The Master of Communication and Fashion trains people capable of managing communication in the fashion sector, of understanding the transcendental nature of its function to create a coherent brand image, skillfully use the tools and develop the necessary strategies to communicate in dynamic terms, creative and innovative that define the very nature of fashion.

The communication encompasses all those actions designed to publicize, establish and position the brand image in the current complicated situation and make it necessary to have highly qualified professionals who design specific strategies adapted to the new trends that erupt each year.

In the Master of Communication and Fashion, she acquires a complete and professional vision of the fashion sector and its close relationship with communication.... [-]

Fashion is a social phenomenon which manifests itself through the image. But the image that identifies a brand or fashion magazine not only depends on the designers, it is also the responsibility of stylists, art directors and directors of specialized communication project a message in order to generate a visual impact.

The designer conceives the essential aesthetic to convey the image of a brand, trying to connect its needs with the demands of the various means at its disposal: fashion editorials for magazines, showrooms, catwalks, lookbooks, POS, advertising ... This activity converges with the powers of the director of communications, a strategic figure in the sector must be able to identify market trends and develop a critical mind to implement it in an appropriate plan of communication to the brand, which can range from well-defined essence mark for an advertising campaign, to a right relationship with the media, to organizing an event with celebrities and protocol. Its mission is to know the market as a whole to connect fashion and consumer effectively, and translate what is trending in an attractive visual proposal.... [-]

Social changes are reflected in the evolution of fashion, understood as a language through which a set of values ​​and identity strokes are transmitted. The correct definition of the marketing action, ranging from the concept of brand personality, consumer and market niches that aims to reach the parameters collection should take into account the designer or the type of points sale as well as the proper management and communication of these aspects (from a well-defined brand image, sound management of advertising or showroom and a right relationship with the media, to organizing an event with celebrities), it is essential in a global and competitive market.

So, every time a specific training in this area, from a strategic and operational side, which is to allow the professional marketing and fashion communication to promote and disseminate the concept of brand identity or values ​​of a product is required , devising a strategy that integrates all the tools at your fingertips.... [-]

Fashion is one of the areas of activity in which Spain boasts global leadership, with luxury brands and retail chains competing with European and US multinationals.

The Master in Fashion: Applied Technologies and Digital Business focuses on three main pillars, the most basic fields of the sector for the future: design, technology, and management. These areas are the mainstream of future development and growth in the fashion business and those profiles are the most demanded skills by fashion companies.

The impact of globalization and the emergence of new technologies applied to design production and marketing have driven the transformation of the industry and has forced companies to restructure, modify their strategies and create new job opportunities. In order to cope with the new environment in which the sector moves and new market paradigms, arises the need to educate professionals who manage the latest technology and are prepared for the challenges of advancement of a growing sector.... [-]

Fashion law started here — and at Fordham Law we believe that legal knowledge in the global fashion industry can no longer be left to lawyers alone.

Fashion industry professionals and entrepreneurs who enroll in the MSL in Fashion Law will develop their legal literacy while studying with the most distinguished faculty in the discipline, including both academics and industry insiders—in New York City, a capital of the world’s fashion industry. Whether you’re currently working in fashion or aspire to a career as a designer, production manager, licensing director, human resources coordinator, or C-suite executive, this program will prepare you to succeed.... [-]

The Collège de Paris brings together higher educational centres working in various fields of French excellence. All these schools have three basic values in common:

The Master’s Degree in Fashion and Luxury Goods Management is part of international programs offered by the College of Paris, with a training entirely in English.

THIS PROGRAM IS TAUGHT IN SPANISH

The Master of Fashion Communication trains people able to manage the communication in the fashion industry, to understand the importance of its function to create an image of consistent brand, to use skillfully the tools and to develop the strategies necessary to communicate in dynamic, creative and innovative terms that define the nature of fashion.

Communication encompasses all those actions aimed at publishing, establishing and positioning the brand image in the complex current situation and makes necessary to rely on highly skilled professionals who design specific strategies adapted to the new trends that break into the market every year.... [-]

THIS PROGRAM IS TAUGHT IN SPANISH

The Master of Communication and Fashion trains people able to manage the communication in the fashion industry, to understand the importance of its function to create an image of a consistent brand, to use skillfully the tools and to develop the strategies necessary to communicate in dynamic, creative and innovative terms that define the nature of fashion.

Communication encompasses all those actions aimed at publishing, establishing and positioning the brand image in the complex current situation and makes necessary to rely on highly skilled professionals who design specific strategies adapted to the new trends that break into the market every year.... [-]

Fashion Marketing & Communications is an analytical program to create the master planner. This is the person who gathers information from different sources, writes a marketing plan and suggests practical actions for maximising a company’s visibility. Fashion is a complete expression of society, and understanding its complexity is paramount for its marketing.

This course perfectly integrates the three words contained in its title, Fashion, Marketing and Communications into the teaching areas. Above and below the line, conventional or unconventional, online or offline, using images, numbers or words; the overall purpose is to uniquely convey messages that are clear and effective. ... [-]

The Fashion Promoter is the person who is principally responsible for Fashion Brand communication strategies and promotion. His task is to convey the brand’s vision, style and values, promoting Fashion and Luxury products, by organizing events, exhibitions, fashion shows, presentations and advertising campaigns with the goal of turning a product into an object of desire, an enhancer of one’s personality, which is able to seduce and fascinate.

The Head of the Press Office often manages the company’s external relations, handling relations with journalists, advertisers, style studios and all of the most relevant stakeholders.

The Master in Communication and Marketing for Fashion aims to form practitioners able to cover strategic and operational roles, coordinate the organization of the communication according to the timing of collections and give effect to communication and marketing strategies that affect the production cycle. Experts in Communication and Marketing identify future trends in relation to socio-cultural aspects and market conditions, through technical and operational skills typical of the fashion industry. The Master allows them to reach such an understanding of the tools to be able to operate immediately, in junior positions in any type of company, from the Atelier of haute couture to Ready-to-wear companies, up to sportswear and casual collections.... [-]

Success year after year in IED, this post offers different perspectives for the different fashion scenarios and promotes a market-oriented learning experience, with lectures and lectures given by renowned professionals in the industry and academia.

Professionals interested in deepening or directing their careers or potential entrepreneurs to the area of ​​Communication Management and Fashion Marketing, valuing their potentialities and approaching their profile of the most valued professionals.

The program presents the disciplines of Applied Marketing to Fashion, Lifestyle & Trends, Branding, Fashion Image, Design Management, Digital Communication, Channel Management, Strategic Marketing, Global Business, Thinking Design and Business Plan etc.... [-]

Language of instruction: Spanish

The Master in Marketing, Communication and Event Fashion's main objective is to train future professionals who know how to identify, evaluate and select market opportunities, establishing optimal strategies in the field of communication and brand image in an industry in which innovation is continuous and very competitive. Professionals able to position a product in the market, and make it known, either through advertising, through the press or by organizing an event.

Objective:

To provide students with the knowledge and skills necessary to implement a successful marketing policy. Establish the most appropriate communication channel. Using the various tools of advertising as a means of distributing a product. Learn to plan, organize and develop any event in the world of fashion. ... [-]

The Master’s Course in Fashion Communication Management aims to develop a professional able to cover roles related to communication in businesses within the Fashion industry that manages brands, or outsourcing agencies. Students learn the vital activities of these companies, such as drafting press releases and advertising material, developing and maintaining contacts with press services, sustaining public relations, and event management. Other professional openings in this field involve specialised communication through media such as magazines, online portals and television, and a constant communication based on special events and celebrities. The course teaches students to be able to manage every stage of a communication plan, as well as to manage the team of different professionals who form part of the communication sphere within a Fashion business.... [-]

Brands have cultural identities and roots, which often come out from the products and the company’s technical expertise and craftsmanship, while in other cases it is the result of a careful brand strategy and communication architecture. The management and exploitation of this area are increasingly important for global competitiveness In this area, professionals are required to possess skills in order to create value for the final customer and the different other targets of communication and marketing strategies, as well as being able to interact with all the segments of the pipeline from design and product management to marketing and retailing.... [-]