The Master in Fashion Marketing - From Strategy to Branding trains professionals able to face the new challenges of a world in rapid and constant evolution. In particular, the course covers the study of the most important aspects of fashion marketing management, the communication techniques - focusing on aspects of positioning strategies and brand management - the identity and consumer needs without neglecting the analysis of digital media.

The course is based on a creative approach to develop innovative thinking and experimenting new strategies in the area.

Career opportunities - Graduate students can approach different fashion segments: Brand Management, Corporate Marketing, Business Development, Distribution and Retailing as well as counseling and communication agencies.... [-]

Master in Fashion Marketing, Design & Brand Strategies

This program trains executives in management and marketing applied to the fields of fashion and design, in a national and international perspective.It welcomes students from university, business school or artistic training. The fashion industry is undergoing rapid changes and emerging new players appear in a global context. Future managers must be trained in all the proper techniques and be aware of consumer demands. The following are the types of positions that our graduates will be trained for: product manager, project manager, communication manager, buyer, merchandising manager, brand manager, showroom manager, collection manager, etc.... [-]

Master in Fashion Direction: Brand & Business Management

FROM BUYING TO DIGITAL FASHION MARKETING

Fashion Buyer. Marketing Manager. Omnichannel Strategist.

Managing the business of a Fashion Company means to combine fashion marketing, fashion management, and fashion retail. In the Master in Fashion Direction: Brand & Business Management more than one discipline will be merged, in order to train the most qualified and innovative professional figures who will be responsible for the business management in the world of fashion and luxury.

First step: studying the business models, their evolution, and their business strategies in the industry.

Second step: recognizing and studying the different retail and business channels, the underlying business logic and in their specific operations: from fashion buying and retail merchandising to sales & digital management.... [-]

Master in Fashion Marketing, Design & Brand Strategies

This program trains executives in management and marketing applied to the fields of fashion and design, in a national and international perspective.It welcomes students from the university, business school or artistic training. The fashion industry is undergoing rapid changes and emerging new players appear in a global context. Future managers must be trained in all the proper techniques and be aware of consumer demands. The following are the types of positions that our graduates will be trained for: product manager, project manager, communication manager, buyer, merchandising manager, brand manager, showroom manager, collection manager, etc.... [-]

The International Master in Fashion and Luxury Marketing (MM

characteristicsAimed at all those who wish to embark on a career in the international fashion and luxury industry.The master is taught during the weekends, Friday afternoon and Saturday morning, from October to July.Includes Masterclass taught by experts from the fashion and luxury industry.Differential FactorsOFFICIAL DEGREE: Own Title of the Rey Juan Carlos University.EMPLOYABILITY: Possibility of internships in companies in the sector.METHODOLOGY: The master includes new subjects such as innovation, experiential marketing, digital marketing, consumer behavior, branding, presentation of collections in fashion shows, fashion and law, etc., taught by lecturers and lecturers from Business Schools, Universities and experts from industry, with the help of the case method. In addition, the ability to innovate, creativity, adaptation to change and critical thinking is motivated.BenefitsSpecialized program in Marketing applied to the fashion and luxury sector with an international vision, which aims to train future managers in the skills and tools of strategic and operational marketing management at an international level.Pay special attention to the design of shopping experiences and critical thinking.It combines innovative pedagogical tools, typical of a business school such as ESIC BusinessIt incorporates the techniques of the case method and strategic simulation.Faculty selected among professors and specialists of the fashion industry.It includes new subjects such as innovation, fashion market research, consumer behavior, new materials, experiential marketing, staging of collections and international fashion shows, e-commerce of luxury, and fashion and law, among others.It allows access to a professional network of fashion companies.Facilitate the collaboration and... [-]

The Master’s Course in Fashion Collection Management aims to build a professional figure who has the strategic skills to penetrate the production side of fashion and luxury business and work as a manager in the product area of the luxury goods and fashion sectors. The course provides students not only with a general knowledge of the various areas involved in business but also with specific technical skills in the field of industrial production in the fashion sector. Furthermore, the course provides the necessary professional tools to be able to work on products in line with market demands. The dynamics analysed during the course relate in general to the luxury goods sector with particular attention to fashion considering the specific nature of the processes involved in product development within this field.... [-]

Language of instruction: Spanish

The Master in Marketing, Communication and Event Fashion's main objective is to train future professionals who know how to identify, evaluate and select market opportunities, establishing optimal strategies in the field of communication and brand image in an industry in which innovation is continuous and very competitive. Professionals able to position a product in the market, and make it known, either through advertising, through the press or by organizing an event.

Objective:

To provide students with the knowledge and skills necessary to implement a successful marketing policy. Establish the most appropriate communication channel. Using the various tools of advertising as a means of distributing a product. Learn to plan, organize and develop any event in the world of fashion. ... [-]

BECAUSE?

Success year after year in IED, this post offers different perspectives for the different fashion scenarios and promotes a market-oriented learning experience, with lectures and lectures given by renowned professionals in the industry and academia.

FOR WHOM?

Professionals interested in deepening or directing their careers or potential entrepreneurs to the area of ​​Communication Management and Fashion Marketing, valuing their potentialities and approaching their profile of the most valued professionals.

HOW IS IT?

The program presents the disciplines of Applied Marketing to Fashion, Lifestyle & Trends, Branding, Fashion Image, Design Management, Digital Communication, Channel Management, Strategic Marketing, Global Business, Thinking Design and Business Plan etc.... [-]

17th edition - The Master course in Comunicazione e Marketing per la Moda trains professionals who, in a company or an agency, are able to manage communication and marketing activities, facing the challenges of continuous market changes, since they have acquired a deep knowledge of the tools and a high creative and organizational versatility.

"The Master in Comunicazione e Marketing per la Moda is designed as a training course aimed at the culture of "knowing how to do" vs. "letting know". Particular emphasis is given to the most current trends: from digital to made-to-measure, from fast fashion to sustainability, from Made in Italy to the evolution of large international fashion groups”. ... [-]

Accompanied by professionals from companies such as Vogue and Osklen, the student will develop a marketing and communication project for a fashion brand.

Through several connections with the market, the student will have a current vision of the area and will be able both to start his own brand and to join the communication departments of big fashion companies.

In partnership with Levi's, the Professional Master in Fashion Marketing offers the student a chance to get in touch with the daily life of one of the largest clothing companies in the world.

Throughout the course, students will hold lectures with brand professionals, and will develop a marketing project in a space designed by the company here at the school.... [-]

The MA in Fashion Marketing provides a holistic and extensive pathway to transform students into thought leaders with a strategic approach. The pathway facilitates students’ learning to solve complex and challenging problems in the fashion business context.

This MA looks at developing individuals to work as managers and specialists in the dynamic fashion industry in India and abroad while enhancing their ability to work with self-direction, professionalism, and originality in the domain of fashion. This program has a dual structure, allowing admission to candidates with previous fashion qualifications or equivalent fashion industry experience (Category A) or otherwise, (Category B).... [-]

Fashion Marketing investigates the relationships between the business of the fashion industry and consumers including the development, promotion, advertising, and retailing aspects of this global industry. Fashion Marketing works by using current trends in fashion to analyze, develop, and implement sales strategies across multiple mediums.

Successful fashion marketers understand that recognizing consumer trends, strong branding, and a desirable product image is all essential elements to building an effective and meaningful campaign.

The Master of Professional Studies (MPS) in Fashion Marketing is a 30-credit graduate program. Each course has been designed to give you current marketing and business trends in order to gain a competitive edge in today’s fashion marketing sectors. The first 24 credits are core courses which culminate in a three-credit capstone project utilizing the skills developed throughout the program. All students must also take a three-credit internship.... [-]

Fashion Marketing & Communications is an analytical program to create the master planner. This is the person who gathers information from different sources, writes a marketing plan and suggests practical actions for maximising a company’s visibility. Fashion is a complete expression of society, and understanding its complexity is paramount for its marketing.

This course perfectly integrates the three words contained in its title, Fashion, Marketing and Communications into the teaching areas. Above and below the line, conventional or unconventional, online or offline, using images, numbers or words; the overall purpose is to uniquely convey messages that are clear and effective. ... [-]

Master DMOE, Major Merchandising: Fashion & Design is certified as Level I, recognized by the state and registered in RNCP under the C3 Institute of authority under the heading "Operational Manager Corporate Leader."

It allows to acquire all the fundamental operational manager to develop and improve the company's performance. Two years to professionalize the business leader, learn to develop strategies, master the future of the company by creating or effectively prepare transmission.

The Leader Operational Manager Enterprise ensures the overall development of the company and its activities, products and services. It defines the strategic directions.

educational content CORE DMOE General Development of the Business strategic positioning Economic and financial management Déloppement commercial and communication policy Supervision and management ... [-]

Can we talk today about a Fashion 2.0? Is the fashion comes before "vogue"? Do the trends occurring in the networks and digital media rather than on the catwalks? All these issues are latent and present in the current reality. Social changes, new technologies, social networks, consumer evolution and democratization of fashion have led to question marks rethinking their strategies.

For many brands this "digital age" has been an opportunity to make themselves known, or even reinvent position. The identity of a brand is a key to define a comprehensive and coherent strategy factor, not only in the design of the collection, but also in the business model, the type of products, the audience it addresses, etc.... [-]