specificities and its main perspectives, such as luxury, People's Market, Fast Fashion, Local DNA, and- commerce, among others. The content featured in this workshop will be a reference for conducting the TCC (Work Course Conclusion) Module 6 - 36H Strategic Marketing: 24H Discipline submit content such as marketing indicators Analysis, Diagnosis and implementation strategies, market cycle and marketing mix in the context of fashion. Fashion plan Marketing: 12H In this course, the steps and elements of the marketing plan aimed at the fashion area will be addressed considering situational analysis of market, organizational information, user analysis and market tactics and operational actions. Module 7 - 36H Integrated communication: Thematic 24H of great importance in the market, this course will present different types of communication (strategic, tactical and operational) and its use in the contemporary context. Characteristics and peculiarities of the use of different media (TV, radio, internet, newspaper, outdoor and mobile). Communication Plan: 12H will be addressed in this discipline steps and elements of the communication plan, as well as their preparation and development in the context of fashion. Module 8 - 42H Fashion Communication: 18H Contemplating areas as specialized press, advertising, PR and events, the course will deal with the use of media in the contemporary world of fashion, its diverse applicability and multiple platforms. Visual Merchandising: 12H this discilina the student will have contact with possible discourses related to the field of fashion, as well as the reflection and embodiment of language and its nature as representation and communication object. Also will be presented the strategies for building spaces and product communication elements and services, to promote experiences that strengthen the brand identity and the relationship with the public. Digital Marketing: 12H The course will address the specifics of the digital channels of direct marketing and collaborative tools for building content, beyond the perception of consumers and the online relationship. Also discussed the digital commerce and marketing planning for activities in the internet environment. Module 9 - 36H Legal and financial aspects of the business: 21H understanding of the financial environment, cost and pricing, legal protection of authorship, intellectual property, privileges and thematic records will be covered in this course. Eco Sustainability and Corporate Social Responsibility: From 15H great emphasis today, this content will be addressed in the discipline through the fashion context in the contemporary scene from the benchmarks of sustainability and social responsibility. Module 10 - 36H Research methodology 12 Introduction to the basics of scientific methodology and the main lines of epistemological thought, with emphasis on contemporary views. Teaching of Higher Education: 12H Career Management: 12H The course will aim to discuss the planning and consolidation of professional career in the contemporary business environment. Job Completion Course - 40H TCC - Completion of course work: 40H This course will be conducted applied projects marketing and fashion communication focusing on the Brazilian scene, related to one of the perspectives or approaches presented throughout the course. [-]

Master programme in textile management (fashion management)

University of Borås
Campus Full time 1 - 1 year August 2017 Sweden Borås

The Master’s Programme in Fashion Marketing is a response to the growing demands of the fashion industry for creative and skilled people. The challenges for fashion companies involve not only dealing with increased global competition but also with .... [+]

Master in Fashion Management with specialisation in Fashion Marketing and Retailing   The Master’s Programme in Fashion Marketing is a response to the growing demands of the fashion industry for creative and skilled people. The challenges for fashion companies involve not only dealing with increased global competition but also with issues of sustainability and C SR (Corporate Social Responsibility) as well as active consumers. The programme will give you insight into and competence in understanding these challenges and working with fashion marketing, brand management and consumer behavior as well as comprehension of planning and performing marketing activities. The programme provides knowledge about fashion marketing both in theory and in applications. The programme provides knowledge about fashion marketing both in theory and in applications. It will enable you to analyse problems, manage brand ownership, or to design marketing programmes in the fashion and apparel sector based on knowledge of consumer trends, attitudes and behaviour. Sustainability aspects run like a thread through the programme. The structure of the fashion and apparel sector is characterised by an increased polarization between global players and specialised enterprises. By increasing competition the force of globalisation brings forward new ways of marketing, communication and distribution for small, medium-sized and global enterprises. After completing the programme you will have the skills for and be well prepared to work in various responsible positions in fashion trade. Upon graduation, you will have the ability to: demonstrate and apply broad knowledge of textile and fashion processes, methods and applications in management perspective, in particular in-depth knowledge of the textile and fashion value chain, with emphasis on brand management, consumer insight, trade and economics, business abilities and communication; critically and systematically gather literature and theory within the textile and fashion management area; analyse and find solutions to organisational issues on textiles flows, marketing and branding; integrate and apply knowledge in the field for research and development purposes and other skilled activities quickly obtain new organisational skills and apply them to fashion-related development and innovation by creating, analyzing and critically evaluating various market-related solutions; develop and design textile and fashion processes and systems with regard to human conditions and needs and society’s objectives for economically, socially and ecologically sustainable development; participate in teamwork and cooperate in groups of differing composition Entry Requirements Bachelor´s degree in Technology/Engineering, Management, Business Administration, Media or Design, 180 credits, or equivalent. Verified knowledge of English corresponding to the course English B in the Swedish Upper Secondary School or a Bachelor´s degree from a university in Sweden, Denmark, Norway, Finland or Iceland. Examination Master of Science (One Year) with a major in Fashion Management with specialization in Fashion Marketing. [-]

Master in Fashion Marketing, Design & Brand Strategies

INSEEC Paris
Campus Full time September 2017 France Paris

This program trains executives in management and marketing applied to the fields of fashion and design, in a national and international perspective [+]

Master in Fashion Marketing, Design & Brand Strategies

This program trains executives in management and marketing applied to the fields of fashion and design, in a national and international perspective.It welcomes students from university, business school or artistic trainings. The fashion industry is undergoing rapid changes and emerging new players appear in a global context. Future managers must be trained in all the proper techniques and be aware of consumer demands. The following are the types of positions that our graduates will be trained for: product manager, project manager, communication manager, buyer, merchandising manager, brand manager, showroom manager, collection manager...... [-]


Master in Business Studies - Fashion Management

United International Business Schools
Campus Full time Part time 1 - 2 years September 2017 Belgium Antwerp Brussels Japan Tokyo Spain Barcelona Madrid Switzerland Zurich Lausanne Netherlands Amsterdam + 12 more

The Master in Business Studies - Specialization in Fashion Management program is offered by visiting faculty and are scheduled in an intensive seminar format. Fostering inter-campus exchanges and networking ... [+]

SPECIALIZATION COURSES IN FASHION MANAGEMENT Level 500 GSCFM501 Fundamentals of Fashion Management (2) GSCFM502 Fashion Strategy and Transformation (2) GSCFM503 Fashion Innovation and Entrepreneurship (2) GSCFM504 Fashion Ethics (2) GSCFM505 Fashion Retail Management (2) GSCFM506 Fashion Event Management (2) GSCFM507 Fashion Product Management (2) GSCFM508 Luxury Management (2) Comprehensive Cases in Fashion Management (2) Research Project in Fashion Management (2) Level 600 Thesis in Fashion Management (8) Capstone Project in Fashion Management (4) (for Dual Master students only) Admission requirements proficiency in the English language (refer to the admission section for further details) Bachelor degree (or equivalent) No distinction is made between academic or professional Bachelor degrees. Degrees with 180 European credits or 120 American semester credits are considered equivalent. Students who do not hold a business-related Bachelor degree or equivalent may be required to complete an inbound assessment test prior to starting the graduate program, and, depending on the results, earn an additional number of credits in leveling courses from the Pre-Master program in order to be fully prepared for our graduate programs. Students who do not hold a Bachelor degree or equivalent should apply for a Bachelor degree program, or for the Undergraduate Diploma top-up program. Refer to the undergraduate admissions catalog for further details. Students who have 15 or more years of relevant work experience may apply directly for the Pre-Master program and will be required to complete an inbound assessment test prior to starting the graduate program, and, depending on the results, earn an additional number of credits in specific undergraduate courses. e.g. Students who wish to earn a Master degree and who are required to complete the full Pre-Master program will need to earn 30 + 60 credits. CAREER PERSPECTIVES Our study programs and courses are career-oriented in nature and provide students with a high level of flexibility throughout their graduate studies. Focusing on a broad range of specialized subject matters, students are equipped with the necessary skills and knowledge to be successful in today’s global economy, and are prepared for a wide variety of professional development and career opportunities. Graduate programs are an excellent choice for recent college and university graduates who would like to see their employability in today's job market increase by engaging in rigorous and academically challenging graduate studies to obtain a relevant academic qualification in the field of business and management. Upon graduation, students mainly start or advance their careers with mid to upper-level management positions in national and multinational companies and organizations in various economic sectors. Others decide to launch a new business venture or join an existing family business. Students can also choose to continue their studies without interruption in almost any of our other graduate and postgraduate programs to further enhance their career prospects. [-]

Postgraduate Degree In Fashion Marketing And Communication

IED – Istituto Europeo di Design Sao Paulo
Campus Full time 18 months March 2017 Brazil São Paulo

The course is structured in disciplines (360h) and the end of the program, the student must submit a term paper, project or thesis, according to the modality chosen for that class (40h), totaling 400h. [+]

Masters in Fashion Marketing. THIS PROGRAM IS IN PORTUGUESE Taught Postgraduate degree in Fashion Marketing and Communication. Start Date: September Days: Mondays and Wednesdays (10 meetings) Hours: 19h30 to 22h45 Duration: 18 months Hours: 400 hours Registration until: September The graduate programs offered by the Faculty of Technology of the Istituto Europeo di Design are in legal compliance and meet the Resolutions CNE / CES No 1 of April 3, 2001 and paragraph 1, of June 8, 2007 the MEC - Ministry Education. The course is structured in disciplines (360h) and the end of the program, the student must submit a term paper, project or thesis, according to the modality chosen for that class (40h), totaling 400h. Goals: Fashion is creativity of expression, desire and image, but also need to be treated as a business, incorporating knowledge management, strategy and planning. The Master in Fashion Marketing and Communication offers training in marketing management and communication specific to the fashion business. The program features marketing areas applied to fashion, behavioral tendencies, branding, communication and retail management, information technology use and new distribution channels providing tools for the professional is prepared to act in marketing under the bias of fashion with knowledge of the industry and able to carry out fashion marketing plans, manage the planning of available resources and also use efficient management practices. The universe of the fashion industry has undergone several changes in recent years. Competition between brands is fierce and takes global dimensions. The distribution channels and retail products require a new level of strategic planning. Faced with this challenge, marketing and fashion communication take a new proportion as hardening tool for the fashion business and professional area needs expertise and skills to build a marketing strategy consistent with the brand identity and market needs. The post in Fashion Marketing and Communication proposes an analysis of this new fashion scene and promotes a learning experience geared to the market, with classes and reference professional lectures in the middle of fashion. The course structure is aligned to the international FDI teaching method. The course covers three fundamental aspects to the formation of professional with specific subjects in the area of ​​marketing and fashion communication, translating the core of the course. It also covers the fashion industry characteristics, with own subjects to the fashion system. In addition, it also offers an overview of management and retail that brings students from market reality by fostering knowledge through the exchange of experiences and networking, and strengthening the competitive potential of students with tools that promote leadership skills, strategic planning and creative thinking. So that the graduate is able to meet market expectations. Methodology: The course is divided into three phases: - Phase I - Interdisciplinary Center for Grounds. - Phase II - the Fashion Marketing & Communication Specialties. - Phase III - Professional Practice. Public: The Master in Fashion Marketing and Communication aims to train professionals in fashion management, able to face the new challenges of the area and, in particular, able to read and interpret the macro economic scenario. Thus, the professional can anticipate and analyze changes that characterize the "Fashion System", evaluate the points of strength and weakness of competitors, to segment and monitor the market, know the products and the realization of dynamic and yet, the processes distribution and sale. The course allows the insertion of the professional in management positions in the fashion industry. Completion of course work - TCC (40h) Draft Final Guidance: Work Completion of course - CBT is a necessary step and required to receive certification of the course. Through partnerships with companies or theme proposed by the institution, the student will develop a final project, methodologies, guidance, formatting and presentation as separate regulation and will be submitted to a public banking evaluation. Project Methodology Submit projects in a clear, organized and objective manner is a professional competence expected by the market. The course covers the various methodological strategies used in development projects in various market segments, reflecting on how the social behavior, innovation and new technologies imply in this process. So that the student is able to apply new tools in the development and management of projects strategically and appropriately to market reality. Coordination Maria José Orione a degree in Mechanical Engineering from the Faculty of Textile Industrial-FEI Engineering, with specialization in Textile Machinery by Scuola Superiore Macanotessile and Tessile of Podenone, Italy. Postgraduate degree in Industrial Administration from Vanzolini -USP, an MBA in Business Management from Getulio Vargas Foundation-FG and attended Digital Marketing and Mentoring Program Coaching and Consulting Certification in Marketing from Madia Marketing School. Professional with over 20 years experience Maria José Orione accumulates in your resume the role in development of materials and products in Santaconstancia and Zoomp, and management of Marketing South America in Tavex Brazil. Since September 2013, it took the strategic planning board in Capricorn Textile, one of the five largest denim producers in the country. Andreia Schmidt Steps is assistant coordinator and operates in the fashion and communications business for over 15 years, working as a consultant in the area of ​​creation, collection development and research and also developing content trendy area. She graduated in journalism from the Federal University of Santa Catarina and a postgraduate degree in fashion from the State University of Santa Catarina. He deepened his fashion studies at the renowned Central Saint Martins in London. Currently, research sociology and fashion culture from USP is also responsible for management and creative direction of their own brand, Vish, with campaigns Awards WGSN and curated in international fashion book. [-]