Masters Programs in Design Management 2022 in Milan in Italy

The Master in Fashion, Experience & Design Management (MAFED) is an intensive 1-year full-time experience that provides you with the most solid management skills to work in highly creative industries, where the value of unlimited imagination needs to be combined with enhanced methodologies and analytical capabilities, consistent strategies and carefully targeted marketing initiatives, new managerial tools, and rigorous KPIs. -

The Specializing Master combines design and marketing to analyze and reinterpret the strategies of the luxury sector brands in an innovative way. -

The Master in Lifestyle Management: Design, Wellness & Events is aimed at training those professionals who will act as a bridge between creative and managerial processes in the lifestyle and creative based industries. From being junior brand manager, to product manager, merchandising manager, or event manager, the common denominator is to understand and manage the complexity of creative design processes, as well as projects aimed at designing services, intangibles, brand identities and powerful storytelling. Traditional companies, from fashion to design, are radically re-thinking their business models, designing new strategies for targeting new customer segments, and addressing the needs of a new, demanding, unexpected customer base. That’s why brands are moving into lifestyle, from fashion, to design, wellness, experiences and event management too. This requires a solid knowledge of an offer system typically designed around symbols, values, intangibles, know-how, blended with craftsmanship and the art of inspiration, starting from the excellence system of the Made in Italy, evolving into Lifestyle branding and the Italian Lifestyle. When boundaries are erased, compelling challenges come to the front row of a new meta-industry. Merging traditional skills, designing and marketing brand experiences, the Master in Lifestyle Management represents the link between business management and design management. From tailoring innovative "customer-centric" strategies, to envisioning Lifestyle Startups. -

Upon successful completion of the study program students receive an international private Master of Arts (MA) in Design Management degree awarded by the school's main campus in Zurich, Switzerland, based on the recommendation of the faculty of the local campuses where credits were earned, and upon the recommendation of the school's Academic Council. -

The cultural project at the basis of the International Master in Strategic Design for Innovation and Transformation (SDIT), developed jointly by MIP Politecnico di Milano and POLI.design, aims to prepare designers and managers for navigating and driving the actual complex challenges and for intercepting the growing demand – by big corporations and enterprises that operate in business management consulting – of professional profiles capable of combining design attitude and abilities with classical analytical-managerial skills. -