Masters Programs in Digital Marketing

Compare 49 Masters Programs in Digital Marketing

Digital Marketing

Digital Marketing focuses on the use of technology, new media and the internet to communicate valuable offerings from a business or organization to customers, clients and society at large. Embracing the seemingly limitless possibilities of rapidly developing global interconnectedness is one of the smartest business moves a company can make today, and graduates from Master in Digital Marketing programs are highly qualified to guide companies toward that more profitable future. Courses in Master in Digital Marketing programs cover all the key elements of the Marketing discipline, like strategy, brand management, ethics, effectiveness, research, segmentation, activation, dominance and more with an added focus on implementing those skills through technology in the digital world.

Master in Digital Marketing programs are offered at universities in cities all over the world: in London, Sao Paulo, Barcelona, Dublin, Geneva, and more. Programs are available on a full time or part time, and some programs are even available online or through distance learning study modes, making a Master in Digital Marketing both rewarding and convenient.

If you are wondering how you can take the next step toward your dream career, scroll down and read more about Master in Digital Marketing programs. You can also request information to be sent to you directly from the schools in just one minute!

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Master in Digital Marketing & Communication (Geneva, Switzerland)

CREA Geneva | INSEEC GROUP
Campus Full time 17 months October 2019 Switzerland Geneva

The Master’s in Digital Marketing & Communication Program is based on actual cases that will give you the tools to understand and grasp opportunities in an area that is constantly changing. The objective of this Master is to allow each participant to learn how to manage a brand on the Internet. [+]

Love generating ideas and executing them

The Master’s in Digital Marketing & Communication Program is based on actual cases that will give you the tools to understand and grasp opportunities in an area that is constantly changing. The objective of this Master is to allow each participant to learn how to manage a brand on the Internet.

Course Program

Marketing Strategy & Planning

The main objectives of this module are to develop a critical analysis, of the business objectives of a brand in a connection with its target customers and to develop a comprehensive understanding of the digital strategy that is integrated and directly operable.

Digital Marketing Channels... [-]


Master in Digital Marketing

Harbour Space
Campus Full time Open Enrollment Spain Barcelona

The Master program in Digital Marketing is designed to grow a new generation of leading marketing specialists – digital savvy professionals that can benefit from an explosive growth of online technologies by using the most cutting-edge, innovative tools in their daily job. [+]

This program is taught in ENGLISH. The Master program in Digital Marketing is designed to grow a new generation of leading marketing specialists – digital savvy professionals that can benefit from an explosive growth of online technologies by using the most cutting-edge, innovative tools in their daily job.

The Harbour.Space teaching methodology uniquely combines a strong academic background in business studies, finance, accounting, marketing, and strategy with an in-depth and specific digital knowledge in online video, mobile, viral, social media, and data-driven marketing. You will also be a daily witness of the latest innovations from Google, Facebook, Twitter, Netflix, and other greatest technological companies.... [-]


Specialized Master Business Management

emlyon business school
Campus Full time 2 semesters September 2019 France Lyon

All organizations are now facing major changes in the rules of the competitive game due to the deployment of digital technologies. The shift has been most often initiated by investing in the first place the commercial and marketing dimensions. Digital transformation is global and systemic: it is the economic models, the organizational models, the way of creating and distributing value, and therefore all the value chains within their ecosystems that are to be reinvented. [+]

Contribute to business transformation

All organizations are now facing major changes in the rules of the competitive game due to the deployment of digital technologies . The shift has been most often initiated by investing in the first place the commercial and marketing dimensions. Digital transformation is global and systemic: it is the economic models, the organizational models, the way of creating and distributing value, and therefore all the value chains within their ecosystems that are to be reinvented.

In this dynamic perspective, companies are apprehended as learning organizations. To adapt to changes, mutations and breaks in their environment, they must permanently reposition their value chain within their ecosystems through processes of learning and unlearning.... [-]


Master in Marketing and Digital Communication Strategy MMDI

Fundesem Business School
Campus Full time April 2019 Spain Alicante

The Master in Marketing and Digital Communication Strategy (MMDI) is one of the first masters of this specialty that has been in Spain. More than 600 students have passed through our classrooms who now occupy positions of responsibility in the companies. [+]

One of the most prestigious masters in Spain

The Master in Marketing and Digital Communication Strategy (MMDI) is one of the first masters of this specialty that has been in Spain. More than 600 students have passed through our classrooms who now occupy positions of responsibility in the companies.

What makes the Fundesem MMDI different from other similar programs is the following:

Constant updating of syllabuses and faculty cloister. This Master, more than any other, requires being in constant contact with the reality of the companies.Very high employability. Almost 100% of MMDI students find work after graduation. There are promotions where 100% employability has been achieved after taking this leading program in the market.High level of subjects. The difference between a master and a course is precisely the possibility of being able to analyze in depth each of the tools and the subjects.Continuous training. In Fundesem we are aware that this area of ​​knowledge is constantly evolving, so we make available to the MMDI alumni a constant training (which we call post-master) to update and recycle the new trends that arise in this discipline. These classes are free and exclusive for MMDI students.Many activities outside of the classroom. This allows a greater understanding of the subjects.And a vision of the company as a whole. What makes the MMDI students of Fundesem not only experts in digital environment, but they are able to see the company as a whole.... [-]

Master in Digital Marketing

ESEI International Business School Barcelona
Online & Campus Combined Full time 1 year Open Enrollment Spain Barcelona

ESEI’s Master in Digital Marketing programme will equip you with the practical skills and knowledge required by start-ups and corporations all over the world. Perfect for results-oriented, creative professionals, this qualification will prepare you for success in the highly competitive field of online marketing. [+]

Become an expert in all aspects of digital marketing strategy and shape the future of business

ESEI’s Master in Digital Marketing programme will equip you with the practical skills and knowledge required by start-ups and corporations all over the world. Perfect for results-oriented, creative professionals, this qualification will prepare you for success in the highly competitive field of online marketing.

Situated in Barcelona, a world-renowned smart city and European top 5 start-up hub, ESEI’s Master in Digital Marketing programme is run in collaboration with Click360formacion, an official Google partner, and boasts tutors with entrepreneurial expertise and real-world industry insight.... [-]


Master in Media, Management and Digital Technologies (MMT)

Ludwig-Maximilians-University Munich
Campus Full time 4 semesters October 2019 Germany Munich

The master's program "Media, Management and Digital Technologies" (MMT) deals with questions related to management and application of digital technologies in the context of the media and Internet industry. It is a consecutive four-semester Master of Science (M.Sc.) degree program that is fully taught in English and jointly offered by the Munich School of Management and the Institute for Informatics, both at Ludwig-Maximilians-Universität München (LMU). The program is completely funded by the initiative "Digitaler Campus Bayern" which is part of Bavaria's digitization strategy "BAYERN DIGITAL". [+]

The highly specialized and interdisciplinary master's degree program "Media, Management and Digital Technologies" (MMT) was created in order to train both future leaders and founders in the (digital) media industry that show a high level of expertise in the intersection between media, management, and digital technologies. Therefore, the main goal is to attract highly talented and ambitious students from all over Europe and other parts of the world with a background in business, informatics respectively computer science or other integrated programs. The MMT master's program is a consecutive four-semester Master of Science (M.Sc.) degree program that is fully taught in English and which does not require German language skills. It is jointly offered by the Munich School of Management and the Institute for Informatics of Ludwig-Maximilians-Universität München (LMU). The program is completely funded by the initiative "Digitaler Campus Bayern" which is part of Bavaria's digitization strategy "BAYERN DIGITAL". In general, there are no tuition fees for participating in the MMT program.... [-]


Master in Online Marketing and Electronic Commerce

EAE Business School
Campus Full time 12 months October 2019 Spain Madrid

The Master in Online Marketing and Electronic Commerce is designed to train Marketing professionals who know how to incorporate new channels, media and languages in their commercial strategy and relationship with the client. For this, different techniques, tools and specific competences of the digital environment will be addressed, including the analysis of results that guarantees the return of investments in these actions. Thus, based on an approach close to project planning, all the key aspects that allow the development of successful communication, relationship and digital sales strategies will be covered. [+]

Technology and the new digital ecosystem, above all the Internet and social networks, have changed the way we inform ourselves and buy as consumers, as well as the way we communicate and relate to our customers. The main factors that explain this change are:

The Internet is a mass media, bidirectional and used throughout the world.The Internet protocol can be supported by multiple devices: TV, smartphones, tablets, computers and even appliances.The Internet allows us to measure the results of any campaign or action we take.The Internet facilitates the completion of the transaction within the same means of communication.Internet supposes the rupture with the traditional models of distribution, since it allows us to dispense with the distribution chain and establish a 100% direct contact.Finally, trends such as the virtual reality applied to the user, Big Data or the developments in IoT (Internet of Things) present us a highly changing world, where the onmicanalidad and the breaking of the barrier between online and offline is more patent.... [-]

Official master's degree in marketing and digital advertising

Universidad Nebrija
Online Full time Part time 1 year February 2019 Spain Madrid + 1 more

The Master in Marketing and Digital Advertising trains professionals specialized in communication, marketing and digital advertising capable of making strategic decisions in this market, irreversibly online. [+]

Extensive internship program at the International Advertising Association - IAA, which integrates advertisers, agencies and media present in 76 countries.

The digital universe sets the direction of marketing and advertising, creating an important demand for specialized professionals. The recent studies The Future Of Business Is Digital, of Forrester, 2014 Global CMO Study of IBM or The digital tipping point, of McKinsey, among others, reveal that in 2018, only in the United States will be needed to make effective decisions around one million and middle managers and middle managers with knowledge of the digital market. Web analytics, mobile marketing, content marketing or social media are the future of marketing and advertising. Today, customers, products, processes and competition are fundamentally digital.... [-]


Digital Marketing Master

Aula Creactiva
Campus Full time September 2019 Spain Madrid

The Digital Marketing Master [+]

The Digital Marketing Master

With this Master you will learn the essential concepts to improve the positions of a website in the results of the search engines (SEO), you will create ad campaigns in Google (SEM) or in Facebook; you will get more followers on Twitter, you will create conversion-oriented Facebook pages and start a network of contacts on Linkedin (Community Manager); You will create an account in Google Analytics, establish conversion goals and make personalized reports on the performance of a website (Web Analytics). This Master is highly recommended for all those who want to take their first steps in the online marketing sector.

The Master has a 100% practical approach where you will learn the definition of a digital marketing strategy by applying it directly to real cases and exercises. You will develop the knowledge and skills necessary for the design, implementation, management, analysis and measurement of a Digital Marketing Plan for any type of project: a personal web page, a web of services or a website of an SME.... [-]


MSc in e-Business and Digital Marketing

International Hellenic University (IHU)
Campus Full time Part time 14 - 26 months October 2019 Greece Thessaloniki + 1 more

This new postgraduate course aims at providing balanced and well-designed training in both the principles of software and telecommunications applied to e-Business practices, as well as the essential managerial, marketing and financing skills needed to start-up and successfully run an e-Business. [+]

Entrepreneurial skills, when combined with deep technical knowledge, can lead to producing innovative ideas in the global competitive e-Business environment. This new postgraduate course aims at providing balanced and well-designed training in both the principles of software and telecommunications applied to e-Business practices, as well as the essential managerial, marketing and financing skills needed to start-up and successfully run an e-Business. The 14-month course will appeal to graduates pursuing a career in a range of entrepreneurial, managerial and marketing positions in the ICT or other similar IT-oriented domain in the emergent creative economy. The syllabus provides a combination of theoretical knowledge and practical skills, focusing on e-Business/e-Commerce applications and the underlying technologies:... [-]


Master in Digital Marketing

ESIC Business & Marketing School
Campus Part time 12 months October 2019 Spain Madrid Barcelona + 1 more

The Master in Digital Marketing is an innovative, academically sound, practice-driven, and digital marketing-focused program, reflecting the current challenges of the marketplace. The main objective of the MDM is to help and support students to make the transition into strategic management, in the area of digital marketing in particular. By completing the MDM, participants will gain the key skills and knowledge to evaluate, manage, and implement digital marketing strategies while strengthening their ability to face and solve complex challenges in an increasingly globalized/ digitalized marketing environment. [+]

The Master in Digital Marketing is an innovative, academically sound, practice-driven, and digital marketing-focused program, reflecting the current challenges of the marketplace.

The main objective of the MDM is to help and support students to make the transition into strategic management, in the area of digital marketing in particular. By completing the MDM, participants will gain the key skills and knowledge to evaluate, manage, and implement digital marketing strategies while strengthening their ability to face and solve complex challenges in an increasingly globalized/ digitalized marketing environment.

In this context, the program has embedded in its curriculum a clear international approach enriched with the latest trends and developments in digital marketing; two pillars that represent the foundations for tomorrow’s marketing leaders.... [-]


Digital Marketing Master

IEA Paris
Campus Full time 2 years October 2019 France Paris

The Digital Marketing Master is aimed at students who have understood that the world is changing and that economic actors must evolve. It aims to equip students with intermediation skills so that they know how to anticipate, decode, imagine, influence and cooperate today in the world of tomorrow where disruptive innovation will be the only leitmotiv. French companies are at the forefront of innovation and are transforming themselves in their structures and organization to create or welcome the jobs and functions of tomorrow. [+]

The Digital Marketing Master is aimed at students who have understood that the world is changing and that economic actors must evolve. It aims to equip students with intermediation skills so that they know how to anticipate, decode, imagine, influence and cooperate today in the world of tomorrow where disruptive innovation will be the only leitmotiv. French companies are at the forefront of innovation and are transforming themselves in their structures and organization to create or welcome the jobs and functions of tomorrow.

MASTERE 1

Digital Business Panorama

Strategic Planning, Watch, Economic IntelligenceMethodology (Projects: MethodologyEconomyBusiness strategyBusiness PlanNegotiationCorporate lawEnglishdata processingBudget managementmarketingEuropean InstitutionsDigital MarketingDigital CommunicationDTP (Computer Aided Publication)Social Media StrategyWeb Analytics... [-]

Master in Digital Marketing in Barcelona

GBSB Global Business School
Campus Full time 9 - 12 months Open Enrollment Spain Barcelona

Master in Digital Marketing in Barcelona aims to educate students and ensure that they are prepared for the challenges of a modern digitally transformed international economy that require multitasking skills, ability to learn and adapt fast, flexibility, and connectivity. Graduates of Master in Digital Marketing in Barcelona will be able to work with various electronic devices in different international markets. They will acquire analytical skills and high level of expertise in big data analysis, communication skills and cultural intelligence, entrepreneurial spirit and innovative problem solving, and advanced managerial and leadership skills. [+]

Why Master in Digital Marketing and E-commerce in Barcelona Become a master student in digital marketing and e-commerce at a Business School where “Digital” is at its Core. GBSB Global Business School is the only higher education institution in Spain accredited by Microsoft as official Microsoft School and a leader in digital education. Earn a dual degree at the University of Alcala. Program Description

Digital marketing has turned into an essential part of marketing management of practically any company in every industry. Master in Digital Marketing in Barcelona helps students to discover the dynamic and complex field of digital marketing and provides both theoretical and practical knowledge.... [-]


Masters degree in digital media and social marketing

Seeway - Barcelona
Campus Part time 9 months October 2019 Spain Barcelona

The Master in Digital Marketing and Social Media is aimed at professionals responsible for managing and improving the online presence of your website offering a fully oriented towards practical application in professional environment and real case studies training. [+]

The Master in Digital Marketing and Social Media It is aimed at professionals responsible for managing and improving the online presence of your website offering a fully oriented towards practical application in professional environment and real case studies training.

Throughout the Master you will learn both to implement different digital marketing strategies, how to apply different design techniques, positioning, evaluation, analysis, ... for greater network visibility, increased traffic volume and increase the degree of user loyalty.

Located in the center of Barcelona, ​​Seeway is characterized as a pioneer training center classroom training in the area of ​​Digital Marketing and Social Media. All academic programs offered at the school have in common that the teaching staff is a specialist in their respective areas of expertise and currently serves as in important industry professional agencies or companies in Barcelona.... [-]


Master in Marketing and Digital Business

ESDES Lyon Business School
Campus Full time 2 years September 2019 France Lyon

Goals: To obtain relevant competencies to pursue a career in B2B and B2C companies within an international environment... [+]

TAUGHT IN ENGLISH

Goals To obtain relevant competencies to pursue a career in B2B and B2C companies within an international environment Master digital marketing and communication tools Understand the digital transformation of business data and evolving marketplaces Highlights All courses are in English ‘Learning by doing’ pedagogy A number of interventions by marketing professionals in the B2B and B2C sector Possibility to participate in business interschool competitions such as SEB Academy challenge, l’Oreal Brandstorm , Decathlon Projects involving skills and theory from multiple courses Two 6 month internships Double diploma options Career Opportunities Brand Manager Digital Strategist Product Manager Digital Marketing Manager Key account manager Media planning Category management Events organizer Web Analyst Media Planning Advertising Executive SEO/SEM Manager Examples of Courses Digital communication strategies Product marketing Web Design Mobile Marketing Sales Management Excel Analysis and Reporting Web optimization and analytics B2B Sales and marketing Focus: Driving Digital Event ... [-]