Master Degree in Fashion Communication in Italy

Search Masters Programs in Fashion Communication in Italy 2017

Fashion Communication

A masters is earned after students complete an undergraduate degree program. To obtain a masters, you usually need to complete 12 to 18 college courses that often involve completing comprehensive tests and/or a thesis.

With a Master in Fashion Communication degree, you will learn about the most effective process within a fashion business. You will learn about methodologies of style and styling and how to implement marketing campaigns in both traditional and online media.

Officially known as the Italian Republic, the country is found in southern Europe. The official language is Italian and the cultural rich capital is Rome. Many of the world's oldest universities are located in Italy, in particular the University of Bologna (founded in 1088). There are three Superior Graduate Schools with "university status", three institutes with the status of Doctoral Colleges, which function at graduate and post-graduate level.

Top Master Programs in Fashion Communication in Italy 2017

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Luxury Brands Design Mini-Master

BAU International Academy of Rome
Campus Full time 4 - 12 weeks October 2017 Italy Rome

This mini-master program will give participants under the supervision of Anna Fendi and our team of dedicated experts of visual storytelling and viral marketing the opportunity to conduct an experimental application of all the latest key trends and discoveries in branding strategies to a wide range of luxury fields, from fashion to food and restaurant business design. [+]

Best Masters in Fashion Communication in Italy 2017. There was a time that luxury was synonym of privilege, discreet, secret, rare and unique. Nowadays it is very difficult to define what is luxury and what is not; the business of luxury has corrupted the luxury story, many companies have made their brand extensions available to the mass at a cheaper price and luxury has become all about the label, not the substance. “Deluxe, how luxury lost its luster”, is an interesting book where the author explains how luxury now flashes instead of whispering. But slowly, people are turning away from the crass end of luxury and returning to its roots, to its being not easily accessible, unique piece rooted in outstanding quality and craftsmanship. This kind of customer is sophisticated, is an explorer, looks for experiences, for a connection with producers and their values, for that kind of rareness that doesn’t come with a label. If you want to start a business in the lifestyle industry and make the difference, this is the added value that you can learn from the Made in Italy brand, particularly from the experience of one of its most important Ambassadors active in Rome: Anna Fendi (read more about her >>>), the Italian fashion designer and entrepreneur who made with her sisters the Fendi brand famous across the globe, and after the LVMH acquisition has started a new business venture in the lifestyle, food and hospitality industry. "Living in Rome has been a privilege, but... [-]

Master in Creative Direction

Polimoda, International Institute Fashion Design & Marketing
Campus Full time 9 months June 2018 Italy Florence

Creative Direction is a wide and deep program shaping the newest evolution of the fashion designer, the Creative Director. This is one who leads a design studio, the identity of a fashion brand, as well as specials project in the society of the spectacle, with the typical sensorial and conceptual approach required from art management. [+]

Creative Direction is a wide and deep program shaping the newest evolution of the fashion designer, the Creative Director. This is one who leads a design studio, the identity of a fashion brand, as well as specials project in the society of the spectacle, with the typical sensorial and conceptual approach required from art management. Creative Direction is based on 3 intersected areas. Design: the trend and cultural research resulting in a visualised concept. Brand: a market analysis resulting in brand identity strategy. Communications: the creation of written, visual and motion contents to be created and delivered by a team. This master’s course gives access to shows, trade fairs, exhibitions and museums in Italy and Europe, as well as internship opportunities. This course is run by teachers and guests from the industry, reviewing one-to-one the progress of the student. The final project is a concept book to be represented with a design installation in Villa Favard in front of a jury. The academic year is 9 months long, from June to March, with a total of 800 teaching hours, valuable for 80 credits. English language proficiency and experience in the field are required. Candidates with work experience or relevant studies in fashion and related fields will be selected after a enrolment questionnaire and an interview with the course’s leading teacher. Study Plan Design Sociology of the Imaginary: anthropology and psychology. Creative Direction: conceiving, visualising, briefing and implementing a concept. Trend Forecasting: spotting and then anchoring a trend to the main... [-]

Master in Fashion Communication Management

Accademia del Lusso
Campus Full time 1 year February 2018 Italy Milan

The Master’s Course in Fashion Communication Management aims to develop a professional able to cover roles related to communication in businesses within the Fashion industry that manage brands, or outsourcing agencies. Students learn the vital activities of these companies, such as drafting press releases and advertising material, developing and maintaining contacts with press services, sustaining public relations... [+]

Best Masters in Fashion Communication in Italy 2017. The Master’s Course in Fashion Communication Management aims to develop a professional able to cover roles related to communication in businesses within the Fashion industry that manage brands, or outsourcing agencies. Students learn the vital activities of these companies, such as drafting press releases and advertising material, developing and maintaining contacts with press services, sustaining public relations, and event management. Other professional openings in this field involve specialised communication through media such as magazines, online portals and television, and a constant communication based on special events and celebrities. The course teaches students to be able to manage every stage of a communication plan, as well as to manage the team of different professionals who form part of the communication sphere within a Fashion business. Career opportunities Fashion Communication Manager, Events Manager, Public Relations Manager, Press Office Manager, Fashion Editor, Strategic Planner, Web Content Curator, Digital Strategist, Fashion & Celebrity Stylist, Research Consultant, Image Consultant. Some of the subjects taught in this programme - International & Fashion Markets - Luxury Marketing & Licensing - Fashion Communication & Web Fashion - Anthropology & Sociology of Fashion - Fashion Journalism & Web Editing - Styling & Shooting - Press Office & Public Relations - Fashion Graphic Design Internship opportunities The Careers and External Relations Office at Accademia del Lusso is very active in creating contacts with important sector businesses to allow students to find internship opportunities. Entry requirements Suitable knowledge of English: demonstrated by a... [-]

Master in Fashion Business

IED – Istituto Europeo di Design Florence
Campus Full time 11 months March 2018 Italy Florence

The Master in Fashion Business is designed for professionals and graduates wishing to acquire professional skills in new technologies applied to communication of the fashion industry. Florence, with its events Pitti Uomo, Pitti Filati, Pitti Bimbo and Vintage is recognised worldwide as a center of Italian fashion industry and the complete fashion production process, from the raw material to the object of fashion on display, which integrates advanced technologies, traditional techniques and crafts in favor of products and innovative communication services. IED Florence is itself the home of experts of all the dynamics of the fashion industry, Fashion Business Manager, able to deal with fashion business management, fashion events, public relations, advertising, publishing, new media (press, web, TV). [+]

THIS PROGRAM IS TAUGHT IN ENGLISH Entry requirements: The Master in Fashion Business welcome graduates, those who have obtained a diploma in private schools at academic level in the fields of Fashion, Communication and Marketing, and young professionals with experience in the field. Methodology and structure: The Master in Fashion Business has as its primary objective the development of skills and occupational skills (creative and communicative) of the participants through a critical, analytical and indirect approach to the fashion system and an experimental teaching method that combines theory and practice. The course includes the study and analysis of cultural, historical and socio-economic elements that define the world of contemporary fashion. The programme is structured to provide opportunities for students to work with Italian fashion brand on real cases, and to investigate, along with designers and professionals in the contemporary fashion system, the knowledge of the entire process of communication industry. Particular attention is given to integrated strategies that increasingly involve the use of new media and social media. The course focuses on the use of digital media and viral communication techniques. Students examine critically the topics of design and management, and how to work in team. The theme of fashion is examined in all its forms: history, communication, marketing, semiotics, visual communication. Particular attention is given to fashion events (exhibitions, fashion shows, events in the showrooms..) and their communication through press office, focusing on the roles of all the professionals involved (PR, stylists and photographers) and their interactions . The... [-]

Master in Fashion Communication and Styling

IED – Istituto Europeo di Design Milan
Campus Full time 1 year January 2018 Italy Milan

The Master in Fashion Communication and Styling forms key figures in the fashion sector. Communicating the contents of fashion is a complex task, which requires a reactive approach and the application of strategic measures in a changeable and unstable market. It must then be considered the relationship between the market and the evolution of new media and the crucial role of visual communication in the world today. The Stylist is the one who adds value to the communication of fashion products, which creates the image and is responsible for the choice of the items and the selection of combinations to be presented in the collection. The Stylist is a real fashion reporter, the link between the fashion manufacturer and consumers and readers of fashion magazines. [+]

Best Masters in Fashion Communication in Italy 2017. THIS PROGRAM IS TAUGHT IN ENGLISH Entry requirements: Applicants, both Italians and foreigners, considering the Master in Fashion Communication and Styling will have a good first degree in Fashion, Communication and Marketing, as well as young professionals with at least two years of experience in the field. Structure and methodology: The strength of the Master in Fashion Communication and Styling is the combination of theoretical contents, analysis and study of the manufacturers of the most successful fashion, and practical activities, carried out in collaboration with companies and industry professional practitioners in an international context. The course aims to form a Fashion Communication Coordinator, a professional able to create and carry on a communication strategy for a fashion brand. Since the visual communication of the brand has now become essential, the course gives special emphasis to the study of styling, elaborated by practical exercises, designed to represent the market values and the aesthetics of the brand effectively. The fashion communication expert must have a good understanding of the trends of a particular sector of the market, being able to develop new techniques of dissemination of information and to manage communication processes typical of the fashion world. After an initial study of the fashion industry from an historical, cultural and visual perspective, participants acquire knowledge about the communication process of fashion: from the structure of a press office with his organization and its activities, to the organization and management of a fashion show as... [-]

Master in Fashion Promotion & Communication Strategies

Haute Future Fashion Academy
Campus Full time October 2017 Italy Milan

The Fashion Promoter is the person who is principally responsible for Fashion Brand communication strategies and promotion. The aim of the Master course is to train high-level professionals, who are able to successfully carry out communication and promotion activities within the Fashion System. [+]

FASHION PROMOTION & COMMUNICATION STRATEGIES The Fashion Promoter is the person who is principally responsible for Fashion Brand communication strategies and promotion. His task is to convey the brand’s vision, style and values, promoting Fashion and Luxury products, by organizing events, exhibitions, fashion shows, presentations and advertising campaigns with the goal of turning a product into an object of desire, an enhancer of one’s personality, which is able to seduce and fascinate. The Head of the Press Office often manages the company’s external relations, handling relations with journalists, advertisers, style studios and all of the most relevant stakeholders. The aim of the Master course is to train high-level professionals, who are able to successfully carry out communication and promotion activities within the Fashion System. The didactic program is focused on the analysis of communication strategies and promotion of a Fashion or Luxury product and provides for a comparative study of different News Making and Lifestyle messaging techniques. At the end of the Master course, students will have acquired an in-depth knowledge of the Fashion System as well as of the Fashion and Luxury market, they will have acquired specific expertise within the Fashion and Luxury product communications, will have learned all the secrets linked to the press office activity and will be able to develop effective promotion strategies. This course is aimed at: Students who have already acquired a good preparation in Promotion and Communication. Professionals in the sector who wish to perfect their skills. Students who do not have... [-]

Master in Art Direction for Fashion Design & Haute Couture

Haute Future Fashion Academy
Campus Full time October 2017 Italy Milan

The Art Directors are the Fashion System’s most important celebrities: wooed by the big Fashion houses and known worldwide, they are famous for their unforgettable collections and brilliant ideas, or for having revived, with sometimes audacious choices, the fates of brands in decline. [+]

Best Masters in Fashion Communication in Italy 2017. ART DIRECTION FOR FASHION DESIGN & HAUTE COUTURE The Art Directors are the Fashion System’s most important celebrities: wooed by the big Fashion houses and known worldwide, they are famous for their unforgettable collections and brilliant ideas, or for having revived, with sometimes audacious choices, the fates of brands in decline. The Fashion house’s Creative Director is the creative team’s leader and has the task of creating collections that respect the brand’s tradition and are at the same time carriers of an innovative and competitive spirit in the marketplace. It is an important role and one of great responsibility that requires artistic and managerial expertise. The Master course in Art Direction for Fashion Design & Haute Couture aims to provide excellent training for future Creative Directors of Fashion and Luxury Brands. Its innovative approach combines the traditions of high quality Italian tailoring with the most recent design techniques. The course will enable students to discover all the secrets required to create Luxury Pret-a-Porter and Haute Couture collections, which are guaranteed to have international success. Students will also learn to orient themselves between styles and cultural traditions, gaining a profound knowledge of the lifestyles and consumption models of elites from all periods. At the end of the Master course, students will have acquired strong creative skills, a sophisticated aesthetic sense and the most advanced design and management skills, all of which are essential qualities for becoming Creative Directors and for running or setting... [-]

Master in Fashion Marketing & Communications

Polimoda, International Institute Fashion Design & Marketing
Campus Full time 9 months January 2018 Italy Florence

Fashion Marketing & Communications is an analytical program to create the master planner. This is the person who gathers information from different sources, writes a marketing plan and suggests practical actions for maximising a company’s visibility. Fashion is the most complete expression of society, and understanding its complexity is paramount for its marketing. [+]

Fashion Marketing & Communications is an analytical program to create the master planner. This is the person who gathers information from different sources, writes a marketing plan and suggests practical actions for maximising a company’s visibility. Fashion is the most complete expression of society, and understanding its complexity is paramount for its marketing. This course perfectly integrates the three words contained in its title, Fashion, Marketing and Communications into the teaching areas. Above and below the line, conventional or unconventional, online or offline, using images, numbers or words; the overall purpose is to uniquely convey messages that are clear and effective. Taught by teachers from the industry and featuring international guest lecturers, Fashion Marketing & Communications is practical with two projects ready to present in a personal portfolio; the launch of a magazine and the marketing of a company. The course is completed with two experiential moments; a visit to Pitti Uomo and Milan Fashion Week, and internship opportunities. The 9 month academic year that goes from January to October or June to February, totals 700 teaching hours, and is valuable for 80 credits. English language proficiency and attendance are required. Candidates will be selected after a enrolment questionnaire and an interview with the course’s leading teacher. Study Plan The three areas, Fashion, Marketing and Communications take concrete form in the following modules: Contemporary Fashion; Sociology of the Imaginary; Fashion Trend Forecasting; Business Intelligence; Fashion Marketing; Digital Marketing & Communications; Fashion Styling; Digital Styling; Strategic Planning & Copywriting; Account Management;... [-]

Master in Fashion Direction : Brand & Communication Management

Milano Fashion Institute
Campus Full time 1 year January 2018 Italy Milan

Brands have cultural identities and roots, which often come out from the products and the company’s technical expertise and craftsmanship, while in other cases it is the result of a careful brand strategy and communication architecture. The management and exploitation of this area are increasingly important for global competitiveness In this area, professionals are required to possess skills in order to create value for the final customer and the different other targets of communication and marketing strategies, as well as being able to interact with all the segments of the pipeline from design and product management to marketing and retailing. [+]

Best Masters in Fashion Communication in Italy 2017. Master in Fashion Direction : Brand & Communication Management Brands have cultural identities and roots, which often come out from the products and the company’s technical expertise and craftsmanship, while in other cases it is the result of a careful brand strategy and communication architecture. The management and exploitation of this area are increasingly important for global competitiveness In this area, professionals are required to possess skills in order to create value for the final customer and the different other targets of communication and marketing strategies, as well as being able to interact with all the segments of the pipeline from design and product management to marketing and retailing. As a matter of fact, companies are conceiving these roles as based on multidisciplinary competences and on the ability of interacting with various “cultural languages”, understanding the sophisticated different feelings, moods and approaches that different market’ segments and targets possess,with traditional and digital tools and channels, Thus, the capability to translate this cultural D.N.A. and heritage into policy and managerial guidelines for the different processes involving brand positioning, advertising and marketing, communication and promotion is the next challenge that companies are facing. Visual imagery, communication conception, digital management, layout design, events and press management are the founding pillars of this profession. Milan – the Italian capital city of communication – the ideal setting and a competitive edge for a comprehensive learning environment. The Master Course is completely in English. During the whole course... [-]

Masters Programme in Fashion

Sapienza University of Rome
Campus Full time 2 years October 2017 Italy Rome

The Masters Programme in Fashion (LM-65) prepares students for high-level responsibilities in the world of fashion, as well as its relations with figurative arts, communications and entertainment, or for independent careers in the fashion industry and a wide range of related fields. [+]

The Masters Programme in Fashion (LM-65) prepares students for high-level responsibilities in the world of fashion, as well as its relations with figurative arts, communications and entertainment, or for independent careers in the fashion industry and a wide range of related fields. Students acquire skills and specialist knowledge related to the development of the fashion industry, both historically and as an on-going trend, with special attention to cultural, symbolic and economic/financial factors, as well as the entrepreneurial and management skills necessary to work in this field. In particular, the programme will provide students with: Specific competences to identify, design, develop, manage, monitor and assess projects, production and economic/managerial aspects; Tools to analyse the human, historical and cultural influences that play a role in the production, use and commercialization of clothing, both in terms of historical/anthropological symbology and entrepreneurial market dynamics. Communications skills, linguistic and technological media, knowledge acquisition and transmission systems; Fashion industry history and clothing trends. [-]

Master in Fashion Elite

Istituto Marangoni
Campus Full time 8 months October 2017 Italy Milan

Aimed at maximum 12 excellent candidates per year, selected by the best fashion schools worldwide or from the world of work. [+]

Best Masters in Fashion Communication in Italy 2017. Master in Fashion Elite the course Aimed at maximum 12 excellent candidates per year, selected by the best fashion schools worldwide or from the world of work, who have a minimum of professional experience and/or have launched a brand with great future potential. Maximum four participants will be chosen from each of the following educational pathways: Design, Art Direction and Business. Those selected will be expected to have a good first degree in design or business studies. The course is designed to train the future leaders of the fashion industry to understand, analyse and manage the key areas of a fashion company. Through the study of subjects such as collection-building, production methodologies, budgeting, marketing and communication, the participant can learn not only theoretical notions but to develop innovative and future-thinking practical approaches aimed at creating, making and launching a product or collection of products on the global market. These twelve participants will be divided into three interdisciplinary groups. Each group will consist of a participant with a design background, one with an art direction background and one with a business background. All three groups will attend a nine-month intensive course held by the best tutors and managers of the fashion industry in every area (design, art, business), during which they will develop their own business idea or an idea from the sponsoring brand. During the course each group will be supported by: a coach; three tutors, one for each subject area. There... [-]

Master in Fashion & Luxury Brand Management

Istituto Marangoni
Campus Full time 1 year February 2018 Italy Milan

The fashion promoter is a person who plans advertising campaigns and disposes the promotion of fashion products through suitable channels. He arranges presentations, events and catwalk shows [+]

The Course The Marangoni fashion master’s in fashion and luxury brand management is designed to develop the intellectual ability of the students through the understanding of the principles and practices of brand management and their application in connection with the fashion and luxury goods sectors. During the programme, aspects of economic management, productive and distribution channels of a brand will be explored, with the scope of encouraging the students to make a critical evaluation of the managerial environment and its purpose. The fashion brand manager is an increasingly sought-after figure within Italian and international fashion houses for their ability to work out creative solutions with the purpose of improving the management of a brand. They have the responsibility to define the style of a collection, identify the price range, the target and the market reference. Beyond checking on the development of new products, they also plan the promotion and sales avenues in collaboration with the style, production and marketing departments of luxury fashion. The expert fashion brand manager trained by the Marangoni school of fashion and design will be able to work in companies, consulting firms, trade associations and for various industries in fashion, luxury and lifestyle. The graduate will be able to apply the knowledge and skills acquired during the course in the field of marketing, communication and event planning, brand management, retail, visual merchandising, e-commerce and the search for new trends. Learning Outcomes critically analyze how different organizations in fashion and luxury goods manage their brands and their... [-]