Master's Degree in Digital Marketing in Thessaloniki in Greece

View all Masters Programs in Digital Marketing 2018 in Thessaloniki in Greece

Digital Marketing

The benefits of a Masters extend beyond improving your earning potential. They can provide you with personal and professional skills to accelerate your development. They are also an opportunity to differentiate yourself from your peers, many of whom will have similar A-level and undergraduate qualifications.

Aimed at all forms of newer media, digital marketing is the practice of leveraging electronic platforms to sway consumer behavior. Using a variety of online and other technologies, marketers craft the kind of content that is most effective in each medium to amplify their brands or products.

Greece, officially the Hellenic Republic, or Hellas as called from ancient times, is a country in Southeast Europe. According to the 2011 census, Greece's population is around 11 million.

The city of Thessaloniki is the second largest in the country and home to more than 790,000 residents. It is one of Greece’s most essential commercial hubs and plays a significant part in the overall economy. It hosts the country’s largest university among other institutions.

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MSc in e-Business and Digital Marketing

International Hellenic University (IHU)
Campus Full time Part time 14 - 26 months October 2018 Greece Thessaloniki + 1 more

This new postgraduate course aims at providing balanced and well-designed training in both the principles of software and telecommunications applied to e-Business practices, as well as the essential managerial, marketing and financing skills needed to start-up and successfully run an e-Business. [+]

Entrepreneurial skills, when combined with deep technical knowledge, can lead to producing innovative ideas in the global competitive e-Business environment. This new postgraduate course aims at providing balanced and well-designed training in both the principles of software and telecommunications applied to e-Business practices, as well as the essential managerial, marketing and financing skills needed to start-up and successfully run an e-Business. The 14-month course will appeal to graduates pursuing a career in a range of entrepreneurial, managerial and marketing positions in the ICT or other similar IT-oriented domain in the emergent creative economy. The syllabus provides a combination of theoretical knowledge and practical skills, focusing on e-Business/e-Commerce applications and the underlying technologies:... [-]