The Master in Marketing and Digital Communication enables you to:

Mastering digital media and engaging online advertising; Learn how to manage SEM and PPC campaigns. Paid Marketing on Search Engines: Google Adwords and Bing Ads; Learn the tactics and measures necessary to achieve a good positioning in the search engines; Define key KPIs and metrics for each channel and online marketing strategy; Carry out continuous optimization of business profitability by creating Landing Pages, Web Analytics and A / B Tests; Develop Social Media communication strategies. Manage Communities (Community Manager) and measure results on social networks; Master the main rules and tools for a correct Inbound Marketing (content marketing). Reaching the conversion; Manage marketing, display and affiliate email campaigns; Create mobile marketing campaigns, master marketing and e-commerce. Develop social-local-mobile strategies (SoLoMo). ... [-]

Today, many companies still do not know how to take advantage of the Internet to sell more and better. With this master will acquire the best training to succeed in this environment, exploit its advantages in terms of advertising, marketing and sales are concerned. knowledge and skills that will make you be the best in this field.

GOALS Define the concept of communication and marketing as a tool for running a business. Learn the features and operation of digital marketing and mobile marketing. Knowing how social networks, their secrets and their legal implications. Give the students basic knowledge in the language of English to function in this environment. Professional practices ... [-]

The International Master in Digital Communication is a program created by the University of Cantabria (Spain) and Advanced Communication Center Eulalio Ferrer (Mexico).

The University of Cantabria (UC) is headquartered in the city of Santander. This is the 2nd Spanish university for its global impact of scientific production and 5th in teaching quality (ranking of the CYD Foundation) and has received recognition from Campus of International Excellence of the Ministry of Education and Culture of Spain. It is a leader in research into new technologies and digital businesses and leading some of the most important European projects in this field.

The Advanced Communication Center Eulalio Ferrer (CADEC) is an academic institution accredited by the Ministry of Education of Mexico to grant official titles. In its 30 years of existence, Cadec has become a benchmark for executive education communication and advertising in Mexico.... [-]

Master in Journalism and Digital Communication

Students will be part of the drafting of a digital newspaper

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The development of digital media and application of new technologies to traditional media professionals demand the need to adapt to new media.

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Faced with the changes that generates a digital environment in the structure, production and management of information, the Masters in Journalism and Digital Online offers a global vision and a deepening practice in the new technologies available, in its application and its benefits they contribute to information processing. Internet opens up a range of possibilities and business professionals are increasingly demanding more capable of exploiting all the capabilities of the new medium in their communication channels. ... [-]

Get in one year double degree of Master in Digital Marketing (IMF Camilo Jose Cela University +) and join the community of professionals with more boom time. The only online master in which you will learn to develop a marketing plan to capture (SEO, SEM, social networks, advertising formats, content), to convert (e-commerce) and make an appropriate web analytics.

Skills or skills in digital marketing and online communication are already a prerequisite in any marketing department. Companies are aware that the Internet is part of everyday living user and connected via computer, tablet or mobile. Terms such as SEM, SEO, Social Media and Content Marketing among others as part of any job in the sector. All this, year after year, reflected a steady increase in budgets for digital marketing organizations worldwide.... [-]

The demand for communication specialists, who master the digital media is growing exponentially.

Why the Professional Master's Degree in Digital Communication & Online Marketing Strategies?

Digital Marketing has become an essential component for the development of a company. The sector requires highly qualified professionals capable of generating original and effective communication strategies that guarantee the maximum profitability of a business.

In the Professional Master in Strategies of Digital Communication & Online Marketing you will receive a comprehensive training so that you can successfully exercise the role of Director of Digital Communication; proposing the best action plans for your company and analyzing the results to improve your performance on a daily basis.... [-]

Study objectives

Digitalisation challenges social and health care activities as well as the way of thinking. A new approach to social and healthcare services means that the client/patient receives all information about him or her and is equally involved in the decision-making about his or her own care. Digitalisation does not, however, develop by itself but it requires multidisciplinary expertise to achieve commitment to change in the working life and to promote digitalisation actively. Digitalisation also offers possibilities for business intelligence. Health services in all EU countries have been available since the beginning of 2014, and digitalisation is introduced to add value to the cross-border services. The Master’s Degree in Digital Health provide the graduates with skills needed for innovative development of digital social and healthcare services, service production, expert organisation management and for the development of service quality and management. The studies also prepare the students for planning, implementing and evaluating the social welfare and health care reform in different operational environments.... [-]

The Master in Strategic Digital Transformation It is geared to independent professionals and / or directors of departments in the digital area, offering a strategic vision of the digital environment from the perspective of team leadership.

Throughout the Master you will learn both develop and manage different digital transformation strategies and coordinate all professionals involved in the execution of your plan digital transformation.

Located in the center of Barcelona, ​​Seeway is characterized by pioneering classroom training in the area of ​​digital marketing. All academic programs offered at the school have in common that the teaching staff is a specialist in their respective areas of expertise and currently serves as in important industry professional agencies or businesses in the city.... [-]

In today's technology-driven world, business leaders need to complement their management skills with technical acumen to set their company up for true digital innovation. Launching in the fall of 2019, the Master of Science in Digital Innovation (MSDI) is a business degree designed to hone expertise and develop key skills in such areas as digital strategy, artificial intelligence, application development, and data architecture, providing immediate value to your organization and transforming your career.

Flexible study options:

Part-Time Full-Time Find Yourself At Bentley

To create a thriving population of students with a wide range of life and work experiences, Bentley considers the entirety of candidates’ applications including prior work experience, test scores, learning objectives, and other factors as we determine admissions decisions.... [-]