The importance of typography in design is evident. It can not be designed without typography, but it can be designed only with typography. Typography surrounds us and accompanies us 24 hours a day. It is ubiquitous and inescapable and visually interprets what is happening around us. In the current design landscape, typography has gone from transparency to occupy a leading role and have its own expression.

In essence, the objective of typography (both in its design and in its application) has always remained the same: to try to communicate in an attractive way any text, regardless of its level of reading. It is evident that the same typography should not be used to read a book to effectively signal an airport, but it is clear that the objective is always exactly the same; that the receiver understands the message as clearly as possible.... [-]

For the professional designer to know what to create for each type of consumers, or marks, get to know the specific specialties and techniques of pattern appropriate for each type of garment, is not pure creative intuition but the result of uniting the creativity and training technical versatility and a thorough knowledge of the environment.

The deep knowledge of different disciplines and markets within the broad fashion industry, coupled with a high level of sponsorship that allows enhance the design proposals technically developed their pieces to keep any trace of the creative development of collections, is the basis for professional and absolutely essential for proper training in fashion.... [-]

With this program you will learn to visualize creative and convincing ideas, as well as understand who you are addressing, the medium in which you communicate the message, and the emotional load that this message must guarantee.

The Art Direction, as an essential part of any commercial communication action, is in constant transformation. The evolution of the media, technology and social networks make it increasingly complex to determine the limits of this discipline.

This new environment can confuse the priorities when it comes to becoming a good Director of Art. It is not so much about being the latest in trends or technology, but rather the opposite. From this Master we want to claim why it is so important to know how to tell an idea at a visual level. Why it is basic to understand that behind any communication action there is an intention to influence, excite or convince someone concrete. Why an Art Director can become overshadowed by the superfluous and completely ignore the ultimate purpose of all his work.... [-]