Masters Programs in Fashion Marketing

Compare 25 Masters Programs in Fashion Marketing

Fashion Marketing

A masters degree in fashion marketing is a masters program that prepares students be able to create and manage marketing strategies in the field of fashion. Graduates of the program are taught on how to manage relationships with the media as well as planning of events, fashion shows and plans for launching products.

Communication is an important aspect of a fashion marketing program. A career in fashion marketing entails being creative, and ability to understand trends and an having a keen eye for recognition of styles and well coordinated images. It is important to have a strong fashion background to make it in the fashion communication industry.

Fashion is ever changing; a fashion marketing professional needs to be flexible too. Fashion professionals and experts in the industry teach this masters program in many universities around the world. There are plenty of job opportunities for graduates of a masters program in fashion marketing.

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Master in Fashion Marketing - From Strategy to Branding

IED – Istituto Europeo di Design Milan
Campus Full time 1 year January 2018 Italy Milan

The Master in Fashion Marketing - From Strategy to Branding trains professionals able to face the new challenges of a world in rapid and constant evolution. In particular, the course covers the study of the most important aspects of fashion marketing management, the communication techniques - focusing on aspects of positioning strategies and brand management - the identity and consumer needs without neglecting the analysis of digital media. [+]

Masters in Fashion Marketing. The Master in Fashion Marketing - From Strategy to Branding trains professionals able to face the new challenges of a world in rapid and constant evolution. In particular, the course covers the study of the most important aspects of fashion marketing management, the communication techniques - focusing on aspects of positioning strategies and brand management - the identity and consumer needs without neglecting the analysis of digital media. The course is based on a creative approach to develop innovative thinking and experimenting new strategies in the area. Career opportunities - Graduate students can approach different fashion segments: Brand Management, Corporate Marketing, Business Development, Distribution and Retailing as well as counseling and communication agencies. Target - The course is designed for Italian and international graduates in Fashion, Communication and Marketing, as well as young professionals with at least two years of experience in the field. Methodology and structure - The Master course is structured in complementary units dealing with planning and marketing management. The focus the study of processes and methodologies for an effective testing of Marketing and Branding strategies in the fashion industry. The study pathway provides students with traditional classroom lectures and thematic discussions for the acquisition of established theories and methods. Furthermore, it includes laboratory and experimental design activities engaging students through business projects, workshops, tutorials, case studies, use of techniques, role plays, and reverse mentoring. Fashion industry is investigated as a historical and cultural phenomenon, from the development of the stylistic codes of... [-]

Masters In Styling In Fashion, Advertising And Media

FDModa - LCI Barcelona
Campus Full time 2 semesters September 2018 Spain Barcelona

The Master in Fashion Styling, Advertising and Broadcasting aims to train professionals in fashion styling, with special emphasis on the role of art director in both fashion editorials for magazines such as advertising, catwalks and showrooms as well as direct styling in an audiovisual production (Film, TV, Entertainment, etc..) where there is an official costume characters and characterization. [+]

Language of instruction: Spanish In an era in which ideas are conveyed through images, the role of the stylist has taken a leading role as a strategic tool for an optimal management of the image you want to convey. And the image that identifies a fashion brand depends not only designers, but also, and increasingly, responsibility for stylists and art directors. The stylist is a key for ensuring the success of a product in the market, launching current and different visual proposals. Stylist as "interpreter of fashion" is present in the development of fashion collections in the staging parades, showrooms in organizing, planning of fashion shows and events, and also increasingly share communication related to advertising, promotion or sale. The Master in Fashion Styling, Advertising and Broadcasting aims to train professionals in fashion styling, with special emphasis on the role of art director in both fashion editorials for magazines such as advertising, catwalks and showrooms as well as direct styling in an audiovisual production (Film, TV, Entertainment, etc..) where there is an official costume characters and characterization. Objective: Knowing the work of a stylist in its different facets. Investigate, analyze and apply both creative techniques and the latest trends. Identify fashion trends throughout history, to suit each project. Mastering the tools necessary for image consulting and personal shopper. Learning to use resources for fashion advertising a brand image in creating an advertising campaign or an audiovisual production. [-]

Master in Fashion Management

Rome Business School
Campus Full time 1 year March 2018 Italy Rome

The Rome Business School’s Master in Fashion Management is geared to provide all the tools necessary to interpret, forecast, and follow this sector’s phases and trends, and is aimed at students, professionals, and entrepreneurs in the fashion, design, and luxury industries who wish to acquire the basics of and the ability to interpret the evolution of this special market, setting up and maintaining successful businesses. [+]

Early bird: 10% discount if you enrol before December the 11th!

Training of excellence, paid internships, career service, international networking and many others benefits for your professional and personal development. Teaching formulas for every demand. Starting date: each year, in March and October.

The global fashion market is worth roughly three trillion US dollars each year, representing 2% of the world's Gross Domestic Product. The prime contenders among this rich industry’s sub-sectors are womenswear (621 billion), menswear (402 billion), childrenswear (186 billion), and sportswear (90.4 billion). To get an idea of the overall magnitude of the value created, just consider that wedding apparel on its own generates a sales volume of 57 billion US dollars, not to mention all those activities that are usually only partially associated with the fashion world, such as beauty products and some trendy household accessories.... [-]


Master in Fashion Marketing & Communications

Polimoda, International Institute Fashion Design & Marketing
Campus Full time 9 months January 2018 Italy Florence

Fashion Marketing & Communications is an analytical program to create the master planner. This is the person who gathers information from different sources, writes a marketing plan and suggests practical actions for maximising a company’s visibility. Fashion is the most complete expression of society, and understanding its complexity is paramount for its marketing. [+]

Fashion Marketing & Communications is an analytical program to create the master planner. This is the person who gathers information from different sources, writes a marketing plan and suggests practical actions for maximising a company’s visibility. Fashion is the most complete expression of society, and understanding its complexity is paramount for its marketing. This course perfectly integrates the three words contained in its title, Fashion, Marketing and Communications into the teaching areas. Above and below the line, conventional or unconventional, online or offline, using images, numbers or words; the overall purpose is to uniquely convey messages that are clear and effective. Taught by teachers from the industry and featuring international guest lecturers, Fashion Marketing & Communications is practical with two projects ready to present in a personal portfolio; the launch of a magazine and the marketing of a company. The course is completed with two experiential moments; a visit to Pitti Uomo and Milan Fashion Week, and internship opportunities. The 9 month academic year that goes from January to October or June to February, totals 700 teaching hours, and is valuable for 80 credits. English language proficiency and attendance are required. Candidates will be selected after a enrolment questionnaire and an interview with the course’s leading teacher. Study Plan The three areas, Fashion, Marketing and Communications take concrete form in the following modules: Contemporary Fashion; Sociology of the Imaginary; Fashion Trend Forecasting; Business Intelligence; Fashion Marketing; Digital Marketing & Communications; Fashion Styling; Digital Styling; Strategic Planning & Copywriting; Account Management;... [-]

Master in Fashion Industry Management and Design

ESDi - Design School
Campus Part time 1 year March 2018 Spain Barcelona

The Master in Management of the Fashion and Design Industry was a pioneer in the international field as a formative initiative between one of the first international fashion companies, the Higher School of Design and the Ramón Llull University, with the aim of training professionals in the field of product and company management and management of the fashion sector. [+]

Masters in Fashion Marketing. The Master in Management of the Fashion and Design Industry was a pioneer in the international field as a formative initiative between one of the first international fashion companies, the Higher School of Design and the Ramón Llull University, with the aim of training professionals in the field of product and company management and management of the fashion sector. As a unique bet of university training, specialized, high quality and outstanding practical approach that develops an integral training in the management of the fashion and design industry, with the recognition of the company MANGO. The Higher School of Design (ESDi) is a university school located in Sabadell and Barcelona, which awards the official university degree in design in the specializations of Graphic Design, Fashion, Product, Audiovisual, and in design management. The Foundation for Design (FUNDIT) is the founding institution of the ESDi Higher School of Design. The director of the Foundation for Design (FUNDIT), who heads ESDi, is Antoni Garrell i Guiu. The Higher School of Design (ESDi) is a center attached to the Ramon Llull University (URL), the first private university in Spain and with a strong presence in Catalonia, and the whole of its curriculum is adapted to the EUROPEAN HIGHER EDUCATION (EEES). ESDi has more than twenty years of history. It was the first center to introduce university studies in Design, as a degree of the URL, and was one of the first university schools in Spain to teach the official university degree... [-]

MA DESIGN specialising in Fashion Promotion

AAS College
Campus Full time 13 months September 2018 Greece Thessaloniki

MA Design - Fashion Promotion pathway course gives the innovative promoter chances to explore personal interests at postgraduate level, underpinned by extensive research, and combined with benefits of debate and peer review. The individual will subsequently be able to view their place within the multifaceted industry of the future. [+]

Teaching involves a combination of lectures, seminars, tutorials, presentations and industry liaison, and assessment is continuous. Theory underpinning practice is developed simultaneously throughout each semester and Negotiated Agreements Parts I and II allow students to acquire the ability to develop and refine proposals, which underpin their major projects, and reflect on personal progress. Students are expected to contextualize their work within a current framework, and develop evaluative skills in order to articulate their point of view. Research Methods and Application introduces students to a range of analytical research tools, forming the basis for all in-depth self-directed projects on the programme. The course aims to develop students’ intellectual and imaginative power through a programme of study that is formed from cohesion between theory and practice. It provides graduates with a stimulating environment in which ideas can be exchanged and supported through factual creative research, developed and contextualised. We challenge our students to take a critical position in relation to existing theories and encourage new connections within the field of fashion that challenge traditional design boundaries. Duration: 13 months (1 year) Educational Form: taught Education Variants: fulltime Language: English Classes Start Date: 2nd October 2017 Tuition Fees: 6.200 € Award Body: University of Central Lancashire - UK British Degree: Master of Arts Entry Requirements the AAS Application form completed Degree or Diploma and transcript from previous educational institution evidence of your ability in English language (IELTS 6.5 or its equivalent) portfolio passport Course at a glance Semester 1 Design Practice 1 Design... [-]

Master in Communication and Marketing for Fashion

IED – Istituto Europeo di Design Rome
Campus Full time 1 year March 2018 Italy Rome

The Master in Communication and Marketing for Fashion aims to form practitioners able to cover strategic and operational roles, coordinate the organization of the communication according to the timing of collections and give effectiveness to communication and marketing strategies that affect the production cycle. [+]

Masters in Fashion Marketing. The Master in Communication and Marketing for Fashion aims to form practitioners able to cover strategic and operational roles, coordinate the organization of the communication according to the timing of collections and give effectiveness to communication and marketing strategies that affect the production cycle. Experts in Communication and Marketing identify future trends in relation to socio-cultural aspects and market conditions, through technical and operational skills typical of the fashion industry. The Master allows them to reach such an understanding of the tools to be able to operate immediately, in junior positions in any type of company, from the Atelier of haute couture to Ready-to-wear companies, up to sportswear and casual collections. Career opportunities – The Master trains professions ready to pursue careers in different fields of the industry such as Head of the backstage or front office fashion event, Head of retail, Creative designer of advertising campaign, Media Planner, Product or License Manager. Target - The Master in Communication and Marketing for Fashion seeks to recruit students having a relevant Honours degree or an equivalent academic qualification in management, communication, marketing, humanities and sociological sciences, and practitioners who wish to gain expertise in the field of marketing and communication in the fashion industry. Methodology and structure - The course analyzes all components of marketing using case studies and workshops. From the study of the role of communication and its main forms to the communication mix, from the creation of the brand to the communication strategy, students... [-]

Graduate In Marketing And Fashion Communication

IED – Istituto Europeo di Design Rio de Janeiro
Campus Part time 400 hours March 2018 Brazil Rio de Janeiro

The course Postgraduate in Marketing and Communication IED Fashion Rio fashion professionals able to create and implement communication strategies and marketing from the perception of opportunities, combining the identity of the brands in contemporary marketing context. [+]

THIS PROGRAM IS IN PORTUGUESE Taught Create and implement communication strategies and marketing from the perception of opportunities, combining the identity of the brands in contemporary marketing context. 3rd Panel and Mkt With Fashion Home: March Classes: Tuesday and Thursday - 19h30 to 22h30 Hours: 400 hours Portuguese language Description and Objectives: The course Postgraduate Diploma in Marketing and Communication IED Fashion Rio Professional way able to create and implement communication and marketing strategies from the perception of opportunities, combining the identity of the brands in contemporary marketing context. With emphasis on the Brazilian scene at its interface with the domestic and foreign markets and exploitation of segments - from production to consumption experience - the course offers courses that address the communication and marketing strategies, the fashion chain, behavior, innovation, retail, branding and creative economy, also featuring workshops conducted by professionals. Audience: Designers from all areas, professionals with training and a degree in fashion, textile, advertising, communication, journalism, marketing and related fields as well as people with experience in the fashion industry. Course topics: Cultural: Fashion systems, interfaces Contemporary Fashion, behavior and Innovation, Trends and New Scenarios, Creative Economy and Entrepreneurship; Chain and Fashion Market; Processes and Brand Management. Technique: Brand Management; Fashion Marketing Plan; Strategic Marketing; Finance; Registration Marks and Intellectual Property; Integrated communication; Communication plan; Fashion Communication. Projetual: Planning project Marketing and Communication. Final project creation in the fashion area of ​​marketing and communication exploring different languages, content and techniques. * The IED Rio reserves the right... [-]

Postgraduate Degree In Fashion Marketing And Communication

IED – Istituto Europeo di Design Sao Paulo
Campus Full time 18 months September 2018 Brazil São Paulo

The Postgraduate in Fashion Marketing and Communication of the Istituto Europeo di Design - IED São Paulo offers training in marketing management and communication specific to the fashion business. [+]

Masters in Fashion Marketing. BECAUSE? Success year after year in IED, this post offers different perspectives for the different fashion scenarios and promotes a market-oriented learning experience, with lectures and lectures given by renowned professionals in the industry and academia. FOR WHOM? Professionals interested in deepening or directing their careers or potential entrepreneurs to the area of ​​Communication Management and Fashion Marketing, valuing their potentialities and approaching their profile of the most valued professionals. HOW IS IT? The program presents the disciplines of Applied Marketing to Fashion, Lifestyle & Trends, Branding, Fashion Image, Design Management, Digital Communication, Channel Management, Strategic Marketing, Global Business, Thinking Design and Business Plan etc. COURSE The Postgraduate in Fashion Marketing and Communication proposes different analyzes and perspectives on the different scenarios of fashion, and promotes a learning experience oriented to the market, with classes and lectures given by renowned professionals of the sector and the academy. The program presents the disciplines of Applied Marketing to Fashion, Lifestyle & Trends, Branding, Fashion Image, Creative & Design Management, Digital Communication for Fashion, Channel Management, Strategic Marketing, Global Business, Thinking Design and Business Plan, among others. This content provides tools for the professional to be prepared to design, plan, manage and implement marketing and communication plans in fashion or industry-related companies. At the end of the course, a project will be developed together with a company of the segment, in the project Ideas Workshop, already carried out jointly with partners such as: Benetton (2012), Marcyn (2014), Hope (2014),... [-]

Master in Fashion Collection Management

Accademia del Lusso
Campus Full time 1 year February 2018 Italy Milan

Master’s Course in Fashion Collection Management aims to build a professional figure who has the strategic skills to penetrate the production side of fashion and luxury business and work as a manager in the product area of the luxury goods and fashion sectors. The course provides students not only with a general knowledge of the various areas involved in business, but also with specific technical skills in the field of... [+]

Master’s Course in Fashion Collection Management aims to build a professional figure who has the strategic skills to penetrate the production side of fashion and luxury business and work as a manager in the product area of the luxury goods and fashion sectors. The course provides students not only with a general knowledge of the various areas involved in business, but also with specific technical skills in the field of industrial production in the fashion sector. Furthermore, the course provides the necessary professional tools to be able to work on products in line with market demands. The dynamics analysed during the course relate in general to the luxury goods sector with particular attention to fashion considering the specific nature of the processes involved in product development within this field.... [-]


Master Communication And Digital Marketing Intensive Fashion

IED – Istituto Europeo di Design Madrid
Online & Campus Combined Full time 10  February 2018 Spain Madrid

Can we talk today of Fashion 2.0? Does the fashion comes before "in fashion"? Do the trends occurring in the networks and digital media rather than on the runways? All these issues are latent and present in the current reality. Social changes, new technologies, social networks, consumer evolution and democratization of fashion have led to question marks rethinking their strategies. [+]

Masters in Fashion Marketing. Can we talk today about a Fashion 2.0? Is the fashion comes before "vogue"? Do the trends occurring in the networks and digital media rather than on the catwalks? All these issues are latent and present in the current reality. Social changes, new technologies, social networks, consumer evolution and democratization of fashion have led to question marks rethinking their strategies. For many brands this "digital age" has been an opportunity to make themselves known, or even reinvent position. The identity of a brand is a key to define a comprehensive and coherent strategy factor, not only in the design of the collection, but also in the business model, the type of products, the audience it addresses, etc. Nobody is aware of the media dimension that has reached this sector and how it influences all audiences, hence the importance of Intensive Master in Communication and Digital Marketing Fashion because it offers a vision from traditional media to the current world digital. This will bring us to the key concepts of digital communication, blogging platforms, social networking, management tools and analysis ... providing students with the skills to be an effective professional and ready to take on any challenge when . GOALS The main objectives of Intensive Master in Fashion Communication and focus on training students to the key design aspects, creation and implementation of digital communication strategies in the field of fashion, beauty and lifestyle allowing: Settling a solid foundation of communication and, in particular, of the... [-]

Master in Fashion Direction: Brand & Business Management

Milano Fashion Institute
Campus Full time 1 year January 2018 Italy Milan

Managing the business of a Fashion Company means to combine fashion marketing, fashion management and fashion retail. In the Master in Fashion Direction: Brand & Business Management more than one discipline will be merged, in order to train the most qualified and innovative professional figures who will be responsible of the business management in the world of fashion and luxury. [+]

Master in Fashion Direction: Brand & Business Management FROM BUYING TO DIGITAL FASHION MARKETING Fashion Buyer. Marketing Manager. Omnichannel Strategist. Managing the business of a Fashion Company means to combine fashion marketing, fashion management and fashion retail. In the Master in Fashion Direction: Brand & Business Management more than one discipline will be merged, in order to train the most qualified and innovative professional figures who will be responsible of the business management in the world of fashion and luxury. First step: studying the business models, their evolution, and their business strategies in the industry. Second step: recognizing and studying the different retail and business channels, the underlying business logics and in their specific operations: from fashion buying and retail merchandising, to sales & digital management. Third step: understanding the consumer and the relationships between different channels. From the analysis of customer’s behaviors and the influence of the sensory design and their lifestyles, until the omnichannel strategy and the digital integration. Our objective: to put the consumer at the center, to create seamless experiences that connect all the different touchpoints, and to know how to identify and to generate and plan successful business and retail strategies. The Master Course is completely in English. During the whole course an Italian - English bilingual Teaching Assistant will be available for both Italian and foreign students. Deadlines Start of registration: 1 February 2017 End of registration: 1 December 2017 Orientation day: 19 January 2018 Lectures’ start: 22 January 2018 All the Milano Fashion... [-]

Master in Fashion Marketing, Design & Brand Strategies

INSEEC Paris
Campus Full time September 2018 France Paris

This program trains executives in management and marketing applied to the fields of fashion and design, in a national and international perspective [+]

Master in Fashion Marketing, Design & Brand Strategies

This program trains executives in management and marketing applied to the fields of fashion and design, in a national and international perspective.It welcomes students from university, business school or artistic trainings. The fashion industry is undergoing rapid changes and emerging new players appear in a global context. Future managers must be trained in all the proper techniques and be aware of consumer demands. The following are the types of positions that our graduates will be trained for: product manager, project manager, communication manager, buyer, merchandising manager, brand manager, showroom manager, collection manager...... [-]


Master in Fashion Marketing, Design & Brand Strategies

INSEEC Bordeaux
Campus Full time September 2018 France Bordeaux

This program trains executives in management and marketing applied to the fields of fashion and design, in a national and international perspective [+]

Master in Fashion Marketing, Design & Brand Strategies 

This program trains executives in management and marketing applied to the fields of fashion and design, in a national and international perspective.It welcomes students from university, business school or artistic trainings. The fashion industry is undergoing rapid changes and emerging new players appear in a global context. Future managers must be trained in all the proper techniques and be aware of consumer demands. The following are the types of positions that our graduates will be trained for: product manager, project manager, communication manager, buyer, merchandising manager, brand manager, showroom manager, collection manager...... [-]


Contemporary Fashion Buying

Istituto Marangoni
Campus Full time 1 year October 2018 Italy Milan United Kingdom London France Paris China Shanghai + 6 more

In the fashion sector making the right choices is crucially important. The fashion buyer is the link between fashion houses and consumers, a professional who moves from one supplier to another, [+]

The Course

The course in fashion buying will develop a thorough understanding of the national and global retail fashion industry, analyzing consumer behaviour at different market levels to compare the performance of different retail point of sale. The scope of the master’s is to grant the students the necessary abilities to recognize the value of point-of-sales (POS) as a means of communication to the public and to evaluate the appropriateness and the efficacy of different strategies in visual marketing. The fashion buyer has the task of developing a profitable high-end range thanks to advanced knowledge and understanding of strategies and techniques in buying and merchandising. Identifying the sourcing opportunities and management options of a supply chain in order to reach the business and commercial objectives demanded by international and Italian companies. Starting from the tastes of their own clients they must establish the correct plan to offer as well as the correct assortment. The buyer can have many different roles in the field of fashion. This professional figure will be able to define acquisition plans for wide distribution, for chain stores or for single boutiques. Thanks to a deep knowledge of the sector, production methodologies, to acquisition choices and sales techniques, can also work as a project manager or as production director. A part of these activities will consist of visiting different suppliers, a fair, and a trade show, while speaking many languages.... [-]