Master's Degree in Digital Marketing in Barcelona in Spain

Search Masters Programs in Digital Marketing 2018 in Barcelona in Spain

Digital Marketing

A master's degree is a postgraduate academic degree. One must already have an undergraduate degree to apply for a master's program. Most master's degree program would require students to complete a master's thesis or research paper.

A Master’s degree in Digital Marketing will provide a strong foundation of marketing principles. Besides this, it will also teach the fundamental uses of digital tools. Uses that will allow students to capture and capitalise the marketing possibilities that appear due to the existence of digital media.

Spain, officially the Kingdom of Spain, is a sovereign state and a member state of the European Union. It is located on the Iberian Peninsula in southwestern Europe. Spanish universities regulate access to their own degrees and they fix the academic fees. They can also offer unofficial postgraduate degrees. The capital city Madrid has possibly the largest number of bars per capita of any European city and a very active nightlife.

Being the 2nd largest city in Spain, Barcelona is the capital of Catalonia province. It has over 4 million inhabitants. It is a vibrant city that hosts thousands of tourists annually. It is home to university of Barcelona among others.

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Master's Degree In Marketing Management

VIU Valencian International University
Online Full time 1 year October 2018 Spain Valencia Barcelona + 1 more

Current markets draw a new reality of emerging paradigms associated with new groups of consumers, with new patterns of behavior and their way of relating. Currently Marketing is essential in the design of successful business strategies. [+]

Current markets draw a new reality of emerging paradigms associated with new groups of consumers, with new patterns of behavior and their way of relating. Currently Marketing is essential in the design of successful business strategies.

Definition of the program

This master's degree is an opportunity to learn the keys to how new markets operate, how new consumers behave, and what is the leadership role that new Marketing managers must adopt to achieve business success in a context like the present one.

What makes this master unique?100% online programBusiness focus to train leaders.Teaching staff with high competences in the technological management of Marketing and Digital Marketing.Teaching staff with extensive and proven academic and research experience and Marketing managers in companies.Labor exits with high demand index.Collaborations with companies of national and international prestige.International faculty to have a broader vision of the different markets.Professional outings... [-]

Master In Digital Marketing Online

laSalle Barcelona Postgraduate
Online Full time September 2018 Spain Barcelona

The Master in Digital Marketing (MMD) trains professionals to be able to run Digital Marketing departments, not only from a technical or tactical level as commonly happens, but from a global perspective and strategic management. [+]

Currently the digital marketing has become for many companies a viable alternative to expensive offline advertising, also offering a means of communication in the conversation with elcliente / consumer / user is essential.

In this context, social networks also become relevant, becoming a new channel where innovation and change are evolving faster, gaining precipitously an important place in the marketing strategies of companies, becoming a center channel, strategic not only communication, but also commercial research, public relations, customer service and brand positioning.

The Master in Digital Marketing (MMD) trains professionals to be able to run Digital Marketing departments, not only from a technical or tactical level as commonly happens, but from a global perspective and strategic management.... [-]


Master In Digital Marketing

laSalle Barcelona Postgraduate
Campus Full time September 2018 Spain Barcelona

The Master in Digital Marketing (MMD) trains professionals to be able to run Digital Marketing departments, not only from a technical or tactical level as commonly happens, but from a global perspective and strategic management. [+]

Currently the digital marketing has become for many companies a viable alternative to expensive offline advertising, also offering a means of communication in the conversation with elcliente / consumer / user is essential.

In this context, social networks also become relevant, becoming a new channel where innovation and change are evolving faster, gaining precipitously an important place in the marketing strategies of companies, becoming a center channel, strategic not only communication, but also commercial research, public relations, customer service and brand positioning.

The Master in Digital Marketing (MMD) trains professionals to be able to run Digital Marketing departments, not only from a technical or tactical level as commonly happens, but from a global perspective and strategic management.... [-]


Master In Online Marketing And Web Analytics

IEBS - Escuela de Negocios de la Innovación y los Emprendedores
Online Full time 750 hours October 2018 Spain Barcelona

The Master in Digital Marketing with specialization is a program designed to meet these needs, the hand of large industry experts, and where you will learn the basics of digital marketing and you will study some of the specific areas in which you want to deepen. [+]

There is currently a high demand for professionals to highly qualified to manage effectively the opportunities that digital marketing offers with specialized such as Traffic Manager, SEO, SEM, Community Manager, Analyst Digital, Mobile and Inbound Marketing profiles, which require training specifically due to the complexity of their duties.

The Master in Digital Marketing with specialization is a program designed to meet these needs, the hand of large industry experts, and where you will learn the basics of digital marketing and you will study some of the specific areas in which you want to deepen.

Upon completion of the Master in Digital Marketing, you will have a deep knowledge base in digital marketing can deepen and specialize in one area: Web Analytics; gamification; Mobile Marketing; Google Adwords; e-Commerce; Inbound Marketing or Digital Communication.... [-]


Master In Marketing Intelligence & CRM

IEBS - Escuela de Negocios de la Innovación y los Emprendedores
Online Full time 750 hours October 2018 Spain Barcelona

The Master in Marketing Intelligence & CRM offers a comprehensive view of transactional marketing, relationship marketing, customer marketing and sales management in key account management for professionals who want high office of decision and management within the strategy sales and marketing of a company [+]

The transformation of enterprises and market developments require that marketers have some knowledge renewed according to the new market needs.

The Master in Marketing Intelligence & CRM offers a comprehensive view of transactional marketing, relationship marketing, customer marketing and sales management in key account management for professionals who want high office of decision and management within the strategy sales and marketing of a company the end Master in marketing Intelligence & CRM will learn the keys of business management and marketing mix, research techniques and business intelligence and loyalty and maximize ROI through the Client management and key Account management .... [-]


Master Interactive Marketing & New Media

IEBS - Escuela de Negocios de la Innovación y los Emprendedores
Online Full time 750 hours October 2018 Spain Barcelona

The Master in Marketing Interactive & New Media make you a specialist in digital and interactive media. You will learn the basics of strategic marketing and product, new business models, the most innovative techniques and methods of interactive marketing, social media marketing and, ultimately, to make the most of the opportunities the Internet offers businesses. [+]

The Master in Marketing Interactive & New Media make you a specialist in digital and interactive media. You will learn the basics of strategic marketing and product, new business models, the most innovative techniques and methods of interactive marketing, social media marketing and, ultimately, to make the most of the opportunities the Internet offers businesses.

This master is aimed at professionals and recent graduates who want to develop their career in marketing innovative, technological or related to digital and interactive media companies. You will learn to exploit the competitive advantages of the new media through creativity and technology.

What will I learn?

Upon completion of the Master in Interactive Marketing and New Media you will be perfectly able to:... [-]


Master In Mobile Business: Technologies, And Mobile Marketing Apps

IEBS - Escuela de Negocios de la Innovación y los Emprendedores
Online Full time 750 hours October 2018 Spain Barcelona

Master in Mobile Business: Technologies, Apps and Mobile Marketing is an innovative program that prepares you to know in depth the potential of devices, technologies and communication channels and mobile marketing, with the aim of transferring them to business strategy to achieve competitive advantages and new opportunities for business development. [+]

Master in Mobile Business: Technologies, Apps and Mobile Marketing is an innovative program that prepares you to know in depth the potential of devices, technologies and communication channels and mobile marketing, with the aim of transferring them to business strategy to achieve competitive advantages and new opportunities for business development.

Knowing how the user behaves with a smartphone, meet new analysis variables such as geolocation, new distribution channels and marketing and new models of effective business, it is key to integrating this new technology as disruptive in the business world.

The Master of Mobile Business & Marketing provides training for professionals who want to learn to get the most out of all the opportunities the mobile environment offers organizations and entrepreneurs.... [-]


Executive Master In Digital Marketing, Analytical And Ux

IEBS - Escuela de Negocios de la Innovación y los Emprendedores
Online Full time 1125 hours October 2018 Spain Barcelona

The Master in Digital Marketing, Analytics and UX is a program designed to meet this need, the hand of great professionals who practically will teach the most advanced techniques that integrate digital marketing, structured in three phases: Uptake "Traffic Management "conversion and Usability" CRO and UX "and Measurement and Analysis" Analytical Digital ". [+]

Internet and digital media have become essential marketing channels and sales -ecommerce-. The shortage of really qualified professionals in digital marketing makes this one of the most demanded profiles, both digital native companies, such as companies in the digitization process.

The Master in Digital Marketing, Analytics and UX is a program designed to meet this need, the hand of great professionals who practically will teach the most advanced techniques that integrate digital marketing, structured in three phases: Uptake "Traffic Management "conversion and Usability" CRO and UX "and Measurement and Analysis" Analytical Digital ".

In the Master in Digital Marketing you will learn to design digital marketing strategies, optimize attracting traffic, improve conversion and user experience, developing your analytical skills to interpret the data and improve the process.... [-]


Master In Marketing Digital

ADEN Business School
Online February 2019 Spain Barcelona Madrid

The Master in Digital Marketing is designed for completed 100% online, wide flexitime, absolute geographic independence. [+]

THE MASTER IN MARKETING DIGITAL It has been designed for a completed 100% online wide flexitime absolute geographic independence

The digital revolution currently requires growing companies adaptation and presence in different media business ecosystem that develops Internet. Throughout the master you get the skills and abilities to achieve from digital tools strategies and traffic generation, customer acquisition and retention. You can also manage your ranking and reputation through search engines and social networks, as well as management from the website. This program presents a hierarchy of topics starting from the fundamental aspects of digital marketing expertise concluding with strategic applications in the digital environment for enterprises creating added value, differentiation and competitiveness. A special feature of this focused, in addition to the importance of content and didactic applied to teaching-learning master is that it has a pragmatic approach throughout training adding to the educational process development Professional Workshops and campaign simulation in digital environments. Master Digital Marketing has been developed based on the current needs of companies and their adaptation to the management of consumers and potential customers via the Internet. Achieves professionalization of participants as it has content and working practices adapted to the reality of the moment. In short, you know make the most of the opportunities of digital environments.... [-]


Master In Traffic Management: Seo, Sem, Smm

Grupo IOE
Online & Campus Combined Part time September 2018 Spain Barcelona Madrid Murcia Valencia + 2 more

The Master is designed for professionals interested in designing and implementing strategies own digital tools for maximum profitability in digital environments. [+]

The Master is designed for professionals interested in designing and implementing strategies own digital tools for maximum profitability in digital environments. Born with the need to create a number of marketing techniques that enable the company to attract potential customers. It is based on the processes of attraction, conversion and automation, so that in the last step the complete identity of the visitor to the web is achieved. Thus, a more targeted advertising can be done.

GOALS Design, develop and manage a Digital Marketing Plan, consistent with the General Plan of Marketing. Have a strategic vision of social networks and what, how and when they can add value to the marketing plan. Choose and apply digital marketing tools to achieve the objectives in each of the marketing strategies Create effective campaigns online, analyze the results and make the right decisions Study the communicative paradigm change and the emergence of digital reputation. Form in the design and implementation of strategic plans open. Knowing the management of virtual communities and the link between digital and analog. Analyze successful cases of community management. Provide competitive advantages to companies [-]

Master In Social Media Marketing

Grupo IOE
Online Part time September 2018 Spain Barcelona Madrid Murcia Valencia + 2 more

This Master is designed for professionals who are interested in designing strategies using digital tools for maximum profitability of its business in digital environments based on the processes of attraction, conversion and automation. [+]

A digital revolution you are living in the day to day of a professional marketing and communication. Companies are adapting quickly to new tools in digital environments. Therefore, companies and professionals must be prepared to integrate within the Marketing Plan, the strategies and digital tools to generate traffic, recruitment, retention and performance measurement. This Master is designed for professionals who are interested in project strategies using digital tools for the maximum profitability of its business in digital environments based on processes attraction, conversion and automation.

GOALS Design, develop and manage a Digital Marketing Plan, consistent with the General Plan of Marketing. Have a strategic vision of social networks and what, how and when they can add value to the marketing plan. Choose and apply digital marketing tools to achieve the objectives in each of the marketing strategies Create effective campaigns online, analyze the results and make the right decisions Study the communicative paradigm change and the emergence of digital reputation. Form in the design and implementation of strategic plans open. Knowing the management of virtual communities and the link between digital and analog. Analyze successful cases of community management. Provide competitive advantages to companies ... [-]

Master in Digital Marketing

ESEI International Business School Barcelona
Online & Campus Combined Full time 1 year October 2018 Spain Barcelona

ESEI’s Master in Digital Marketing programme will equip you with the practical skills and knowledge required by start-ups and corporations all over the world. Perfect for results-oriented, creative professionals, this qualification will prepare you for success in the highly competitive field of online marketing. [+]

Become an expert in all aspects of digital marketing strategy and shape the future of business

ESEI’s Master in Digital Marketing programme will equip you with the practical skills and knowledge required by start-ups and corporations all over the world. Perfect for results-oriented, creative professionals, this qualification will prepare you for success in the highly competitive field of online marketing.

Situated in Barcelona, a world-renowned smart city and European top 5 start-up hub, ESEI’s Master in Digital Marketing programme is run in collaboration with Click360formacion, an official Google partner, and boasts tutors with entrepreneurial expertise and real-world industry insight.... [-]


Master In Digital Marketing

inesdi - Digital Business School
Online Campus Full time Part time 240 - 1500 hours March 2019 Spain Madrid Barcelona Spain Online + 4 more

Master to acquire the knowledge and the most appropriate techniques for the design, implementation, management, analysis and measurement of a 360º Digital Marketing Plan, including also a Plan for the launch of an electronic commerce. [+]

OPEN CALLS IN BARCELONA, MADRID AND ONLINE/>

We present the Master in Digital Marketing/>

The Internet, digital platforms and information technologies are transforming our environment. Companies need professional profiles in line with new market trends, so we promote this Master's Degree with the official title of the Nebrija University: to train professionals who can provide solutions to the digital transformation in which we are immersed both companies, as society in general.

This Master with a university degree in Digital Marketing

Master's programIntroductory Module: Principles and foundations of the Digital EconomyModule 1: Digital Marketing and Social Media I Plan for an e-commerceModule 2: Social NetworksModule 3: Digital Marketing and Social Media II Plan for an e-commerceModule 4: Productivity ToolsModule 5: ORM - Online Reputation Marketing and monitoring toolsModule 6: Content ManagementModule 7: Social Media ApplicationsModule 8: Digital Marketing and Social Media III Plan for an e-CommerceModule 9: Recruitment and Conversion Strategies I: Inbound MarketingModule 10: Recruitment and Conversion Strategies II: Digital AdvertisingModule 11: Web analytics and profitabilityModule 12: Plan of Digital Marketing and Social Media IV for an e-commerceModule 13: Loyalty and engagement strategies in digital environments (engagement)Module 14: Mobile MarketingModule 15: Managing an e-commerceModule 16: Entrepreneurship in the digital economyFinal Master Project: Presentation of the Digital Marketing Plan and launch of an e-commerce... [-]

Master In Digital Marketing

inesdi - Digital Business School
Online Campus Full time Part time 240 - 1500 hours March 2019 Spain Madrid Barcelona Spain Online + 4 more

Master to acquire the knowledge and the most appropriate techniques for the design, implementation, management, analysis and measurement of a 360º Digital Marketing Plan, including also a Strategy Plan for the measurement of a website. [+]

OPEN CALLS IN BARCELONA, MADRID AND ONLINE/>

We present the Master in Digital Marketing/>

The Internet, digital platforms and information technologies are transforming our entire environment. Companies need professional profiles in line with the new market trends, and that is why we promote this University Master with a degree from the Nebrija University. With the aim of training professionals who can provide solutions to the digital transformation in which we are immersed both companies and society in general.

This Master with a university degree in Digital Marketing

Face-to- face, online and blended learningPersonalized tutoring in the completion of the Master's Thesis ProjectWork guidance through an individualized "Career Plan"Development of a "360º Marketing Plan " and a "Web Analytics Plan"With a total of 37 webinar classes (online)Master's programIntroductory module: Principles and foundations of the digital economyModule 1: Digital Marketing Plan IModule 2: Social Media MarketingModule 3: Digital Marketing Plan IIModule 4: Capture and conversion strategies I: Inbound MarketingModule 5: Recruitment and conversion strategies II: Digital AdvertisingModule 6: Digital Marketing Plan IIIModule 7: Mobile MarketingModule 8: Loyalty and linking strategies in digital environmentsModule 9: Web Analytics and KPI - How to measure and optimize the webModule 10: Entrepreneurship in the digital economyModule 11: Digital Marketing Plan IVModule 12: Introduction to Web AnalyticsModule 13: Basic Concepts of Web AnalyticsModule 14: Web Analytics Plan IModule 15: Google AnalyticsModule 16: Web Analytics Plan IIModule 17: Creation of Control PanelsModule 18: Calculation of ROI in Web AnalyticsModule 19: Other measurement tools using markers, the vision of Webtrekk Q3Module 20: Web... [-]

Master In Digital Marketing

inesdi - Digital Business School
Online Campus Full time Part time 240 - 1500 hours May 2018 Spain Madrid Barcelona Spain Online + 4 more

Learn the most appropriate knowledge and techniques for the design, implementation, management, analysis and measurement of a 360º Digital Marketing Plan, including a Social Media Plan. [+]

OPEN CALLS IN BARCELONA, MADRID AND ONLINE/>

We present the Master in Digital Marketing/>

The Internet, digital platforms and information technologies are transforming our entire environment. Companies need professional profiles in line with the new market trends, and that is why we promote this University Master with the title of the Nebrija University. With the aim of training professionals who can provide solutions to the digital transformation in which we are immersed both companies and society in general.

This Master with a university degree in Digital Marketing

Master's programIntroductory Module: Principles and foundations of the digital economyModule 1: Digital Marketing and Social Media Plan IModule 2: Social NetworksModule 3: Digital Marketing and Social Media Plan IIModule 4: Professional management: actions, channels and tools 2.0Module 5: ORM - Online Reputation Marketing, measurement and monitoringModule 6: Content Management: creation, management and dissemination of contentModule 7: Digital and Social Media Marketing Plan IIIModule 8: Capture and conversion strategies I: Inbound MarketingModule 9: Positioning in search enginesModule 10: Recruitment and conversion strategies II: Digital AdvertisingModule 11: Web analytics and profitabilityModule 12: Digital and Social Media Marketing Plan IVModule 13: Loyalty and engagement strategies in digital environments (engagement)Module 14: Mobile MarketingModule 15: E-commerceModule 16: Entrepreneurship in the digital economyFinal Master Project: Presentation of the Digital Marketing and Social Media Plan... [-]