The Online University Master's Degree in Art Direction in Communication is designed on a perspective of project execution in which you must understand, conceptualize and project original and attractive visual solutions that enhance the message to be communicated. From the most spectacular audiovisual production to the simplest web page, the contribution of the art director is fundamental. The final objective of the master is that the students who study it are able to generate relevant ideas that connect brands with people and can give them shape in any communication channel.

The Online Master in Graphic Design and Digital Environments trains professionals in the graphic design sector and digital environments with a high degree of specialization.

With an eminently practical approach, based on theoretical principles and analysis of real examples, the final objective of the master's degree is that students who complete it become professionals capable of directing and managing graphic projects, having the ability to supervise projects from a global perspective and defend and communicate the work done before the final client.

With the Master's Degree in Web Design , a specific graphic design training is acquired in the web environment. Throughout the master, the student will be able to understand the architecture of the site, usability and strategy of a multimedia project through the design of its graphic interface.

With this program you will know in depth the user, their needs and their motivations, as well as generating innovative solutions.

No one doubts today that the Industrial Design has undergone a great change in the last years with the incorporation and evolution of the tools of computer aided design. The change of the tiralíneas by powerful programs of modeling, prototyping and 3D simulation, or the change of the markers and pencils by drawing and digital sketching tools have allowed to speed up the design process and shorten the terms of launching of new products.

Due to this evolution of the digital tools, it is of special relevance the correct analysis, planning and knowledge of the environment in which the project is to be developed. In order to satisfy the increasingly demanding wishes of consumers and to be able to offer innovative products, we must know the user in depth, his needs and his motivations. Also, we must take special care that the products comply perfectly with the functionality for which they were designed.... [-]

With this program you will learn to visualize creative and convincing ideas, as well as understand who you are addressing, the medium in which you communicate the message, and the emotional load that this message must guarantee.

The Art Direction, as an essential part of any commercial communication action, is in constant transformation. The evolution of the media, technology and social networks make it increasingly complex to determine the limits of this discipline.

This new environment can confuse the priorities when it comes to becoming a good Director of Art. It is not so much about being the latest in trends or technology, but rather the opposite. From this Master we want to claim why it is so important to know how to tell an idea at a visual level. Why it is basic to understand that behind any communication action there is an intention to influence, excite or convince someone concrete. Why an Art Director can become overshadowed by the superfluous and completely ignore the ultimate purpose of all his work.... [-]

Observa a tu alrededor y mira el espacio que te rodea, de una manera u otra ha sido pensado desde una intencionalidad, ha sido diseñado para satisfacer una necesidad concreta, de resolver una problemática. En esencia, esta es una de las facetas que define el diseño, una disciplina relativamente joven en su enseñanza, pero que forma parte de nuestro ADN y que emana de nuestra capacidad creativa para buscar soluciones para aquellos problemas que nos van surgiendo. Para esto es necesario un proceso de transformación que empieza en el campo de la idea y que acaba por desarrollar en este caso espacios tangibles, viviendas donde habitar y desarrollar una parte de la vida de todo ser humano.... [-]

This program is aimed at Develop leadership skills and design of urban spaces. The program places particular emphasis on sustainability And to build a transdisciplinary vision that will allow a Global and ecological knowledge of the built environment.

From a multi-level perspective that involves learning at different scales, the program is aimed at professionals who are specifically involved in the processes of creating public spaces and urban areas.

It's about the First Master's degree that incorporates the advanced studies linked to the Sciences of the Complexity. A science that promotes a new approach to reality and provides us with new tools for the design of cities.... [-]

With this program you will be able to project commercial spaces visually attractive at the same time as functional and rational with the costs and the maintenance. You will get a vision in the management of the point of sale.

We live in the consumer society where companies offer their products to the user either through physical spaces or through online commerce. The unstoppable evolution of this society and its new needs, make every day born business ideas that in many cases need to be able to expose their products in physical spaces.

The commercial space has as main measure the projection of a brand idea to a physical space, as well as the exhibition of its products for consumption by the society, which should allow to strengthen the positioning of the brand and its product with respect to the competition.... [-]

How should an object? Think how it must have, for example, a chair, without having assessed before anything that affects our future chair itself, or in essence, the idea of ​​"gimmick" to support the buttocks; not only would like to start the cart before the horse, we would risk that it would be useless. Would he then meet our "gimmick" your goal?

Clearly, an object must be beautiful to generate attraction to the potential consumer; but what value would generate a more beautiful chair, if uncomfortable, does not fit well with the table, mars the pavement when I move, does not fit the budget of the company, ... Worthless. Whenever not clearly specify the briefing we had to do an uncomfortable chair; for example, for a visitor not feel at ease and leave quickly.... [-]

With this program you will be able to respond to the multifaceted reality of the design world.

In today's society the role of the graphic designer is a fundamental part in the visual communication of a company that, following a project and creative method, is able to cover each of the small details of said communication. The designer is the irreplaceable part in the good work of communication and the necessary contribution of added value to the product and business service.

In order to reach that point, it must be formed in a gradual way, starting with studying the basic fundamentals of graphic design, and then directing its training to the knowledge of the different disciplines that complete the world of communication in its graphic facet. And only having acquired the necessary training and knowledge in the different working environments, we can ensure a total assimilation of what graphic design means.... [-]

Speaking of graphic design and different spheres of influence-confluence, not spend more than 10 seconds to start thinking about what their most complex and important disciplines are. And as you go along this stream thinker in your head, increasingly entrenched in it is the idea that the Editorial Design is 100% graphic design.

We look at other disciplines and we see a series of cross that lead us to her ways; but when we get in front of the editorial discipline, we know that it is part of graphic design. From design or choice of typeface to work until submission of the final art, through discussion with the art direction on which photo or illustration must accompany that or another layout, any decision taken is pure graphic design. ... [-]

Far is the time in which the marks served only to indicate the functional characteristics of the products. Is history. The brands convey the values ​​of our own image, Not just his own.

Branding helps us convey our own values. We make public our inclinations through the marks and that helps us to describe ourselves to the people with whom we relate. Brands help us to project our own image and use their products for it. Therefore the market, which determines which brands are valuable; Listening to the consumer is vital to the survival of brands.... [-]

The video game industry is constantly booming, and not coincidentally. Technological advances facilitate the development of more and better experiences, with multiple platforms-consoles, computers, mobile devices, etc.-occupying different niches that reach more people.

This Master prepares you to enter the labor market in a competitive way in the multiple roles required by videogame creation studios. Through the two specializations offered, Art and Programming, you will acquire a global perspective in the production of digital products for entertainment.

Internet and digital media have become essential marketing channels and sales -ecommerce-. The shortage of really qualified professionals in digital marketing makes this one of the most demanded profiles, both digital native companies, such as companies in the digitization process.

The Master in Digital Marketing, Analytics and UX is a program designed to meet this need, the hand of great professionals who practically will teach the most advanced techniques that integrate digital marketing, structured in three phases: Uptake "Traffic Management "conversion and Usability" CRO and UX "and Measurement and Analysis" Analytical Digital ".

In the Master in Digital Marketing you will learn to design digital marketing strategies, optimize attracting traffic, improve conversion and user experience, developing your analytical skills to interpret the data and improve the process.... [-]

Masters in Design, Management and Administration Project (MDGDP)

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The advance of science and engineering projects has led to major changes in the various facets of a project.

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These changes have produced a more rigorous management aspects, with a methodological instrument complete and accurate. Similarly, all aspects of management have gained more prominence because of the importance of the participation of human resources in the development of a project. Given the ongoing project failures, there is the pressing need to consolidate and improve the quality of the design stage of the same, meaning that stage as the creative process and cognitive develop and formulate the basics of a project, which requires management of knowledge and a proper direction. ... [-]