Fashion is a social phenomenon which manifests itself through the image. But the image that identifies a brand or fashion magazine not only depends on the designers, it is also the responsibility of stylists, art directors and directors of specialized communication project a message in order to generate a visual impact.

The designer conceives the essential aesthetic to convey the image of a brand, trying to connect its needs with the demands of the various means at its disposal: fashion editorials for magazines, showrooms, catwalks, lookbooks, POS, advertising ... This activity converges with the powers of the director of communications, a strategic figure in the sector must be able to identify market trends and develop a critical mind to implement it in an appropriate plan of communication to the brand, which can range from well-defined essence mark for an advertising campaign, to a right relationship with the media, to organizing an event with celebrities and protocol. Its mission is to know the market as a whole to connect fashion and consumer effectively, and translate what is trending in an attractive visual proposal.... [-]

Social changes are reflected in the evolution of fashion, understood as a language through which a set of values ​​and identity strokes are transmitted. The correct definition of the marketing action, ranging from the concept of brand personality, consumer and market niches that aims to reach the parameters collection should take into account the designer or the type of points sale as well as the proper management and communication of these aspects (from a well-defined brand image, sound management of advertising or showroom and a right relationship with the media, to organizing an event with celebrities), it is essential in a global and competitive market.

So, every time a specific training in this area, from a strategic and operational side, which is to allow the professional marketing and fashion communication to promote and disseminate the concept of brand identity or values ​​of a product is required , devising a strategy that integrates all the tools at your fingertips.... [-]

Fashion is one of the areas of activity in which Spain boasts global leadership, with luxury brands and retail chains competing with European and US multinationals.

The Master in Fashion: Applied Technologies and Digital Business focuses on three main pillars, the most basic fields of the sector for the future: design, technology, and management. These areas are the mainstream of future development and growth in the fashion business and those profiles are the most demanded skills by fashion companies.

The impact of globalization and the emergence of new technologies applied to design production and marketing have driven the transformation of the industry and has forced companies to restructure, modify their strategies and create new job opportunities. In order to cope with the new environment in which the sector moves and new market paradigms, arises the need to educate professionals who manage the latest technology and are prepared for the challenges of advancement of a growing sector.... [-]

The Collège de Paris brings together higher educational centres working in various fields of French excellence. All these schools have three basic values in common:

The Master’s Degree in Fashion and Luxury Goods Management is part of international programs offered by the College of Paris, with a training entirely in English.

COURSE LANGUAGE: SPANISH

The Master of Communication and Fashion trains people capable of managing communication in the fashion sector, of understanding the transcendental nature of its function to create a coherent brand image, skillfully use the tools and develop the necessary strategies to communicate in dynamic terms, creative and innovative that define the very nature of fashion.

The communication encompasses all those actions designed to publicize, establish and position the brand image in the current complicated situation and make it necessary to have highly qualified professionals who design specific strategies adapted to the new trends that erupt each year.

In the Master of Communication and Fashion, she acquires a complete and professional vision of the fashion sector and its close relationship with communication.... [-]

THIS PROGRAM IS TAUGHT IN SPANISH

The Master of Fashion Communication trains people able to manage the communication in the fashion industry, to understand the importance of its function to create an image of consistent brand, to use skillfully the tools and to develop the strategies necessary to communicate in dynamic, creative and innovative terms that define the nature of fashion.

Communication encompasses all those actions aimed at publishing, establishing and positioning the brand image in the complex current situation and makes necessary to rely on highly skilled professionals who design specific strategies adapted to the new trends that break into the market every year.... [-]

THIS PROGRAM IS TAUGHT IN SPANISH

The Master of Communication and Fashion trains people able to manage the communication in the fashion industry, to understand the importance of its function to create an image of a consistent brand, to use skillfully the tools and to develop the strategies necessary to communicate in dynamic, creative and innovative terms that define the nature of fashion.

Communication encompasses all those actions aimed at publishing, establishing and positioning the brand image in the complex current situation and makes necessary to rely on highly skilled professionals who design specific strategies adapted to the new trends that break into the market every year.... [-]

The Fashion Promoter is the person who is principally responsible for Fashion Brand communication strategies and promotion. His task is to convey the brand’s vision, style and values, promoting Fashion and Luxury products, by organizing events, exhibitions, fashion shows, presentations and advertising campaigns with the goal of turning a product into an object of desire, an enhancer of one’s personality, which is able to seduce and fascinate.

The Head of the Press Office often manages the company’s external relations, handling relations with journalists, advertisers, style studios and all of the most relevant stakeholders.

THIS COURSE IN HELD IN ITALIAN LANGUAGE.

17th edition - The Master course in Comunicazione e Marketing per la Moda trains professionals who, in a company or an agency, are able to manage communication and marketing activities, facing the challenges of continuous market changes, since they have acquired a deep knowledge of the tools and a high creative and organizational versatility.

"The Master in Comunicazione e Marketing per la Moda is designed as a training course aimed at the culture of "knowing how to do" vs. "letting know". Particular emphasis is given to the most current trends: from digital to made-to-measure, from fast fashion to sustainability, from Made in Italy to the evolution of large international fashion groups”.... [-]

Language of instruction: Spanish

The Master in Marketing, Communication and Event Fashion's main objective is to train future professionals who know how to identify, evaluate and select market opportunities, establishing optimal strategies in the field of communication and brand image in an industry in which innovation is continuous and very competitive. Professionals able to position a product in the market, and make it known, either through advertising, through the press or by organizing an event.

Objective:

To provide students with the knowledge and skills necessary to implement a successful marketing policy. Establish the most appropriate communication channel. Using the various tools of advertising as a means of distributing a product. Learn to plan, organize and develop any event in the world of fashion. ... [-]

The Master’s Course in Fashion Communication Management aims to develop a professional able to cover roles related to communication in businesses within the Fashion industry that manages brands, or outsourcing agencies. Students learn the vital activities of these companies, such as drafting press releases and advertising material, developing and maintaining contacts with press services, sustaining public relations, and event management. Other professional openings in this field involve specialised communication through media such as magazines, online portals and television, and a constant communication based on special events and celebrities. The course teaches students to be able to manage every stage of a communication plan, as well as to manage the team of different professionals who form part of the communication sphere within a Fashion business.... [-]

Brands have cultural identities and roots, which often come out from the products and the company’s technical expertise and craftsmanship, while in other cases it is the result of a careful brand strategy and communication architecture. The management and exploitation of this area are increasingly important for global competitiveness In this area, professionals are required to possess skills in order to create value for the final customer and the different other targets of communication and marketing strategies, as well as being able to interact with all the segments of the pipeline from design and product management to marketing and retailing.... [-]

The Master program "Made in Italy, Fashion and Luxury Management” (MIFL), presented entirely in English, is a first level University Master.

Its main objective is to train professionals and provide them with strong skills in the fashion and luxury market, in order to identify new business opportunities in international markets and to build and manage projects in creative industries with premium strategies.

The fashion and luxury industry is a growing and rapidly evolving sector, where particular individual abilities of creativity and management, strategic skills, communication and managing of new technologies are required, as well as specific abilities and competencies for the development of new initiatives.... [-]

THIS COURSE IN HELD IN ENGLISH LANGUAGE.Fashion styling is today both a great opportunity and a complex challenge. Fashion Stylists and Communicators have the privilege and the responsibility to read and interpret a brand or a product respecting its identity yet pushing the boundaries, so to design a world around it and tell the most engaging story ever. The Master in Fashion Communication and Styling trains key figures who deal with the evolution of new media and the crucial role of visual communication today. They are able to embrace more aesthetics at the same time, to read how fashion matters today for society, to destroy the rules and re-write them.

Having a strong cultural background, students complete their training by acquiring project management skills, so as to be ready to bring value to fashion products through all the aspects of communication. They practice on three thematic projects designed to be used on digital media, creating contents such as images, videos, editorial projects and composing the outfits.... [-]

THIS COURSE IN HELD IN ENGLISH LANGUAGE.

8th edition - The Master in Fashion Business is designed for professionals and graduates wishing to acquire high-level skills in new technologies applied to fashion communication. Cradle of fashion thanks to Pitti events, Florence is worldwide recognised as the center of Italian fashion industry and its production process as a whole, from the raw material to the displayed object of fashion. The course integrates advanced technologies, traditional techniques and crafts in favor of innovative products and communication services. Moreover, Sara Maino (Vogue Italia Senior Editor) is the scientific coordinator of the school.

Career opportunities - At the end of the Master, the Fashion Business Manager can work for fashion events, public relations, fashion businesses, advertisement and press offices. Students can find a job as Brand Expert, Fashion Promoter, Fashion Marketing Expert, Creative in advertising and Consultant for new media.... [-]