Masters in Corporate Communications

&nbsp

Communication is a dynamic process: the media society has led to a close the way organizations communicate with all its stakeholders, both internal and external. The Web 2. 0, in turn, has become the new social technologies (virtual communities, blogs, podcasts, etc.) on matters of relationship between consumers and businesses.

Full Time Master Program in Corporate Communications of EAE Business School is designed to train managers in new media management tools of communication, so apply them in achieving their goals.

&nbsp

After completing the course students will be able to:

&nbsp

... [-]

Master in Corporate Communications

The economic, social and business environment is changing rapidly. The current crisis, new digital communication platforms, globalization, among other trends, pose new challenges in the way organizations communicate are your stakeholders.

These new communication paradigms define the century. Companies and their communications departments no longer dominate the messages to be led to talks and dialogue with customers and users. As well as new digital platforms: blogs, social networks, microblogging spread messages and opinions in real time and with global reach. This causes both brand image, credibility and reputation of organizations are more exposed than ever.... [-]

THE MASTER IN COMMUNICATION CORPORATE It has been designed for a completed 100% online wide flexitime absolute geographic independence

The Master in Corporate Communication develops skills and communication skills focused on achieving the goals of your company.

GOALS

Upon completion completed, the participant will have achieved the following transfer targets:

Know the general area related to the strategic value of communication and image in organizations and their motives. Identify the tools and techniques that facilitate and optimize the development of communication and its direct relationship with the identity and image, both private and public companies, non-governmental organizations and institutions of various kinds. Conduct a comprehensive program to any company or local institution, based on research data, according to the analysis, diagnosis, and finally the preparation of suitable budget and characteristics of an organization communicational plan. Studying the prospects that have allowed to give answers to questions about communication in organizations. Stimulate creativity in corporate image. Develop research and training methodologies for planning and implementation of projects of institutional communication. Acquire a set of skills that, combined with the knowledge gained, enabling them to develop marketing communication initiatives in actual practice. Integrating Internet in the marketing communication strategy of the organization. Apply a strategic vision of integrated marketing communication. recipients ... [-]

The Master in Corporate Communication is an official postgraduate program taught in TRACOR collaboration and San Pablo CEU University. With a unique design in our country, the Master provides the students with the knowledge and skills required for specialized exercise of external and internal communication in communication departments, advertising or marketing, press offices or institutional relations, social organizations, enterprises and social media.

The Master in Corporate Communication, It is taught in Castilian. The student must demonstrate, after finishing the master and to obtain the official title, which has a level of English equivalent to "B2 level" established by the Common European Framework of Reference for Languages.... [-]

Program Description

The Master in Corporate Communication and Leadership provides practical knowledge of the structures, processes and tools that can convert to corporate communication in a determinant of organizational behavior.

For this reason, the program not only provides training in technical skills but also managerial skills needed to coordinate multiple tasks necessary to turn information into useful knowledge in guiding the activity of all functional areas and different hierarchical levels to Mission of the organization and it towards value creation at the individual, corporate and social level.

The Master is the result of the collaboration initiated in 2002 between researchers of different social sciences and between them and professionals Human Resource Management, Marketing and Strategic Planning. ... [-]

The growing demand for professionals in the field of corporate image and identity serves two causes.

On the one hand, the need to communicate effectively, organized and transparently to their external and internal publics; and on the other hand, the emergence of new forms of communication, new channels and supports thanks to information and communication technologies. Therefore, the growing importance of communication in organizations requires specific training in this field. In addition, the constant renewal in the field of corporate identity and image makes the updating of knowledge by professionals essential, as well as facilitating their contact with the structural, methodological and technical innovations that are taking place in the professional field.... [-]