The Fashion Promoter is the person who is principally responsible for Fashion Brand communication strategies and promotion. His task is to convey the brand’s vision, style and values, promoting Fashion and Luxury products, by organizing events, exhibitions, fashion shows, presentations and advertising campaigns with the goal of turning a product into an object of desire, an enhancer of one’s personality, which is able to seduce and fascinate.

The Head of the Press Office often manages the company’s external relations, handling relations with journalists, advertisers, style studios and all of the most relevant stakeholders.

The Master’s Course in Fashion Communication Management aims to develop a professional able to cover roles related to communication in businesses within the Fashion industry that manages brands, or outsourcing agencies. Students learn the vital activities of these companies, such as drafting press releases and advertising material, developing and maintaining contacts with press services, sustaining public relations, and event management. Other professional openings in this field involve specialised communication through media such as magazines, online portals and television, and a constant communication based on special events and celebrities. The course teaches students to be able to manage every stage of a communication plan, as well as to manage the team of different professionals who form part of the communication sphere within a Fashion business.... [-]

Brands have cultural identities and roots, which often come out from the products and the company’s technical expertise and craftsmanship, while in other cases it is the result of a careful brand strategy and communication architecture. The management and exploitation of this area are increasingly important for global competitiveness In this area, professionals are required to possess skills in order to create value for the final customer and the different other targets of communication and marketing strategies, as well as being able to interact with all the segments of the pipeline from design and product management to marketing and retailing.... [-]

The Master program "Made in Italy, Fashion and Luxury Management” (MIFL), presented entirely in English, is a first level University Master.

Its main objective is to train professionals and provide them with strong skills in the fashion and luxury market, in order to identify new business opportunities in international markets and to build and manage projects in creative industries with premium strategies.

The fashion and luxury industry is a growing and rapidly evolving sector, where particular individual abilities of creativity and management, strategic skills, communication and managing of new technologies are required, as well as specific abilities and competencies for the development of new initiatives.... [-]

THIS COURSE IN HELD IN ENGLISH LANGUAGE.Fashion styling is today both a great opportunity and a complex challenge. Fashion Stylists and Communicators have the privilege and the responsibility to read and interpret a brand or a product respecting its identity yet pushing the boundaries, so to design a world around it and tell the most engaging story ever. The Master in Fashion Communication and Styling trains key figures who deal with the evolution of new media and the crucial role of visual communication today. They are able to embrace more aesthetics at the same time, to read how fashion matters today for society, to destroy the rules and re-write them.

Having a strong cultural background, students complete their training by acquiring project management skills, so as to be ready to bring value to fashion products through all the aspects of communication. They practice on three thematic projects designed to be used on digital media, creating contents such as images, videos, editorial projects and composing the outfits.... [-]