Master's Degree in Digital Marketing in Spain

View all Masters Programs in Digital Marketing in Spain 2018

Digital Marketing

A masters is awarded to students who have completed postgraduate level study in a specific field of study or area of professional practice while demonstrating a high level of mastery during the process.

Digital marketing professionals are experts in promoting brands and products on social media, mobile apps, text messaging, digital radio and television, and emerging forms of digital platforms. They also work to create successful campaigns and messages designed specifically for each kind of channel.

Spain, officially the Kingdom of Spain, is a sovereign state and a member state of the European Union. It is located on the Iberian Peninsula in southwestern Europe. Spanish universities regulate access to their own degrees and they fix the academic fees. They can also offer unofficial postgraduate degrees. The capital city Madrid has possibly the largest number of bars per capita of any European city and a very active nightlife.

Top Master Programs in Digital Marketing in Spain 2018

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Master In Online Marketing And E-commerce

EAE Business School
Campus Full time 12 months October 2018 Spain Barcelona Madrid + 1 more

The Master in Online Marketing and Electronic Commerce is designed to train Marketing professionals who know how to incorporate new channels, media and languages ​​in their business strategy and relationship with the client. [+]

Technology and the new digital ecosystem, above all the Internet and social networks, have changed the way we inform ourselves and buy as consumers, as well as the way we communicate and relate to our customers. The main factors that explain this change are:

• The Internet is a means of mass communication, bidirectional and used throughout the world. • Internet protocol allows to be supported by multiple devices: TV, smartphones, tablets, computers and even appliances. • The Internet allows us to measure the results of any campaign or action that we carry out. • Internet facilitates completing the transaction within the same means of communication. • Internet supposes the rupture with the traditional models of distribution, since it allows us to dispense with the distribution chain and establish a 100% direct contact. • Finally, trends such as virtual reality applied to the user, Big Data or the developments in IoT (Internet of Things) present us a highly changing world, where onmicanalidad and the breaking of the barrier between online and offline is more patent .... [-]


Master in Digital Marketing

HTL - International School Of Hospitality Tourism & Languages
Campus Full time 1 year Open Enrollment Spain Barcelona Valencia + 1 more

This one academic year intensive professional training program is designed to produce professionals in the field of Digital Marketing. This program is likely to be a particular benefit to students studying courses in hospitality, tourism, advertising, business, mass media, marketing, communication, public relations and related subjects where an appreciation of e-commerce, e-marketing, e-advertising, social media is required. Digital marketing is a professional field of practice that requires strong verbal and written communication skills, accuracy and attention to detail, excellent teamwork skills and at the same time able to work independently, capacity to carry multiple projects simultaneously, creative skills to provide innovative ideas, ability to work under pressure and respect deadlines, good knowledge of networking and analytical skills. [+]

Master in Digital Marketing In-company Internship

This one academic year intensive professional training program is designed to produce professionals in the field of Digital Marketing. This program is likely to be a particular benefit to students studying courses in hospitality, tourism, advertising, business, mass media, marketing, communication, public relations and related subjects where an appreciation of e-commerce, e-marketing, e-advertising, social media is required. Digital marketing is a professional field of practice that requires strong verbal and written communication skills, accuracy and attention to detail, excellent teamwork skills and at the same time able to work independently, capacity to carry multiple projects simultaneously, creative skills to provide innovative ideas, ability to work under pressure and respect deadlines, good knowledge of networking and analytical skills.... [-]


Master in Digital Marketing

Harbour.Space
Campus Full time Open Enrollment Spain Barcelona

The Master program in Digital Marketing is designed to grow a new generation of leading marketing specialists – digital savvy professionals that can benefit from an explosive growth of online technologies by using the most cutting-edge, innovative tools in their daily job. [+]

This program is taught in ENGLISH. The Master program in Digital Marketing is designed to grow a new generation of leading marketing specialists – digital savvy professionals that can benefit from an explosive growth of online technologies by using the most cutting-edge, innovative tools in their daily job.

The Harbour.Space teaching methodology uniquely combines a strong academic background in business studies, finance, accounting, marketing, and strategy with an in-depth and specific digital knowledge in online video, mobile, viral, social media, and data-driven marketing. You will also be a daily witness of the latest innovations from Google, Facebook, Twitter, Netflix, and other greatest technological companies.... [-]


Online Master In Digital Marketing With Specialty In E-commerce Or Sales

Instituto Europeo de Posgrado - España
Online Campus Part time 1500 hours Open Enrollment Spain Spain Online + 1 more

You will become a quoted Digital Marketing professional, learning, in a practical way and with the latest multimedia news, the strategies, techniques and tools of the current online environment. You will be expert in the latest trends and you will be able to successfully develop in any area of ​​Online Marketing. [+]

Why choose this Master

You will become a quoted Digital Marketing professional , learning, in a practical way and with the latest multimedia news, the strategies, techniques and tools of the current online environment. You will be expert in the latest trends and you will be able to successfully develop in any area of ​​Online Marketing.

Because it will allow you to specialize in an area of ​​extraordinary current and future potential , which will facilitate a broad professional projection.Because you will know how to respond to the new challenges that companies face in an environment in constant evolution.Because you will delve into the latest online marketing tools and trends and their business implications.Because we will teach you to manage the online presence of any entity.Because you will have a faculty from successful companies, with extensive experience and great professional prestige .Because it will provide you with the theoretical and practical knowledge necessary to generate proposals and innovative and competitive solutions to the new challenges that the digital age demands from companies.Because, as the protagonist of your training, you can choose to specialize in e-Commerce or Sales , giving a seal of value to your degree.Because you will obtain a double degree from the European Graduate Institute (IEP) and the Rey Juan Carlos University (URJC).Because you will be trained by an expert-trainer selected by Google to obtain the Google AdWords Certification (Shopping Advertising) .Program - 1,500 hours; 60 ECTS... [-]

Master in Digital Marketing and E-Tourism

Euroaula Barcelona
Campus Part time 9 months October 2018 Spain Barcelona

This Master’s Degree in Digital Marketing and E-Tourism taught in Barcelona focuses on the latest trends in digital marketing and the keys to successful promotion and sales in the Tourism and Hospitality industry. [+]

This Master’s Degree in Digital Marketing and E-Tourism taught in Barcelona focuses on the latest trends in digital marketing and the keys to successful promotion and sales in the Tourism and Hospitality industry.

In terms of digital marketing and e-commerce, tourism companies need to enhance website visibility and notoriety in search engines, improve positioning, optimize their presence in social media, effectively manage online reputation, and implement an efficient e-commerce system to ensure success in the market.

Programme Objectives Acquire specific knowledge about marketing and e-commerce in the Tourism industry. Discover more about the latest trends and tools for successful strategic planning. Assimilate the skills required to develop and implement a digital marketing plan and measure its effectiveness. Learn in depth about key marketing and e-commerce tools used in the Tourism industry. Develop a strategic marketing plan, identifying and assessing different tactics and tools and optimizing their implementation. Aimed At Candidates with university title degrees or with professional experience who wish to advance their knowledge and enforce their professional vision with the purpose of highlighting and successfully developing in the area of Digital Marketing and E-commerce. Candidates who look for an added specialization in their career or who wish to increase their professional path in this sector. Professionals who are looking for educating themselves in the world of Digital Marketing and complement their knowledge in this area. Professionals who wish to create their own enterprise-start up in the tourist sector. Programme Structure (taught in Spanish) Introduction to Digital Marketing for the... [-]

Master in Digital Transformation

Castelldefels School of Social Sciences
Campus Full time 1 year September 2018 Spain Barcelona

The ASPIRE Master in Digital Transformation is a demanding program that provides the participant with the knowledge and skills necessary to exploit the digital environments in a business environment, always with a global vision of the business. [+]

For some years now, we have been globally immersed in the so-called digital age, a major and disruptive change in every aspect of our life. Business environment is no exception. The creation of companies that operate exclusively on the Internet has revolutionized the conventional way of conceiving the company, the strategy and the models of doing business. Thus, new cases of business success such as Google, Facebook, Twitter, Netfl ix or Spotify, among other OTTs, are digital natives. The rules of the game have changed and now any company or organization must know how new technologies aff ect the company, how to take advantage of them and how to use them to fi nd new opportunities or new competitive advantages.... [-]


Master in Digital Marketing & Customer Experience in Madrid

ESERP Business School
Campus Part time 1 year October 2018 Spain Madrid

Through a dynamic and active teaching method, you will be provided with up-to-date knowledge that will allow you to apply the latest techniques and tools. [+]

The educational content of the Master’s Degrees has been adapted to meet the requirements of the European Higher Education Area. They offer 60 ECTS credits, whereby guaranteeing an ongoing effort for the improvement of managerial skills and the optimal development of attitudes such as initiative, teamwork and critical thinking.

The Master’s Degrees at ESERP put special emphasis on the development of professional skills that are based on up-to-date knowledge, and that will enable the student to strategically put into practice the latest techniques and tools. To do so, we rely on a Faculty that is made up of expert professionals who bring the most relevant issues to the classroom regarding the current business sector.... [-]


Master In Digital Sales

Three Points Digital Business School
Online & Campus Combined Full time 9 months October 2018 Spain Spain Online

The digitalization of the environment has catalyzed the emergence of new business models and organizations that in a few years have become leaders in their sectors. [+]

The digitalization of the environment has catalyzed the emergence of new business models and organizations that in a few years have become leaders in their sectors. A clear example is the eCommerce sector, which in recent years has gained popularity as a business concept among service companies, and its turnover increased over the year 2017 by more than 23%.

These results are due to the fact that large companies are betting heavily on their online channel. In addition, the constant improvement and boom of smartphones has contributed significantly to this increase in transactions.

This change in marketing trends forces companies and professionals to reinvent themselves to operate in this new digital environment, through the use of new technological tools. Thus, to be able to succeed at a professional level in this sector, it is necessary to acquire a series of skills, knowledge, skills that conform the capabilities to conceptualize, implement and manage a business based on eCommerce.... [-]


Digital Marketing Master

Aula Creactiva
Campus Full time September 2018 Spain Madrid

The Digital Marketing Master [+]

The Digital Marketing Master

With this Master you will learn the essential concepts to improve the positions of a website in the results of the search engines (SEO), you will create ad campaigns in Google (SEM) or in Facebook; you will get more followers on Twitter, you will create conversion-oriented Facebook pages and start a network of contacts on Linkedin (Community Manager); You will create an account in Google Analytics, establish conversion goals and make personalized reports on the performance of a website (Web Analytics). This Master is highly recommended for all those who want to take their first steps in the online marketing sector.

The Master has a 100% practical approach where you will learn the definition of a digital marketing strategy by applying it directly to real cases and exercises. You will develop the knowledge and skills necessary for the design, implementation, management, analysis and measurement of a Digital Marketing Plan for any type of project: a personal web page, a web of services or a website of an SME.... [-]


Master in Digital Marketing in Barcelona

GBSB Global Business School
Campus Full time 9 - 12 months Open Enrollment Spain Barcelona

Master in Digital Marketing in Barcelona aims to educate students and ensure that they are prepared for the challenges of a modern digitally transformed international economy that require multitasking skills, ability to learn and adapt fast, flexibility, and connectivity. Graduates of Master in Digital Marketing in Barcelona will be able to work with various electronic devices in different international markets. They will acquire analytical skills and high level of expertise in big data analysis, communication skills and cultural intelligence, entrepreneurial spirit and innovative problem solving, and advanced managerial and leadership skills. [+]

Why Master in Digital Marketing and E-commerce in Barcelona Become a master student in digital marketing and e-commerce at a Business School where “Digital” is at its Core. GBSB Global Business School is the only higher education institution in Spain accredited by Microsoft as official Microsoft School and a leader in digital education. Earn a dual degree at the University of Alcala. Program Description

Digital marketing has turned into an essential part of marketing management of practically any company in every industry. Master in Digital Marketing in Barcelona helps students to discover the dynamic and complex field of digital marketing and provides both theoretical and practical knowledge.... [-]


Master in Digital Marketing

ESIC Business & Marketing School
Campus Part time 12 months October 2018 Spain Madrid Spain Online + 1 more

The Master in Digital Marketing is an innovative, academically sound, practice-driven, and digital marketing-focused program, reflecting the current challenges of the marketplace. The main objective of the MDM is to help and support students to make the transition into strategic management, in the area of digital marketing in particular. By completing the MDM, participants will gain the key skills and knowledge to evaluate, manage, and implement digital marketing strategies while strengthening their ability to face and solve complex challenges in an increasingly globalized/ digitalized marketing environment. [+]

The Master in Digital Marketing is an innovative, academically sound, practice-driven, and digital marketing-focused program, reflecting the current challenges of the marketplace.

The main objective of the MDM is to help and support students to make the transition into strategic management, in the area of digital marketing in particular. By completing the MDM, participants will gain the key skills and knowledge to evaluate, manage, and implement digital marketing strategies while strengthening their ability to face and solve complex challenges in an increasingly globalized/ digitalized marketing environment.

In this context, the program has embedded in its curriculum a clear international approach enriched with the latest trends and developments in digital marketing; two pillars that represent the foundations for tomorrow’s marketing leaders.... [-]


Master In Online Digital Marketing

EAE | Programas Distancia
Online Part time 12 months September 2018 Spain Spain Online

The program of the Master in Online Digital Marketing is designed for those professionals in the areas of Marketing and Commercial who want to incorporate in their business strategies the new channels, media and languages ​​of the digital ecosystem. [+]

Master in Digital Marketing and Electronic Commerce

Get the Master in Digital Marketing and Electronic Commerce with your Google Adwords Certification

Students who complete this master can obtain the Certification.

Incorporates the latest trends in the company's marketing mix

The program of the Master in Digital Marketing online is designed for those professionals of the areas of Marketing and Commercial who want Incorporate in their business strategies the new channels, media and languages ​​of the digital ecosystem. It also allows for the specialization of entrepreneurs who Start digital business And need to know the keys and opportunities offered by the Internet.

What will the participants of the Master in Digital Marketing online get? Implement the online marketing plan and develop strategies in digital environments. Adapt the way in which the company communicates and manages its relationship with customers and markets to the economy of today's society. Master digital techniques and tools to manage e-commerce projects, for network marketing and to generate traffic to web pages. Master the keys to Business Intelligence. Design advertising campaigns on the Internet. To deepen in subjects of development and positioning Web, CRM, e-mail marketing and social media marketing. Manage affiliate marketing strategies. Define the appropriate objectives and measure the return on investment of online marketing actions. Incorporates the new languages ​​and channels of communication to the strategy of organizations ... [-]

Official Master's Degree In Marketing And Digital Advertising

Universidad Nebrija
Online Full time Part time 1 year February 2019 Spain Madrid + 1 more

The Master in Marketing and Digital Advertising trains professionals specialized in communication, marketing and digital advertising capable of making strategic decisions in this market, irreversibly online. [+]

Extensive internship program at the International Advertising Association - IAA, which integrates advertisers, agencies and media present in 76 countries.

The digital universe sets the direction of marketing and advertising, creating an important demand for specialized professionals. The recent studies The Future Of Business Is Digital, of Forrester, 2014 Global CMO Study of IBM or The digital tipping point, of McKinsey, among others, reveal that in 2018, only in the United States will be needed to make effective decisions around one million and middle managers and middle managers with knowledge of the digital market. Web analytics, mobile marketing, content marketing or social media are the future of marketing and advertising. Today, customers, products, processes and competition are fundamentally digital.... [-]


Masters Degree In Digital Media And Social Marketing

Seeway - Barcelona
Campus Part time 9 months October 2018 Spain Barcelona

The Master in Digital Marketing and Social Media is aimed at professionals responsible for managing and improving the online presence of your website offering a fully oriented towards practical application in professional environment and real case studies training. [+]

The Master in Digital Marketing and Social Media It is aimed at professionals responsible for managing and improving the online presence of your website offering a fully oriented towards practical application in professional environment and real case studies training.

Throughout the Master you will learn both to implement different digital marketing strategies, how to apply different design techniques, positioning, evaluation, analysis, ... for greater network visibility, increased traffic volume and increase the degree of user loyalty.

Located in the center of Barcelona, ​​Seeway is characterized as a pioneer training center classroom training in the area of ​​Digital Marketing and Social Media. All academic programs offered at the school have in common that the teaching staff is a specialist in their respective areas of expertise and currently serves as in important industry professional agencies or companies in Barcelona.... [-]


Professional Master In Digital Marketing & E-commerce

Instituto Internacional de Marketing - Digital Business School
Online Campus Part time 14 months September 2018 Spain Barcelona Madrid + 2 more

The Professional Master in Digital Marketing & E-Commerce brings together all necessary tools and methodologies to boost a business in online sales or start a business from scratch. It is the most complete training if you want to know the dynamics of Digital Marketing in depth and specialize in the E-Commerce sector. [+]

Year after year, growing turnover in the sector of online sales. The labor market increasingly needs professionals who are able to create, manage and monitor an E-Commerce effectively.

Why the Professional Master in Digital Marketing & E-Commerce?

Sales in the online sales sector increases every year and the labor market requires professionals capable of creating, managing and monitoring an E-Commerce effectively.

The Professional Master in Digital Marketing & E-Commerce brings together all necessary tools and methodologies to boost a business in online sales or start a business from scratch. It is the most complete training if you want to know the dynamics of Digital Marketing in depth and specialize in the E-Commerce sector.... [-]