Lugano is located in Italian speaking part of Switzerland. Around 64% of the population has higher education and there are universities and institutes specialized mostly in informatics, communication, artificial intelligence, computing etc. Art and design schools are also available, along with international programs.

Students who study fashion communication are exposed to a variety of different topics. Some of these are market analysis, psychology of consumption, buying behavior, advertising and marketing strategies, digital communication, relationship management techniques and corporate communication.

Switzerland (German: Schweiz, French: Suisse, Italian: Svizzera, Romansch: Svizra. Switzerland has some of the world renown universites like ETH in Zurich, EPFL in Lausanne, IHEID in Geneva, University of Lausanne or the University of St. Gallen. Keep in mind, it's much better to speak the local language, so if you can't speak either French, German or Italian, better go for a language course first.

A masters is earned after students complete an undergraduate degree program. To obtain a masters, you usually need to complete 12 to 18 college courses that often involve completing comprehensive tests and/or a thesis.