Master's Degree in Digital Marketing in Lisbon in Portugal

Find Masters Programs in Digital Marketing 2018/2019 in Lisbon in Portugal

Digital Marketing

A Masters degree gives you the opportunity to either further your understanding of a particular question or take off in a completely different way using skills you have gained from your previous undergraduate degree.

Digital marketing professionals are experts in promoting brands and products on social media, mobile apps, text messaging, digital radio and television, and emerging forms of digital platforms. They also work to create successful campaigns and messages designed specifically for each kind of channel.

Portugal, officially the Portuguese Republic, is a country located in Southwestern Europe, on the Iberian Peninsula. Portugal is 900 years old, and even though it has a relatively small area, it played a crucial role in world history. Universidade do Porto is most popular by foreigners which consist of 11% international students.

Lisbon is Portugal's capital city and has a population of more than 500,000 persons within its administration. With the European Union, Lisbon comes 11 in terms of population and among the oldest cities on earth. There are 3 leading universities in Lisbon namely; Lisbon University, Technical University of Lisbon and the New Lisbon University.

Request Information Master's Degrees in Digital Marketing in Lisbon in Portugal 2018/2019

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Digital strategic communication

ISCSP - Instituto Superior de Ciências Sociais e Políticas
Campus Full time Part time 12 - 30 months October 2018 Portugal Lisbon + 1 more

The frequency Digital Strategic Communication in the Graduate has the overall objective to provide students with theoretical and practical skills that promote and assist the integration of digital communication and information media in the strategic management of an organization, brand, product, person or service. [+]

RECIPIENTS

Communication professionals (consultants, publicists, consultants, public relations, marketers); recent graduates from the fields of communication and the like; human resource managers; professional information technology; trainers; and interested in Digital Communication in general.

OBJECTIVES

The frequency of Digital Strategic Communication Graduate It has the overall objective to provide students with theoretical and practical skills that promote and assist the integration of digital communication and information media in the strategic management of an organization, brand, product, person or service.

Specifically, the objectives include:

THE. Recognize the validity of digital communication tools in strategic terms; B Planning organizational communication processes in the digital environment; C Define and recognize tactics that increase the effect of communication messages in the digital environment; D Managing online presence through change management actions, crisis management and reputation management; E Monitoring and evaluation results online presence and communication investment (ROI); F Optimize and direct communication results, channeling them to overcome objectives: meaning, influence, authenticity and accountability.... [-]


Master's degree in digital marketing

Universidade Europeia
Campus Full time 4 semesters September 2019 Portugal Lisbon

The Master in Digital Marketing promotes specialization in the digital component of marketing and management, in all its aspects and in a strategic perspective, with the most updated contents and aligned with the trends of success of this area. [+]

The Master in Digital Marketing Promotes specialization in the digital component of marketing and management, in all its aspects and in a strategic perspective, with the most updated contents and in line with the trends of success of this area.

This course in Digital Marketing provides all the tools for professional success in marketing, advertising and media, enabling students to transform the challenges of this sector into opportunities for growth and future.

Main benefits of this masters program:

Academic program pioneering and unique in this area of ​​specialization, in the Lisbon region; Strong enterprise immersion components; Contents aligned with the latest trends in the market; Interconnection between the various areas of marketing where digital is applied, from marketing research to trade marketing; Preparation of the student to integrate the digital in the strategy of an organization; Certification in Google Adwords. [-]

Executive Master in Digital Marketing

Universidade Europeia
Campus Full time 9 months October 2018 Portugal Lisbon

The Executive Master's singularity in Digital Marketing lies in the combination of a structured approach to the subject and a selection of faculty with experience in companies at the forefront of digital marketing that not only dominate the central concepts of this area but also its practical application to business reality . [+]

Digital marketing has become so important today that familiarity with the subject is indispensable, even for those who plan to perform broader functions such as marketing manager, brand manager, market researcher, strategic planner, creative director, planner or senior executive in an advertising agency.

The Executive Master's singularity in Digital Marketing lies in the combination of a structured approach to the subject and a selection of faculty with experience in companies at the forefront of digital marketing that not only dominate the central concepts of this area but also its practical application to business reality .

This executive program is also an opportunity for those who want to consolidate their skills in this critical area for success in contemporary markets, in order to make the most of digital marketing tools in their daily professional activity.... [-]


Specialization Program in Digital Marketing E-Learning

IPAM
Online Full time 9 months October 2018 Portugal Lisbon Porto + 1 more

The Specialization Program in Digital Marketing in e-learning provides the essential tools to develop skills in digital marketing, giving a new valence to all the professionals in the areas of marketing and communication. This is a program that has been developed and will be taught by recognized professionals who know the digital marketing market in Portugal and Brazil. [+]

Presentation

The Specialization Program in Digital Marketing in e-learning provides the essential tools to develop skills in digital marketing, giving a new valence to all the professionals in the areas of marketing and communication. This is a program that has been developed and will be taught by recognized professionals who know the digital marketing market in Portugal and Brazil .

This program aims to go beyond know-how, training professionals with a digital vision and with credibility to lead the transformation of the organizations in which they are integrated, helping the business fabric to win in the new digital economy.

A program that brings together a group of experts who are daily in the market, using these new digital means and allowing the sharing of best practices at any given time.... [-]