Master in Organization of Events, Protocol and Business Tourism (MICE)

The Master in Organization of Events, Protocol and Business Tourism of Ostelea aims to train professionals and managers to lead business projects focused on the planning and management of different types of events (especially actions of Meetings, Incentives, Conferences and Exhibitions as well as congresses and conventions, professional fairs), dominate the concepts of protocol and communication strategies and public relations and generate tourism development focused on the segment of quality business tourism.

Reasons to study the Master:

Barcelona as a business destination and world-class congresses, such as BTravel or Bridal Week, which is used for the practical delivery of certain subjects.This Master is taught in Madrid and BarcelonaPersonal brand management: The program includes the development of skills in the field of personal brand management, which affect the learning of personal marketing techniques and employability, in order to detect professional opportunities in Spain or in other countries .Extensive program of visits to fairs, events and organizations: In the 2015/2016 course the master students visited the IBTM and Alimentaria fairs, the Dalí Museum in Figueres, and the TV3 Marathon, in which they collaborated with the organization of the campaign against obesity.goals... [-]

Master in Organization of Events, Protocol and Business Tourism (MICE)

The Master in Organization of Events, Protocol and Business Tourism of Ostelea aims to train professionals and managers to lead business projects focused on the planning and management of different types of events (especially actions of Meetings, Incentives, Conferences and Exhibitions as well as congresses and conventions, professional fairs), dominate the concepts of protocol and communication strategies and public relations and generate tourism development focused on the segment of quality business tourism.

Reasons to study the Master:

Barcelona as a business destination and world-class congresses, such as BTravel or Bridal Week, which is used for the practical delivery of certain subjects.This Master is taught in Madrid and BarcelonaPersonal brand management: The program includes the development of skills in the field of personal brand management, which affect the learning of personal marketing techniques and employability, in order to detect professional opportunities in Spain or in other countries .Extensive program of visits to fairs, events and organizations: In the 2015/2016 course the master students visited the IBTM and Alimentaria fairs, the Dalí Museum in Figueres, and the TV3 Marathon, in which they collaborated with the organization of the campaign against obesity.goals... [-]

Presentation of the Program

Form yourself and acquire the necessary tools to manage the direction, coordination and control of an event. In this way, you will acquire the essential skills to manage an event from start to finish.

goalsProviding knowledge, skills and specific techniques to manage, organize and manage all kinds of events.Develop professional skills and abilities to lead and direct the management and organization of events.Offer detailed knowledge of the wide range of events, as well as the latest trends and practices in the sector.Addressed toGraduates or university graduates.Active professionals in the events sector.WITHOUT UNIVERSITY TITLE: certify 3 years of work experience.Modules... [-]

Presentation of the Program

Acquires a comprehensive vision of the industry of events and business tourism, expanding knowledge and experiencing direct contact with the MICE sector.

goals

Address the set of activities related to the MICE industry and business tourism with guarantees of success.

Manage techniques to efficiently operate and manage each operational phase of the different types of events.

Promote the essential skills in the exercise of managerial functions in the professional organization of congresses, conventions, incentives, fairs and other types of events.

Addressed toGraduates or university graduates.Professionals linked to the tourism sector.WITHOUT UNIVERSITY TITLE: certify 3 years of work experience.ModulesIntroduction to the MICE sectorClassification of the market; Types of eventsStrategic management in the MICE sectorFactors and actors in the MICE segmentMarketing and communication in the MICE sectorProtocol in the organization of eventsCoordination and management of work teamsProduction of events in the MICE sectorThe post-event. Measurement and management of resultsMethodology... [-]

Presentation of the Program

Form and dominate all the aspects related to the integral organization of an event, from its conception to its evaluation, going through strategy, implementation, production, execution, budget, logistics, post-production and project closure.

goalsAnalyze the strategic importance of live communication in order to achieve the established objectives.Provide the student with the necessary skills to design a communication and marketing plan applied to the integral organization of an event.Provide the necessary knowledge to properly manage an event, such as the corporate image, relations with the media, advertising, PR and protocol, among others.Develop new techniques and tools applied to the organization of events, as well as the good practices of the organizer in his relationship with suppliers and customers.... [-]

Master in Business Protocol, Protocol Officer and Event

What students get to the end of our training activity is the following:

High organizational skills, leadership and management Adaptability to change and technological innovation. Ability to provide strategic and operational plans in senior management of the company. Habit of teamwork. Critical analysis and capacity for abstraction. Fast identification, problem analysis and solving them Open to the socio-economic and cultural environment mentality. Learn to take responsibility.

As a senior, both personal and professional development of their daily activities, eventually transforming the productivity cost training for businesses and organizations cultural enrichment.... [-]

The International School of Protocol (EIP) It presents the sixth edition of International Master in management and organization of events, protocol, ceremonial and institutional relations. The EIP, founded in 1996, is a university center specializing in the field of Protocol and Organization of Events, which does not limit its activity only teaching but also in research, dissemination and guidance of their students.

The significance and impact currently projected external events organized by any institution, require a greater number of highly qualified professionals who are able to meet the strong market demand in this sector.

This Master, fundamentally oriented professional development of his students, aims to provide comprehensive training in the field of protocol, corporate communication and organization of events, which is not limited to teaching classical techniques and official regulations.... [-]

When we talk about events, we refer to acts of social relationships that are organized to convey a message to a targeted audience with the aim of achieving a result in this audience.

In order to develop an event properly, we need to unite many disciplines, creativity, staging, production, protocol, research of our public, marketing, of course corporate communication of the institution and so on.

The master in PROTOCOL, DESIGN, CREATION AND ADDRESS OF CORPORATE EVENTS AND INSTITUTIONAL, of the International School of Protocol It is a highly competitive program that prepares and enables the student to professional development Creation, Management and Design Events and Institutional Relations.... [-]