Fashion is a social phenomenon which manifests itself through the image. But the image that identifies a brand or fashion magazine not only depends on the designers, it is also the responsibility of stylists, art directors and directors of specialized communication project a message in order to generate a visual impact.

The designer conceives the essential aesthetic to convey the image of a brand, trying to connect its needs with the demands of the various means at its disposal: fashion editorials for magazines, showrooms, catwalks, lookbooks, POS, advertising ... This activity converges with the powers of the director of communications, a strategic figure in the sector must be able to identify market trends and develop a critical mind to implement it in an appropriate plan of communication to the brand, which can range from well-defined essence mark for an advertising campaign, to a right relationship with the media, to organizing an event with celebrities and protocol. Its mission is to know the market as a whole to connect fashion and consumer effectively, and translate what is trending in an attractive visual proposal.... [-]

Increasingly arise more creative one who wants to carry out a personal project, I braked his poor knowledge of the market. An entrepreneur needs to be versatile as well as being able to create a collection of any of the different disciplines within the wider fashion industry, namely to develop the strategic approach of a brand and define the action plan for design and marketing are consistent.

It is to design, plan and develop the different elements that make up the day to day in a fashion brand, taking into account creative criteria but also their needs, technical concepts adapted to the production, its distribution plans and aesthetic conceptions to be determined by the visual line of the brand.... [-]

What happens when I have a project brand, a very clear universe and world domination business but do not have enough information about the fashion sector and everything around you? or, what happens when I studied fashion, I know production processes but I'm outdated in the new industrial processes both in the design and fashion styling? How should I act in case you can reactivate an existing brand, or open a new business line within a brand that already works, but you need to reach a wider audience?

This master's degree aims to combine contemporary way the theoretical and the practical hand working professionals to respond to those who, with one foot in the fashion industry or need to complete or update their training. These professionals will share with our students all its know-how in everything around fashion from a prism 360 (Fashion Culture, Fashion Communication, Design Management, etc.) oriented to optimize actions and achieve benefits in starting projects ( Fashion start-ups) or projects that need renovation, the Master in Management and Fashion Design aims from creativity as the starting point of any fashion project, detailing the same time each of the roles of the various professionals involved in the chain, understanding the multidisciplinarity within the fashion industry, and can create and manage the right equipment to our project.... [-]

Language of instruction: Spanish

The Master in Fashion Design is aimed at graduates and / or graduates in disciplines related to design, art, architecture, engineering, ... with interest in developing a career in the fashion industry.

This program will provide students with the knowledge needed to understand and master the different stages of fashionable, ranging from creative idea to sell a collection. It will work on designing collections for men, women, kids and accessories (bags and shoes).

In this 20th edition are part of the cadre of teachers prestige as Belen Larruy (Guillermina Baeza), Josep Abril, Seila without H, ... and others, without being as known, responsible positions in media companies: Carmen Santamaria Nice Things designer; Francesca Tur, creative director of Trends TV; Antonio Morales, designer for the firm TOUS, etc.. ... [-]

THIS PROGRAM IS TAUGHT IN SPANISH

The Master in Fashion Design is conceived to be an approach to the world of contemporary fashion for all those professionals trained in several fields, not necessarily related to design and communication. The course is based on providing a solid cultural foundation to understand fashion as a social system tied to the historical evolution of styles, art movements and socio-cultural and economic changes that influence society. The program gives the necessary tools and knowledge to control the several stages if fashion production, from the creative idea to selling a collection; embracing the whole creative process and highlighting the creative and strategic value of a collection within a brand.... [-]