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See Masters Programs in Corporate Communication 2019 in Zaragoza in Spain

Master-level studies involve specialized study in a field of research or an area of professional practice. Earning a master’s degree demonstrates a higher level of mastery of the subject. Earning a master’s degree can take anywhere from a year to three or four years. Before you can graduate, you usually must write and defend a thesis, a long paper that is the culmination of your specialized research.

Corporate communication is a subfield of general communications and deals with how people and businesses interact with each other. This field is very flexible and can deal with internal or external affairs of a business.

Zaragoza city is located in the banks of Ebro River in the Zaragoza Province, Spain. It is home of one of the oldest cities in Spain, the University of Zaragoza.

Request Information Master's Degrees in Corporate Communication in Zaragoza in Spain 2019

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1 Results in Corporate Communication, Zaragoza

Degrees
Location
Spain
Zaragoza
Study type
Pace
San Jorge University / Fundacion Universidad San Jorge

The Master in Marketing and Corporate Communication (hereinafter BrandPR), who was born in 2007 with the need to train professionals in the marketing and corporate and in ... [+]

Brand PR: Challenges of Marketing and Communication to new scenarios.

The Master in Marketing and Corporate Communication (hereinafter BrandPR), who was born in 2007 with the need to train professionals in the marketing and corporate and institutional communication, is today the only Master's Degree and of its kind in Spain, which is linked particularly Marketing and Corporate Communications.

Economic, social and business environment is changing at a dizzying rate to, among other realities, the current financial crisis, the new political and social scenarios, new digital communication platforms, globalization, representing undoubtedly new challenges in the way organizations communicate with their stakeholders. These new communication paradigms define the century. Companies and their marketing and communication departments have ceased to dominate the messages to be led to talks and dialogue with customers, users and market. So in the BrandPR program the student will learn to design a plan of digital communication, knowing the impact of Web 3.0 on the strategy of Corporate Communications, learn to manage online communities, to analyze the Web with the latest tools for measuring results, and manage campaigns Video Marketing and Video Blogging, to know the legal aspects of web 3.0 and the design and implementation of search engine campaigns. Besides, the student will learn and deepen the real and practical knowledge of new digital platforms (blogs, social networks, microblogging, etc.), all being aware of how this type of technology platforms spread messages and opinions in real time and global reach, causing both brand image, credibility and reputation of... [-]

Spain Zaragoza
October 2019
Full-time
1 year
Campus