Master's Program in Digital Marketing in Europe

Compare Masters Programs in Digital Marketing in Europe 2018/2019

Digital Marketing

A masters is the first level of graduate coursework and can be obtained after you receive a bachelor’s degree. Earning a masters usually requires two years of full-time study, which amounts to 36 to 54 semester credits.

 

A Master in Digital Marketing is a degree that focuses in teaching individuals how to capture and capitalise the marketing possibilities that appear in the digital media. It will teach a strong foundation of marketing principles and strategies and the fundamental use of digital tools and techniques.

In all, there are over 4000 Higher Education Institutions in Europe offering a wide range of courses at Bachelor, Masters and Doctorate level. With more and more of these organizations offering English as the language of education for at least some of their degree programs, universities in Europe are now of higher quality than ever before. Universities in Europe offer a friendly welcome to foreign students and to give a course of knowledge that meets their profession needs in today’s global demand.

View all Master Programs in Digital Marketing in Europe 2018/2019

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Digital Marketing Master

IEA Paris
Campus Full time 2 years October 2018 France Paris

The Digital Marketing Master is aimed at students who have understood that the world is changing and that economic actors must evolve. It aims to equip students with intermediation skills so that they know how to anticipate, decode, imagine, influence and cooperate today in the world of tomorrow where disruptive innovation will be the only leitmotiv. French companies are at the forefront of innovation and are transforming themselves in their structures and organization to create or welcome the jobs and functions of tomorrow. [+]

The Digital Marketing Master is aimed at students who have understood that the world is changing and that economic actors must evolve. It aims to equip students with intermediation skills so that they know how to anticipate, decode, imagine, influence and cooperate today in the world of tomorrow where disruptive innovation will be the only leitmotiv. French companies are at the forefront of innovation and are transforming themselves in their structures and organization to create or welcome the jobs and functions of tomorrow.

MASTERE 1

Digital Business Panorama

Strategic Planning, Watch, Economic IntelligenceMethodology (Projects: MethodologyEconomyBusiness strategyBusiness PlanNegotiationCorporate lawEnglishdata processingBudget managementmarketingEuropean InstitutionsDigital MarketingDigital CommunicationDTP (Computer Aided Publication)Social Media StrategyWeb Analytics... [-]

Master in Digital Marketing

Harbour Space
Campus Full time Open Enrollment Spain Barcelona

The Master program in Digital Marketing is designed to grow a new generation of leading marketing specialists – digital savvy professionals that can benefit from an explosive growth of online technologies by using the most cutting-edge, innovative tools in their daily job. [+]

This program is taught in ENGLISH. The Master program in Digital Marketing is designed to grow a new generation of leading marketing specialists – digital savvy professionals that can benefit from an explosive growth of online technologies by using the most cutting-edge, innovative tools in their daily job.

The Harbour.Space teaching methodology uniquely combines a strong academic background in business studies, finance, accounting, marketing, and strategy with an in-depth and specific digital knowledge in online video, mobile, viral, social media, and data-driven marketing. You will also be a daily witness of the latest innovations from Google, Facebook, Twitter, Netflix, and other greatest technological companies.... [-]


Master in Digital Marketing & Communication (Geneva, Switzerland)

CREA Geneva | INSEEC GROUP
Campus Full time 17 months February 2019 Switzerland Geneva

The Master’s in Digital Marketing & Communication Program is based on actual cases that will give you the tools to understand and grasp opportunities in an area that is constantly changing. The objective of this Master is to allow each participant to learn how to manage a brand on the Internet. [+]

Love generating ideas and executing them

The Master’s in Digital Marketing & Communication Program is based on actual cases that will give you the tools to understand and grasp opportunities in an area that is constantly changing. The objective of this Master is to allow each participant to learn how to manage a brand on the Internet.

Course Program

Marketing Strategy & Planning

The main objectives of this module are to develop a critical analysis, of the business objectives of a brand in a connection with its target customers and to develop a comprehensive understanding of the digital strategy that is integrated and directly operable.

Digital Marketing Channels... [-]


Master's degree in communication, social media and web marketing

Up Level School of Management
Campus Part time 100 - 100 hours November 2018 Italy Milan Rome Naples + 2 more

The Master in Communication, Social Media and Web Marketing is a modern and innovative education that prepares professionals in the field of Online Marketing and corporate online communications. Unlike other web courses classic Marketing wants to be a more comprehensive tool: it is a specific master on Social Media Marketing Strategies, Online Advertising and the Web Copywriting foundations, designed according to the most modern communication techniques and the latest developments of the sector. Facebook, Google Plus, YouTube, Twitter, Google Adwords will become everyday tools in your work. [+]

The Master in Communication, Social Media and Web Marketing is a modern and innovative education that prepares professionals in the field of Online Marketing and corporate online communications. Unlike other web courses classic Marketing wants to be a more comprehensive tool: it is a specific master on Social Media Marketing Strategies, Online Advertising and the Web Copywriting foundations, designed according to the most modern communication techniques and the latest developments of the sector. Facebook, Google Plus, YouTube, Twitter, Google Adwords will become everyday tools in your work.

Why choose a Masters in Communication, Social Media and Online Marketing?

The new Master in Communication, Social Media and Web Marketing Up level will form preparing you to operate in a highly competitive industry through training to 360 degrees in marketing and communication.... [-]


Master in Digital Communication Strategy

IED – Istituto Europeo di Design Milan
Campus Full time 10 months November 2018 Italy Milan

4th edition - Digital communication tools are more and more involved in marketing and communication strategies, indeed they call for specific skills. That’s why professionals able to deal with such a wide, ever-changing context are more and more demanded. After an intensive path of 7 months in class - plus 3 of internship - participants enter the job market of digital communication, in companies or agencies. They face different themes connected to the management of the relation between brand and consumers, dealing with all the branded and communication channels. In particular, the course provides a highly qualifying know–how as: Social Media Manager, Social Media Specialist, Community Manager, Digital PR Manager, Digital Consultant, Digital Content Strategist. The course is offered in partnership with the digital agency DOING. [+]

THIS COURSE IN HELD IN ITALIAN LANGUAGE.4th edition - Digital communication tools are more and more involved in marketing and communication strategies, indeed they call for specific skills. That’s why professionals able to deal with such a wide, ever-changing context are more and more demanded.

After an intensive path of 7 months in class - plus 3 of internship - participants enter the job market of digital communication, in companies or agencies. They face different themes connected to the management of the relation between brand and consumers, dealing with all the branded and communication channels. In particular, the course provides a highly qualifying know–how as: Social Media Manager, Social Media Specialist, Community Manager, Digital PR Manager, Digital Consultant, Digital Content Strategist.... [-]


Master in Digital Transformation

Castelldefels School of Social Sciences
Campus Full time 1 year September 2019 Spain Barcelona

The ASPIRE Master in Digital Transformation is a demanding program that provides the participant with the knowledge and skills necessary to exploit the digital environments in a business environment, always with a global vision of the business. [+]

For some years now, we have been globally immersed in the so-called digital age, a major and disruptive change in every aspect of our life. Business environment is no exception. The creation of companies that operate exclusively on the Internet has revolutionized the conventional way of conceiving the company, the strategy and the models of doing business. Thus, new cases of business success such as Google, Facebook, Twitter, Netfl ix or Spotify, among other OTTs, are digital natives. The rules of the game have changed and now any company or organization must know how new technologies aff ect the company, how to take advantage of them and how to use them to fi nd new opportunities or new competitive advantages.... [-]


Master in Digital Marketing

ESEI International Business School Barcelona
Online & Campus Combined Full time 1 year October 2019 Spain Barcelona

ESEI’s Master in Digital Marketing programme will equip you with the practical skills and knowledge required by start-ups and corporations all over the world. Perfect for results-oriented, creative professionals, this qualification will prepare you for success in the highly competitive field of online marketing. [+]

Become an expert in all aspects of digital marketing strategy and shape the future of business

ESEI’s Master in Digital Marketing programme will equip you with the practical skills and knowledge required by start-ups and corporations all over the world. Perfect for results-oriented, creative professionals, this qualification will prepare you for success in the highly competitive field of online marketing.

Situated in Barcelona, a world-renowned smart city and European top 5 start-up hub, ESEI’s Master in Digital Marketing programme is run in collaboration with Click360formacion, an official Google partner, and boasts tutors with entrepreneurial expertise and real-world industry insight.... [-]


Master in Media, Management and Digital Technologies (MMT)

Ludwig-Maximilians-University Munich
Campus Full time 4 semesters October 2018 Germany Munich

The master's program "Media, Management and Digital Technologies" (MMT) deals with questions related to management and application of digital technologies in the context of the media and Internet industry. It is a consecutive four-semester Master of Science (M.Sc.) degree program that is fully taught in English and jointly offered by the Munich School of Management and the Institute for Informatics, both at Ludwig-Maximilians-Universität München (LMU). The program is completely funded by the initiative "Digitaler Campus Bayern" which is part of Bavaria's digitization strategy "BAYERN DIGITAL". [+]

The highly specialized and interdisciplinary master's degree program "Media, Management and Digital Technologies" (MMT) was created in order to train both future leaders and founders in the (digital) media industry that show a high level of expertise in the intersection between media, management, and digital technologies. Therefore, the main goal is to attract highly talented and ambitious students from all over Europe and other parts of the world with a background in business, informatics respectively computer science or other integrated programs. The MMT master's program is a consecutive four-semester Master of Science (M.Sc.) degree program that is fully taught in English and which does not require German language skills. It is jointly offered by the Munich School of Management and the Institute for Informatics of Ludwig-Maximilians-Universität München (LMU). The program is completely funded by the initiative "Digitaler Campus Bayern" which is part of Bavaria's digitization strategy "BAYERN DIGITAL". In general, there are no tuition fees for participating in the MMT program.... [-]


Specialized Master Business Management

emlyon business school
Campus Full time 2 semesters September 2019 France Lyon

All organizations are now facing major changes in the rules of the competitive game due to the deployment of digital technologies. The shift has been most often initiated by investing in the first place the commercial and marketing dimensions. Digital transformation is global and systemic: it is the economic models, the organizational models, the way of creating and distributing value, and therefore all the value chains within their ecosystems that are to be reinvented. [+]

Contribute to business transformation

All organizations are now facing major changes in the rules of the competitive game due to the deployment of digital technologies . The shift has been most often initiated by investing in the first place the commercial and marketing dimensions. Digital transformation is global and systemic: it is the economic models, the organizational models, the way of creating and distributing value, and therefore all the value chains within their ecosystems that are to be reinvented.

In this dynamic perspective, companies are apprehended as learning organizations. To adapt to changes, mutations and breaks in their environment, they must permanently reposition their value chain within their ecosystems through processes of learning and unlearning.... [-]


Master in online digital marketing

EAE | Programas Distancia
Online Part time 12 months September 2019 Spain Spain Online

The program of the Master in Online Digital Marketing is designed for those professionals in the areas of Marketing and Commercial who want to incorporate in their business strategies the new channels, media and languages ​​of the digital ecosystem. [+]

Master in Digital Marketing and Electronic Commerce

Get the Master in Digital Marketing and Electronic Commerce with your Google Adwords Certification

Students who complete this master can obtain the Certification.

Incorporates the latest trends in the company's marketing mix

The program of the Master in Digital Marketing online is designed for those professionals of the areas of Marketing and Commercial who want Incorporate in their business strategies the new channels, media and languages ​​of the digital ecosystem. It also allows for the specialization of entrepreneurs who Start digital business And need to know the keys and opportunities offered by the Internet.

What will the participants of the Master in Digital Marketing online get? Implement the online marketing plan and develop strategies in digital environments. Adapt the way in which the company communicates and manages its relationship with customers and markets to the economy of today's society. Master digital techniques and tools to manage e-commerce projects, for network marketing and to generate traffic to web pages. Master the keys to Business Intelligence. Design advertising campaigns on the Internet. To deepen in subjects of development and positioning Web, CRM, e-mail marketing and social media marketing. Manage affiliate marketing strategies. Define the appropriate objectives and measure the return on investment of online marketing actions. Incorporates the new languages ​​and channels of communication to the strategy of organizations ... [-]

Masters degree in digital media and social marketing

Seeway - Barcelona
Campus Part time 9 months October 2018 Spain Barcelona

The Master in Digital Marketing and Social Media is aimed at professionals responsible for managing and improving the online presence of your website offering a fully oriented towards practical application in professional environment and real case studies training. [+]

The Master in Digital Marketing and Social Media It is aimed at professionals responsible for managing and improving the online presence of your website offering a fully oriented towards practical application in professional environment and real case studies training.

Throughout the Master you will learn both to implement different digital marketing strategies, how to apply different design techniques, positioning, evaluation, analysis, ... for greater network visibility, increased traffic volume and increase the degree of user loyalty.

Located in the center of Barcelona, ​​Seeway is characterized as a pioneer training center classroom training in the area of ​​Digital Marketing and Social Media. All academic programs offered at the school have in common that the teaching staff is a specialist in their respective areas of expertise and currently serves as in important industry professional agencies or companies in Barcelona.... [-]


Digital Marketing Master

Aula Creactiva
Campus Full time September 2019 Spain Madrid

The Digital Marketing Master [+]

The Digital Marketing Master

With this Master you will learn the essential concepts to improve the positions of a website in the results of the search engines (SEO), you will create ad campaigns in Google (SEM) or in Facebook; you will get more followers on Twitter, you will create conversion-oriented Facebook pages and start a network of contacts on Linkedin (Community Manager); You will create an account in Google Analytics, establish conversion goals and make personalized reports on the performance of a website (Web Analytics). This Master is highly recommended for all those who want to take their first steps in the online marketing sector.

The Master has a 100% practical approach where you will learn the definition of a digital marketing strategy by applying it directly to real cases and exercises. You will develop the knowledge and skills necessary for the design, implementation, management, analysis and measurement of a Digital Marketing Plan for any type of project: a personal web page, a web of services or a website of an SME.... [-]


Official master's degree in marketing and digital advertising

Universidad Nebrija
Online Full time Part time 1 year February 2019 Spain Madrid + 1 more

The Master in Marketing and Digital Advertising trains professionals specialized in communication, marketing and digital advertising capable of making strategic decisions in this market, irreversibly online. [+]

Extensive internship program at the International Advertising Association - IAA, which integrates advertisers, agencies and media present in 76 countries.

The digital universe sets the direction of marketing and advertising, creating an important demand for specialized professionals. The recent studies The Future Of Business Is Digital, of Forrester, 2014 Global CMO Study of IBM or The digital tipping point, of McKinsey, among others, reveal that in 2018, only in the United States will be needed to make effective decisions around one million and middle managers and middle managers with knowledge of the digital market. Web analytics, mobile marketing, content marketing or social media are the future of marketing and advertising. Today, customers, products, processes and competition are fundamentally digital.... [-]


Master in Digital Marketing in Madrid

GBSB Global Business School
Campus Full time 9 - 12 months Open Enrollment Spain Barcelona

Master in Digital Marketing in Madrid program at GBSB Global Business School introduces students to the dynamic and complex field of digital marketing and provides both theoretical and practical knowledge of its various areas that include digital marketing strategy and marketing planning, website management, UX, content marketing, inbound marketing, email marketing, search engine optimization (SEO), search engine marketing (SEM), lead generation, webinars, social media, e-commerce, online reputation management, and affiliate marketing. [+]

Program Description

Digital environment has become the space for pre-sale, sale and post-sale customer experience for the majority of companies in the world and therefore digital marketing has turned into an essential part of their marketing strategy.

Master in Digital Marketing in Madrid program at GBSB Global Business School introduces students to the dynamic and complex field of digital marketing and provides both theoretical and practical knowledge of its various areas that include digital marketing strategy and marketing planning, website management, UX, content marketing, inbound marketing, email marketing, search engine optimization (SEO), search engine marketing (SEM), lead generation, webinars, social media, e-commerce, online reputation management, and affiliate marketing.... [-]


Master in Digital Marketing

ESIC Business & Marketing School
Campus Part time 12 months October 2018 Spain Madrid Barcelona + 1 more

The Master in Digital Marketing is an innovative, academically sound, practice-driven, and digital marketing-focused program, reflecting the current challenges of the marketplace. The main objective of the MDM is to help and support students to make the transition into strategic management, in the area of digital marketing in particular. By completing the MDM, participants will gain the key skills and knowledge to evaluate, manage, and implement digital marketing strategies while strengthening their ability to face and solve complex challenges in an increasingly globalized/ digitalized marketing environment. [+]

The Master in Digital Marketing is an innovative, academically sound, practice-driven, and digital marketing-focused program, reflecting the current challenges of the marketplace.

The main objective of the MDM is to help and support students to make the transition into strategic management, in the area of digital marketing in particular. By completing the MDM, participants will gain the key skills and knowledge to evaluate, manage, and implement digital marketing strategies while strengthening their ability to face and solve complex challenges in an increasingly globalized/ digitalized marketing environment.

In this context, the program has embedded in its curriculum a clear international approach enriched with the latest trends and developments in digital marketing; two pillars that represent the foundations for tomorrow’s marketing leaders.... [-]