Masters in Cosmetology in Europe 2017. An innovative program aimed to acquire technical and managerial skills to fit in a sector, that of beauty and wellness, growing and growing need for specific skills. The Master's lessons, Entirely in Italian, Are distinguished by the practical and operational cutting of the faculties and the presence of prestigious testimonies of successful managers and entrepreneurs as well as outdoor visits and sessions at the most important brands in the industry. Among the topics discussed, a particular focus will be dedicated to new retail channels, e-commerce, to digital and new tools of social media marketing. Ample space will also be dedicated to the customer experience and to new consumer buying processes 3.0, and for the internationalization of the industry strategies. STRUCTURE 1st Master in Beauty Industry Management, full-time, number closed and compulsory attendance, a total duration of 11 months of training: - 5 months of classroom training - 6 months internship in support of classroom teaching, the distance learning sessions are planned with the use of e-learning platform of the Business School of the Sole 24 Ore, a dedicated web environment through which, in remote mode, you can view documents, handouts, multimedia courses and interact with colleagues and also teachers in collaborative learning. PROGRAM Module 1 - Fundamentals of management: elements of economics and business management 2nd Module - The field of beauty, wellness and lifestyle. economic size and market structure 3rd Module - Customer experience and new consumer purchasing processes 4th Module - Marketing,... [-]