Master's Degree in Corporate Communication in Zaragoza in Spain

See Masters Programs in Corporate Communication 2018 in Zaragoza in Spain

Corporate Communication

A masters is awarded to students who have completed postgraduate level study in a specific field of study or area of professional practice while demonstrating a high level of mastery during the process.

Corporate communication is a subfield of general communications and deals with how people and businesses interact with each other. This field is very flexible and can deal with internal or external affairs of a business.

Spain (Spanish: EspaƱa) is a diverse country sharing the Iberian Peninsula with Portugal at the western end of the Mediterranean Sea. Spain is considered an exotic country in Europe due to its friendly inhabitants and relaxed lifestyle. The normal duration for University courses in Spain is 4 years, except Medicine and the double degrees, which are 6. Madrid and Barcelona are well known cities around world for its cuisine, vibrant nightlife, and world-famous folklore and festivities.

Zaragoza city is located in the banks of Ebro River in the Zaragoza Province, Spain. It is home of one of the oldest cities in Spain, the University of Zaragoza.

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Master's Degree In Marketing And Corporate Communication

San Jorge University / Fundacion Universidad San Jorge
Campus Full time 1 year October 2018 Spain Zaragoza

The Master in Marketing and Corporate Communication (hereinafter BrandPR), who was born in 2007 with the need to train professionals in the marketing and corporate and institutional communication, is today the only Master's Degree and of its kind in Spain, which is linked particularly Marketing and Corporate Communications. [+]

Brand PR: Challenges of Marketing and Communication to new scenarios.

The Master in Marketing and Corporate Communication (hereinafter BrandPR), who was born in 2007 with the need to train professionals in the marketing and corporate and institutional communication, is today the only Master's Degree and of its kind in Spain, which is linked particularly Marketing and Corporate Communications.

Economic, social and business environment is changing at a dizzying rate to, among other realities, the current financial crisis, the new political and social scenarios, new digital communication platforms, globalization, representing undoubtedly new challenges in the way organizations communicate with their stakeholders. These new communication paradigms define the century. Companies and their marketing and communication departments have ceased to dominate the messages to be led to talks and dialogue with customers, users and market. So in the BrandPR program the student will learn to design a plan of digital communication, knowing the impact of Web 3.0 on the strategy of Corporate Communications, learn to manage online communities, to analyze the Web with the latest tools for measuring results, and manage campaigns Video Marketing and Video Blogging, to know the legal aspects of web 3.0 and the design and implementation of search engine campaigns. Besides, the student will learn and deepen the real and practical knowledge of new digital platforms (blogs, social networks, microblogging, etc.), all being aware of how this type of technology platforms spread messages and opinions in real time and global reach, causing both brand image, credibility and reputation of... [-]